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The Top 3 Mailchimp alternatives for 2023 (free and paid)

Last update: June 22, 2023

At Email Tools Guide, we do not compromise our rankings for monetary gain. Our reviews reflect our sincere evaluation and hands-on experience with each tool. However, if you purchase via links on our site, we may receive affiliate commissions.

Mailchimp is hands down one of the most popular email marketing platforms around. But if you think it is the best, then hold on to that thought.

There are several Mailchimp alternatives that offer a wide variety of features and also a better price point.

In this blog post, we will explore the top three platforms that will take your email marketing to new heights.

By exploring Mailchimp alternatives, you may come across a hidden gem. This tool could offer better functionality and results for your email campaigns.

Let’s get started.

Best overall: Omnisend

4.8
Life-changing superhero
Free plan

Yes

Pricing starts at

$16

Stands out for

Robust automation

Gamification in signup forms

Unique coupon codes

Modern email templates

Best for

Ecommerce

Omnisend is a powerful marketing automation platform that goes beyond email marketing. It offers access to multiple channels, including SMS, web push notifications, Facebook, Google Ads, and more.

This omnichannel approach helps you engage customers through their preferred communication channels, resulting in higher conversion rates.

Omnisend also offers robust segmentation and intuitive and powerful automation workflows. It offers useful features for ecommerce businesses, such as product recommender, abandoned cart recovery, and more. 

The built-in product recommender feature leverages AI algorithms to make personalized product recommendations to customers based on their browsing and purchase history. This helps drive upsells, cross-sells, and repeat purchases.

Some other unique features of Omnisend include:

  • Dynamic discount codes, generating unique discount codes for each customer
  • Automatic branding application to emails
  • Wheel of Fortune gamified pop-ups
  • Seamless integration with ecommerce platforms
  • Advanced conditional splits, and more

Mailchimp doesn’t offer any of these unique features. Also, its segmentation and automation features are lacking compared to Omnisend.

Omnisend pros and cons

Pros
  • Omnisend serves 100,000+ ecommerce customers. It's a well-established solution in the market.
  • They have a lot of ecommerce-tailored features.
  • Omnisend offers one-click integration with platforms like Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, etc.
  • Pre-built automation, email, and signup form templates are both rules and copy ready.
  • They provide beautiful and up-to-date designs.
  • They offer advanced reporting with in-depth insights
  • Their customer support team has multiple customer service awards in 2022 and 2023.
Cons
  • There is no A/B testing for forms
  • There is no mobile push notification feature

Runner-up: Klaviyo

4.6
You’ll want to marry it
Free plan

Yes

Pricing starts at

$20

Stands out for

Powerful segmentation

Great marketing automation features

 

Best for

Small and mid-size ecommerce stores

Klaviyo is a cloud-based marketing automation platform that primarily focuses on email marketing. The platform offers several tools and features to facilitate effective email marketing campaigns.

Some unique features include:

  • A subject line assistant to create engaging subject lines
  • Mobile push notifications for ecommerce apps
  • The option to A/B test forms, which many similar tools lack

Klaviyo also integrates with ecommerce platforms, such as Shopify, Magento, BigCommerce, and WooCommerce. This helps you synchronize your customer data, order history, and product information seamlessly.

Besides email marketing, Klaviyo also supports SMS marketing. This omnichannel approach helps you reach your customers through various touchpoints.

Klaviyo also offers robust analytics and reporting capabilities, which is much better than what similar tools offer.

If you’re looking for a tool with advanced segmentation and analytics capabilities, Klaviyo is a great Mailchimp alternative for you.

Klaviyo pros and cons

Pros
  • Data-driven segmentation and personalization
  • Omnichannel marketing campaigns: emails, SMS, and mobile push notifications
  • A subject line assistant
  • Great signup form templates, multi-step popups and forms A/B testing
  • Very good reporting capabilities
  • Advanced marketing automation
Cons
  • No dedicated landing page builder
  • No gamification forms

Best cheap alternative: Brevo

4.1
Not great not terrible
Free plan

Yes

Pricing starts at

$25

Stands out for

Transactional emails

WhatsApp and Facebook marketing

Multi-list subscriptions

Best for

Bloggers, non-profit organizations, ecommerce beginners

Brevo (formerly Sendinblue) is a comprehensive marketing and communications platform. It’s mainly known for its email marketing capabilities, but also offers SMS and Whatsapp marketing, marketing automation, and customer relationship management.

