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Omnisend vs Klaviyo: which one is better for your business?

By Stacy Kimbell

Last update: January 19, 2024

The winner – Omnisend


Life-changing superhero

In this comparison, Omnisend wins five out of eleven rounds. Three rounds end in a tie, and there are three aspects where Klaviyo outperforms Omnisend. Carry on reading and learn how these two platforms compare with each other.

What Omnisend features are better than Klaviyo?

Omnisend offers better:
  • Features for successful email campaigns: Campaign Booster and built-in unique discount codes
  • More comprehensive abandoned cart tracking technology
  • Equally powerful but more user-friendly marketing automation
  • 24/7 customer support to all customers
  • Price
While in Klaviyo:
  • There are pretty standard email-building features
  • Advanced marketing automation but with a steep learning curve
  • Poor customer support
  • Price is one of the highest in the market

Both Omnisend and Klaviyo are powerful email marketing platforms with unique features catering to ecommerce brands. 

While Klaviyo offers SMS and mobile push notifications, it still doesn’t offer web push notifications. Omnisend, on the other hand, seamlessly combines email, web push, and SMS into integrated workflows, offering omnichannel marketing capabilities.

Omnisend vs Klaviyo: which one is better for your business?

The answer is not so simple because both tools are powerful in segmentation, marketing automation, analytics and other advanced features. However, the devil is in the details.

Both Klaviyo and Omnisend offer equally powerful segmentation and analytics capabilities. Omnisend is just more affordable and also offers some unique ecommerce-specific features.

In this post, we’ll review and compare each tool in depth and will try to reveal those tiny details that will help you make your decision. 

Let’s get started.

Omnisend vs Klaviyo: Quick overview

With a Shopify rating of 4.8, Omnisend is a popular email marketing tool known for its unique ecommerce features and award-winning customer support.

Klaviyo, on the other hand, has a much lower Shopify rating of 4.0, owing primarily to its slow and non-responsive customer service.

When it comes to features, though, both go head to head, offering equally powerful and comprehensive features.

Before we do an in-depth feature-by-feature review of each tool, check out this quick comparison table listing their capabilities.

Ease of signing up
Very easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Yes, for all customers
No. 24/5
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Yes. Email, web push, and SMS.
Yes. Email, mobile push, and SMS
Generative AI tools

As you can see, Klaviyo lacks slightly in the customer service department and doesn’t offer a landing page builder and unique discount codes for email campaigns. Other than that both tools offer a similar set of features.

Let’s check out these features in detail and put an end to your Omnisend vs Klaviyo dilemma.

Omnisend vs Klaviyo: Feature by feature comparison

In the previous section, you got a glimpse of what each tool has to offer. Here, you’ll get an in-depth comparison of Omnisend vs Klaviyo in terms of the following:

  • Ease of getting started
  • Building an email campaign
  • Marketing automation
  • Signup forms and landing pages
  • Segmentation
  • Analytics
  • Customer support
  • Integrations
  • Compatibility with other channels

Let’s get started.

Ease of getting started

Both Omnisend and Klaviyo have a simple signup process and don’t require credit cards for the free plan. The signup forms for both are short and include only a few questions.

When it comes to navigation, both offer a clean and user-friendly interface and provide guides on how to use the tools to their full potential.

Does that mean Omnisend and Klaviyo are equally user-friendly?

Klaviyo onboarding

No. While Klaviyo has a user-friendly interface, we got stuck for a minute while doing something simple like importing contacts. This happened because Klaviyo has more strict rules on how the files should be formatted. Other than that, everything looks fine.  

Omnisend is easy to use through and through. The contact import and some initial actions went smoothly.

Omnisend onboarding

It’s worth noting that to utilize both platforms at their full capacity, you’ll need to connect them with your ecommerce store. Both Klaviyo and Omnisend are too powerful for simply sending lifestyle blog newsletters.

Omnisend vs Klaviyo: who wins?

