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Seven best email marketing services for bloggers 2024

By Stacy Kimbell

Last update: January 13, 2024

Choosing the right email marketing services for bloggers requires critical analysis. There are several options available. However, only a few present unique offerings for bloggers. 

Below are critical aspects you need to consider when choosing an email marketing tool for your blog.

  • Features: The best email marketing tools for bloggers should come with various in-house features. These are crucial for creating engaging content and growing your subscriber list. Make sure the tool offers customizable signup forms and attractive landing pages.

    Additionally, look out for modern email templates and comprehensive analytics. These features will help you attract and retain subscribers. They’ll also help you analyze the performance of your campaigns and make data-driven decisions.

  • Ease of use: Choose a platform that is straightforward to navigate. A cluttered interface can be overwhelming and hinder your productivity.

    Look for a tool with a clean design and intuitive functionality. It will allow you to spend more time on content creation and subscriber engagement.

  • Price: Consider both free and paid options when evaluating the best email marketing services for bloggers. Many platforms offer free plans with basic features. This can be a good starting point for new bloggers.

    However, as your blog grows, you may need to upgrade to a paid plan. Evaluate the pricing and features of each plan to find one that offers the best value for your needs.

Seven best email marketing services for bloggers

With numerous options available, finding the best email marketing tools can be challenging. In this section, we highlight the seven best email marketing services for bloggers.

Let’s get started.

1. Flodesk

Flodesk homepage

Image via Flodesk

Flodesk is a newer player in the email marketing space. However, it has quickly gained popularity among bloggers and creative entrepreneurs. It stands out for its beautiful, artistically designed templates and user-friendly interface. 

Flodesk simplifies the process of creating stunning email campaigns. This makes it stand out as one of the best email marketing services for bloggers prioritizing aesthetics.

Main features

  • Unlimited email sends, regardless of subscriber count
  • A variety of visually appealing, customizable email templates
  • One straightforward price, no matter your subscriber count
  • Automated email sequences for subscriber nurturing
  • Easy creation of forms and landing pages without coding
  • Intuitive drag-and-drop email builder for effortless design
  • Integration capabilities with popular blogging platforms and tools

Ease of use

Flodesk’s interface is intuitive and easy to navigate, even for beginners. The platform provides a drag-and-drop builder. This allows you to create and customize your email campaigns and forms effortlessly. 

Flodesk’s user-friendliness lets you focus more on content creation. You don’t need to worry about the technicalities of email marketing.


Flodesk doesn’t offer a free plan but a 30-day free trial. It operates on a flat pricing model, charging $38 per month providing access to all features. Hence, it’s a valuable option for bloggers at various stages.

2. MailerLite

MailerLite homepage

Image via MailerLite

MailerLite is renowned for its simplicity and effectiveness. The platform caters primarily to small businesses and bloggers. It offers a comprehensive set of tools to create, manage, and analyze email campaigns. 

MailerLite has a user-friendly design and robust features. This guarantees that even those new to email marketing can navigate the platform with ease.

Main features

  • Drag-and-drop editor for easy email creation
  • A rich collection of customizable templates
  • Built-in photo editing and file management
  • Automation features to streamline your email campaigns
  • Detailed analytics to track your performance
  • Advanced segmentation options to target specific subscriber groups
  • Landing page and popup builder to enhance subscriber engagement

Ease of use

MailerLite is designed with simplicity in mind. It has an intuitive interface and straightforward features. This allows users to create and send emails quickly. Additionally, its simplicity doesn’t sacrifice functionality. In Mailerlite, you can find an extended list of valuable features for an affordable price.


MailerLite offers a free plan that includes basic features suitable for those just starting out. The free plan allows up to 1,000 subscribers and 12,000 emails per month. However, beautiful email and signup form templates and the heat maps are available on paid plans only. 

The platform has three paid plans:

  • Growing Business: from $10/month
  • Advanced: from $20/month
  • Enterprise: Custom pricing

Mailerlite’s paid plans provide advanced features and unlimited emails. As your subscriber list grows, the price adjusts accordingly. 

3. ConvertKit

ConvertKit homepage

Image via ConvertKit

ConvertKit is specifically designed for creators. This makes it a perfect match for bloggers and content creators. 

ConvertKit focuses on simplicity and functionality. The platform is widely praised for its user-friendly interface and powerful automation features. It offers tools to help grow your audience and monetize your content.

Main features

  • Visual automation builder for easy campaign management
  • Customizable forms and landing pages to grow your audience
  • Email sequences to nurture and engage your subscribers
  • Tag-based subscriber system for precise audience segmentation
  • Integrations with various third-party tools and platforms
  • Comprehensive reporting tools to analyze campaign performance
  • A/B testing capabilities to optimize email content and subject lines

Ease of use

ConvertKit simplifies the process of email marketing for bloggers. The platform is easy to navigate. The visual automation builder also helps you set up complex email sequences with ease. Even those new to email marketing will find ConvertKit’s interface to be user-friendly and intuitive.


ConvertKit offers a free plan for up to 1,000 subscribers. The free plan includes unlimited landing pages and forms, email campaigns, and community support.

Additionally, ConvertKit has two paid plans:

  • Creator: from $15/month
  • Creator Pro: from $29/month

The premium plans give users access to additional features like automated funnels and priority support. ConvertKit’s costs increase with the number of subscribers, providing scalability as your blog grows.

4. Moosend

Mossend homepage

Image via Moosend

Moosend is an affordable email marketing service that keeps functionality strong. It offers a wide range of features, making it one of the best email marketing services for bloggers and businesses alike. 

Moosend has advanced automation and personalization options. These functionalities are valuable for creating compelling and engaging email campaigns.

