14 top ecommerce marketing YouTubers in 2024

Dear ecommerce business owners, are you spending a slower summer and have more time on hand to upskill with YouTube?

Well, we’ve got you covered!

We have hand-picked 14 ecommerce marketing YouTubers who speak about dropshipping, ecommerce peculiarities on Shopify and Woocommerce, WP websites, email marketing, sales on Etsy and many more.

Ready to see who they are? Let’s dive in!

14 top ecommerce marketing YouTubers in 2024

Whether you want to learn about ecommerce email marketing, build a beautiful online store with WordPress, or understand the nitty-gritty of WordPress and Woocommerce plugins, here are 14 ecommerce marketing YouTubers you should check out:

1. Ac Hampton

Ac Hampton is a dropshipping entrepreneur and Founder of Supreme Ecom. His YouTube channel is packed with valuable insights on Shopify dropshipping and ecommerce strategies for scaling your dropshipping business.

He also shares Shopify tutorials, like:

• Different Shopify apps for your dropshipping store
• Setting up your store and optimizing product listings
• Real-life examples and case studies of his dropshipping students

Why does this YouTube channel stand out?

• The content is interactive and uses animations, video clips, and fun illustrations to explain the concepts better
• The channel features case studies of people who have implemented dropshipping using Ac’s strategies

2. The ECOM KING

Just like Ac Hampton’s YouTube channel, The Ecom King emphasizes dropshipping with Shopify. 

Kamil Sattar, the creator of this channel, makes money through ecommerce and dropshipping and has generated over $50 million in revenue. So, the knowledge he shares comes from his dropshipping experience.

His videos cover everything about Shopify dropshipping like:

• Making money with dropshipping
• Best products you can sell through your dropshipping store

Why does this YouTube channel stand out?

• He shares the lessons and experiments he did, the mistakes he made, and the wins he achieved
• He shares free courses on his channel, which most YouTube channels offer as paid

If you want to learn about Shopify dropshipping without investing in paid courses, this YouTube channel is your best friend.

3. John Santos

John Santos is the founder of StreetCrafter and The Santos Studios. He is an ecommerce entrepreneur with 14 years of experience in the apparel industry. He shares everything he has learned about building a luxury clothing brand through his YouTube channel. 

He covers topics like AI for ecommerce marketing, printing, manufacturing apparel, and making money with a clothing brand.

Why does this YouTube channel stand out?

• The channel leverages B-roll and vlog format
• It uses real-life scenarios to explain the concepts instead of just talking to the camera

4. WPTuts

WPtuts is an educational YouTube channel by Paul Charleston, who talks about everything WordPress-related. 

He mainly covers the following topics:

• WordPress tutorials for setting up and managing ecommerce websites using WordPress
• WordPress plugins and tools
• Content management within WordPress and troubleshooting issue
• Website optimization and design tips

Overall, WPtuts must be on your upskilling list if you’re a beginner using WordPress or want to upgrade your WordPress skills. 

Why does this YouTube channel stand out?

• It breaks down complex WordPress topics into simple concepts
• It offers in-depth tutorials on WordPress for ecommerce in a training format
• Videos are shorter but cover in-depth information

5. Jeffrey @ Lytbox

Jeffrey Dalrymple is a web design expert and the founder of Lytbox Digital, and creator behind Jeffrey @ Lightbox. Similar to WPtuts, his YouTube channel is well-branded and consistent.

Since Jeffrey specializes in designing WordPress and ecommerce websites, such as Shopify and Woocommerce development, he covers the same topics in his YouTube videos.

Why does this YouTube channel stand out?

• It shares detailed step-by-step tutorials, integrations, and features within WordPress, Woocommerce, and Elementor 
• It is well-branded and uses eye-catching thumbnails

6. Markethax

Markethax is another YouTube channel that that offers free resources and tutorials on creating beautiful websites using WordPress. 

This channel targets Spanish-speaking businesses and covers topics like WordPress, Woocommerce, and email marketing.

The frequency of videos on this channel is lower than other YouTube channels, but it is a comprehensive and practical tutorial whenever one is published.

Why does this YouTube channel stand out?

• It targets Spanish-speaking businesses
• It provides 100% free tutorials and courses

7. Darrel Wilson

Darrel Wilson is a website designer and instructor who teaches small businesses to create WordPress and ecommerce websites with zero coding. 

You won’t find any paid courses on his channel. In fact, he shares all the information for free through the in-depth tutorials.

