Shopify Email is among the most popular email applications in the Shopify ecosystem. And we know the reason why. It’s easy to use, has some great email templates and is affordable for beginners.
The features this platform offers are sufficient for most small businesses. However, you might have outgrown Shopify Email and are now looking for a more sophisticated email marketing solution.
You’re looking for the email platform unattached from Shopify.
In any case, we recommend three excellent alternatives to Shopify Email to tackle these challenges and accommodate your expanding email marketing needs.
Now, let’s explore these alternatives and why, among the extensive array of email marketing platforms available, we’ve specifically chosen these.
Quick summary of top three alternatives
Best overall - Omnisend
Gamification in signup forms
Unique coupon codes
Modern email templates
Ecommerce businesses of all sizes
Omnisend serves as an excellent alternative to Shopify Email, particularly for businesses seeking email+SMS functionality, comprehensive ecommerce features, and signup forms. Additionally, unlike Shopify Email, Omnisend provides round-the-clock email and chat support.
Omnisend pros and cons
- Simplified setup for Email + SMS campaigns
- An AI-powered subject line and email campaign assistant
- Robust automation with readily available pre-built workflows
- Comprehensive ecommerce analytics
- An extensive library of signup forms and landing pages
- A wide range of email templates for various marketing occasions
- Omnisend lacks geolocation reports
- There is no A/B testing feature available for signup forms
Runner-up - Privy
Privy ranks as one of the top email marketing tools within the Shopify ecosystem.
Privy excels in assisting businesses in expanding their marketing lists by offering captivating signup forms and landing pages.
These capabilities, combined with its robust segmentation feature, allows businesses to launch automated campaigns directed at specific and engaged audiences.
Privy pros and cons
- Extensive variety and advanced functionality of signup forms
- User-friendly and intuitive email builder
- Intuitive interface
- Robust segmentation capabilities
- Basic automation features
- Inability to combine email and SMS within a single workflow
- Modest reporting
Best cheap alternative - Flodesk
Wonderful email, form, and landing page templates
Bloggers, freelancers, educators, personal branding specialists, non-profit organizations, and digital sellers
Flodesk offers a cost-effective alternative to Shopify Email, designed for businesses seeking a simple solution for sending newsletters. It’s ideal for bloggers, educators, and personal brands. With essential features for novice marketers, its user-friendly interface features eye-catching templates, modern signup forms, and landing pages.
Here’s a balanced overview of its strengths and limitations:
Flodesk pros and cons
- Extraordinary designs for email templates and landing pages
- Intuitive and highly user-friendly interface
- Attractive flat-fee pricing, especially beneficial for businesses with extensive contact lists
- Basic automation and segmentation features, lacking advanced capabilities
- Limited customer support options
- Lack of direct integrations
Best Shopify Email alternatives in a nutshell
This table shows an overview of Shopify Email’s features compared to its top three competitors.
Here’s a look at each alternative platform in detail.
Omnisend: Standout features
For a comprehensive exploration of Omnisend’s capabilities, you can refer to our in-depth review. Now, let’s dive into the platform’s most impactful and attractive features.
Omnisend simplifies the process of creating email campaigns for ecommerce marketers with a range of powerful features, such as:
- Integrated Email + SMS strategy: Omnisend seamlessly combines email and SMS within a single communication flow or as separate, triggered, or standalone campaigns.
- Product Picker: This function allows effortless import of product data directly from your store into emails, drastically reducing manual work.
- Brand consistency: Once you’ve incorporated your brand’s style and logo, they automatically apply to all templates, including emails and signup forms, allowing a consistent visual identity.
- AI-Generated campaigns: Omnisend introduces AI-generated campaigns, adapting your store’s style to create email campaigns, streamlining the process.
- Discount code generator: A drag-and-drop content block easily integrates a personalized discount code for each recipient, eliminating the need for external solutions or security concerns.
- Campaign Booster: This feature automatically resends campaigns to non-openers with different subject lines, significantly improving overall campaign performance.
- Ready-to-use workflows: Omnisend’s marketing automation offers 25 pre-configured workflows tailored to common ecommerce scenarios. They come equipped with content, logical structures, and user-friendly editing options, saving you time. For advanced users, Omnisend offers an extended list of automation triggers and conditions to build workflows yourself.
For a more detailed Omnisend review, please explore our comprehensive article.
Why choose Omnisend over Shopify Email:
- Omnisend utilizes a distinctive abandoned cart tracking technology that detects a greater number of abandoned carts.
- Omnisend is a more comprehensive platform in all aspects: automation, segmentation, reporting.
- Omnisend has built-in signup forms.