Main features

  • Extensive automation workflows to save time and increase efficiency
  • A variety of responsive email templates
  • Advanced personalization options for targeted campaigns
  • Detailed reporting and analytics to track your campaign performance
  • Easy integration with popular CMS and ecommerce platforms
  • Drag-and-drop email editor for simplified content creation
  • Segmentation tools for precise targeting based on subscriber behaviors and preferences

Ease of use

Moosend is user-friendly. It features a drag-and-drop editor that makes it simple to create professional-looking emails. The platform also provides helpful customer support and resources. This guarantees users of all skill levels enjoy a smooth experience while using the tool.


Moosend doesn’t offer a free plan but a 30-day free trial. Users can also take advantage of the following paid plans:

  • Pro: from $9/month
  • Enterprise: Custom pricing

Moosend’s paid plans provide users access to essential additional features. Some of the premium features you receive include landing pages, transactional emails, and priority support.

Moosend’s pricing is based on the number of subscribers. This model lets you choose a plan that fits your needs and budget.

5. tinyEmail

tinyEmail homepage

Image via tinyEmail

tinyEmail is a rising email marketing platform. It harnesses the power of artificial intelligence to craft perfect emails automatically. However, it is important to mention that AI tools are available for Shopify users only.

The platform boasts of significantly increasing open rates. This showcases tinyEmail’s effectiveness in capturing readers’ attention. As evidenced by its ratings across many review sites, many businesses find value in its offerings.

Main features

  • AI-powered messaging that aims to double open rates (AI subject line assistant, available for all users)
  • Over 600 modern and diverse email templates tailored for different occasions
  • Features to enhance automation and make email scheduling seamless
  • Advanced tools for monitoring and improving email performance
  • Integration capabilities with other business tools and platforms
  • Comprehensive support is available for all users, including 24-5 chat, email, and phone assistance
  • Clear list management with insights into your audience’s composition and subscriber sources

Ease of use

tinyEmail prides itself on a modern design that’s both intuitive and clear. Users can easily navigate through its features and select from its vast array of templates. If you have tried Mailerlite before, tinyEmail is somehow similar.


tinyEmail has a free plan that allows users to send up to 15,000 emails per month to a maximum of 500 contacts. Free plan users get access to email automation features, forms, and popups. They also get limited access to an AI subject line assistant.

Additionally, tinyEmail offers the following paid plans:

  • Standard: from $15/month
  • Pro: from $65/month
  • Enterprise: Custom pricing

tinyEmail’s pricing is based on the number of emails sent. This structure provides flexibility for bloggers. It accommodates their growth, allowing them to scale according to their email-sending needs.

6. Privy

Privy homepage

Image via Privy

Privy is an all-in-one marketing platform designed to help online businesses grow. It offers some of the best email marketing services for bloggers. 

The platform is recognized for its extensive list of features. It has a range of functionalities designed to capture leads and convert them into subscribers and customers. Privy has the most comprehensive signup forms on this list.

Main features

  • Wide range of signup form types and triggers for effective lead capture
  • Automated email sequences to nurture and engage subscribers
  • A/B testing capabilities to optimize your campaigns
  • Advanced segmentation for targeted and personalized emails
  • User-friendly drag-and-drop email editor for effortless design
  • Comprehensive reporting to analyze and improve performance
  • Analytics dashboard to monitor campaign performance and key growth metrics

Ease of use

Despite its extensive features, Privy maintains a user-friendly interface. The drag-and-drop editors for both emails and forms make it easy to create engaging content. 

Moreover, the platform offers numerous templates and guides. This aids users in optimizing their campaigns for better results.


Privy offers a free plan with basic features, ideal for new bloggers or small lists. The following paid plans are also available:

  • Starter Plan: from $30/month
  • Growth Plan: from $45/month

Privy’s costs scale with the number of contacts and level of features required. Each paid tier unlocks additional capabilities.

7. Mailchimp

Mailchimp homepage

Image via Mailchimp

Mailchimp is one of the most popular email marketing services globally. It serves businesses of all sizes and is one of the best email marketing services for bloggers. It’s known for its wide array of features, user-friendly design, and scalability. 

Mailchimp’s comprehensive tools support bloggers in their email marketing efforts. It streamlines several email marketing processes. The tool allows bloggers to build a subscriber list easily and analyze campaign performance.

Main features

  • Extensive template library for a variety of email types
  • Advanced segmentation and personalization options
  • Automation features to streamline your email campaigns
  • Built-in analytics and reporting tools for in-depth performance analysis
  • Integration with numerous third-party apps and services
  • Mobile app availability for on-the-go campaign management and monitoring
  • Multi-user accounts for collaborative efforts and team management

Ease of use

Mailchimp’s interface is intuitive and easy to navigate. This makes it accessible for users with varying levels of expertise. The drag-and-drop editor simplifies the process of creating and customizing email campaigns.

Additionally, Mailchimp offers a wealth of resources and tutorials. This helps users maximize the platform’s potential.


Mailchimp offers a free plan suitable for small bloggers, including basic features and up to 1,000 contacts. There are also three paid plans available:

  • Essentials: from $13/month
  • Standard: from $20/month
  • Premium: from $350/month 

Mailchimp’s paid plans grant users access to features like email templates, advanced segmentation, A/B testing, and 24/7 support.

Best email marketing services for bloggers: Wrap up

So, we’ve highlighted the best email marketing services for bloggers. We focused on three main aspects: features, ease of use, and pricing. Each platform excels in different areas, allowing bloggers to choose one that fits their specific needs.

In essence, a good email marketing tool is vital for bloggers. It helps you connect with your audience and ensures your content reaches the right readers. As the blogging space changes, it’s essential to have a reliable tool that grows with you. Make sure to choose wisely, considering your goals and the platform’s offerings.

Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.