So what kind of topics does he cover, you ask? Well, he mostly shares information on:

• Email marketing automation
• Ecommerce
• Woocommerce plugins
• WordPress tutorials

Through his channel, you can get your basic questions answered like:

• How to set taxes in Woocommerce
• How to add WhatsApp Chat to the WordPress website

Why does this YouTube channel stand out?

• It uses interactive elements in the videos, like animation, attractive fonts and colors, and graphics
• Videos use no-nonsense, practical, and actionable approach

8. Jamie Marsland

Jamie Marsland is the founder of Pootlepress, a WordPress development and training company that creates WordPress plugins and themes. 

Jamie talks about everything related to WordPress on his YouTube channel like:

• Different WordPress themes and plugins
• WooCommerce tips

He also recreates famous websites on WordPress, which is a great way to gain practical knowledge and build one for your ecommerce store.

He also includes his two daughters, who are WordPress beginners, in some of his videos. They create websites using different plugins and themes and share their struggles. 

Why does this YouTube channel stand out?

• Videos are short, and structured, and simplify complex WordPress concepts.

9. Mr. Web

Want to build ecommerce websites without much fuss?

Meet Mr. Web, a YouTube channel by David. He has a web development agency where his team of full-stack developers designs websites for their clients.

On his channel, he talks about:

• Email marketing regulations
• WordPress and Woocommerce themes and plugins
• Tips on generating sales with web development

Why does this YouTube channel stand out?

• It shares practical examples of building a website using WordPress

10. Hannah Gardner

Hannah Gardner is an ecommerce entrepreneur and the co-founder of Profit Tree, an Etsy tracking tool. With her experience as an Etsy seller who generated $945,000, Hannah now teaches Etsy and Shopify sellers how to scale their online stores and increase sales. 

You’ll find Shopify tutorials, Etsy sales and tools, and ecommerce email marketing on her YouTube channel.

Why does this YouTube channel stand out?

• Hannah documented her journey as an Etsy seller and what she learned.
• Videos focus on insights into Etsy businesses, mainly marketing and operational strategies

So, if you’re an Etsy seller looking to optimize their store or boost sales, this channel can’t be a perfect start.

11. Santrel Media

Santrel Media is a digital marketing company that provides reviews, tutorials, and comparisons of digital marketing tools.

Ideally, they talk about email marketing, affiliate marketing, Shopify, and TikTok dropshipping.

Why does this YouTube channel stand out?

• The channel features in-depth course-style tutorials
• Videos are broken down into playlists accurately

12. WordPress tutorials - WPLearningLab

WPLearningLab is a WordPress-focused YouTube channel run by Bjorn Allpas. Before starting their YouTube channel, Bjorn founded Launch Time Media. 

The agency offered services like SEO, mobile optimization, social media integration, and email marketing to small and medium-sized businesses. However, his main challenge was explaining WordPress’s peculiarities to multiple clients. That’s when WPLearningLabs was born. 

On their YouTube channel, Bjorn discusses various WordPress topics like:

• Woocommerce
• WordPress security
• WordPress site optimization

Why does this YouTube channel stand out?

• Videos on this channel are produced in a training format
• It covers ecommerce WordPress topics for both beginner and advanced levels

13. WPress Doctor

Matt, the face behind WPress Doctor, is a YouTube content creator and educator who talks about WordPress. He knows the nitty-gritty of WordPress because he has been creating WordPress websites since 2014.

Matt shares detailed WordPress tutorials on his YouTube channel like:

• Ecommerce websites setup
• WordPress security
• Different WordPress themes and plugins

Besides teaching, Matt makes money by sponsoring tools and creating detailed review videos on various WordPress plugins. 

Why does this YouTube channel stand out?

• Matt uses the plugins and showcases how to use them in your workflow
• He gives his two cents on whether he liked the plugin

14. Ferdy Korpershoek

Ferdy Korpershoek is a YouTube content creator and online educator on platforms like Udemy and Skillshare. He teaches small business owners to create revenue-generating websites. 

He mostly talks about affiliate marketing, ecommerce, and Woocommerce on his YouTube channel. 

Why does this YouTube channel stand out?

• He has created beginner five to eight hours long courses on affiliate marketing, Woocommerce, and Elementor for free.

Ready to start your ecommerce upskilling?

Watching videos from these YouTubers is not the end in your upskilling sprint. Jot down the information you have learnt from these YouTube channels and implement it in your business. 

It doesn’t have to be a huge implementation at the first go. Start small but secured steps toward your business growth and sustainable success.