In today’s competitive landscape, finding the right email marketing platform is crucial for business success. While AWeber has its merits, exploring other options that better suit your business needs is essential.
This article will examine three excellent alternatives, each offering unique features and capabilities to enhance your email marketing strategies. Whether you’re a growing ecommerce business, an established enterprise, or a beginner marketer with a limited budget, we have solutions to help you achieve your goals.
Let’s find the perfect email marketing platform for your business.
Best overall AWeber alternative: Omnisend
Gamification in signup forms
Unique coupon codes
Modern email templates
Small- and mid-size ecommerce businesses
Omnisend sets itself apart as a robust marketing automation platform that surpasses traditional email marketing. This platform will empower you to implement email+SMS marketing strategy and it also grants access to even more channels, including web push notifications, Facebook, and Google Ads.
Moreover, Omnisend boasts powerful segmentation capabilities and intuitive automation workflows that cater to the needs of ecommerce businesses. Noteworthy features, like the product recommender, aid in driving upsells, cross-sells, and repeat purchases by providing personalized product recommendations based on customers’ browsing and purchase history, thanks to AI algorithms.
Additionally, Omnisend offers many unique features, such as generating dynamic discount codes tailored to each customer, applying automatic branding to emails, implementing gamified popups like the Wheel of Fortune, seamless integration with ecommerce platforms, advanced conditional splits, and more.
It’s essential to note that Aweber, in contrast, needs these distinctive features and falls short in overall user experience, ecommerce capabilities, and combining marketing channels when compared to Omnisend.
Omnisend pros and cons
- Omnisend has built a strong presence in the market, serving over 100,000 ecommerce customers.
- The platform offers numerous features explicitly tailored for ecommerce businesses.
- The platform is easy to use and provides a great user experience.
- Provides omnichannel campaigns combining email, SMS, and web push notifications.
- Seamless one-click integration is available with popular platforms such as Shopify, Shopify Plus, BigCommerce, WooCommerce, Wix, etc.
- Omnisend provides pre-built automation, email, and signup form templates that are both logic- and copy-ready.
- Users can access AI-generated email designs and subject lines.
- Good customer service is available for all users.
- Omnisend offers a lower price compared to AWeber.
- Lacks geo-location and a few other reports
- There is no A/B testing for signup forms
- There is no phone support
- Fewer integrations with other platforms
All size ecommerce businesses
Klaviyo is a cutting-edge marketing automation platform focusing on email marketing and SMS. This dynamic platform provides a wide array of features to streamline and enhance your marketing campaigns.
What sets Klaviyo apart are its unique features, including an intelligent subject line assistant that helps craft engaging subject lines. Additionally, Klaviyo offers mobile push notifications specifically tailored for ecommerce apps, allowing you to engage customers through their mobile devices. Another standout feature is the ability to conduct A/B testing for forms, a functionality often absent in similar tools.
Seamless integration with ecommerce platforms like Shopify, Magento, and others lets you effortlessly synchronize customer data, order history, and product information.
Regarding analytics and reporting, Klaviyo outshines its competitors by offering robust capabilities that provide comprehensive insights into your marketing efforts.
If you seek a tool with advanced segmentation and analytics functionalities, Klaviyo is a great alternative to Aweber.
Klaviyo pros and cons
- Klaviyo excels in data-driven segmentation and personalization
- It offers omnichannel campaigns, combining emails, SMS, and mobile push notifications
- It offers the subject line assistant
- Klaviyo provides excellent signup form templates and enables A/B testing for forms
- The platform boasts outstanding reporting capabilities
- Klaviyo offers advanced marketing automation capabilities
- Klaviyo needs a dedicated landing page builder, which may require using additional tools for specific landing page needs
- The platform doesn’t offer gamification forms
- Customers complain about poor customer service
- The price is much higher than Aweber and Omnisend
Best cheap alternative: MailerLite
Beautiful email templates
Time zone delivery
Bloggers, solopreneurs, non-profit organizations, and startups
MailerLite offers a user-friendly email creation experience with drag-and-drop, rich text, and custom HTML editors. The platform’s main strength lies in its beautiful and responsive templates for emails, signup forms, landing pages, and websites.
While it may not match the advanced automation and segmentation capabilities of Omnisend or Klaviyo, MailerLite is a suitable choice for those seeking an economic platform with modern creatives and basic automation and segmentation features.
MailerLite pros and cons
- Easy-to-use email editor for email creation.
- Access to visually appealing and responsive templates for emails, signup forms, landing pages, and websites.
- Capability to incorporate interactive blocks into emails, enhancing subscriber engagement.
- Email verification tool to keep email lists clean.
- Affordable price.
- Lack of advanced automation and segmentation capabilities compared to some other platforms.
- The custom HTML editor is only available with the highest tier plan, limiting access for lower-tier users.
Best AWeber alternatives in a nutshell
Omnisend: features that stand out
For an in-depth Omnisend review, refer to this article. Now, let’s explore this platform’s most influential and appealing functionalities.
Omnisend streamlines the process of building an email campaign for ecommerce marketers with a range of handful features. For instance:
- The Product Picker is a unique feature that allows you to effortlessly import product data directly from your store to your email. This feature saves a bunch of time on manual work.
- Once you add your brand style and logo to the brand asset, they automatically apply to all templates, including emails and signup forms, and keep consistency throughout all creatives.
- Omnisend introduces AI-generated campaigns (though still in beta version) that automatically pull your store’s style to create an email campaign, making the process even more seamless.
- A unique discount code generator is built into the platform, and you can easily incorporate unique codes using a drag-and-drop content block. This feature helps each recipient receive a personalized code without needing external solutions or concerns about leaks.
