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CM Commerce vs Omnisend: A comparison for 2024

Last update: September 28, 2023

Omnisend and CM Commerce are significant players in the world of ecommerce email marketing, both offering a robust set of features. While they share some similarities, they also have their unique strengths.

When it comes to the choice between CM Commerce vs Omnisend, which one stands out?

Omnisend is praised for its features tailored for online stores. These features help ecommerce brands communicate effectively with customers and increase sales. CM Commerce also brings forward distinctive tools that help boost sales.

So, how do these premier email marketing platforms compare?

In this article, we will delve into the specifics of each platform. We’ll examine their campaign-building capabilities, automation, customer support, and pricing. By the end, you’ll be equipped with the knowledge to decide which platform can help you achieve your email marketing goals the best.

Omnisend vs CM Commerce: Quick overview

Omnisend boasts an impressive 4.8/5 rating on the Shopify App Store. Users commend its customer service, automation, and versatile campaign-building capacities.

As for CM Commerce, it holds a rating of 4.6/5. The users often emphasize its distinctive segmentation approach and functionality. 

CM Commerce (formerly Conversio) is closely related to Campaign Monitor’s email platform. They belong to the same Marigold group of companies. That’s why they share a similar logo and name, and one platform facilitates the other in some functionalities.

With these insights in mind, the question remains: 

Omnisend or CM Commerce, which will better serve your needs?

Let’s delve deeper into their features to provide a clearer perspective.

CM Commerce
Ease of signing up
Very easy
Very easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Yes, for all customers
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels

A quick overview of the table lets you understand that while both platforms have some similar features, Omnisend outshines CM Commerce. But before we take the final call, let’s closely compare them by breaking down their individual features.

Check out our latest in-depth Omnisend review

Omnisend vs CM Commerce comparison: Feature by feature

As businesses search for the best ecommerce email tools, it’s essential to consider every feature. Both Omnisend and CM Commerce are distinguished platforms, but how do they fare in a direct comparison? Let’s dissect their functionalities step by step.

Ease of getting started

Both CM Commerce and Omnisend offer a simple and seamless signup process. CM Commerce uses a five-step wizard to help users make certain vital configurations. This includes things like brand themes and cart abandonment settings.

CM Commerce employs a unique onboarding gamification process. Users earn extra trial days as they activate specific features. This approach helps users to know the platform better and to extend the free trial.

For Omnisend, you don’t need a credit card to get started, and there is no free trial. Once you sign up, you start your free plan with all the features available. 

Omnisend getting started wizard

Regarding the navigation and the user interface, CM Commerce and Omnisend are straightforward. You can find anything you need in a few clicks.

The user interface for CM Commerce is different from many leading platforms. Yet, it is still easy to understand and use. Omnisend’s dashboard is very intuitive. It provides clear steps on how to use the tool’s best features. This means you can launch your first campaign without complications.

One drawback of CM Commerce is that, after signing up, some users may need help to verify the domain. This step is omitted in some other platforms.

CM Commerce vs. Omnisend: Who's the winner?

It’s a tie. Both platforms prioritize user experience during the initial setup. CM Commerce stands out with its gamification approach, while Omnisend excels in providing clear instructions for new users.

It's a tie

Building an email campaign

CM Commerce takes a unique approach to its email builder, although it may not be the most intuitive in the market. 

Its email campaign wizard differs significantly from what you might be familiar with in leading email tools, with elements like the email subject line and preheader unexpectedly tucked away in the email settings.

In contrast, Omnisend offers a clean and intuitive email campaign wizard. The email builder is easy to use and provides flexibility. It also includes a functional “fit to height” feature, ensuring images are displayed consistently. 

Omnisend email campaign builder

Additionally, unique features like the inbox preview set Omnisend apart from many competitors.

Unlike Omnisend, CM Commerce lacks ready-made templates but offers a few layouts tailored for specific occasions, such as sales, product launches, store news, blog posts, and so on.

Customization options are also limited. Once you’ve set your logo during onboarding, the platform restricts any further adjustments in size or appearance within the email builder.

On the other hand, Omnisend provides 250+ contemporary templates that automatically adapt to your brand assets once uploaded. 

