Top 3 best Omnisend alternatives in 2023

Looking for Omnisend alternatives? This post is for you.

While Omnisend is an excellent email marketing tool for ecommerce businesses, we understand that it may not be suitable for every company out there. 

For instance, you may want a wider range of reporting capabilities or CRM features that this tool may not provide. Or you’re just looking for a simple and affordable email marketing tool for your basic newsletter needs. Or maybe you’re just looking through your options.

Whatever your case, we’ve come up with the top three Omnisend alternatives worth considering. 

By the end of this post, you’ll learn how each tool compares to Omnisend as far as features, functions, and prices go. Then, you can decide which tool fits your business’s needs best. 

Let’s get started.

Quick summary of top 3 alternatives

Here’s a quick overview of each tool’s pros and cons.

Best overall – Klaviyo

Klaviyo is the best Omnisend alternative mainly because it too is built with ecommerce businesses in mind, much like Omnisend. 

Klaviyo provides seamless ecommerce integrations, advanced automation and segmentation, and omnichannel marketing capabilities.

It’s a great tool for established ecommerce businesses looking for in-depth analytics and detailed segmentation. Here are Klaviyo’s pros and cons.

Klaviyo pros and cons

Runner-up: ActiveCampaign

ActiveCampaign is one of the best sales and marketing automation tools in the market. The platform has a wide range of advanced functionalities including CRM.

Established enterprises of all kinds looking for an all-in-one marketing tool would find Activecampaign a great Omnisend alternative. This platform also offers numerous omnichannel marketing options, site tracking, custom reporting, and more.

Here’s a list of its pros and cons.

ActiveCampaign pros and cons

Best cheap alternative: MailerLite

Mailerlite is the best Omnisend alternative if you’re looking for a beginner-friendly, affordable email marketing tool. The platform provides a wide range of functionality including website creation features. 

It has simple automation and segmentation capabilities, a fairly generous free plan, and an excellent landing page builder. The platform is best suited for small businesses, bloggers, and startups. 

Here are the pros and cons.  

MailerLite pros and cons

Best Omnisend alternative in a nutshell

Here’s a quick comparison table for the top Omnisend alternatives and their key features.

Klaviyo

Features that stand out

• Subject line assistant: This feature uses data from past email performances to help you generate optimized subject lines.

• Mobile push notifications: Businesses with ecommerce mobile apps send mobile push notifications.

• Product content block: Allows ecommerce marketers to pull product descriptions, from their store into the email and include product recommendations.

• Detailed reporting and analytics: Besides the standard ecommerce metrics, Klaviyo provides a few more unique reporting features like scheduled custom reports, predictive analytics, and performance benchmark.

Building email campaigns

Just like Omnisend, Klaviyo’s email builder is straightforward to use. Both tools offer a product content block that lets you pull images and descriptions directly from your products page into your email.

Both Klaviyo and Omnisend provide ready-to-use modern email templates. However, Klaviyo has 90+ templates while Omnisend provides 130+ templates, meaning you’ll have less options.

 The personalization feature on Klaviyo’s email builder is intuitive. It allows you to:

• Add customer personal details such as name and location
• Personalize product listings based on a customer’s recent views or likes

Klaviyo also has a subject line assistant feature that generates compelling subject lines to help improve your open rates which is missing in Omnisend.

The only downside to Klaviyo in this category is that given how robust its email campaign-building features are, it can be challenging for beginners. Additionally, Omnisend has a unique code generator that Klaviyo lacks.

Marketing automation

Most of Klaviyo’s email automation features are similar to those of Omnisend. However, Klaviyo provides a few more advanced automation capabilities.

For instance, besides offering multiple triggers for creating automation journeys, Klaviyo also offers a webhook feature. You’ll need technical experience to optimize this advanced feature. 

The tool also provides prebuilt flows that you can use to create:

• Abandoned cart messages
• Welcome series
• Browse abandonment notifications
• Cross-sell messages
• Customer thank-you messages and many more

In this category, Klaviyo is the best Omnisend alternative catering specifically to tech-savvy, experienced marketers.

Forms and list management 

Klaviyo is best known for its list-building and segmentation capabilities. With Klaviyo, you’ll get highly targeted signup forms that you can show only to specific users.

For instance, 

• New visitors
• Audiences from specific lists
• Chosen URLs
• Based on locations, and many more

Just like Omnisend, Klaviyo offers pre-built segments to show beginners how to get started building audiences.

Klaviyo doesn’t offer landing pages. However, you can use their full-page signup forms as landing pages for building your list. 

Klaviyo’s segmentation tool is powerful compared to most tools, including Omnisend. You get endless conditions to use when building your segments. These include:

• User details
• Based on actions someone has taken or has not taken
• If someone is or isn’t within the EU (GDPR)
• Customer location or proximity to a location
• Based on lists
• Predictive analytics and more

The only downside to Klaviyo’s segmentation part is that you’ll need quite a good understanding of the logic behind segmentation to experience it fully. 