Both platforms are very well-organized and have a user-friendly interface. So the first round is a tie.

It's a tie

Building an email campaign

Whether you choose Omnisend or Klaviyo, building an email campaign is easy. Both have intuitive drag-and-drop email builders and offer well-designed email templates.

Omnisend email builder

One noteworthy thing about Omnisend is that its brand assets feature allows you to automatically add your branding to your emails. This saves a lot of time. And its inbox preview option is also unique since not many tools offer this.

In the Omnisend email builder, you will also find ecommerce-tailored elements like the Product Picker, which enables you to pull products with their descriptions from the store directly. You don’t need to add them manually. 

A unique discount code element is something outstanding that ecommerce marketers can benefit from. This element allows you to add unique discount codes directly into your emails in seconds, without needing any additional integrations. Meanwhile, the dynamic coupon code in Klaviyo requires manual uploading before use, it can’t be auto-generated.

Carrying on with the useful features related to email campaigns, Campaign Booster is worth mentioning. This feature allows you to automatically resend your promotional email campaign to non-openers. Based on reviews, it seems that marketers love this feature.

Klaviyo email builder

Now, speaking of Klaviyo, this platform also has good things to offer. The best feature that Klaviyo offers is its product content block. It allows you to send dynamic product recommendations in your emails. This is a powerful feature to personalize campaigns. 

Here’s a quick side-by-side comparison of Omnisend vs Klaviyo, when it comes to building an email campaign.

Unique features
Product picker; Brand assets; Inbox preview; Unique discount coupon codes; Campaign Booster
Dynamic product recommendations; Product content block; Dynamic coupon codes (manually uploaded)
Email builder
Easy to customize emails, the templates have more flexibility for adding elements of different sizes and alignment; Option to fit images for a flawless design
Elements fit according to the template, so you have to choose the template more carefully according to your needs; Easy to use otherwise
300+ well-designed email templates; Occasion-specific templates
200+ aesthetically appealing templates; Occasion-specific templates
Text editor has an easy-to-use personalization feature; Personalized products listings using product recommender
A button to add subscriber details; Personalized products listings in emails
Types of campaigns
All types of email campaigns; SMS and push
All types of email campaigns; SMS and mobile push
Subject line tester
The winner?

Both are equally powerful but Omnisend has more features to build the email campaign more quickly and save time. So in this round, the winner is Omnisend.


Marketing automation

Omnisend automation

When comparing Klaviyo vs Omnisend in terms of automation capabilities, Omnisend offers a few advantages:

  • It’s better at tracking abandoned carts since it uses cookie tracking on top of the usual tracking.
  • The workflows are easy to customize and the tool is more user-friendly than Klaviyo.
Automation features
Numerous automation triggers, filters, and conditions; Cookies tracking, making it easier to track abandoned carts
Multiple options including conditional splits & webhooks; Flow triggers & filters to track cart abandonment (not as efficient)
Ready-to-use automation workflows
Integration with other channels
Yes. SMS and web push
Yes. SMS and mobile push
Ease of use
Very easy
Requires some expertise with advanced settings like webhooks. Other than that it’s easy.
Klaviyo vs Omnisend: the best automation capabilities

Omnisend is the winner since using Klaviyo’s advanced automation features can be difficult for first-time users. Also, Omnisend has the advantage of greater abandoned cart tracking. And in terms of features, both are equally powerful.


Signup forms and landing pages

Key features
Branding can be applied to forms and landing pages automatically; Multistep popups, a variety of forms, Wheel of Fortune, and more.
Highly-targeted forms, tailored to specific audience segments; Popups, flyouts, embed and full-page forms
Ready-to-use, prebuilt forms
Yes (80+ templates for forms and landing pages)
Landing page builder
No. But there is a work-around with full-page forms to create a landing page.
Form analytics
Yes. Can track actual signups, the signup rate, location, device, language, gender, etc.
Yes. Can track signup rates, number of signups, the device used, etc.
Email list management
Very easy. Contact tagging using a variety of behavior tags. Advanced list segmentation and filtering options.
Very easy. Contact tagging using a variety of behavior tags. Advanced list segmentation and filtering options.