Some of Brevo’s notable features include:

  • Transactional emails for ecommerce businesses
  • Best time feature for email send time optimization
  • Ability to add email, SMS, WhatsApp, and web notifications into an integrated workflow

Its marketing automation capabilities allow you to create automated workflows based on customer behavior and triggers. Brevo also provides a CRM system to manage and organize customer data.

This platform also offers a landing page builder that helps you create conversion-focused landing pages without coding skills.

Brevo pros and cons

Pros
  • Generous free plan and good price overall
  • Transactional emails
  • A best-time function for email campaigns
  • A multi-list subscription function for your signup forms
  • Sales automation
  • SMS marketing
Cons
  • Basic automation and signup forms
  • Basic analytical part

Best Mailchimp alternatives in a nutshell

Here is a quick overview of the best Mailchimp alternatives out there.

Feature
Ease of signing up
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Feature
Mailchimp
Omnisend
Klaviyo
Brevo
Ease of signing up
Fairly easy
Very easy
Easy
Fairly easy
Intuitive email builder
Modern-looking email templates
Yes - on paid plans only
Some of them
Unique coupon codes
Email personalization
Pre-built automated workflows
Yes - only structure, no copy
Very basic
Modern-looking signup forms
Landing page builder
Yes, only for higher tier plans
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Yes - on paid plans only
Yes, for all customers
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Yes - no SMS

Now let’s discuss these Mailchimp alternatives in detail.

Omnisend

Omnisend is one of the best Mailchimp alternatives. It specializes in email and SMS marketing for ecommerce businesses. It is an excellent solution for businesses looking to actively engage with their audience and drive conversions.

Let’s look at some of the standout features that make it one of the best Mailchimp alternatives in the market.

Features that stand out

Mainly Omnisend stands out for top-notch customer support, great platform usability and ecommerce-tailored features like:

  • Campaign Booster for auto-resending the campaign, 
  • Product Picker for pulling products to your email directly from the store
  • Unique discount codes for all campaign recipients 
  • Advanced marketing automation
  • Advanced reporting with in-depth insights, and more.

Mailchimp doesn’t have any of the unique features mentioned above. 

Building email campaigns

Let’s compare their features when it comes to building email campaigns.

  • Email templates: Both tools have a user-friendly email editor and a variety of beautiful templates. While Mailchimp offers a larger selection of templates to choose from, Omnisend allows all customers, including those on the free plan, to use them. In contrast, Mailchimp reserves its beautiful templates for paid customers only.
  • Segmentation and targeting: Omnisend specializes in ecommerce email marketing and provides advanced segmentation options. These are based on customer behavior, purchase history, and other parameters. 

With Mailchimp, you can segment your audience based on contact information, customer activity, and tags. However, the ecommerce features are lacking compared to Omnisend.

  • Personalization: Both tools have multiple personalization options. They offer features like dynamic content blocks, personalized recommendations, tags in the subject lines, etc. So, on this aspect, both platforms are very similar. 

Marketing automation 

On Omnisend you’ll find pre-built automation workflows. These can be launched in a minute because they are rules-and copy-ready. This will save you a lot of time. 

Also, Omnisend provides wide range of useful workflows for ecommerce businesses, which users can launch straight out of the box. Meanwhile in Mailchimp, you will find 70 workflows that require additional integrations, and look overwhelming in most cases.

In addition, on Omnisend you will find conditional splits, a wide array of triggers, and SMS and web push notifications to add to your automation workflow. So you won’t miss anything Mailchimp has and will get even more additional capabilities.

Forms and list management

Unlike Mailchimp, Omnisend offers a wide range of signup form templates that can be launched immediately. Trendy designs and great copy will help you save time for more important tasks.

In addition, Omnisend offers a gamified signup form called the Wheel of Fortune, which has proven to be highly effective.