Furthermore, Omnisend enhances efficiency with its product picker, simplifying the process of including store products directly in emails. The “Quick Add” section houses the most frequently used content blocks.

Both CM Commerce and Omnisend support personalization. However, while CM Commerce’s personalization feature isn’t particularly straightforward, Omnisend integrates personalization into the subject lines, preheaders, and content editing sections. Plus, a product recommender allows you to tailor products to your email recipients.

Regarding campaign types, CM Commerce allows you to build only regular email campaigns, whereas Omnisend supports the following:

  • Regular emails
  • A/B testing
  • AI-generated campaigns (still in beta)

Both tools offer unique features. For CM Commerce, these features include product reviews, shipping coupons, and referral incentives. They can be beneficial for ecommerce marketers.

Omnisend stands out with unique features like: 

  • Product recommender
  • Unique discount codes
  • Automatic brand assets for emails
  • Campaign Booster for non-openers

It’s worth noting that CM Commerce’s email builder comes with a few hiccups, such as the need for domain authentication and occasional system crashes, which can affect the overall user experience.

Omnisend vs CM Commerce: Which one takes the lead?

Omnisend emerges as the clear winner in this round. The email campaign builder looks and feels more mature. Its intuitive design, extensive template offerings, and innovative features make it a superior choice for building email campaigns.


Marketing automation

Omnisend excels in user-friendliness in the realm of automation. In contrast, CM Commerce’s automation component, while functional, could benefit from improved streamlining.

Based on our evaluation, we can give CM Commerce’s user experience a modest rating of 3 out of 5. The absence of a drag-and-drop builder might not meet your expectations if you prefer intuitive and modern approaches.

On the other hand, Omnisend provides a wealth of options related to triggers, filters, and conditions. Notably, users can seamlessly incorporate SMS and push notifications into their automated workflows. The inclusion of A/B testing is also a notable feature.

Omnisend automation builder

Both CM Commerce and Omnisend offer automation workflows for different business cases.

In addition to CM Commerce’s collection of ready-to-use templates, it features a dedicated tab for automation recipes and ideas, which can be conveniently copied. The platform also boasts a range of triggers, such as: 

  • Actions related to orders
  • Cart recoverability
  • New subscriptions
  • Coupon creations

Meanwhile, Omnisend provides 25 pre-made automation workflows. These can be for emails alone or a mix of emails, push notifications and texts. They are also easily adaptable to fit specific requirements.

CM Commerce vs Omnisend: the best automation capabilities

Omnisend emerges as the winner in this round. Its intuitive design, extensive workflow options, and the ability to integrate multiple marketing channels outshine CM Commerce.


Signup forms and landing pages

Omnisend stands out with its wide array of ready-made signup forms and landing page designs. In comparison, CM Commerce offers a more restricted range.

CM Commerce offers only a single design for popup signup forms, which, while modern, needs more variety. This limitation also applies to embedded forms. Although adjustments to these forms are possible, the platform imposes a single layout restriction.

Omnisend’s extensive collection boasts over ready-to-go 80 signup forms and landing page designs. It even features a multistep popup. These designs can be automatically adapted to match your brand colors and styles, giving them a cohesive appeal.

omnisend signup form library view

The user experience with CM Commerce’s form builder has some challenges. Inserting custom fields was one of the issues we faced while testing the platform.

Although CM Commerce sends out a default opt-in email and provides a subscriber preference page, the settings on this page might confuse some users.

However, things are different with Omnisend. This platform feels more comprehensive and smooth in all aspects, including signup forms and landing pages.

Omnisend signup form builder

Six templates are available for immediate use for the landing pages, complemented by a landing page editor for custom versions. This editor looks the same as signup form editor, or email editor, making the building experience intuitive.

Regarding the signup form analytics, both platforms match. You can track the views, signups and conversions.

Omnisend also provides demographic information like location, and device. Additionally, Omnisend prevents the recounting of a subscriber who opts in again.

