Sending seasonal newsletters to your subscribers is a great way to engage them with timely and relevant content. It helps you celebrate seasonal events, holidays, and special occasions with your audience, boosting your connection.
This is especially important for months that mark the transition from one season to the next. August is one of them.
If you’re looking for some great August newsletter ideas to inspire you, then this guide is for you.
In this article, you’ll find some of the key themes you can use for your August newsletters. You’ll also find a list of special dates in August, some design tips, and great subject lines to inspire your seasonal newsletter this year.
Let’s get started.
If you’re looking for some monthly newsletter theme ideas for August, your search ends here. Here are our top five picks for August newsletter themes you can choose from.
Celebrating summer’s end
August marks the end of summer and the beginning of fall. One of the best August newsletter themes, therefore, is celebrating this seasonal shift.
Here are some August newsletter ideas with this theme:
- Run an end-of-summer sale and offer limited-time discounts and deals to clear your summer products’ stock.
- Remind people that summer has not ended yet and they can still indulge in summer festivities. Offer product recommendations for products they’d need this summer.
- Suggest last-minute summer vacation spots and great deals on hotels, flights, or travel experiences.
- Ensure that you use summer colors in your August newsletter to go with the theme and give the right vibes.
Check out this end-of-summer sale email by Chairish. Its imagery gives off the perfect summer beach vibes. The lucrative discount of up to 80% will definitely reel people in.
The email also mentions the end date for the sale, creating a sense of urgency to get the deal before it’s gone.
Image via Really Good Emails
Navigating back-to-school season
In August, students nationwide prepare to return to school in September.
If your business sells anything that is useful for students, this is the perfect time to sell it.
Here’s what you can do:
- Run a back-to-school sale and offer discounts and deals on school essentials for students.
- Encourage students to enroll in an online course to prepare themselves for their academic year.
- Share a back-to-school checklist with product recommendations to boost sales.
Check out this email, where Atoms announces its back-to-school sale and offers a limited-time discount code. It also mentions the minimum order values for getting free shipping, which encourages most people to shop more.
Image via Really Good Emails
August harvest celebrations
August is also the time for harvesting seasonal produce like tomatoes and corn.
Here are some tips for using this as your August newsletter theme:
- Share unique recipes using seasonal vegetables and fruits, which are great for summer.
- Encourage people to visit their local farmer’s markets instead of going to the supermarkets to get the freshest produce. Coincide this with the National Farmers’ Market Week (August 4-10).
- Offer gardening tips for people who like to maintain kitchen gardens.
Check out how CREME shares recipes using cucumber as a key ingredient, which is a summer essential.
Image via Really Good Emails
August is also the National Peach Month in the US, so you can also use that as a theme for your August newsletter. In this case, you can feature recipes that have peaches as a key ingredient and give tips for how to farm the best peaches.
Cultural and community events in August
One of the best August newsletter ideas is to feature local events and celebrations in your email. You can:
- Share a list of local events happening in August and encourage people to attend. These could be anything from concerts to festival celebrations.
- Make a comprehensive list of August holidays and events for your subscribers.
Here’s an example of an email promoting a local art show.
Image via Milled
Health and wellness focus
August is celebrated as the National Wellness Month in the US. That’s why using wellness as a theme is one of the best ideas for the August newsletter.
The transition from summer to fall requires a change in people’s skincare, haircare, and fitness routines. You can touch upon these themes in your August newsletter and become a part of your subscribers’ wellness journey.
Here are some tips for you.
- Share detailed skincare and haircare routines for the upcoming fall season, along with product recommendations.
- Help people create a great fall fitness routine, based on their lifestyle and preferences.
- Share mental health tips for people who suffer from seasonal depression due to the weather transition.
The first week of August is the National Cleanse Your Skin Week, so send your skincare-related newsletter during that time.
Hawthorne takes skincare to the next level by offering personalized product recommendations to its customers. It uses a simple three-step quiz to help people find the best skincare products for their skin concerns.
Here’s an email that shares a video where an expert educates people about the benefits of personalized skincare. It also links to the quiz, to drive relevant leads to the brand’s website.
