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7 best email marketing apps for Shopify in 2024

By Stacy Kimbell

December 11, 2023

Shopify stands out as a go-to ecommerce platform thanks to its features and ease of use. However, having a solid online store alone doesn’t guarantee business success.

A robust marketing strategy is essential for reaching your existing and potential customers.

Email marketing, known for its high open rates, is a critical player in this arena for ecommerce businesses. Using the best email marketing platform for Shopify brings manifold benefits.

But the question is, which one aligns best with your requirements?

In this article, we’ll explore the top 7 apps for the best email marketing for Shopify. We’ll also examine their features and pricing so that you can make an informed decision for your business.

Understanding email marketing for Shopify

Email marketing is a consent-based marketing channel with one of the greatest returns on investment. So, any online business would be missing out if it doesn’t incorporate this channel into its overall marketing strategy.

When looking for a proper email service, pay attention to comprehensive tracking, great usability, and ready-made templates because they help you save tons of your valuable time. Email marketing for Shopify means that the email marketing solution has a native integration, and the platform can share, analyze, and aggregate the data and business insights from your store and the email solution.

While the final goal is often to increase sales, email marketing offers many benefits. Here are some:

  • Broader reach and engagement: Email marketing broadens your audience reach by delivering tailored content to specific demographics. This boosts brand visibility and fosters ongoing connections through engaging emails.
  • Stronger brand identity: Email marketing allows you to share your brand story and values, building a solid connection with your audience. Moreover, you create a cohesive and memorable brand image through branded templates, logos, and messaging.
  • Sales boost: Email marketing is a powerful sales booster. Promotional emails, flash sales, and exclusive offers incentivize purchases. To enhance sales further, you can include catchy, compelling calls-to-action in emails.
  • Efficiency through automation: Automation saves time by triggering personalized email campaigns based on customer actions. This creates a seamless customer journey, thus optimizing your marketing strategy.

How to choose the right Shopify email marketing tool for your store

Although each email marketing solution has unique aspects, most share similar features. These similarities complicate the selection process.

Specific choices may be better suited if you aim to conduct numerous automated email campaigns. Conversely, others may better address your preferences for ease of use.

Regardless, a good starting point involves assessing your store’s size and requirements, followed by establishing your budget. This approach helps bring clarity on what aspects to prioritize in your search.

But regardless of the app you choose, certain features should be present. These include:

  • Ready-made, customizable templates (helps you save tones of time)
  • User-friendly editor accessible to everyone
  • Automation features for scalable email marketing
  • Audience segmentation for targeted email campaigns
  • A/B testing capabilities
  • Embeddable opt-in forms 
  • Detailed analytics to assess campaign performance
  • Native integration with Shopify
  • Excellent customer support for assistance when needed

Seven popular Shopify email marketing apps

Here are seven of Shopify’s best email marketing apps, key features, and pricing details.

1. Omnisend

Omnisend is one of the best email marketing apps for Shopify. Its distinction lies in its features that are tailored for ecommerce businesses and native integration. But that’s not it.

The biggest strength of Omnisend is its user experience: advanced features are easy to use even for beginner marketers.

This platform features a user-friendly drag-and-drop builder and 250+ beautiful templates. Moreover, Omnisend offers automation for both email and SMS. By doing so, it goes beyond standard email tools.

It also features an award-winning 24/7 customer support team accessible to all users. This includes even those on the free plan.

Additional features:

  • Best email automation for Shopify, including 30 ready-to-launch automation workflows. These cover scenarios like welcome messages, cart abandonment, cross-selling, and order confirmations.
  • Fully customizable popups designed for effective email list growth.
  • Unique discount codes for targeted promotions.
  • Gamification features, such as the Wheel of Fortune.
  • A user-friendly landing page builder with customizable templates.
  • Comprehensive reporting features and a live-view dashboard for real-time insights.
  • Visual click map reports to illustrate subscriber engagement patterns.
  • Automation splits for personalized content delivery to each subscriber.
  • A Product Picker for easy integration of store products into emails.
  • AI-generated email campaigns for enhanced efficiency and time savings.
  • Compatibility with email, SMS, push notifications, Facebook, and Google Ads.


  • Free: 500 emails per month to up to 250 contacts
  • Standard: Starts at $16 per month; includes 6,000 emails for up to 500 contacts
  • Pro: Starts at $59 per month; offers unlimited emails for up to 2,500 contacts
For a full Omnisend review, click here

Klaviyo is yet another email marketing tool built for ecommerce businesses. It’s a great tool for large stores seeking a premium solution.

Klaviyo has a notable advantage: it integrates natively with Shopify. It also allows access to first-party customer data. In-depth integration allows users to leverage enhanced personalization.

