Find the best email marketing tool for your business.

We analyze. We compare. We bust the myths if needed, and share our findings with you on the most popular email tools in the market.

Best email tools overall

Searching for a specific email marketing software?

Whether you're familiar with the tool or discovering it for the first time, we provide the insights you need to make an informed decision. Just type in the name and we'll do the rest!

Top three email marketing services


Life-changing superhero

  • Easy to use even for beginners
  • Good price for advanced features
  • A wide variety of email and popup templates
  • Email+SMS

Life-changing superhero

  • Popular
  • Very good analytics
  • Comprehensive feature set
  • Email+SMS

Life-changing superhero

  • Many advanced features for ecommerce
  • Good user experience
  • Good compatibility with other marketing channels
  • A lot of integrations

Great for bloggers

  • Flat pricing
  • Visually appealing
  • Easy to use
  • You can sell digital products

Good for creators

  • Affordable
  • Good templates
  • Matured platform with many email features
  • Website creation features

Good for creators

  • 24/7 customer support
  • Good analytics
  • Features for creators
  • Native integration with Shopify

Life-changing superhero

  • 24/7 customer support
  • Very matured platform with multiple features
  • Great analytics
  • Friendly pricing

Good for nonprofits

  • Friendly pricing
  • AI assistance
  • Good templates
  • Easy to use

Good for nonprofits

  • Email+SMS
  • Good email templates
  • Discounts for nonprofits
  • User-friendly interface

Our review process

Our experts are here to help you find the best email tools for your company. With ourin-depth reviews and comparisons, we will help you set your email marketing strategyon the path to success.

Signing up on the platform a demo project

We sign up for the paid plan of the email marketing platform to be able to examine all features.

Testing the tool

We have 11 criteria and 39 questions for which we find answers and evaluate the platform. We build email campaigns, try various features, set up automations, and launch pop-ups and landing pages.

Analyzing the pricing

We compare pricing plans for emails and SMS, analyzing what is available for free and determining which tool offers better value for money.

Reviewing in peer

Our email marketing experts work in pairs to review the analysis, based on which later we build content.

Testing the tool

All our articles are written based on expert analysis and undergo a fact-checking process.

Updating regularly

We aim to provide relevant and up-to-date information. That’s why we update our content every 3-6 months.

EmailToolsGuide in numbers