Constant Contact vs Brevo (formerly Sendinblue) compared for 2024

The winner – Constant Contact

4.0

Not great not terrible

What Constant Contact features are better than Brevo?

In this comprehensive Constant Contact vs Brevo comparison, we’ll compare the key features of both tools. We’ll also look at other critical factors like customer support and pricing that’ll help you make an informed choice.

Let’s get started.

Constant Contact vs Brevo: Quick overview

While evaluating these two platforms, we gave Constant Contact 4 stars and Brevo 4.1 stars out of a possible 5. These scores are very similar, but the strengths and weaknesses differ significantly.

Consider the unique needs of your business first, and choose a tool with features that fit these needs.

Here’s a quick Brevo vs Constant Contact comparison of these features.

Constant Contact vs Brevo comparison: Feature by feature

In this section, we’ll do an in-depth analysis of all the critical features of both tools.

Ease of getting started

An email marketing platform that’s easy to navigate helps you use its features optimally. 

Let’s analyze the ease of getting started with Constant Contact and Brevo.

Getting started with both Constant Contact and Brevo is straightforward and easy.

Although Brevo’s interface looks a bit different from other email marketing platforms, it’s easy to figure out where to find most settings. 

The first window in most platforms is either related to signup forms, automation workflows, or building an email campaign. But for Brevo, it’s Conversations, which is odd, but it doesn’t have a major impact on the user experience.

The navigation in Constant Contact is easy to figure out, and most of the features are where you would expect them to be. In case you get stuck, there’s plenty of guidance to see you through.

An area where Constant Contact stands out from other email marketing software is in its 30-day paid plan refund guarantee. It lets users sign up for the premium plans without hesitation.

If you don’t like the features, Constant Contact is willing to refund 100% of your first month’s payment.

Constant Contact seems to be the clear winner here. While both tools are user-friendly Constant Contact’s interface is familiar, what you’d find with most similar tools. It also provides enough resources to help you get started.

Building an email campaign

It’s important to choose a tool that lets you create visually appealing and personalized email campaigns. It should make it easy to design emails that drive engagement and conversions.    

Which tool offers the best features for building email campaigns, Brevo or Constant Contact? Let’s see.

Constant Contact has more features suitable for ecommerce stores. The capability to add coupons to your emails and pull products directly from Shopify makes it a winner.

Marketing automation

Marketing automation features help you optimize the buyer’s journey for your customers. It helps you nurture them with timely and relevant emails. This leads to customer satisfaction, conversions, and loyalty.

Both Constant Contact and Brevo have easy-to-use automation features. Nothing’s confusing about them.

However, the marketing automation feature in Brevo is limited to 2,000 contacts for free and entry-level plan users.

While Brevo lets you integrate other marketing channels into the automation workflows, Constant Contact doesn’t. Using Brevo can create consistent messaging across all touchpoints.

Let’s compare Constant vs Brevo in terms of automation capabilities.

Brevo offers transactional emails, which are really useful for ecommerce businesses.

Brevo also has a unique ‘Best Time’ feature, which helps you send emails at times they’re most likely to get the most engagement. However, workflows like the cart abandonment workflow don’t work out of the box. They need additional setup.

Constant Contact, on the other hand, has a feature that lets you automatically resend emails to non-openers. However, its automation triggers are quite limited. You will be able to find here the most usual ecommerce email marketing scenarios, but not more.

Brevo takes the lead as this platform offers wider functionality, providing them with a competitive advantage.

Signup forms and landing pages

Popups and landing pages are critical list-building features in email marketing software. They help you expand your potential customer base.

They also help you collect relevant customer data that you can use to segment your subscribers.

Let’s compare the signup forms and landing page features in both tools.

Signup forms

With Constant Contact, you can create a variety of forms, including:

• Popups
• Flyouts
• Banners
• Inlines

This feature isn’t on par with other email marketing software. You only get one basic form design that you can design and adjust to your brand identity. It works similarly like in Mailchimp and Brevo.

With that being said, in Brevo there are no modern popup designs as well. There’s only one basic form template that you can adjust. 

But Brevo does offer a few unique features, such as:

• Option to add Captcha to your forms. It requires additional setup, though.
• Blocklisting capability
• Multi-list subscriptions for your forms. It lets your leads decide which list they want to join.

One downside of Brevo is that there’s no way to automatically launch popups on your website. You have to copy-paste the HTML on your website’s code.

All in all, the signup form builder for both tools is easy to use, but it’s not the best in the market. And it’s a bit disappointing that neither of these tools provides gamification features to make your signup forms more engaging. Ecommerce-focused tools like Omnisend or Drip offer features like the Wheel of Fortune to boost the signup rates.

Landing pages

With Constant Contact, you can create lead-generation landing pages. But again, there are no modern templates you can use to build them. The process is the same as with signup forms. 

There’s a landing page feature in Brevo as well, but only users in the higher-priced plans can access it. But Brevo provides you with both—lead generation and promotional landing pages, and offers templates to build ones.

List management and analytics

Speaking of form analytics, unlike Brevo, Constant Contact provides analytics for your list collection tools. You can track metrics like conversion rates and the number of submissions.

While Constant Contact offers contact tagging for list segmentation, like most tools, Brevo doesn’t. Brevo uses a scoring system, which is usual for CRM platforms, and empowers you with sales automation features that Brevo offers on top of email marketing.

Both platforms provide smooth and easy contact import from the list. However, they both lack seamless contact migration from other platforms.

Although Brevo features look better, this platform lacks form analytics which is crucial for business. Only because of this, the winner of this round is Constant Contact.

