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Omnisend Pricing Guide [2024]

By Stacy Kimbell

Last update: February 21, 2024

Are you confused about choosing the best email marketing plan? This guide will help you select the perfect one. With our expert insights, you can confidently improve your email marketing game.

This guide breaks down Omnisend’s pricing into easily digestible chunks. We’ll explore the three tiers – Free, Basic, and Pro – and unpack what each has to offer. Discover the email limits, automation, and integrations you’ll get at each level.

By the end, you’ll understand Omnisend’s pricing inside and out. Let’s dive in!

Omnisend Pricing Plans: Feature Comparison

Omnisend offers three pricing plans – Free, Standard, and Pro – each suited for different needs.

Free Plan

If you’re starting email marketing, the Free plan is perfect for small ecommerce businesses. Unlike many other platforms, Omnisend gives access to all basic and advanced features like all kinds of templates, advanced segmentation, A/B testing, signup forms, and automations. You can send 500 emails per month to 250 contacts without a credit card. The Free plan also lets you test Omnisend risk-free, including live chat support, sales reports, etc. It’s the perfect way to start before upgrading to a paid plan and building your contact list.

Standard Plan

The Standard Plan is perfect for growing businesses and their email marketing campaigns. With this plan, customers get all features for email marketing, unlimited push notifications, and a success manager starting at $400/month. Compared to other platforms, Omnisend Standard plan is affordable and offers good features, including ecommerce-focused reports, signup forms, A/B testing, integrations, etc. 

Pro Plan

The Pro Plan is the way to go for those businesses that use the email+SMS strategy.f It’s perfect for businesses that are active with their messaging. Subscribers to this plan enjoy unlimited emails, unlimited push notifications and a good amount of free SMS each month. This plan also includes advanced reporting, aggregating your overall performance data, and helps you learn more about your marketing campaigns. 

And to top it off, you’ll have your own Customer Success Manager. They’ll work with you to make sure you’re getting the most out of the Pro Plan and taking your business to the next level.

Find the full Omnisend review.

Omnisend Pricing and Plans Comparison

Key Features


– Access to all Omnisend features (except advanced reporting)

– Send 500 emails/month

– Up to 250 contacts

– No credit card required

– Upgrade anytime (no contact list limits)

– 24/7 live chat & email customer support



– Access to all Omnisend features (except advanced reporting)

– Unlimited push notifications

– 24/7 Priority live chat & email customer support

– Dedicated Customer Success Manager (with $400/month spent)



– Unlimited emails and push notifications

– Free SMS included

– Dedicated support

– Customer Success Manager (with $400/month spent)

The Free plan is great for businesses just starting out or wanting to test Omnisend without any cost. You get access to all features, can send 500 emails per month, and manage up to 250 contacts. Plus, there’s no need for a credit card, and you can upgrade whenever you’re ready.

The Standard plan is ideal for growing and mid-size businesses that focus on email marketing. For just $16 a month, you get access to all Omnisend features along with unlimited push notifications.

You also have the benefit of priority live chat support and a dedicated Customer Success Manager, provided you spend at least $400 per month. If you’re a high-volume sender or use SMS in your marketing mix, the Pro plan is the way to go. At $59 per month, you can send unlimited emails and push notifications.

Additionally, you get free SMS, dedicated support, and a Customer Success Manager, again with a $400 per month spend. This plan is perfect for taking your business to the next level and managing the entire customer experience effectively.

Let’s look at how prices grow with the number of subscribers.

No. of contacts
Standard Plan
Pro Plan
500 contacts
$16/mo for 6,000 emails
$59/mo for unlimited emails
1,000 contacts
$20/mo for 12,000 emails
$59/mo for unlimited emails
5,000 contacts
$81/mo for 60,000 emails
$90/mo for unlimited emails
10,000 contacts
$132/mo for 120,000 emails
$150/mo for unlimited emails
50,000 contacts
$413/mo for 600,000 emails
$715/mo for unlimited emails
100,000 contacts
$900/mo for 1,200,000 emails
$1,334/mo for unlimited emails

Omnisend SMS and MMS Pricing

Omnisend offers SMS credits that can be used to send text messages worldwide. On the Free and Standard plans, you get $1 credit to try SMS.

So with $1 credit, you can send about 66 texts (SMS). Unused credits roll over each month. SMS credits are separate from email credits. The number of available credits is shown in your account settings. You can set up auto-upgrades if your balance gets too low.

For proper calculations, you can head over to their SMS calculator.

On the Pro plan, you get credits equal to your subscription cost. You can also purchase additional SMS credit subscriptions starting at $10/month. SMS is priced at $0.015 per message to US/Canada numbers. One MMS message costs you $0.045.

Unlike other platforms, Omnisend offers international SMS. SMS rates to other countries vary depending on the country. You can find them on their pricing page.

How to Choose an Omnisend Plan

Choosing the ideal Omnisend plan depends on a few key factors.

First, consider your monthly email volume and number of contacts – the higher tiers support more. Next, determine must-have features: do you need SMS and advanced reporting.

Compare the free vs. paid plans to see what capabilities are included. Also, evaluate potential growth – will you need a higher tier plan in the future? Finally, factor in budget constraints.

With these needs mapped out, compare Omnisend’s plans to identify the best fit. Taking advantage of the free plan is highly recommended to experience Omnisend first-hand.

Omnisend pricing: Wrap up

Omnisend’s pricing is straightforward: all features are accessible across all plans, with the exception of SMS and advanced reporting, which are exclusive to the Pro plan. 

Therefore, regardless of your chosen plan, you can take advantage of sales reports, A/B testing for forms and emails, AI assistance, email templates, and advanced automation, among others. 

If your ecommerce business primarily requires email marketing, the Standard plan suits you. However, if your needs extend to SMS or unlimited emails, the Pro plan will best meet your requirements.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.