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Three best ActiveCampaign alternatives in 2024

By Stacy Kimbell

Last update: May 23, 2024

ActiveCampaign is a powerful email marketing automation solution. It offers a comprehensive suite of marketing automation capabilities that include email, SMS, and social media.

ActiveCampaign also has powerful segmentation and personalization, plenty of integration capabilities, and more.

Due to its comprehensive set of features, there’s a common misconception that ActiveCampaign competitors aren’t as feature-rich as ActiveCampaign.

This is incorrect.

There are many  alternatives to ActiveCampaign that offer similar features. These tools will help you increase customer engagement, nurture long-term customer relationships, and accelerate the growth of your ecommerce store.

Here’s a quick summary of the top three ActiveCampaign alternatives.

Best overall: Omnisend

4.8
Life-changing superhero
Free plan

Yes

Pricing starts at

$16

Stands out for

Robust automation

Gamification and signup forms

Unique discount codes

Modern templates

Best for

Ecommerce businesses of all sizes

Omnisend’s features are tailored to the needs of ecommerce businesses.

Omnisend pros and cons

Pros
  • Supports omnichannel marketing: email, SMS, push notifications, and Facebook and Google retargeting
  • Advanced segmentation and targeting capabilities
  • Advanced marketing automation
  • Gamification in signup forms
  • Unique coupon code generator
  • Product Picker, Product Recommender content blocks for personalization and time saving
  • Campaign Booster to auto-resend campaigns to non-openers
  • Seamless integration with ecommerce platforms
  • Affordable price
Cons
  • The analytics section is missing some reports
  • Omnisend retains only 18 months of historical advanced analytics data
  • Omnisend doesn’t offer as comprehensive CRM functionality as ActiveCampaign

Best runner-up: Klaviyo

4.7
Life-changing superhero
Free plan

Yes

Pricing starts at

$20

Stands out for

Powerful segmentation

Great marketing automation features

Subject line assistant

Best for

Small and mid-size ecommerce stores

Klaviyo is another great ActiveCampaign alternative for ecommerce businesses.

Klaviyo pros and cons

Pros
  • Data-driven segmentation and personalization
  • Omnichannel marketing campaigns: emails, SMS, and mobile push notifications
  • AI subject line assistant
  • Great signup form templates, multi-step popups and forms A/B testing
  • Very good reporting capabilities
  • Advanced marketing automation
Cons
  • No dedicated landing page builder
  • More expensive than Active Campaign

It’s an ideal ActiveCampaign alternative for ecommerce businesses looking for a tool with advanced features.

Best cheap alternative: Brevo

4.1
Not great not terrible
Free plan

Yes

Pricing starts at

$25

Stand out for

Affordable pricing

Omnichannel marketing

Transactional emails

Best for

Bloggers, non-profit organizations, ecommerce beginners

When it comes to affordability, Brevo is the best ActiveCampaign alternative. It has pocket-friendly plans.

Brevo pros and cons

Pros
  • Generous free plan and good price overall
  • Transactional emails
  • A best-time function for email campaigns
  • A multi-list subscription function for your signup forms
Cons
  • Not as advanced as other platforms on this list
  • Basic automation and signup forms
  • Basic analytical part

Best ActiveCampaign alternatives

Here’s a quick Active Campaign comparison to its rivals.

Feature
Ease of signing up
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Generative AI tools
Feature
ActiveCampaign
Omnisend
Klaviyo
Brevo
Ease of signing up
Fairly easy
Very easy
Easy
Fairly easy
Intuitive email builder
Modern-looking email templates
Some of them
Unique coupon codes
Email personalization
Pre-built automated workflows
Very basic
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Yes, for all customers
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Generative AI tools

Now, let’s discuss the alternatives to ActiveCampaign in detail.

Omnisend: features that stand out

Omnisend homepage

For a full Omnisend review, please check this article. Now, let’s discuss the most effective and appealing features that this platform offers.

  • Brand asset to automatically add branding to your emails
  • Product Picker to create shoppable emails
  • Unique discount code generator
  • Product reviews
  • Campaign booster for unopened emails
  • A checkbox to align the images in your email despite the template structure you choose
  • Product Recommender to personalize emails
  • Wheel of Fortune to gamify contact collection

Building an email campaign

Omnisend is one of the most beginner-friendly ActiveCampaign alternatives you can use to build an email campaign.