Segmentation

Good segmentation capabilities power targeted messaging, which is effective in driving engagement and conversions.

How do the two tools compare?

Let’s find out.

While Brevo’s segmentation offers are limited to email activity and contact attributes. Constant Contact offers segmentation based on some ecommerce activity. So, it’s the better option for ecommerce businesses.

Though the overall segmentation capabilities are limited for both, compared to other similar tools.

Though neither tool offers advanced segmentation, Constant Contact is slightly better.

Analytics

Why is it important to analyze analytics capabilities when choosing email marketing software? 

It helps you evaluate the performance of your campaigns in achieving your marketing goals. You can use analytics to refine your marketing strategies and make data-driven decisions.

Let’s see which tool offers the best analytics capabilities.

With Constant Contact, you can track the overall performance of your entire campaign or compare up to 5 campaigns separately. These include sends, opens, clicks, bounced emails, and unsubscribes.

For your email automation campaigns, Constant Contact lets you track:

• Number of subscribers in a workflow
• Revenue generated
• Engagement rate
• Total conversions and conversion rate in workflows
• Performance of your conditional splits

A unique feature of Constant Contact is that you can access your campaign results using a mobile app.

A major weakness is that you can’t access ecommerce analytics data for your email campaigns. Heatmaps as well as geo-location and device reporting are also missing.

Brevo’s reporting capabilities include advanced email engagement activity. It lets you track open and click rates by domain.

You get heatmap reporting to see how your clients are engaging with your emails as well as conversion reports. Brevo also provides real-time reports for transactional emails.

But the conversion reporting feature doesn’t work out of the box. It needs extra setup.

Brevo also offers geo-tracking and device reporting, unlike Constant Contact. It also offers integration with Google Analytics, which offers more reporting features.

Overall, Brevo offers more reports and better analytics capabilities.

Customer support

Knowing that there’s a team of experts available to provide prompt solutions to any issues you encounter gives you peace of mind. You can be sure of receiving guidance with future feature updates and platform upgrades.

The best email marketing platform will also provide access to resources that can help you with onboarding, setting up your account, and using the features effectively.

Let’s do a Brevo vs Constant Contact comparison in this aspect.

It’s a tie. Both platforms don’t offer support 24/7. You can get help only on workdays, during the office hours.

Integrations

A tool that can integrate with your existing tech stack streamlines workflow. It allows for a seamless flow of data between the email marketing tool and other tools you use.

With Constant Contact, you get useful integrations with more than 300 tools ranging from social media tools to payment tools. These include Canva, Eventbrite, Salesforce, Stripe, Shopify, WooCommerce, and more.

Brevo offers lots of useful integrations, as well. But integration with ecommerce platforms isn’t as smooth as Constant Contact.

Constant Contact wins as it offers more seamless integrations with ecommerce platforms.

Compatibility with other marketing channels

A tool that’s compatible with other marketing channels is important for creating omnichannel campaigns.

It allows you to reach your customers through their favorite channels and still maintain consistency with your messaging.

While Brevo supports omnichannel marketing, Constant Contact only offers SMS, and that too only for US residents. Brevo integrates with multiple channels, such as:

• SMS campaigns
• Push notifications
• WhatsApp campaigns
• Live chat (conversations through WhatsApp, Facebook, and Instagram)

Users on Business and Enterprise plans can also make Facebook ads part of their marketing campaigns.

Brevo offers a wider range of channels.

Generative AI tools

Both platforms offer AI assistance for crafting email campaigns. However, Constant Contacts offers a more developed version of Generative AI it’s easier to locate and use.

We prefer Constant Contact over Brevo’s AI features.

Price Comparison

Before we conduct a price comparison of both tools, keep in mind that the cheapest plans don’t always provide the best features.

Analyze what features you get with each plan before making a choice.

Free plans comparison

Constant Contact has no free plan, only a 14-day free trial with limited access to features. For instance, you can’t publish signup forms or access automation features. Segmentation is also very limited.

Brevo offers a free plan, which includes:

• 300 emails per day
• Transactional emails
• WhatsApp campaigns
• SMS campaigns
• Personalization
• Automation for 2,000 contacts
• 500 impressions of push notifications
• Basic reporting

But you don’t get access to important features, such as the landing page builder, advanced reporting, or A/B testing.

Paid plans comparison

While Constant Contact’s prices vary by monthly emails and the number of contacts, Brevo’s prices vary only by the no. of emails. This means you can upload a contact list of any size on Brevo, as it offers unlimited contacts with all plans.

Brevo also offers a pay-as-you-go option that lets users buy email credits. Every email sent deducts an email credit.

Here’s a price comparison of Constant Contact and Brevo.

As evident, Brevo is more affordable as it sets no restrictions on the number of contacts. And it also offers more channels for a similar price.

For example, the starting price for Constant Contact’s Premium plan is $80, for which it offers only 12,000 emails to 500 contacts per month. Brevo’s Business plan starts at $65 and allows 20,000 emails to unlimited contacts per month. It also adds web push notifications to the mix.

Summary: Which one wins?

Here’s a quick summary of this Constant Contact vs Brevo comparison.

Based on our Constant Contact vs Brevo analysis, Constant Contact and Brevo are both good tools with decent features.

Both Constant Contact and Brevo offer great personalization features, easy to use email builders.

With Brevo, you get transactional emails and access to multiple marketing channels. Constant Contact offers analytics for your forms and unique features like subject line recommendations.

Ultimately, it’s your choice. Make a list of requirements for your business and then see which tool fits your needs best. You may also check out for more email marketing alternatives. 

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.