Omnisend however, offers more signup forms and landing page templates that are ready to use out of the box. It also has gamified signup forms like the Wheel of Fortune, which are more engaging. But if you feel like you lack more advanced segmentation criteria, Klaviyo can offer them.

Compatibility with other marketing channels 

Klaviyo is compatible with marketing channels including:

• SMS
• App push notifications
• Facebook retargeting
• Google retargeting.

Unlike Omnisend, Klaviyo lacks a web push feature for website notifications. 

Price

Compared to Omnisend, Klaviyo is more expensive as its target market is mostly established ecommerce businesses. Omnisend and Klaviyo offer similar free plans.

Here’s what you can get with Klaviyo’s free plan:

• You can have up to 250 contacts
• 500 monthly email sends
• Mobile push notifications
• 150 free monthly SMS/MMS credits
• Email support for the first 60 days

Unlike Klaviyo, Omnisend offers 24/7 email and chat support for customers on the free plan.

Here’s a breakdown of what Klaviyo offers on its paid plans.

While at the beginning the pricing may seem affordable, Klaviyo’s pricing plans can get expensive really quickly as your contact list grows. This makes it a more suitable ecommerce platform for businesses with a bigger marketing budget. Plus, on Klaviyo, you need to pay extra for SMS credits.

Why choose Klaviyo instead of Omnisend

Established ecommerce businesses with experienced marketing teams would do better with Klaviyo as they’d be able to maximize their advanced automation, segmentation, and reporting capabilities.

Why choose Omnisend instead of Klaviyo

While Klaviyo has a user-friendly interface, there is a bit of a learning curve required to fully utilize its advanced features. This makes Omnisend a better alternative, as it offers very similar features but is more beginner-friendly and significantly cheaper than Klaviyo.

ActiveCampaign

Features that stand out

• Message variables: This feature allows you to pull constant values, like a signature, from a centralized place into your email campaigns.

• Free design service: This feature allows you to choose a design and request ActiveCampaign to customize it to fit the style of your brand. (only available on higher-tier plans).

• Market for automation outflows: ActiveCampaign provides a marketplace with 1000+ pre-built automation templates, called recipes, that are categorized by business industry.

• Sales and CRM functionality: On this platform you can find features necessary for sales engagement automation, AI tools, video tutorials, etc.

Building email campaigns

ActiveCampaign’s email builder is feature-rich and suitable for established businesses.

Besides having a CRM feature, ActiveCampaign has other unique features including message variables and the free design features mentioned earlier. There are also useful content blocks like banners and countdown timers.  

You get to choose from 23 basic and 230+ well-designed templates to choose from. The editing history feature is similar to that found on Google Docs, and you can access save email templates. 

ActiveCampaign facilitates personalization by allowing you to add customer data to the subject line as well as the email body.

Just like Omnisend, you can add products directly from your store with ActiveCampaign. However, Omnisend executes it more seamlessly.

Marketing automation

ActiveCampaign is the best Omnisend alternative for those looking for an outstanding automation feature. It provides a wider range of functionality including both sales and marketing automation capabilities and the advanced CRM feature. 

The tool has a marketplace that contains 500+ pre-built automation templates for endless use cases. However, unlike Omnisend, these templates contain logic only. 

You can also set goals for your workflows and track their performances, making them more effective.

ActiveCampaign also allows you to add other marketing channels into your flows, like SMS and web push notifications. This is similar to what Omnisend offers. 

Forms and list management 

ActiveCampaign’s list-building features are not as robust or as engaging as Omnisend’s. 

For instance, the form builder is pretty basic, and there are no ready-to-use templates available. Landing pages are only offered on high-tier plans, unlike Omnisend.

List management, however, is excellent and it functions like most CRM tools. The segmentation feature is also robust. 

Although there are no ready audiences, unlike Omnisend, it helps that you can choose customer lists and create segments right from the email campaign builder.

Compatibility with other marketing channels 

Just like Omnisend, ActiveCampaign is compatible with numerous marketing channels including,

• SMS
• Web push
• Social media retargeting
• Chatbots and live chat tools

However, with ActiveCampaign, you’ll need an SMS add-on which is available at an extra charge.  Also, the SMS feature isn’t available on the Lite plan.

Price

ActiveCampaign doesn’t offer a free plan. Its lower-tier plan also has limited reporting and ecommerce features and isn’t suitable for ecommerce stores. 

For instance, the ecommerce integrations, SMS add-on, and ecommerce reporting features are locked on the Lite plan. 

Compared to Omnisend, ActiveCampaign is pretty expensive. 

Why choose ActiveCampaign instead of Omnisend

ActiveCampaign is more suited for established B2C and B2B businesses that need an email marketing tool with a wide range of advanced features. This is especially so if you need a CRM tool for your sales and customer tracking needs.