You can build:

  • Regular email campaigns
  • A/B test campaigns
  • Custom automated emails

The email campaign wizard is designed to make your work easier and more efficient.

Omnisend email templates

There’re 300+ email templates available. They’re modern and easy to customize.

One feature you’ll love about this tool is the Brand Assets feature. It lets you upload your logo, brand colors, and other design and brand elements.

Once the Brand Assets are set up, Omnisend automatically applies them to your templates.

There’s an inbox preview feature that gives you a sneak peek into how your emails will appear on different devices.

You can create shoppable emails using the Product Picker feature. The Product Picker lets you add up to eight products directly from your store, including their images, prices, and descriptions. You can also generate unique discount codes to share in your emails.

Moreover, Omnisend’s email builder has a ‘Quick Add’ section where you’ll find your most-used content blocks. There’s also a ‘Saved Items’ section where you can save your favorite images, videos, etc. for quick access.

You can personalize your emails using the text editing functionality and make personalized product recommendations with the Product Recommender.

Marketing automation

The marketing automation features are advanced yet easy to use.

Omnisend automation

Omnisend offers 30+ pre-built automation workflows that include messaging rules, the message itself and the subject line. Some are designed for email campaigns while others are integrated email, SMS and web push notifications.

You can customize the workflows using a simple drag-and-drop editor and create automation splits to create personalized messaging paths within a single workflow.

Omnisend automation builder

One of the things that distinguishes Omnisend from other platforms is the cart abandonment tracking.  Omnisend methodology identifies more abandoned carts due to additional cookie tracking. 

Forms and list management

Omnisend offers 80 pre-built signup forms and six ready landing pages you can use to collect contacts. The tool automatically adapts your Brand Assets into the templates.

You can create multi-step popups, exit-intent popups, and teasers. You have the freedom to choose when and where your popups appear.

Omnisend also offers a Wheel of Fortune feature that makes list-building fun for your website visitors.

Analytics are available for your forms. You can see:

  • How many people viewed your forms
  • Total signups
  • The signup rate
  • Location, devices, gender, and language

The landing pages are easy to customize to meet your needs. You can add and remove elements using a drag-and-drop editor.

Omnisend segmentation

Segmenting your contact lists is possible through contact tagging and multiple filter options. You can segment your email list based on:

  • Clicks
  • Purchases
  • Page and product views
  • Email engagement
  • Contact properties

There’s also an option to create customer lifecycle-based segments.

Omnisend doesn’t charge you for duplicate contacts. It also offers a separate list cleaning service to get rid of faulty and outdated emails.

Compatibility with other marketing channels

In addition to email, you can add web push notifications and SMS to your marketing campaigns. And the best part is that it allows international SMS, which is a rare and useful feature if you have worldwide customers.

Recently Omnisend launched Product Reviews functionality. It also lets you retarget potential customers using Facebook and Google ads. 

Price

Omnisend offers three plans, including a free plan.

The free plan supports 250 contacts. For the paid plans, prices change depending on the number of contacts.

Here’s what you can expect:

  • Free: $0
  • Standard (for email channel): Starting at $16/month
  • Pro (email+SMS): Starting at $59/month
Monthly emails
SMS
Web push notifications
Support
Free
Standard
Pro
Monthly emails
500
6,000
Unlimited
SMS
60
60
3,933
Web push notifications
500
Unlimited
Unlimited
Support
24/7 email and live chat
24/7 email and live chat
Priority 24/7 email and live chat

Why choose Omnisend instead of ActiveCampaign

Omnisend is easy to use. Features like Brand Assets and the Product Picker save a lot of time for ecommerce business owners and marketers.

Omnisend also supports an omnichannel marketing approach. You can combine SMS, web push notifications, and email to provide your clients with a consistent experience across all touchpoints.

And the best thing is the affordable price.

Why choose ActiveCampaign instead of Omnisend

While this alternative only offers historical data for up to 18 months, ActiveCampaign lets you access historical data dating back to 3 years.

Also, Omnisend doesn’t provide comprehensive CRM functionality, sales funnels, and transactional emails.

Klaviyo: features that stand out

Klaviyo homepage

  • Subject line assistant
  • Mobile push notifications for ecommerce apps
  • A built-in customer data platform (CDP) that provides a lifetime view of your customers’ engagement with your brand
  • A/B tests for signup forms, including the copy and button color
  • Great segmentation and marketing automation features

Building email campaigns

Building email campaigns using Klaviyo is as simple as other ActiveCampaign alternatives like Omnisend.

