Privy is a top-rated niche email platform on Wix and Shopify platforms but is less known on other ecommerce ecosystems.
The features this platform offers are sufficient for most small businesses. However, it might be that you have outgrown Privy and, now, are looking for a more sophisticated email marketing solution.
Being still happy with its features, you’ve realized that Privy is too pricey and it’s time to look for a more budget-friendly email marketing platform.
Overall, Privy is a good platform with many outstanding features. But these two reasons most probably are the main ones when considering switching from it to something else.
We suggest three good alternatives to Privy to address these issues and cater to your growing email marketing needs.
Let’s see what they are and why, from the broad list of email marketing platforms available in the market, we hand-picked these in particular.
Quick summary of top 3 alternatives
Best overall - Omnisend
Gamification in signup forms
Unique coupon codes
Modern email templates
Ecommerce businesses of all sizes
This platform is an excellent alternative to Privy, especially for businesses seeking cost-effective access to ecommerce functionalities, signup forms, and comprehensive reporting. Privy tends to become costly rapidly and restricts its feature set to those on higher-tier plans. Additionally, unlike Privy, Omnisend offers 24/7 email and chat support to all users, along with the ability to integrate email and SMS within the same automation workflow.
Omnisend pros and cons
- Easy Email + SMS campaign setup
- An AI subject line and email campaign assistant
- The automation is robust and comes with readily available pre-built workflows
- Comprehensive ecommerce analytics
- An extended library of signup forms and landing pages
- An extended library of email templates for all marketing occasions
- Omnisend's Email plan is more budget-friendly than Privy.
- Omnisend doesn’t have geolocation reports
- Omnisend doesn't have A/B testing for signup forms.
Runner-up - Klaviyo
Small and mid-size ecommerce stores
Klaviyo is a cloud-based marketing automation platform that specializes in email and SMS marketing, providing a range of tools and features to streamline and enhance the effectiveness of email marketing campaigns.
Klaviyo pros and cons
- Data-driven segmentation and personalization
- Omnichannel marketing campaigns: emails, SMS, and mobile push notifications
- An AI subject line assistant
- Great signup form templates, multi-step popups and forms A/B testing
- Comprehensive reporting
- Advanced marketing automation
- No dedicated landing page builder
- No gamification forms
- More expensive than Privy and Omnisend
Best cheap alternative - Flodesk
Wonderful email, form, and landing page templates
Bloggers, freelancers, educators, personal branding specialists, non-profit organizations, and digital sellers
Flodesk is a cost-effective alternative to Privy, catering to businesses seeking a streamlined solution for sending straightforward newsletters. This platform is particularly suitable for business owners in roles like blogging, education, and personal branding.
Flodesk encompasses all the essential features novice marketers require, making it an accessible tool for those just starting their email marketing journey. Its user-friendly interface complements its visual approach, featuring eye-catching email templates, modern signup forms, and landing pages.
To provide a balanced overview, here are some of the platform’s strengths and limitations:
Flodesk pros and cons
- Stunning designs for both email templates and landing pages.
- A straightforward user interface that is exceptionally user-friendly.
- Attractive flat-fee pricing, especially advantageous for businesses managing extensive contact lists.
- Basic automation and segmentation features, lacking advanced functionalities.
- Limited customer support options, potentially posing challenges for users needing assistance.
- Absence of direct integrations, which may require workarounds for connecting with other tools.
Best Privy alternatives in a nutshell
This table shows an overview of Privy’s features compared to its top three competitors.
Here’s a look at each alternative platform in detail.
Omnisend: Standout features
For an in-depth exploration of Omnisend’s capabilities, you can refer to this article. Now, let’s delve into the platform’s most impactful and appealing features.
Omnisend streamlines the process of crafting email campaigns for ecommerce marketers by offering an array of robust features. For instance:
1. With Omnisend, you can easily implement your email + SMS strategy. The platform allows to integrate these channels into one communication flow, or send separately; triggered or as standalone campaigns.
2. The Product Picker is a quite rare functionality that facilitates the effortless import of product data directly from your store into your emails. This feature significantly reduces the time required for manual work.
3. Once you’ve incorporated your brand’s style and logo into the brand assets, they automatically apply to all templates, including emails and signup forms, creating a consistent visual identity across all creative elements.
4. Omnisend introduces AI-generated campaigns (currently in beta), which automatically adapt your store’s style to create email campaigns, enhancing the seamless nature of the process.
5. The platform includes a distinctive discount code generator, easily integrated through a drag-and-drop content block. This feature allows each recipient to receive a personalized code without the need for external solutions or concerns about security.
6. The Campaign Booster feature lets you automatically resend campaigns to non-openers with different subject lines, and notably improves the overall campaign performance.
7. Omnisend’s marketing automation section offers 25 ready-to-use workflows tailored to common ecommerce scenarios. These pre-configured workflows save time since they come prepared with content, logical structures, and user-friendly editing options.
For a more detailed Omnisend review, please explore our comprehensive article.
Why choose Omnisend over Privy:
- Omnisend utilizes a distinctive abandoned cart tracking technology that detects a greater number of abandoned carts.
- Omnisend provides the auto-resend campaign booster feature.
- This platform enables the integration of international SMS and web push notifications into a unified automation workflow.
- Omnisend delivers more extensive marketing automation and reporting capabilities.
- Omnisend offers a more cost-effective pricing structure compared to Privy.