Furthermore, its features are highly advanced. Similar to Omnisend, Klaviyo excels in automation, segmentation, and analytics. That said, the platform has a steep learning curve and could be somewhat pricier than its rivals.

Additional features:

  • An intuitive email campaign builder to create engaging Shopify marketing emails.
  • 120+ templates for various purposes and occasions.
  • Ability to personalize product listings based on past purchases or browsing history.
  • Customizable pre-built workflows for several purposes. These include targeting abandoned carts, thanking customers, and gathering product reviews.
  • Seven pre-built segments and the flexibility to add rules for highly specific segments.
  • Reviews tab for seamless integration of reviews, a rare feature in other platforms.
  • 60+ pre-built signup forms for highly targeted use.
  • Generative AI tools like a subject line generator and mail text assistant.
  • SMS marketing features for customers in the United States, Australia, Canada, the United Kingdom, and New Zealand.
  • Advanced analytics with real-time key performance indicators and custom reports.
  • Peer Benchmarks for comparing your campaigns with competitors.


  • Free: 500 emails per month to up to 250 subscribers
  • Email: Starts at $20 per month, providing 5,000 emails for up to 500 contacts
  • Email & SMS: Starts at $35 per month, offering 5,000 emails for up to 500 contacts and 1,250 SMS/MMS credits
For a full Klaviyo review, click here

The best email marketing for Shopify relies on a large and engaged email list. In this context, Privy is one of the most effective tools out there.

Privy has transformed successful popups used by their customers into readily available templates. These tried-and-tested strategies are easily accessible to all users. They not only help you save time but also allow you to focus on other essential tasks.

Beyond its list-building capabilities, Privy provides various useful features to grow your ecommerce store. Let’s explore them.

Additional features:

  • Modern, user-friendly interface for easy navigation, even for newcomers.
  • Email builder with product and coupon features, AI-generated text elements, and timers.
  • Simple customization of emails.
  • Basic automation with five ready-to-use workflows.
  • Capability to run cross-sell emails with Add to Cart buttons.
  • 14 ready-to-launch landing page templates.
  • Targeting based on triggers. These include time spent on the page, scroll percentage, and visit frequency.
  • Gamification features like Spin to Win.
  • Performance comparison of signup forms with industry averages.
  • Many options for segmentation. These cover shopping behavior, website interactions, customer characteristics, and email engagement.
  • Autoresponders and reminder messages to convert sign-ups into sales.


  • Free: Up to 100 mailable subscribers
  • Starter: Starts at $30 per month, offering unlimited emails to up to 1,500 contacts
  • Growth: Starts at $45 per month, providing unlimited emails to up to 2,000 contacts
For a full Privy review, click here

4. Drip

Drip is next on our list of the best email marketing apps for Shopify. This tool is often tagged as a bit expensive, and rightly so. Nonetheless, this shouldn’t discourage you from considering it.

Upon integrating Drip with Shopify, you gain access to 40 pre-built marketing automations. This stands out as one of the tool’s notable features.

Drip is also praised for its user-friendly design. What’s more, it provides helpful guidance right from the account creation.

Additional features:

  • 50+ contemporary templates for diverse occasions.
  • User-friendly navigation with help at every step.
  • 30+ signup forms for email and data collection, guiding customers to the landing page, etc.
  • Various form display options. These include AI-generated triggering, time-based, scroll-percentage, exit intent, click, and manual triggers.
  • 40 pre-built automation workflows with logic and rules readiness.
  • Strong segmentation for targeted email marketing.
  • Native integrations with Shopify.
  • Monthly snapshot emails for a quick campaign performance overview.
  • Live platform walkthroughs on Tuesdays and Thursdays, beneficial for beginners.


  • Free trial: 14-day validity
  • There is a single paid plan, starting at $39 per month, covering up to 2,500 subscribers
For a full Drip review, click here

Founded in 2001, Mailchimp distinguishes itself for two compelling reasons. And it’s a combination rarely found together.

Firstly, it boasts a modern design, with an intuitive campaign builder. This way, the tool allows almost anyone to create professional email campaigns.

Secondly, it offers a comprehensive set of features. It thus positions itself as a robust, all-in-one email marketing platform.

Unfortunately, Mailchimp’s cost increases substantially with a growing subscriber count. However, the value of its features may justify the expense.