Image via Really Good Emails
Spotlight on special dates in August
Here are some special weeks and dates in August and newsletter ideas for each:
- National Simplify Your Life Week (August 5-11): Share organization tips to help your subscribers declutter their lives.
- Bargain Hunting Week (August 12-18): Promote a weekly sale to celebrate the occasion with great deals and discounts.
- National Girlfriend Day (August 1): Suggest gift ideas for girlfriends and offer discounts to sweeten the deal.
- International Beer Day (August 2): Ask your subscribers about their favorite brews via a survey or poll.
- Chocolate Chip Cookie Day (August 4): Share your favorite recipes or ask subscribers to share their favorite recipes and run a contest.
- National Purple Heart Day (August 7): Interview a veteran and share their inspiring story. Or offer an exclusive deal for veterans as Chipotle does in this email.
Image via Really Good Emails
- National Book Lovers Day (August 9): Share book recommendations by genre or share your favorite quotes from books.
- National Relaxation Day (August 15): Give relaxation tips and recommend products people can use to relax and rejuvenate.
- Tell a Joke Day (August 16): Share a joke, or two.
- World Humanitarian Day (August 19): Pay tribute to humanitarian workers and offer special discounts to eligible customers.
- Senior Citizens Day (August 21): Recommend products best suited to senior citizens and offer exclusive discounts.
- National Women’s Equality Day (August 26): Showcase your company’s efforts to ensure women’s equality and share stories of your women employees.
- National Just Because Day (August 27): Run a flash sale for one day, just because. Here’s an example of a flash sale email by Collin Street Bakery.
Image via Really Good Emails
- Use bright summer colors to add summer vibes to your early August newsletters. Toward the end of the month, you can gradually move to more autumnal colors to show the transition from summer to fall.
- Choose one broad monthly theme, and design all your August newsletters around that theme while celebrating special dates and holidays. For instance, if you choose health and wellness as the theme, you can celebrate National Cleanse Your Skin Week (August 1-7) and National Relaxation Day (August 15).
- Add visuals that go with the key theme of your August newsletter, whether it’s the end of summer, health and wellness, or something else.
- Strategically place calls to action within your emails that draw attention and are easy to spot. Use strong action words to compel your audience to take the desired action.
- Most importantly, craft catchy subject lines that instantly grab attention and stand out in a crowded inbox. Ensure that your subject lines communicate your key offer or make people curious enough to open the email and learn more.
This end-of-summer August newsletter by Plot incorporates almost all of these tips. The autumnal orange color marks the beginning of fall and the end of the summer season.
The copy is spot on with phrases like “summer is a state of mind” and persuades people to grab one last drink before the season ends. The key offer and the CTA are marked in bold and stand out.
Image via Really Good Emails
Catchy August email subject lines
Looking for some inspiration for August email subject lines that compel people to open your emails?
Here are some great email subject lines to inspire you. These cover the key August newsletter ideas and themes discussed earlier in this article.
- Summer’s Ending but Our Sale Is Just Getting Started
- See ya, summer! Hello, sale! 💰
- Fall Into Our Fall Favorites
- The Only Back-to-School Shopping List You Need
- Back-to-school essentials
- Soar to New Heights with Back-to-School Brilliance
- This is simply genius!
- What we’re doing in honor of Women’s Equality Day
- Come to our side. We’ve got cookies
- 🍑 Savor the Sweetness: Celebrate National Peach Month with Juicy Deals
- National Relaxation Day: Our Best Self-Care Tips
- End Of Summer Blowout: Exclusive Discounts Inside
- 🌍 Travel Smart: Exclusive August Deals Just for You!
Wrap up
There you have it—some great August newsletter ideas, themes, examples, and subject lines.
Choose a monthly theme, celebrate individual special occasions and holidays in August, or do both. The possibilities are endless.
Don’t forget to add great visuals, copy, and CTAs to make your emails more engaging and impactful. Also, use catchy subject lines that stand out in recipients’ inboxes and compel them to open your emails. All the best!