When it comes to forms, both Klaviyo and Omnisend offer enough options to cater to various business needs. Although Klaviyo lacks a dedicated landing page builder, it offers a great workaround with a full-page form.

Who wins: Omnisend or Klaviyo?

It’s a tie. Both are equally good. Klaviyo has a bigger variety of signup forms, but Omnisend can offer a gamified Wheel of Fortune form.

It’s a tie


Here’s a side-by-side comparison of Omnisend’s and Klaviyo’s segmentation features.

Prebuilt, ready-to-use segments
Level of segmentation
Fairly advanced
Types of segmentation
6 core options: Channels; Shopping behavior; Email campaign activity; SMS campaign activity; Contact properties; Web browsing activity
Unlimited options: User actions; User properties; Location or proximity; Presence on a list; Email suppression; Predictive analytics

Klaviyo offers one of the most robust segmentation features of all popular email marketing tools. There’s an endless list of conditions, filters, and segmentation options that you can use. This makes the tool more difficult to use for beginners.

Omnisend segmentation


Omnisend, on the other hand, offers all major segmentation options in an easy-to-use interface.

Who offers the best segmentation?

Klaviyo takes the lead here as it offers more robust and advanced segmentation options. However, it requires some level of expertise to fully utilize all its capabilities.



Both Omnisend and Klaviyo offer in-depth analytics and reporting capabilities.

With Omnisend, you get campaign reports, click maps, customer breakdown reports, and a channel-level view of key metrics. Omnisend uses cookieless tracking to provide in-depth analytics data. In addition, you’ll find ecommerce reports, like revenue per campaign, revenue per automation, and more.

One downside, though, is that historical data of advanced reporting is limited to 18 months. Also, there’s no geolocation report.

Klaviyo, on the other hand, offers unmatched reporting capabilities with numerous types of reports, including custom reports. You can choose which metrics you want and schedule up to 10 custom reports per user, which you’ll receive via email.

It also offers predictive analytics that provides valuable insights and customer predictions, such as the next order date or a customer’s lifetime value.

Another unique feature that it offers is “Benchmarks,” which allows you to compare your performance with that of your competitors.

Overall, the depth and width of Klaviyo reporting are unmatched, even if many of its advanced reports may not be necessary for all customers.

Best Analytics: Omnisend or Klaviyo

Klaviyo is the winner here as this platform offers more reports.


Customer support

Which one offers better customer support: Omnisend or Klaviyo?

Both offer multiple support channels, but Omnisend offers a bigger advantage — it doesn’t limit support for customers on its free plan.

Yes, Omnisend offers 24/7 live chat and email support to all customers, including the free plan users. Klaviyo, on the other hand, only offers email support to free plan users, and that too for just 60 days. After that, free users are on their own.

Even with paid plans, Klaviyo only offers 24/5 live chat and 24/7 email support, with no phone or priority support.

When it comes to response times, Omnisend again takes the lead with its award-winning support and under 3 minutes first response time. Klaviyo’s support response time is much slower and the customer support team isn’t as responsive.

Lastly, when comparing the online learning resources and guides, we found that both have something to offer. 

Klaviyo has an Academy for online learning resources, blogs, live training options, a help center, and an online community. Omnisend offers all these and more — podcasts, reports, and video tutorials.

Who takes this round?

Omnisend takes the lead in this aspect.



You can’t use an email marketing tool in a silo and expect great results. You need it to integrate with your entire tech stack to get enhanced functionality and better results.

In this section of the Omnisend vs Klaviyo comparison, we’ll look at the number and types of integrations that each provides.

Omnisend offers seamless integrations with over 130 apps and platforms, while Klaviyo offers 300+ integrations.