When it comes to analytics, both platforms provide valuable insights on new signups and form performance.

However, it’s worth noting an important distinction in terms of list management. On Mailchimp, contact lists are siloed, which means you have to pay twice for the same contacts if they appear on different lists. This isn’t the case with Omnisend.

With Omnisend, you only pay for a contact once, regardless of how many lists or segments it appears in. This difference is significant as it helps you save money and avoids the need for regularly checking for duplicates.

Compatibility with other marketing channels 

What makes Omnisend one of the best Mailchimp alternatives for marketing channel compatibility?

With Omnisend, you can combine email, SMS, and push notifications into one communication flow. Also, you can retarget cart abandoners with Facebook and Google Ads.

Price

Mailchimp’s pricing is based on tiers. The higher the tier price, the more features you get. For example, on the Mailchimp free plan, you get only basic email templates. If you want nice ones, you have to upgrade. If you want to schedule your campaign, you have to upgrade. If you want to use automations you have to pick a higher tier plan and so on. 

Meanwhile, Omnisend unlocks the vast majority of its features to free plan users. Only advanced reporting is reserved for the Pro plan users. All the rest is available for all. The only limitation is email sends. The bigger your contact base the more you have to pay for your plan. Omnisend’s pricing is more straightforward.

Why choose Omnisend instead of Mailchimp?

Designed specifically for ecommerce businesses, Omnisend is the best Mailchimp alternative out there. It is especially well-suited for online stores as it offers features tailored to the needs of ecommerce, such as:

– Automated product recommendations

– Ready-to-use templates for automation and forms

– Unique discount codes

– Segmentation based on customer on-site and purchasing behavior, and many more.

Omnisend is also known for its powerful reporting capabilities.

While Mailchimp primarily focuses on email marketing, Omnisend offers omnichannel marketing capabilities. It integrates with various communication channels. These include email, SMS, web push notifications, and Facebook and Google Ads.

Why choose Mailchimp instead of Omnisend?

Mailchimp’s lower-tier email plan is more affordable than Omnisend’s. So if you need only regular email campaigns, go with Mailchimp.

Also, Mailchimp offers a wide range of marketing features beyond email campaigns. It includes tools for:

  • Social media management 
  • Website creation
  • Postcard service
  • Landing page creation

This helps users manage multiple aspects of their marketing through a single platform.

Klaviyo

What makes Klaviyo one of the best Mailchimp alternatives? Klaviyo’s segmentation capabilities are better than most other platforms, which is why it makes it to our list of the best Mailchimp alternatives.

Let’s look at some of the notable features that make it one of the best Mailchimp alternatives.

Features that stand out

Klaviyo stands out for its segmentation capabilities, seamless integrations, and advanced features, such as:

  • Lookalike audience builder for social advertising
  • AI-powered SMS assistant that creates SMS campaigns in seconds
  • Built-in CDP and CRM to help you better understand your customers
  • Peer benchmarks to compare your campaigns with those of your competitors
  • Mobile push notifications, and more.

Mailchimp doesn’t have any of these features. But it does offer a range of tools and features to manage your email campaigns effectively.

Building email campaigns

Let’s see how Mailchimp and Klaviyo compare when it comes to building email campaigns.

  • User interface: Both Klaviyo and Mailchimp offer user-friendly interfaces with intuitive features. Klaviyo’s layout is well-organized, making it easy to navigate and find the necessary features. Mailchimp’s interface incorporates playful illustrations and animations. Although it is more visually appealing, some users find the Mailchimp interface cluttered and difficult to navigate.
  • Email templates: Klaviyo has a large library of over 100 pre-built email templates that can be easily customized. The template library is also accessible to those on their Free plan. Mailchimp only offers around 6 templates on its free plan. If you need more, you will need to upgrade to one of Mailchimp’s paid plans.
  • Segmentation and targeting: Both Klaviyo and Mailchimp provide segmentation capabilities, but Klaviyo offers more advanced and flexible options. Klaviyo allows you to create segments based on various factors like:

    1. Specific event triggers
    2. Customer lifetime value
    3. Purchase behavior
    4. Product preferences, and more

Mailchimp mainly offers basic segmentation options. For advanced segmentation you have to upgrade to Premium plan. 