- The Campaign Booster allows you to automatically resend campaigns to non-openers with a different subject line, significantly improving overall campaign performance.
- Omnisend’s marketing automation section offers 25 ready-to-use workflows tailored to common ecommerce scenarios. These pre-configured workflows save time as they are both copy and logic ready, with easy editing options available.
Check out our full review on Omnisend.
Why choose Omnisend instead of AWeber
- Omnisend doesn’t charge for unsubscribed contacts, AWeber does.
- Omnisend has a unique abandoned cart tracking technology that identifies more carts.
- For the same price, Omnisend offers a gamified Wheel of Fortune signup form.
- Omnisend provides a product recommender and other features that allow you to personalize your email campaigns.
- On Omnisend, the auto-resend campaign booster is available.
- This platform supports international SMS and web push notifications that can be integrated into the same automation workflow.
Why choose AWeber instead of Omnisend
To be honest, we see the only reason for such a decision. Omnisend is more expensive than AWeber.
This is a quick price comparison table to understand the difference better. On Omnisend, all features are available for all plan customers. Meanwhile, AWeber keeps its advanced features, such as advanced landing page features and sales tracking, for the higher-tier plans only.
All in all, Omnisend is a more complete and modern email marketing platform than AWeber. It empowers you to implement more advanced marketing techniques than you could do with AWeber. However, it has a higher monthly price.
Klaviyo: features that stand out
- Easy-to-use email builder and an extended collection of modern email templates. Klaviyo has fewer templates than AWeber, but on this platform, you can be sure that any template you choose will be up-to-date and look good.
- Product content block allows you to personalize emails and send highly targeted information.
- Klaviyo offers advanced automation capabilities, including multiple triggers and a webhook feature, ideal for experienced marketers. This is an area that AWeber falls behind when it comes to marketing automation.
- Mobile push notifications allow ecommerce businesses with mobile apps to send push notifications. However, this only makes sense if your company has a mobile application.
- Klaviyo is compatible with SMS, app push notifications, Facebook retargeting, and Google retargeting, while AWeber is for email only.
- Detailed reporting and analytics provide unique reporting features like scheduled custom reports, predictive analytics, and performance benchmarks.
Klaviyo is more expensive than AWeber and Omnisend, making it a better fit for ecommerce businesses with larger marketing budgets.
Take a look at the quick price comparison table.
Why choose Klaviyo instead of AWeber:
Klaviyo is more advanced, modern and user-friendly than AWeber. It also has more ecommerce-focused features.
Why choose AWeber instead of Klaviyo:
We see a few reasons why you might choose AWeber over Klaviyo:
- Consider a more straightforward solution if you don’t have a dedicated human resource to work with Klaviyo’s automation, customer segmentation, and analytical capabilities.
- If you need good and constant customer support, AWeber is better in this regard.
- If Klaviyo is too expensive and too advanced for your current marketing needs.
MailerLite: standout features
- Mailerlite provides an excellent user experience. This platform is very intuitive and visually appealing.
- Email verifier helps keep your email list hygiene and good deliverability.
- Mailerlite offers an easy-to-use website builder to cater to basic ecommerce business needs.
- MailerLite’s email builder includes engaging content blocks such as quizzes, countdown timers, social media posts, and survey blocks. This aspect is an area where MailerLite excels, offering more options compared to Omnisend, Klaviyo, and AWeber.
Price is a key area where MailerLite shines brightly compared to its competitors. For businesses looking for a budget-friendly email marketing tool as an alternative to AWeber, MailerLite is the top choice.
MailerLite’s free plan is packed with impressive features, including up to 1,000 contacts, 12,000 monthly email sends, 24/7 email and chat support for the first 30 days, one website, a drag-and-drop email editor, and customizable signup forms and popups.
For those considering paid plans, MailerLite’s competitive pricing also makes it an enticing option for anyone seeking a wallet-friendly solution.
Why choose MailerLite instead of AWeber:
MailerLite proves to be the ideal choice for small businesses or beginner marketers seeking a budget-friendly email marketing tool for their routine newsletters. With its intuitive user interface, modern signup forms, and captivating email designs, MailerLite stands out as a more fitting option compared to AWeber. Not to mention, the price is significantly lower, making it an unbeatable value.
Why choose AWeber instead of MailerLite:
AWeber is a more advanced platform, so if you are tech-savvy, AWeber might be a better option for you. Additionally, AWeber offers a wider range of customer support options and a longer list of integrations. If these aspects are priorities for you, AWeber is the better solution.
Alternatives to avoid
While we’ve explored the top alternatives to AWeber, it’s equally important to consider tools that may not align with your needs. Campaign Monitor, for instance, falls into this category for several reasons.
Firstly, the tool offers limited features and lacks a free plan, making it appear relatively basic compared to other options. If you prioritize simplicity due to budget constraints or are a beginner, MailerLite could be a more suitable alternative.
MailerLite delivers simplicity and affordability and boasts a wealth of features and scalability, making it an excellent fit for growing businesses, much like Omnisend. Moreover, MailerLite offers a free plan designed specifically for budget-conscious beginners.
Summary of AWeber Alternatives
Choosing the right AWeber alternative for your business depends on the specific features that hold the most importance to you.
For a fast-growing ecommerce business, Omnisend emerges as an ideal fit. With its user-friendly interface and impressive functionality, this platform offers great value for an affordable price.
On the other hand, if your business is already well-established and equipped with dedicated resources and an experienced team, Klaviyo is also a great option.
Lastly, MailerLite is a more straightforward, generic, and wallet-friendly solution, making it a perfect match for beginner marketers.
We hope this post has provided you with valuable insights to select the perfect email marketing platform tailored to your business needs. If you still have doubts, don’t hesitate to sign up for these platforms and try them out firsthand.
Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.