Both offer integrations with different types of platforms, such as:

  • Ecommerce platforms
  • CRM software
  • Review platforms
  • List building tools
  • And more

When it comes to integration with ecommerce platforms, both are similarly placed. You can integrate all major platforms like Shopify, BigCommerce, WooCommerce, and Wix.

Omnisend vs Klaviyo: who’s the master of integrations

We’ll give this one to Klaviyo since it offers more integrations.


Compatibility with other channels

While email marketing is one of the most cost-effective marketing channels, you can get better results by integrating multiple channels. This allows you to connect with your target audiences across channels and create multiple touchpoints and opportunities for conversions.

That’s why compatibility with other channels is an important criterion, one which we’ll use to compare Klaviyo vs Omnisend.

Omnisend seamlessly integrates international SMS and web push notifications with email marketing campaigns into an integrated workflow. In addition, Facebook and Google retargeting is possible as well. This allows you to create a single, omnichannel campaign to reach prospects on multiple channels.

Klaviyo also has a lot to offer. It offers SMS marketing for people living in the US and other English-speaking countries. And it recently introduced mobile push notifications. Retargeting Facebook and Instagram campaigns are also possible. 

The winner?

Omnisend is the winner for this round since it offers seamless integration of email with international SMS and web push notifications.


Price comparison

Price is often the most important factor when choosing the right email marketing software for your business. Some businesses have limited budgets and can’t go for the most advanced, premium tool, which they may not even need.

To end this Omnisend vs Klaviyo dilemma, we’ve done a detailed analysis of the free and paid plans offered by the two. Before you do your own comparison, make sure you don’t simply compare the prices of their plans but also what features you’re getting with each.

Let’s get started.

Free plans comparison

Both Omnisend and Klaviyo offer free plans to allow customers to test their platforms before upgrading to a paid plan.

Here’s a quick summary of what you’ll get with their free plans.

What you get with Omnisend’s free plan
  • Up to 250 contacts, 500 monthly emails, 60 monthly SMS credits, and 500 web push notifications
  • 24/7 email and live chat support
  • Access to all features except advanced reporting
What you get with Klaviyo’s free plan
  • Up to 250 contacts, 500 monthly emails, 150 monthly SMS/MMS credits, mobile push notifications
  • Email support for the first 60 days
  • Access to all features

The monthly email sends and contact limits are similar for both. However, Klaviyo offers more SMS credits, but limited to the US, UK, Canada, Australia, and New Zealand. On the other hand, Omnisend offers international SMS (to any country), plus web push notifications.

Both platforms offer a very similar pricing model, since you can test them free of charge. 

One of the notable differences between the two is that Omnisend offers 24/7 email and live chat support to its free plan users, while Klaviyo only offers a 60-day email support “trial.”

Clearly, Omnisend has more to offer on its free plan than Klaviyo does, and also offers superior customer support.

Now, let’s compare the paid plans for Klaviyo and Omnisend to determine which offers more value for money.

Paid plans comparison

Klaviyo vs Omnisend: which is more affordable?

Well, the clear winner in terms of pricing is Omnisend. Let’s compare the paid plans for Omnisend and Klaviyo for different numbers of contacts to learn why.

No. of subscribers
Up to 500
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000
No. of subscribers
Omnisend Standard
Omnisend Pro
Klaviyo Email
Klaviyo Email+SMS
Up to 500
$16/mo for 6,000 emails
$59/mo for unlimited emails
$20/month for 5,000 emails
$35/month for 5,000 emails and 1250 SMS
Up to 1,000
$20/mo for 12,000 emails
$59/mo for unlimited emails
$30/mo for 10,000 emails
$45/mo for 10,000 emails and 1250 SMS
Up to 5,000
$81/mo for 60,000 emails
$90/mo for unlimited emails
$100/month for 50,000 emails
$145/month for 50,000 emails and 5,000 SMS
Up to 10,000
$132/mo for 120,000 emails
$150/mo for unlimited emails
$150/mo for 100,000 emails
$240/mo for 100,000 email and 10,000 SMS
Up to 50,000
$413/mo for 600,000 emails
$715/mo for unlimited emails
$720/month for 500,000 emails
$1,170/month for 500,000 emails and 50,000 SMS
Up to 100,000
$900/mo for 1,200,000 emails
$1,334/mo for unlimited emails
$1,380/month for 1,000,000 emails
$2,280/month for 1,000,000 emails and 100,000 SMS

As evident, Omnisend offers much more value for money. It’s more affordable than Klaviyo, even though both offer pretty similar features.