When it comes to CM Commerce’s drawbacks, three things stand out:

1. Forms don’t launch automatically on your website; you have to do it manually.

2. It lacks multi-step popups, which are increasingly popular.

3. A/B testing for signup forms is not available.

Regarding Omnisend’s drawbacks, we can mention two:

1. The platform lacks A/B testing for signup forms.

2. Landing pages are dedicated solely to list-building; more variety for different purposes could be offered.

Omnisend vs CM Commerce: Which one offers better list-building capabilities?

Omnisend takes the lead in this round. Its expansive design library, easy customization, automatic launch, and advanced list management make it superior to CM Commerce.



CM Commerce provides users with seven ready-to-use segments, while Omnisend offers an extensive selection of 23 pre-built segments. 

CM Commerce segments include categories like: 

  • “At risk” repeat customers
  • Active repeat customers
  • First-time buyers

CM Commerce’s segmentation tools offer more advanced options beyond basic setups, including criteria such as: 

  • The number of orders placed
  • Total spending
  • Time since the last order
  • Specific product purchases or browsing history
  • Email engagement

On the other hand, Omnisend organizes its segmentation into six primary categories: 

  • Channels
  • Shopping behavior
  • Email campaign activity
  • SMS campaign activity
  • Contact properties
  • Web browsing activity

Omnisend segmentation view

These categories can be integrated within a single segment with any number of filters. 

Omnisend offers a comprehensive set of segmentation options for ecommerce businesses. They can segment their audience based on various factors like the pages they’ve visited, their shopping behavior, and their engagement with emails and products.

Another standout feature of Omnisend is its segmentation offer. Unlike many other platforms, it provides unlimited segmentation, regardless of your chosen pricing tier.

Furthermore, its segmentation capabilities are robust, allowing users to utilize:

  • Tags
  • Conditional splits
  • Multiple filters
  • Web tracking filters 

When comparing Omnisend vs CM Commerce, it’s essential to note that both tools have drawbacks. 

CM Commerce lacks essential segmentation metrics such as average order value, lifetime value, and abandoned cart tracking. Additionally, the absence of tagging capabilities restricts its full potential for segmentation.

On the other hand, Omnisend offers segmentation based on customer journey stages but doesn’t support the widely-used metric of customer lifetime value in its segmentation capabilities.

Which tool is better at segmentation?

Omnisend takes the lead in this round. With its diverse pre-built segments and a vast array of filtering options, it offers marketers a detailed and refined approach to segmentation.



In the analytics section of CM Commerce, you can delve into email engagement, conversions, revenue, and the average order value. These metrics provide a direct lens into the influence of email campaigns on sales and customer behavior.

Omnisend offers similar insights. It provides insights into email opens, clicks, sales, and specific order numbers generated by each campaign. 

Furthermore, it offers a broader range of analytical tools. One of its standout features is the click map report. This tool helps marketers visually grasp user interaction within emails.

Both CM Commerce and Omnisend have their shortcomings in regard to data you can track. 

CM Commerce lacks geolocation and device reports, as well as deeper ecommerce insights and real-time analytics. Meanwhile, Omnisend’s campaign report omits geolocation insights.

Omnisend vs CM Commerce: Which one offers better analytics?

It’s a draw. Both Omnisend and CM Commerce have their drawbacks. Specifically, enhancements are needed in geolocation insights and long-term data retention.

It's a tie

Customer support

CM Commerce and Omnisend offer email and live chat support.

However, Omnisend excels in responsiveness, offering award-winning customer support. It provides all customers with 24/7 live chat and email support, regardless of their plan. 

Both tools lack phone support, which some users might prefer for more immediate or complex problems. However, they both provide extensive resources to assist users. 

CM Commerce has a help center full of helpful guides, while Omnisend offers a wealth of resources, including video tutorials and a comprehensive blog with campaign optimization tips.

Which tool offers better customer support?

Omnisend takes the lead in this round just because of its available 24/7 support.


Compatibility with other marketing channels

CM Commerce primarily focuses its compatibility on Facebook Ads, enabling users to create targeted campaigns on the platform. However, the tool lacks support for SMS, push notifications, or Google Ads.

On the other hand, Omnisend incorporates SMS and push notifications into a unified communication flow. This omnichannel approach can lead to more cohesive and effective marketing campaigns. 