Why choose Privy over Omnisend:
The only reason we can identify to choose Privy over Omnisend is the list-building features. Privy offers A/B testing for signup forms, and this platform offers a more comprehensive list-building part.
Here’s a brief price comparison table to help you better understand the differences. On Omnisend, all features are accessible to all plan customers. In contrast, Privy reserves advanced features for its higher-tier plans.
Klaviyo: Standout features
Klaviyo is the best fit for experienced marketers and well-established businesses. This platform offers a wide range of functionalities and can cater to the needs of most ecommerce businesses.
If you feel you have outgrown Privy and it’s time for something more sophisticated, Omnisend and Klaviyo are your next steps.
Here are the features where Klaviyo shines:
1. A comprehensive and user-friendly email builder: Klaviyo offers an intuitive, feature-rich builder for creating your emails. It includes an extensive email template library and all the necessary email content blocks, including the product block. The only thing missing is an in-house unique discount code generator, a feature that Privy and Omnisend have.
2. Klaviyo provides advanced automation capabilities, including various triggers and a webhook feature, making it an excellent choice for seasoned marketers.
3. Mobile push notifications are handy if you have your shopping application.
4. Klaviyo is compatible with SMS, Facebook retargeting, and Google retargeting, while Privy primarily focuses on email communication. Klaviyo has a better-developed SMS marketing offering and functionality.
5. Comprehensive reporting and analytics offer distinctive features such as scheduled custom reports, predictive analytics, and performance benchmarks. These are among the best in the field.
Switching from Privy to Klaviyo, you might experience a somewhat steep learning curve. However, this might be necessary to help your business grow.
Klaviyo’s pricing is higher than Privy and Omnisend, making it a more suitable choice for ecommerce businesses with more substantial marketing budgets.
Take a look at the quick price comparison table.
Why choose Klaviyo instead of Privy:
Klaviyo is a much more advanced platform than Privy.
With Klaviyo, you will get more business insights, better automation and segmentation features.
Why choose Privy instead of Klaviyo?
We see a few reasons why you might stick to Privy over Klaviyo:
1. If you lack a dedicated human resource to manage Klaviyo’s automation, customer segmentation, and analytical capabilities, opting for a more straightforward solution may be prudent.
2. It’s just not the right time. If Klaviyo’s cost and advanced features exceed your current marketing requirements, sticking with Privy might be the more suitable choice.
Flodesk: Standout features
Flodesk serves entirely different needs compared to Klaviyo or Omnisend. This platform can be a perfect solution if you’ve realized you’re paying too much for Privy’s features that you don’t use. If you need a beautiful newsletter, want to sell digital products, and aren’t running a complex ecommerce business, consider Flodesk.
Here are the features that Flodesk is good at:
1. Checkout Pages: Flodesk integrates with Stripe, enabling you to sell digital products directly from your landing pages.
2. Email Editor: Flodesk’s platform is minimalistic and user-friendly. An outstanding email editor with multiple functions, including image editor which lets you customize image opacity for a more appealing visual experience.
3. Attractive Templates: Flodesk offers visually appealing templates for email campaigns, signup forms, and landing pages. All creatives will look contemporary and extremely tasty.
4. Marketing Automation: Flodesk offers essential automation features, including pre-built workflows for welcome emails, lead nurturing, and sales series. While Privy has a little bit more robust automation, Flodesk is suitable for bloggers, educators, and freelancers.
5. Forms and List Management: Flodesk provides an easy-to-use signup form builder with 30+ templates. You can use various display options like popups and full-page forms. Additionally, Flodesk’s unique feature lets you redirect subscribers to landing or thank-you pages after sign-up. It also allows direct product sales through Stripe integration.
Flodesk offers flat-rate pricing:
These prices remain consistent regardless of your subscriber count, making Flodesk an affordable choice for businesses with large mailing lists.
For a comprehensive Flodesk review, check this article.
Why choose Flodesk instead of Privy
Flodesk presents a viable alternative to Privy for those seeking a straightforward platform for sending newsletters and selling digital products. It offers affordability, transparent pricing, and covers all the fundamental requirements for novice email marketers.
Why choose Privy instead of Flodesk?
Opting for Privy over Flodesk is a suitable choice if you require ecommerce features. Privy also offers adaptable pricing plans to accommodate businesses with varying needs, enabling marketers to commence with basic features and transition to more advanced ones as their businesses expand.
Alternatives to avoid
As we’ve analyzed the top alternatives to Privy, it’s also crucial to acknowledge tools that might not suit your requirements. Take Campaign Monitor, for instance; it falls into this category for various reasons.
This tool provides a restricted set of features and doesn’t offer a free plan, making it a relatively basic option compared to other choices. If you prioritize simplicity, alternatives like Flodesk, Privy, or MailerLite could be more fitting options.
Privy alternatives: Summary
Choosing the appropriate Privy alternative for your business depends on the features that are most important to you.
For a rapidly expanding ecommerce business, Omnisend presents itself as an ideal choice. With its user-friendly interface and impressive functionality, this platform delivers exceptional value at an affordable price.
Conversely, if your business is already well-established and boasts dedicated resources and an experienced team, Klaviyo also stands out as an excellent option.
Lastly, Flodesk serves as a simpler, more versatile, and budget-friendly solution, making it an ideal match for novice marketers and digital professionals.
This post has offered valuable insights to assist you in selecting the perfect email marketing platform tailored to your business requirements. If you still have reservations, consider signing up for these platforms and experiencing them firsthand.
Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.