Klaviyo also excels in dynamic segmentation capabilities. It offers real-time segmentation, allowing you to create dynamic segments. It means that your segments automatically update based on changes in user behavior or preferences. We couldn’t find this in Mailchimp.

Marketing automation

Klaviyo excels in creating complex automation workflows tailored to ecommerce businesses. It offers pre-built automation templates and advanced triggers based on email engagement, customer behavior, purchase history and more.

Plus, you can integrate SMS into your workflows.

Mailchimp doesn’t offer the same level of flexibility and targeting in marketing automation as Klaviyo. If you have simpler automation needs, then you may consider Mailchimp over Klaviyo.

Forms and list management

When it comes to forms, both Klaviyo and Mailchimp also differ. 

Klaviyo provides a wide range of customizable form templates that can be easily integrated into websites or landing pages. The forms can be tailored with conditional logic, allowing you to show or hide fields based on user behavior.

Mailchimp provides a user-friendly drag-and-drop editor for customizing forms. These forms can be integrated with websites, ecommerce platforms, and other third-party tools. 

However, on this platform, you won’t find any templates for forms. Templates are only provided for landing pages. It’s worth noting that Klaviyo doesn’t offer landing pages at all.

Mailchimp’s segmentation capabilities are also not as advanced as Klaviyo’s. So, go for Mailchimp only if you have simpler email marketing needs.

Compatibility with other marketing channels

Klaviyo allows you to send emails, SMS, and app push notifications. You will need to add integrations for Facebook and Google retargeting.

Mailchimp doesn’t offer built-in SMS and push notifications. However, there are many marketing channels integrations available, including Twilio, Facebook, Instagram,Google Analytics, and so on.

Price

Klaviyo’s pricing depends on the number of contacts. The price increases as your contact list grows. However, Klaviyo offers certain advanced features on all its plans, such as:

  • Mobile push notifications
  • Advanced segmentation
  • Personalized product recommendations
  • Automated A/B testing, and so on

Mailchimp offers a tier-based pricing plan. The higher-priced plans offer more advanced features than the low-priced ones.

Both Klaviyo and Mailchimp offer a free plan. However, Mailchimp’s free plan has very limited features compared to Klaviyo. In fact, you can get access to most of Klaviyo’s advanced features on the free plan, which isn’t the case with Mailchimp.

Why choose Klaviyo instead of Mailchimp?

Like Omnisend, Klaviyo is also designed specifically for ecommerce businesses. So, it offers several features tailored to the unique needs of ecommerce businesses. 

For instance, powerful segmentation and automation capabilities help you create highly targeted marketing campaigns. This leads to higher conversion rates and better engagement. This makes Klaviyo a better choice for ecommerce businesses.

Check out our comprehensive Omnisend vs Klaviyo comparison.

Why choose Mailchimp instead of Klaviyo?

Mailchimp offers features beyond ecommerce, suitable for a wide range of industries. If you have simpler email marketing needs, Mailchimp offers a great set of tools for effective campaign management.

Paid plans for Mailchimp start at $63 per month for 5000 contacts. Klaviyo will cost you $100 per month for the same amount of contacts. So, if budget is an issue, you may want to choose Mailchimp over Klaviyo.

Brevo

Brevo (formerly Sendinblue) is a marketing automation platform that offers affordable solutions for businesses to scale faster. It offers email marketing, SMS campaigns, automation, and CRM integration, making it one of the best Mailchimp alternatives.

Brevo empowers businesses of all sizes to engage with their audience effectively. It helps optimize campaigns and drive growth through personalized and targeted communication strategies.

Features that stand out

Being an all-in-one marketing platform is what makes Brevo truly stand out. Here are some of its unique features.

  • Free inbound parsing makes every email a two-way exchange
  • Chatbots deliver 24/7 support through automated messages
  • Deal pipelines help you stay on top of sales strategies
  • Send time optimization ensures your emails are sent at the most suitable times
  • Email API ensures high deliverability rates

Building email campaigns

Both Brevo and Mailchimp offer user-friendly interfaces and intuitive email builders. This makes it easy to create visually appealing emails without coding knowledge. 