You can choose from over 90 occasion-ready and customizable templates.

Klaviyo email builder

There’s the option to design your emails using a drag-and-drop builder, plain text, or custom HTML code.

The email builder is intuitive with ecommerce-friendly elements, such as product blocks. The product content block adds static or dynamic product recommendations to your emails.

Dynamic content blocks show personalized product recommendations based on customers’ interests, such as products they recently browsed or liked. Static content blocks show the products you select to show to all your recipients.

In addition, Klaviyo helps you create catchy subject lines with its Subject Line Assistant feature.

Marketing automation

Klaviyo offers multiple advanced automation options. Its built-in CDP provides access to customer data that you can use to create effective workflows.

There’re ready-made automated workflows for various types of emails, such as:

  • Welcome series
  • Abandoned cart
  • Browse abandonment
  • Order updates
  • Customer win-back series
  • Review requests
  • Re-engagement campaigns

Klaviyo marketing automation includes conditional splits, triggers and webhooks.  There’s the option to combine both SMS and email in a single workflow.

In addition, you can make personalized product recommendations based on a customer’s latest purchase.

Forms and list management

Klaviyo lets you create an exceptional signup experience. There’s the option to create:

  • Popups
  • Multi-step forms
  • Full-page forms
  • Embedded forms
  • Flyouts
  • SMS signup forms

There’re over 80 modern-looking pre-built templates with built-in consent management. They’re easy to customize to fit your brand.

You can make your forms highly targeted by showing them to specific users. Unique and static discount codes and A/B test functionality can help you create top-notch forms for your list building.

Klaviyo provides analytics to track the performance of your signup forms, such as the number of signups and the signup rate.

A downside is that it doesn’t offer a dedicated landing page feature. However, a full-page signup form can act as a landing page.

List management using Klaviyo isn’t complex as well. You get seven pre-built segments to get you started. Once you get the hang of it, there’re plenty of rules you can use to segment your lists.

Klaviyo also lets you track on-site behavior to collect more lead data and use it in your segmentation.

Compatibility with other marketing channels

Klaviyo supports email, SMS, and app push notifications. This helps you undertake omnichannel marketing.

Price

Klaviyo has three plans. One plan is completely free, but it only supports a maximum of 250 contacts.

Prices for the paid plans vary depending on the number of contacts, but here’s an overview:

  • Free: $0
  • Email: Starting at $20/month
  • Email and SMS: Starting at $35/month
Monthly emails
SMS
Mobile push notifications
Support
Free
Email
Email and SMS
Monthly emails
500
5,000
5,000
SMS
150 monthly SMS/MMS credits
150 monthly SMS/MMS credits
1,250 monthly SMS/MMS credits
Mobile push notifications
Support
Email support for the first 60 days
Email and chat support
Email and chat support

Why choose Klaviyo instead of ActiveCampaign

Klaviyo is a user-friendly, modern, very advanced platform for your email marketing and overall business needs. It provides beautiful email templates, good-looking signup forms, etc.

In addition, if you have a mobile app for your ecommerce business, Klaviyo is a great ActiveCampaign alternative. It supports mobile push notifications for ecommerce apps.

Why choose ActiveCampaign instead of Klaviyo

This alternative has a lot of out-of-the-box segmentation and personalization options. This is good for ecommerce businesses, but it can be overwhelming for beginners.

Unlike ActiveCampaign, it doesn’t have a dedicated landing page builder, and the price is a bit higher than Active Campaign’s.

Brevo: features that stand out

Brevo homepage

Features that stand out:

  • Transactional emails
  • A Best Time function that lets you optimize email send times
  • A multi-list subscription feature for your signup forms

Building email campaign

Brevo’s drag-and-drop email campaign builder is similar to what you’ll find in other ActiveCampaign alternatives. You can create regular campaigns and run A/B tests.

Brevo email builder

There’s an inbox preview feature that lets you see how your email will appear on different devices. You can also set up your Brand Library, which is a feature similar to Omnisend’s Brand Assets.

​​You get 40+ email templates for designing email campaigns. However, they may not be as visually appealing as the templates found in other ActiveCampaign alternatives.

Furthermore, Brevo provides a Repeat Block feature for personalizing emails, as well as a ‘Best Time’ function that utilizes past campaign performance to determine the optimal time for sending an email.