Why choose Shopify Email over Omnisend:
- Omnisend is more expensive than Shopify Email
- If you are a beginner, the functionality of Omnisend might be overwhelming.
On Omnisend, all features are accessible to all plan customers.
Privy: Standout features
- Effective list building and landing pages: Privy excels in list building with various signup form designs and responsive displays. It provides over 14 customizable landing page templates, along with tracking metrics and straightforward contact management.
- Easy email campaigns: Privy simplifies email campaign creation with a user-friendly drag-and-drop builder, featuring content blocks like product images, coupon codes, and timers.
- Straightforward marketing automation: Privy’s automation includes five prebuilt workflows, making it beginner-friendly. However, it doesn’t allow for custom automated workflows beyond these options.
- SMS marketing: With Privy you can send text messages along with your emails. It provides over 60 free SMS text messages templates for you to borrow and adapt to your brand needs.
- Segmentation: Privy offers robust segmentation based on various criteria, catering to diverse business needs.
For a comprehensive exploration of Privy’s capabilities, you can refer to our in-depth review.
Why choose Privy instead of Shopify email:
Your next move after Shopify Email could be Privy for enhancing your marketing strategies. While it may not offer a fully comprehensive email marketing solution, it can serve as a stepping stone, propelling you forward and facilitating your learning journey.
Why choose Shopify Email instead of Privy?
Here are a couple of reasons why you might prefer to stick with Shopify Email rather than switching to Privy:
- Privy is more expensive than Shopify Email
- It’s too limited in the areas of your interest.
Flodesk: Standout features
Flodesk meets unique needs compared to Klaviyo or Omnisend. If your focus is on creating visually appealing newsletters and selling digital products without a complex ecommerce setup, Flodesk is a suitable choice.
Here are some areas where Flodesk excels:
- Checkout pages: Flodesk seamlessly integrates with Stripe, enabling you to sell digital products directly from your landing pages.
- Email editor: Flodesk’s platform boasts a user-friendly and minimalistic design. It features an exceptional email editor with a range of functions, including an image editor that allows you to customize image opacity for a more visually appealing experience.
- Attractive templates: Flodesk offers visually captivating templates for email campaigns, signup forms, and landing pages. All creative elements have a contemporary aesthetic.
- Marketing automation: Flodesk provides simplified automation workflows for most common use-cases. While Shopify Email may have slightly more robust automation, Flodesk is well-suited for bloggers, educators, and freelancers.
- Forms and list management: Flodesk simplifies signup form creation with an easy-to-use builder featuring 30+ templates. Various display options like popups and full-page forms are available. Additionally, Flodesk offers a unique feature that lets you redirect subscribers to landing or thank-you pages after sign-up, and it facilitates direct product sales through Stripe integration.
Flodesk offers flat-rate pricing:
These prices remain consistent regardless of your subscriber count, making Flodesk an affordable choice for businesses with large mailing lists.
For a comprehensive Flodesk review, check this article.
Why choose Flodesk instead of Shopify Email
Flodesk offers a viable substitute to Shopify Email, catering to those in search of a user-friendly platform for sending newsletters and promoting digital products. It combines cost-effectiveness, transparent pricing, and encompasses all the essential essentials for beginners in email marketing.In addition, Flodesk is unrelated to Shopify platform, so you have your hands free.
Why choose Shopify Email instead of Flodesk
Choosing Shopify Email instead of Flodesk is a sensible decision when you need ecommerce features. Shopify Email also provides flexible pricing plans to cater to businesses with diverse requirements, allowing marketers to begin with basic functionalities and progress to more advanced options as their businesses grow.
Alternatives to avoid
As we’ve analyzed the top alternatives to Shopify Email, it’s also crucial to acknowledge tools that might not suit your requirements. Take Remarkety, for instance; it falls into this category for various reasons.
This tool provides a restricted set of features and doesn’t offer a free plan, making it a relatively basic option compared to other choices. If you prioritize simplicity, alternatives like Flodesk, Shopify Email, or MailerLite could be more fitting options.
Summary of Shopify Email alternatives
Selecting the right alternative for Shopify Email depends on the features that hold the greatest significance for your business.
If your ecommerce business is experiencing rapid growth, Omnisend emerges as the perfect fit. Its user-friendly interface and impressive capabilities offer outstanding value at an affordable cost.
On the other hand, if your business is not ready for Omnisend, Privy can be your option. This platform will help you to build your email list and prepare it for more comprehensive marketing solutions.
Lastly, Flodesk provides a straightforward, versatile, and budget-friendly solution, making it an ideal option for beginners in marketing and digital professionals.
Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.