Additional features:

  • A helpful setup checklist to assist users in navigating the platform.
  • Hundreds of user-friendly email marketing templates for quick campaign creation.
  • 25 tokens to preview your Shopify marketing emails on various devices.
  • 70+ pre-built customer journey templates for different purposes.
  • Ability to integrate social media platforms into marketing automation workflows.
  • Robust landing page editor with nine customizable templates.
  • Effective segmentation capabilities allow up to five conditions per segment.
  • Extensive library of 300+ integrations across diverse categories. These include ecommerce, CRM, design, content tools, and more.
  • Intuit Assist is a GenAI-driven marketing assistant. It supports content generation, personalized marketing, and strategy refinement using customer data insights.
  • Content hub with valuable educational resources.
  • Compatible with marketing channels such as Google Analytics, Facebook, and Instagram.


  • Free: 1,000 monthly email sends to up to 500 contacts
  • Essentials: Starts at $13 per month, offering 5,000 emails to up to 500 contacts
  • Standard: Starts at $20 per month, offering 6,000 emails to up to 500 contacts
  • Premium: Starts at $350 per month, offering 150,000 emails to up to 500 contacts
For a full Mailchimp review, click here

Shopify Email is a marketing tool created by Shopify for Shopify. It allows campaign management directly from the Shopify admin interface. This eliminates the need for managing multiple tools.

Merchants can easily create attractive emails, segment subscriber lists, and monitor performance. Notably, this is the most affordable email tool for Shopify merchants.

Shopify Email lacks the complexity found in some advanced email marketing tools. But it does stand as a cost-effective and convenient solution.

Additional features:

  • 33 email templates covering categories like announcements, newsletters, holidays, product highlights, and promotions.
  • Pre-built automated workflows with suggested copy for ease of use.
  • An email builder featuring components like product elements, gift cards, and discount codes.
  • Option to leverage SMS and push notifications by installing additional applications.
  • Customization options for brand colors, logos, subject lines, preheaders, and email content.
  • A range of eommerce-related triggers for setting up automations.
  • Seamless integration of data from your Shopify store for targeted email campaigns.
  • Basic analytics with a dashboard displaying metrics such as opens, clicks, and conversions.
  • Audience filtering based on criteria like shopping activity, region, and amount spent.
  • Option to use any integration available on the Shopify App Store.


  • Free: 10,000 monthly emails for Basic, Shopify, Advanced Shopify, or Shopify Plus plans

Past the free allocation, you’ll incur the following costs:

  • $1 per 1,000 emails above 10,000 emails
  • $0.65 per 1,000 emails above 300,000 emails
  • $0.55 per 1,000 emails above 750,000 emails

ActiveCampaign is the final entry on our list of the best email marketing apps for Shopify. This is one of the best platforms for well-established ecommerce businesses.

Offering advanced automation features and extensive reporting capabilities, ActiveCampaign stands out. It supports many native integrations, such as PayPal, Shopify, Google Analytics, and WordPress.

Moreover, ActiveCampaign allows seamless integration with hundreds of pre-built tools. This is a great way to streamline your business operations.

Additional features:

  • User-friendly interface.
  • The campaign editor allows you to drag and drop features. It includes content blocks, timers, banners, and a product catalog function. You can also use these to integrate your store’s products directly.
  • Offers 21 basic email templates and an additional 230+ designed templates.
  • Supports various email types, including A/B tests, autoresponders, and RSS campaigns.
  • SMS marketing features are available as an add-on.
  • Provides a range of customizable workflows, trigger options, and actions for targeted campaigns.
  • Includes 750+ premade automation recipes categorized by industry and available in five languages.
  • Personalized suggestions based on campaign performance.
  • Advanced analytics, including reports on contact trends, deal reports, and chat conversions.
  • Offers various signup form types, including inline, floating box, popup, and floating bar forms.
  • List management is tightly integrated with CRM, sales management, and data collection. This integration consolidates customer information.
  • Allows the use of up to 20 conditions in a single segment.


  • Free trial: 14-day validity
  • Lite: Starts at $39 per month; providing unlimited emails to up to 1,000 contacts
  • Plus: Starts at $79 per month; providing unlimited emails to up to 1,000 contacts
  • Professional: Starts at $187 per month; providing unlimited emails to up to 2,500 contacts
  • Enterprise: Custom pricing

Best email marketing for shopify: Wrap up

Email marketing platforms are crucial for achieving important business goals within your Shopify store. These include cross-selling and reducing abandoned cart rates.

With the right tool, you can leverage the best email marketing for Shopify. Fortunately, the wide range of available tools ensures there’s something suitable for everyone.

When looking for the best email marketing apps for Shopify, consider price, features, and ease of use. If you’re unsure, start by exploring free trials or plans.

For example, Omnisend provides a generous free plan, allowing 500 emails to up to 250 contacts. Moreover, it offers access to all features, except advanced reporting.

Once satisfied with the tool’s effectiveness, upgrade to a paid plan for more extensive email outreach.

Choosing the right email marketing tool is critical to quickly growing your Shopify online business.

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