Both Brevo and Mailchimp provide a variety of customizable pre-designed templates. Brevo only has about 42 email templates, while Mailchimp has a larger template library and more advanced design options. 

However, only paid plans on Mailchimp have access to this template library. The free plan only has 6 email templates. Brevo may have fewer templates than Mailchimp, but they are available on all plans, including the free plan.

Mailchimp offers dynamic content, which is not available on Brevo. Dynamic content allows you to personalize the content of your email campaigns based on the preferences of your subscribers.

Marketing automation

Both Brevo and Mailchimp provide visual workflow builders that allow you to create automated sequences. You can customize and configure triggers, actions, and conditions to create personalized automation workflows. When it comes to workflow automation, both Brevo and Mailchimp have similar capabilities.

Brevo allows you to integrate SMS and web notifications into your workflow.

Forms and list management

When it comes to signup forms, Brevo offers very basic features. There are no fancy popup designs or forms for different occasions. Even Mailchimp lags behind on this front.

Omnisend and Klaviyo offer pre-built signup forms. No such feature is available in either Brevo or Mailchimp.

Mailchimp has a comprehensive landing page builder. You also get 9 landing page templates. Brevo does offer a landing page builder, but only on the higher-priced plans.

Multi-list subscription and blocklisting are two unique list management features offered by Brevo. The multi-list subscription feature helps your subscribers choose which list to sign up for. Mailchimp doesn’t offer these features.

Compatibility with other marketing channels

Brevo offers SMS, push notifications, and live chat (a.k.a. conversations via WhatsApp, Facebook, and Instagram. Facebook ads are available for Business and Enterprise plans.

Mailchimp doesn’t offer SMS and push notifications.

Price

Brevo charges on a per-email basis instead of per subscriber. This means that there is no limit to the number of contacts you can upload. Mailchimp, on the other hand, charges on the basis of your contact list. As your contact list grows, Mailchimp gets more expensive.

Both platforms offer pay-as-you-go options.

Both Brevo and Mailchimp offer a free plan with limited features. On Brevo’s free plan you can send up to 300 emails/day and 1000 emails/day on Mailchimp’s.

Why choose Brevo instead of Mailchimp?

Brevo is more affordable and offers greater marketing channel compatibility.

Why choose Mailchimp instead of Brevo?

Mailchimp provides greater customization options. This makes it suitable for users requiring intricate automation workflows and in-depth analytics.

Mailchimp alternative to avoid: MailerLite

Mailerlite is great for bloggers, solopreneurs and non-profit organizations. If you’re looking for Mailchimp alternatives with robust ecommerce functionality, MailerLite may not be a great option.

First, it doesn’t offer advanced ecommerce features that are crucial for online businesses. These may include:

  • Seamless integration with popular ecommerce platforms
  • Personalized product recommendations
  • On-site behavior segmentation, and so on.

Second, MailerLite’s automation features are basic compared to Omnisend’s or Klaviyo’s.

So, it isn’t a viable Mailchimp alternative as it can’t match the features offered by Mailchimp.

Mailchimp alternatives: Summary

Omnisend, Klaviyo, and Brevo are all great Mailchimp alternatives. 

  • Omnisend is an omnichannel marketing platform. It helps you reach customers across many channels with ease. Plus offers top-notch customer support for all users and has an affordable price.
  • Klaviyo’s powerful segmentation capabilities help you deliver highly targeted campaigns. Outstanding analytics, beautiful designs. But the price is even higher than the Mailchimp Premium plan.
  • Brevo is an affordable choice for creating email, SMS, and WhatsApp campaigns. The price is based on actual email sends, not the database size.

All these platforms offer a free plan. We recommend trying them out to see which one is right for your business. They can change your email marketing game in 2023 and beyond.

In-depth Reviews

4.8
Life-changing superhero
Full review
4.6
You’ll want to marry it
Full review
4.1
Not great not terrible
Full review

Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.