Top 3 GetResponse alternatives in 2023

GetResponse is among the best email marketing platforms with a wide range of valuable features. These include powerful automation and segmentation, landing pages, useful ecommerce functions like coupon codes, sms automation, and more.

However, while it’s a powerful tool suitable for many businesses, some factors may cause ecommerce businesses to look for advanced email marketing platforms in the market that offer equally good or even better features at a more pocket-friendly price.

For instance, the platform’s ecommerce features are limited to higher-tier plans, and the SMS function is only available to users with over 100k subscribers.

So we made a list of the top three best GetResponse alternatives you can review. 

This post discusses each to help you choose which software solution has the ideal combination of features you’re looking for.

Quick summary of top 3 alternatives

Here’s a quick summary of the pros and cons for each of the three alternatives to GetResponse.

Best overall - Omnisend

This platform is the ideal GetResponse alternative for businesses looking to access ecommerce features and reports for an affordable rate. GetResponse limits its ecommerce features to users on high-tier plans, which can be expensive. Also, unlike GetResponse, Omnisend provides all users with 24/7 email and chat support.

Omnisend pros and cons

Runner-up - Klaviyo

Klaviyo is the second-best GetResponse alternative because it offers advanced ecommerce marketing features to users on all paid plans, but it’s more expensive than Omnisend.

Klaviyo provides advanced reporting capabilities, like personalized benchmarks, and is suitable for advanced ecommerce marketers. It also offers seamless integration with  SMS on all plans, unlike GetResponse.

Here are some pros and cons to help you understand this platform better.

Klaviyo pros and cons

Best cheap alternative - Flodesk

Flodesk is among the most affordable GetResponse alternatives for businesses looking to send simple newsletters. Ideal users could be business owners such as bloggers, content creators, and personal branding specialists.

Flodesk comes with all the fundamental email marketing features that beginner marketers need. It’s also a visual tool with attractive email campaign templates, modern-looking signup forms, and landing pages.

Here are some of this tool’s pros and cons.

Flodesk pros and cons

Best GetResponse alternatives in a nutshell

This table shows an overview of GetRespnse’s features compared to its top three competitors.

Here’s a look at each alternative platform in detail.

Omnisend

Features that stand out 

• Email + SMS: With Omnisend, you can easily send email and SMS campaigns, and integrate both channels into the same automation workflow. 

• Unique coupon codes: Omnisend provides a more secure way of offering incentives to customers using randomly generated discount codes. 

• Product recommender: This feature provides customers with relevant, personalized product suggestions to drive repeat purchases.

• Gamified signup forms: Omnisend provides a more interactive way for users to sign up to your contact list using the Wheel of Fortune feature.

• Product picker: This feature allows you to add products to your email directly from your store without having to copy-paste descriptions etc.

• Campaign booster: This feature allows you to resend campaigns automatically to users who didn’t open your email the first time.

Building email campaigns

Like GetResponse, Omnisend’s email campaign builder is intuitive and easy to use. You’ll be able to build all sorts of email campaigns and even pull products directly from your store into your email.

Another handy feature that Omnisend offers over GetResponse is the ability to upload all your brand items into a folder, e.g., your logo, brand colors, etc. Omnisend then automatically customizes all your templates to fit your brand outlook. 

There’s also a checkbox function to help you align your images with your template layout, no matter the size of your image. This way, you can easily upload relevant images into your email without worrying about how they’ll fit into your layout.

While both tools have the discount code feature, it works differently. Plus, GetResponse only provides this function to users on paid plans. Omnisend has this feature available to all users, including those on the free plan.

Marketing automation

Both GetResponse and Omnisend have robust marketing automation features. 

GetResponse offers 43 ready-to-go templates, while Omnisend provides 25. Both tools offer plenty of trigger options, conditional splits, and filters. You can create workflows including:

• Welcome email series
• Sales promotions
• Abandoned cart emails
• Post-purchase series etc.

Also, both platforms allow you to integrate your email automation workflows with other marketing channels like SMS and web push notifications.

The only downside here’s that with GetResponse, abandoned cart triggers and product recommendations are only available on higher-tier plans. SMS marketing is available only for the highest-tier plans. Meanwhile, with Omnisend, you can use all features, including SMS, on all plans.

Forms and list management 

Omnisend provides 80+ forms and landing page templates that are uniquely designed and ready to use out of the box. GetResponse offers 150+ attractive forms and landing page templates as well.  

The only difference is that Omnisend’s templates are copy-ready, while GetResponse’s templates aren’t.

On the other hand, GetResponse offers a broader collection of landing pages.

Both solutions also provide numerous options for displaying your forms, including embedded forms, popups, full-page signups, teasers, etc.