Additionally, Omnisend’s ability to retarget cart abandonment with both Facebook and Google Ads allows users to recover potentially lost sales by reaching out to potential customers on two of the most widely used advertising platforms.

Which tool wins?

Omnisend is the clear winner in this round. Its multifaceted integration with email, SMS, push notifications, and major ad platforms like Facebook and Google Ads offers users a comprehensive and seamless marketing experience.


Price Comparison

In this CM Commerce vs Omnisend price evaluation, we aim to determine which platform offers the best value for money. 

Which software is more wallet-friendly, CM Commerce or Omnisend? We’ll evaluate both free and paid plans to give you a clear picture.

Free plans comparison

While CM Commerce doesn’t offer a free plan, it does provide a 14-day trial on all its plans. This trial period can be extended if users perform specific actions on the platform during the onboarding process.

Omnisend, in contrast, offers a free plan that boasts numerous features. This free plan allows businesses to experience the extensive benefits of Omnisend, including automation, advanced segmentation, and more. 

Here’s what you can expect with Omnisend’s free plan:

  • Reach out to up to 250 contacts/month
  • Send up to 500 emails/month
  • Send up to 500 web push notifications
  • Dispatch up to 60 free SMS

Additionally, free users get access to all Omnisend features without any limitations, including:

  • Product Picker
  • Wheel of Fortune
  • Unlimited segmentation
  • Pre-built marketing automation
  • Campaign Booster
  • Click maps
  • Landing pages

Paid plans comparison

When it comes to paid offerings, both CM Commerce and Omnisend have crafted plans to cater to diverse business needs.

For a more detailed and side-by-side comparison, here’s a table highlighting the cost breakdown of CM Commerce and Omnisend’s paid plans:

No. of contacts
Up to 500
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000
No. of contacts
CM Commerce Starter
CM Commerce Growth
Omnisend Standard
Omnisend Pro
Up to 500
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000

CM Commerce’s paid plans prioritize specific ecommerce strategies. When you choose a plan, you gain access to foundational automation tools. 

Additionally, the higher-tiered plan unlocks additional features. It incorporates trust-building elements like social proof and product reviews.

Omnisend’s paid plans include all features, except for advanced reporting, which is exclusively available to Pro plan users. Despite offering more, Omnisend is priced lower.

Both CM Commerce and Omnisend follow a pricing model common to most email marketing tools. Costs rise as your contact list size increases. 

Therefore, when deciding between Omnisend and CM Commerce, it’s advisable to evaluate which solution offers the best value for your money, considering your contact list size and email marketing needs.

CM Commerce vs Omnisend: Which tool wins?

Before we reveal the final verdict, let’s review the features and pricing of CM Commerce vs Omnisend:

CM Commerce




500 subscribers – $9

1,000 subscribers – $29

5,000 subscribers – $79

10,000 subscribers – $149

50,000 subscribers – $549

100,000 subscribers – $849

500 subscribers – $16

1,000 subscribers – $20

5,000 subscribers – $65

10,000 subscribers – $115

50,000 subscribers – $330

100,000 subscribers – $720

Features you can get for free

– 14-days trial 

– Extra trial days for completing onboarding tasks

– Pro features (automation workflows and unlimited segmentation, gamification, landing pages, etc.)

– Reach up to 250 contacts (unlimited contact list size)

– 500 emails/month

– Up to 60 SMS

– Up to 500 web push


– Easy to get started

– Good integration with ecommerce platforms

– Good customer support

– A lot of ecommerce-focused features

– Robust automation

– Advanced analytics

– Beautiful signups forms

– Modern-looking newsletters


– No landing pages possible

– No ready-made forms library possible

– Poor experience with email builder

– Doesn’t provide geopolitical report

– For novice marketers can be overwhelming

Best for

– Small ecommerce sites

– Ecommerce stores of all sizes

– Both beginners and advanced users

Not recommended for

– Well-established businesses

– Non-profit organizations

– Solopreneurs

– Solopreneurs

– Bloggers

– Governmental and non-governmental organizations

To sum it up, both CM Commerce and Omnisend are decent email marketing tools. But Omnisend is more mature, has more robust capabilities, and gives businesses more options for improving email marketing.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.