Why choose Omnisend instead of ActiveCampaign

Choose Omnisend over ActiveCampaign if you’re looking for a  more affordable, ecommerce-focused email marketing tool. ActiveCampaign limits its ecommerce features to higher-tier plans making it less suitable for small to medium-sized businesses.

You may also be interested in how ActiveCampaign competes with Klaviyo.

MailerLite

Features that stand out

• Email verifier: This feature cleans up your email list to increase your deliverability.

• Paid newsletter subscriptions: You can use this feature to turn your newsletters into paid digital products.

• Website creation: There are website creation features for beginner businesses without websites.

• Affordable pricing: MailerLite is amongst the most affordable email marketing tools in the market that offers a wide range of features.

• Adding social media posts: You can easily add Twitter and Facebook posts directly into your email with MailerLite. 

Building email campaigns

MailerLite’s email campaign builder is beginner-friendly, just like Omnisend. Functions such as changing a sender’s address, and locating items on the main menus are pretty straightforward. 

MailerLite’s email builder features engaging content blocks like

• Quizzes
• Countdown timers
• Social media posts
• Survey blocks

This is a feature that MailerLite excels in a bit more than Omnisend does. 

MailerLite also offers 90+ beautiful email design templates. However, unlike Omnisend, these modern-looking templates are only available on paid plans.

Both tools provide a unique feature that allows you to resend emails automatically to audiences that didn’t open previous ones. This feature helps improve open rates and isn’t offered by most other email marketing platforms. So if you decide to switch to Mailerlite, you won’t miss this valuable functionality.

Marketing automation

MailerLite’s automation feature looks pretty basic compared to Omnisend. The triggers are limited and are mainly focused on customer email behavior and the personal details they provide.

However, for most beginner businesses, these automation features suffice.

One major downside to MailerLite’s automation feature compared to Omnisend’s is that you can’t integrate SMS or push notifications into your workflows.

Forms and list management 

MailerLite offers customizable signup forms and landing templates. The landing page builder is also user-friendly.

These are all quite similar to what Omnisend provides.

One unique factor about MailerLite is that you can create reCaptcha forms. There’s also an email verifier feature that helps clean your contact list. 

MailerLite’s segmentation feature, however, is pretty basic compared to that of Omnisend. It lacks segmentation based on important criteria such as:

• Purchase behavior
• Onsite behavior
• Consumer lifetime value. 

Price

MailerLite is the best Omnisend alternative for businesses looking for an affordable email marketing tool. 

The tool provides a free plan with the following features:

• Up to 1,000 contacts
• 12,000 monthly email sends
• 24/7 email and chat support for the first 30 days
• 1 website
• 10 landing pages
• Drag-and-drop email editor
• Signup forms and popups 

Here’s what MailerLite’s pricing looks like.

MailerLite stands out as one of the most affordable alternatives to Omnisend.

Even with its free plan, users can send up to 12,000 emails per month.

Moreover, MailerLite’s paid plans are competitively priced, making it a popular option for those seeking a cost-effective email marketing platform.

Similar to Omnisend, MailerLite provides 24/7 email support for all its paid plan users, and advanced plan users also benefit from unlimited chat support. Therefore, when transitioning to MailerLite, you won’t miss out on any support aspect.

Why choose MailerLite instead of Omnisend

Small businesses or beginner marketers looking for an affordable email marketing tool to send routine newsletters are better off with MailerLite than Omnisend. 

MailerLite offers more generic features that fit all types of businesses while Omnisend is more specialized for ecommerce needs.

Why choose Omnisend instead of MailerLite

If you’re a small ecommerce store or beginner ecommerce marketer, you’d be better off with Omnisend instead of MailerLite. 

Omnisend provides native integrations with ecommerce platforms, as well as more ecommerce-focused features for small and established businesses alike.

Alternatives to avoid

By now, it’s clear why the above alternatives to Omnisend made it to the top of the list.

In the same light, there are tools you should avoid when looking for Omnisend alternatives. Campaign Monitor, for instance, is one of those tools.

Here’s why Campaign Monitor isn’t an ideal Omnisend alternative.

First, the tool has very few features, lacks a free plan, and generally appears basic. 

We think that if you wanted something simpler, perhaps due to budget constraints or your beginner status, MailerLite would make for a better alternative.

This is because, despite being simple and affordable, MailerLite is feature-rich, and scalable, making it ideal for growing businesses, just like Omnisend. It also offers a free plan for beginners on a budget.

Omnisend alternatives: Summary

Whether the above Omnisend alternatives fit your business will depend on the features that are most important to you. 

For instance, established enterprises looking for a wide range of advanced features will find ActiveCampaign ideal. Klaviyo, on the other hand,  is ideal for established ecommerce businesses as opposed to fast-growing startups.

And finally, MailerLite is a simpler, more generic, and affordable tool, making it suitable for beginner marketers.

Hopefully, this post makes it easier for you to choose the ideal email marketing platform for your business.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.