Omnisend provides an additional gamification feature for its signup forms with the Wheel-of-Fortune option. 

The segmentation feature of both tools is robust, with lots of criteria available based on customer details, location, engagement, and more. 

However, Omnisend provides 23 ready-to-go audiences, unlike GetResponse. We also couldn’t  find the segmentation criteria based on on-site behavior on the GetResponse platform.

Compatibility with other marketing channels 

Omnisend is compatible with multiple marketing channels, just like GetResponse. These include:

• SMS
• Push notifications
• Facebook retargeting
• Google Ads

However, the SMS marketing feature on GetResponse is only available to MAX and MAX2 users. These are plans for users with over 100K contacts on their lists.

Price

Compared to GetResponse, Omnisend is a more affordable alternative, given the features you can get on each paid plan. Omnisend also has a free plan which includes. 

• Up to 250 contacts
• 500 emails/month, up to 60 SMS, and up to 500 web push alerts
• Most advanced features e.g., automation workflows and unlimited segmentation
• Gamified signup forms and landing pages
• 24/7 email and chat support

GetResponse, on the other hand, has a 30-day free trial where you can try out all its features. 

Here’s what paid plans look like.

Compared to GetResponse, Omnisend provides advanced features at an affordable price, especially for smaller contact lists. These prices also include web push and SMS integration functions, which are limited to some plans on GetResponse.

However, the prices increase if your contact list exceeds 50,000 users, making GetResponse’s high-tier plans appear cheaper. 

Why choose Omnisend instead of GetResponse?

Omnisend offers most of its advanced features on all plans, and these include ecommerce features as well. So if you’re an ecommerce business, Omnisend is the ideal GetResponse alternative.

You can also integrate your email marketing automation workflows with SMS on all plans and get access to 24/7 email and chat support. 

Why choose GetResponse instead of Omnisend

You can choose GetResponse if you have a more extensive contact list and need a wide range of features. For instance, if, besides ecommerce you’re looking for features like live chat, live webinars, and extended functionality of landing pages, you can choose GetResponse over Omnisend.

Klaviyo

Features that stand out

• Excellent segmentation: Klaviyo’s segmentation is a powerhouse, with an endless list of conditions and criteria to choose from.

• Custom reports: The analytics feature allows you to schedule up to 10 custom reports per account to get them in your email.
• Predictive analytics feature: This helps ecommerce business owners predict customer-related metrics like lifetime value and possible churn rates.
• Industry benchmarks: These allow you to compare your email marketing performance with your competitors.

Building email campaigns

Like GetResponse, Klaviyo provides great-looking email campaign templates you can customize. However, it’s worth noting that GetResponse offers a broader selection of templates than Klaviyo.

Klaviyo’s personalization features are handy. First, you can personalize the listing of products in the email according to recently browsed or liked products. This feature is compelling. Additionally, there are standard options to include contact details in email subject lines and within the email copy.

Klaviyo also provides a subject line assistant feature to help you generate compelling subject lines for campaigns and automated workflows. 

Marketing automation

Klaviyo’s email automation feature is advanced compared to that of GetResponse. Besides adding multiple filters and conditional splits, you can also include webhooks.

This requires some technical knowledge and experience. 

Also, both platforms offer pre-built automation workflows that are ready to use out of the box. However, you can integrate your automation series with SMS and mobile push notifications on any of Klaviyo’s plans, unlike GetResponse.

Forms and list management 

Both Klaviyo and GetResponse have powerful list-building features. Here’s why you should choose Klaviyo’s signup forms.

Klaviyo allows you to create highly targeted signup forms and show them to specific audiences. For instance, you can have forms for new visitors or subscribers on particular lists. 

Klaviyo, however, doesn’t offer landing pages, unlike GetResponse. You can use its full-page forms as landing pages, but you’d need some marketing experience to pull it off quickly.

Klaviyo has an excellent segmentation feature that allows you to add an innumerable list of conditions. The only downside would be that you’d have too many options to keep track of. This is unlike GetResponse, where we couldn’t find some conditions like on-site behavior.

Klaviyo also provides seven ready-to-use audiences together with the pre-built segments. This is useful, especially for beginners. 

Compatibility with other marketing channels 

Klaviyo is compatible with the following marketing channels:

• SMS
• App push notifications (not to be confused with browser notifications).
• Facebook Ads
• Google retargeting

The Facebook and Google Ads features are available if you add app integrations. You’d choose Klaviyo over GetResponse for the SMS integration.

Price

Klaviyo is among the most expensive ecommerce email marketing tools in the market. You can tell by how the prices increase drastically as the number of subscribers goes up.

It also has more advanced features, which makes it a suitable GetResponse alternative for established ecommerce enterprises.

Klaviyo also offers a free plan which includes the following.