Marketing automation

You get pre-built automation templates, such as:

  • Welcome message series
  • Abandoned cart series
  • Transactional activity emails
  • Product purchase
  • Website activity
  • Email engagement

The pre-built templates only contain the logic of workflows with the ability to add splits, conditions, and custom webhooks. But you have to add the content yourself.

The omnichannel marketing capabilities are what make Brevo a compelling alternative to ActiveCampaign. With Brevo, you can incorporate SMS, WhatsApp messages, and web notifications into integrated workflows.

Forms and list management

Brevo offers both forms and landing pages, but the latter is available only with the top-tier plans. The forms are basic and there are no occasion-specific templates.

When it comes to list management, Brevo offers a scoring system instead of tags for segmentation. Scores better fit with their CRM features, but for users that are used to use tags it might not be so convenient. When compared to ActiveCampaign, Brevo lags behind as ActiveCampaign offers more user-friendly form-building and list management features.

Compatibility with other marketing channels

Brevo makes omnichannel marketing easy. You can optimize your marketing strategy by including these channels:

  • Push notifications
  • Facebook ads
  • Conversations through WhatsApp, Instagram, and Facebook
  • Live chat
  • Chatbot

Price

Similar to the other ActiveCampaign alternatives we’ve discussed, Brevo also offers a free plan. But unlike the rest of the ActiveCampaign alternatives, the limit is in the number of emails you can send and not the number of contacts.

All plans support an unlimited number of contacts. The prices in the paid plans vary depending on the number of email sends per month.

There are three plans:

  • Free: $0
  • Starter: Starts at $25/month
  • Business: Starts at $65/month
  • Brevo Plus: Custom

For these prices, this is what you get:

Email sends
SMS and WhatsApp campaigns
Push notifications
Support
Free
Starter
Business
Email sends
300 per day
20,000 per month
20,000 per month
SMS and WhatsApp campaigns
Push notifications
500 impressions
500 impressions
500 impressions plus additional impressions starting from 9€ for 10k impressions
Support
Email
Email
Email, phone, and live chat

You can get the conversations feature as an add-on that has a free plan and a paid plan costing $15/month. It includes a chat widget, chatbot, and Facebook, WhatsApp, and Instagram marketing.

Why choose Brevo instead of ActiveCampaign

Brevo is one of the most affordable ActiveCampaign alternatives that offer omnichannel marketing. 

Its pricing plans are affordable for ecommerce businesses, especially businesses with large subscriber lists. This is because the price is based on emails sent instead of the number of contacts.

Why choose ActiveCampaign instead of Brevo

ActiveCampaign’s email editing process and automation capabilities are better than Brevo.

You’ll also get better signup form functionality and more advanced reporting.

Alternative to avoid: Moosend

Moosend claims to be one of the easiest-to-use email marketing and automation tools. And it does come with a suite of useful features like a robust email builder, form and landing page templates, and advanced segmentation capabilities.

So why are we asking you to avoid it as an alternative to ActiveCampaign?

Because ActiveCampaign is designed to cater to the advanced needs of established ecommerce businesses, while Moosend isn’t. Unlike ActiveCampaign, Moosend doesn’t offer native integrations with all major ecommerce platforms and payment gateways.

And if you want to run omnichannel marketing campaigns, Moosend is not the tool for you. Unlike ActiveCampiagn, it doesn’t offer SMS or push notifications.

So, Moosend can’t replace ActiveCampaign as it lacks the features to cater to established ecommerce businesses.

ActiveCampaign alternatives: Summary

There are plenty of ActiveCampaign alternatives out there, but three tools stand out — Omnisend, Klaviyo, and Brevo.

The best alternative for ecommerce businesses looking for features as powerful as ActiveCampaign is Omnisend. You might sacrifice some CRM functionality and reports but the price and usability is better.

Klaviyo follows closely behind. This platform has great functionality and the higher price than Active Campaign. Brevo provides the best alternative for ecommerce business owners looking for a cost-effective marketing solution.

In-depth Reviews

4.8
Life-changing superhero
Full review
4.7
Life-changing superhero
Full review
4.1
Not great not terrible
Full review

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A complete Omnisend vs ActiveCampaign comparison.
A complete Brevo vs ActiveCampaign comparison.
A complete Klaviyo vs ActiveCampaign comparison.

Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.