Even though the starting prices and plans may seem similar, Klaviyo’s prices skyrocket as your number of contacts increases.

For instance, let’s compare Omnisend’s Pro plan with Klaviyo’s Email and SMS plan for 10,000 contacts. Even with a higher price point of $165 per month (compared to Omnisend’s $150), Klaviyo places a 100K cap on emails.

Omnisend, on the other hand, offers unlimited emails with its Pro plan, irrespective of the number of contacts. This means that you can get unlimited monthly emails starting at $59 per month if you have a small contact list.

Even more, Omnisend gives free SMS on its Pro plan, while you need to add more details to Klaviyo’s Email and SMS plan. Klaviyo gives the same basic 1,250 SMS for each contact list pricing, which means you’ll need to separately calculate SMS credits. Omnisend, on the other hand, gives free SMS credits equal to the price of the Pro plan, so the number of SMS credits you see in the pricing increases with your contact list size.

So, if you have a substantially large contact list, Omnisend is a better alternative for you.

Omnisend vs Klaviyo: Which one wins?

Before we declare the final winner, let’s take a look at this quick comparison table that summarizes the features and pricing of Omnisend and Klaviyo.





Free plan – Yes

500 subscribers- $16

1,000 subscribers – $20

5,000 subscribers – $81

10,000 subscribers – $132

50,000 subscribers – $413

100,000 subscribers – $900

Free plan – Yes

500 subscribers – $20

1,000 subscribers – $30

5,000 subscribers – $100

10,000 subscribers – $150

50,000 subscribers – $720

100,000 subscribers – $1380

What you can get for free
  • Reach up to 250 contacts
  • 500 emails/month
  • Up to 60 SMS 
  • 500 web push notifications
  • Automation workflows
  • Unlimited segmentation
  • Landing pages and signup forms
  • Unique email templates
  • 24/7 customer support
  • Reach up to 250 contacts
  • 500 emails/month
  • Up to 150 SMS/MMS credits
  • Mobile push notifications
  • Most of the platform’s features
  • Built-in CDP
  • Email support for the first 60 days
  • Modern-looking signup forms
  • Aesthetic newsletter templates
  • Advanced analytics
  • Robust automation and segmentation
  • Seamless ecommerce integration
  • Pre-built, ready-to-use signup forms and automation workflows
  • Aesthetic email templates
  • Advanced analytics and reporting
  • Advanced segmentation
  • Historical data for only 18 months
  • No geolocation reporting
  • No marketing gamification options
  • Too advanced for beginners
  • Price is much higher
Best for
  • All ecommerce stores
  • Beginner and advanced marketing user
  • Ecommerce businesses
  • Advanced users
Not recommended for
  • Solopreneurs
  • Bloggers
  • Governmental and non-governmental organizations
  • Beginners
  • Non-profit organizations
  • Marketers on a tight budget

Here’s the final verdict:

Klaviyo is way more expensive than Omnisend, even though it lacks some features like a dedicated landing page builder. 

Its analytics and segmentation capabilities, however, are unmatched. This makes it best suited for large businesses that have an actual need for such advanced analytics and reporting.

Omnisend is an affordable alternative to Klaviyo, offering similar features. It’s even better in certain areas.

For growing and even established ecommerce businesses, Omnisend is a match made in heaven. With features like a product picker and unique discount codes, it makes it easy for ecommerce store owners to promote their products and drive sales via email and SMS.

Read full reviews

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.