• Up to 250 contacts
• 500 monthly email sends and 150 free monthly SMS/MMS credits
• Most of the platform’s features
• Mobile push notifications
• Email support for the first 60 days 

Here’s an overview of Klaviyo’s paid plans

Why choose Klaviyo instead of GetResponse

Klaviyo is a better alternative to GetResponse if you’re an advanced ecommerce marketer looking for a specialized tool. 

You can access outstanding segmentation and automation features using this tool and track all the relevant ecommerce metrics in detail. There are very few limitations regarding features, even on the free plan.

Why choose GetResponse instead of Klaviyo

Klaviyo is a more expensive tool than GetResponse, which disadvantages it. Klaviyo also lacks unique coupon codes and landing page functionality. 

Also, a steep learning curve is involved when using Klaviyo, which would be unsuitable for beginner marketers. Despite being powerful, GetResponse is an easy tool, even for beginners.

Flodesk

Features that stand out 

• Checkout pages: Flodesk integrates with Stripe to help you commercialize your landing pages and sell digital products directly from there.

• Image editor: You’ll be able to change the opacity of the images on your email campaign editor to make them more visually appealing.

• Attractive templates: Flodesk offers one of the most good-looking templates in the market for email campaigns, signup forms, and landing pages.

Building email campaigns

Flodesk’s email campaign platform is minimalistic, clear-cut, and easy to follow. The platform also provides stunning email campaign templates for its users.

You can create regular email campaigns and automated email workflows. The email editor is visual, and you can upload stock images from Unsplash and edit items like opacity directly on the email builder. This is quite unique compared to most other tools.

In comparison to GetResponse, Flodesk’s email campaign builder is quite simple and lacks crucial features such as ecommerce features, A/B testing, and more. 

However, this makes it a suitable alternative for businesses looking to send simple newsletters. 

Marketing automation

Flodesk’s email automation feature comes with essential capabilities. These include logic-ready pre-built workflows like:

• Welcome emails 
• Lead nurturing sequence
• Sales series

GetResponse provides more robust automation capabilities than Flodesk. However, Flodesk’s automation features suffice for businesses like bloggers, educators, and freelancers. 

The only downside is that it lacks ecommerce capabilities and compatibility with other marketing channels.

Forms and list management

Like GetResponse, Flodesk offers an excellent signup form functionality, with an easy-to-use builder and 30+ attractive templates. You can also set them up to appear in different ways, like popups, full-page and inline forms.

Flodesk provides a useful feature that allows you to redirect your subscribers to your landing page or thank-you page after they sign up.

Another outstanding feature that sets Flodesk apart is its landing pages or checkouts. This feature lets you sell digital products directly to your customers through a Stripe integration. 

Overall, both tools have effective list-building capabilities. However, it’s easier to manage lists on GetResponse due to its advanced segmentation features. Flodesk’s segmentation feature is very limited. 

Price

Flodesk offers flat-rate prices for its email marketing and checkout features. Here’s what that looks like:

• Email:$38/month
• Checkout: $38/month
• Everything: $64/month

These prices are not determined by the number of subscribers on your mailing list, which’s an upside for businesses with huge lists. This makes Flodesk an affordable alternative to GetResponse.

Why choose Flodesk instead of GetResponse

Flodesk is a suitable GetResponse alternative if you want a simple platform to send newsletters and sell digital products. 

It’s affordable, has simple pricing, and provides all the essentials beginner email marketers need.  

Why choose GetResponse instead of Flodesk

You can choose GetResponse over Flodesk if you want a more advanced tool with advanced automation features and ecommerce capabilities. 

GetResponse also has flexible pricing plans for businesses looking for different capabilities. This makes it easy for marketers to start simple and progress into more advanced features as their businesses grow.

Alternatives to avoid

If you’re considering GetResponse alternatives, we think you’d like to get a more affordable alternative overall, unlimited ecommerce features, or SMS marketing.

These are some of the limitations that come with GetResponse. For this reason, AWeber may not be an ideal alternative to consider. Besides being expensive, AWeber’s features are also limited. 

For instance, the tool has limited ecommerce tracking features and more straightforward automation and segmentation features compared to tools within its pricing bracket.

GetResponse alternatives: Summary

While GetResponse is a powerful tool with a wide range of helpful email marketing features, it also has its share of shortcomings, as discussed. For this reason, you may find any of the above alternatives more ideal for your business needs.

For instance, growing businesses looking for ecommerce specialized features may opt for Omnisend, while larger ecommerce enterprises may find Klaviyo ideal. 

Similarly, businesses looking for a simple and affordable newsletter platform can opt for Flodesk. 

Whatever your situation is, there’s an email marketing automation platform that’ll fit your specific needs.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.