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ConvertKit vs Omnisend: A feature-by-feature comparison for 2024

By Stacy Kimbell

Last update: December 1, 2023

At Email Tools Guide, we do not compromise our rankings for monetary gain. Our reviews reflect our sincere evaluation and hands-on experience with each tool. However, if you purchase via links on our site, we may receive affiliate commissions.

Email marketing is a powerful way to grow your online business. But how do you choose the best tool for your needs?  

ConvertKit and Omnisend stand out as two of the most popular tools on the market. They target creators, bloggers, and ecommerce businesses looking to grow and manage their list. 

This article will give you a detailed overview of what these tools can do and how they compare. By the end, you’ll have the information to choose the right one for your specific needs and scale up your business.

So, whether you’re already leaning one way or need guidance weighing their pros and cons, read on for an in-depth look at ConvertKit vs Omnisend. 

ConvertKit vs Omnisend: Quick overview

Should you choose ConvertKit or Omnisend? Both are popular and reputable email marketing platforms. Yet, they have some key differences that may affect your decision.

Omnisend has a 4.8-star rating on Shopify, while ConvertKit has no Shopify ratings. This isn’t to say that ConvertKit doesn’t have a solid fanbase. Moreover, there are many factors to weigh beyond Shopify ratings. 

We’ve included a quick comparison table below to provide an initial overview. 

Feature
ConvertKit
Omnisend
Ease of signing up
Easy
Very easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Yes, for all customers
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Generative AI tools

This quick overview of ConvertKit and Omnisend proves they offer comparable core email marketing capabilities. 

Let’s dive into a more detailed analysis of features. This will help you determine if Omnisend or ConvertKit is your ideal platform. 

Check out our latest in-depth Omnisend review
Check out our latest in-depth ConvertKit review

ConvertKit vs Omnisend comparison: Feature by feature

Let’s now turn to a comprehensive comparison of Omnisend vs ConvertKit. This section will focus on:

  • Ease of getting started 
  • Building an email campaign
  • Marketing automation
  • Signup forms and landing pages
  • Segmentation
  • Analytics
  • Customer support
  • Integrations
  • Compatibility with other marketing tools
  • Generative AI tools

Let’s get started.

Ease of getting started

ConvertKit and Omnisend offer hassle-free signup processes without requiring a credit card. However, their target audiences and functionalities differ.

ConvertKit caters to creators, facilitating the sale of digital products and audience growth. Omnisend is tailored for ecommerce businesses, requiring store integration for its full potential.

ConvertKit excels in user-friendly settings. However, its unique menu structure might need to be clarified for users accustomed to more generic platforms. 

Omnisend provides a seamless process for setting up the platform. This guarantees a beginner-friendly experience.

ConvertKit’s unique features include the Tip Jar for subscriber donations and a creator network. Meanwhile, Omnisend focuses on advanced ecommerce marketing tools. These include Product Picker, product recommendations, dynamic discount codes, and advanced automations.

ConvertKit vs. Omnisend: Who's the winner?

Omnisend takes the lead with a smoother onboarding experience for ecommerce users. ConvertKit, on the other hand, appeals to creators aiming to monetize content and foster peer connections.

Omnisend

Building an email campaign

ConvertKit and Omnisend offer intuitive and well-organized email-building wizards. They make naming campaigns and adding preheaders a seamless process.

Both platforms allow A/B testing and automation for email campaigns. But Omnisend includes occasion-based options and AI-generated campaigns, too. 

Regarding personalization, the two platforms allow users to add merge tags to email copy. But Omnisend makes it easier to personalize subject lines and preview texts.

Also, both platforms offer campaigns resending to non-openers. This feature is quite rare but highly beneficial for marketers.

Omnisend offers unique features, including:

  • Product Picker
  • Product recommender
  • Unique discount codes
  • Automatic brand asset application for emails

ConvertKit also has unique features oriented for creators. Examples are:

  • Digital products cards
  • Selling digital products
  • Creator’s network

Lastly, ConvertKit only has 15 email templates. Omnisend’s drag-and-drop builder provides 250+ modern templates for all occasions. Omnisend also offers handy features like auto-applying brand assets and fitting images to uniform heights.

Omnisend vs ConvertKit: Which one takes the lead?

Omnisend pulls ahead with its drag-and-drop builder, template options, and personalization capabilities.

Omnisend

Marketing automation

ConvertKit and Omnisend provide prebuilt automation workflows to accelerate setup. These allow you to create and send automated email campaigns based on:

  • Triggers
  • Filters
  • Conditions

Custom workflows are also available.

ConvertKit offers 28 automation templates designed for creators and their use cases. These include pitching books, welcoming new subscribers, or introducing a new album. 

Omnisend, on the other hand, offers 30 prebuilt automation workflows. These make for a more comprehensive ecommerce marketing.

In terms of integration with other marketing channels, ConvertKit only automates email. Meanwhile, Omnisend seamlessly integrates SMS and push notifications to the same automation with email.

ConvertKit’s automation is robust, with its navigation divided between “Sequences” and “Automations.” This can get confusing compared to other ESPs. As for Omnisend, its workflow builder is very intuitive. It also comes with robust conditional logic options.

Lastly, Omnisend provides robust A/B testing for automations. Nothing comparable is on ConvertKit.

ConvertKit vs Omnisend: the best automation capabilities

Omnisend wins this round for its advanced yet easy-to-use automation capabilities. However, if your business isn’t an ecommerce, Omnisend’s workflows won’t be relevant to you, and ConvertKit might be the better fit.

Omnisend

Signup forms and landing pages

Whether you choose Omnisend or ConvertKit, either offers signup forms and landing pages. 

They provide modern, customizable signup form templates to fit branding. Omnisend offers over 80, while ConvertKit has a library of nine templates for forms.

In terms of analytics, ConvertKit allows you to see visitors, subscribers, and conversions. Omnisend has deeper analytics on form performance, including:

  • Device
  • Gender
  • Location
  • Language

Further, it has advanced options and capabilities like multi-step popups that ConvertKit lacks.

The two platforms have landing page builders. But while Omnisend has six ready-to-use templates, ConvertKit has 50+ options. Plus, on ConvertKit, you can create landing pages to sell products, while Omnisend’s landings are mainly for list building.

However, Omnisend allows direct publishing forms to your site which isn’t the case with ConvertKit. And for a small extra cost, Omnisend provides list cleaning services. ConvertKit’s subscriber list management and importer are less user-friendly.

Omnisend vs ConvertKit: Which one offers better list-building capabilities?

The win in this round of ConvertKit vs Omnisend goes to Omnisend. It has a clear edge as it offers more functionality and ease of use than ConvertKit.

Omnisend

Segmentation

ConvertKit and Omnisend allow you to segment your audience based on various criteria. These include subscription date, location, tags, and more.

However, Omnisend has a clear edge over ConvertKit. This is in terms of segmentation features and functionality.

While ConvertKit requires you to create segments manually, Omnisend offers 23 ready-to-go segments. You can use these right out of the box.

Omnisend also segments audiences using tags and multiple filters. Its advanced filters include:

  • Email campaign activity
  • SMS campaign activity
  • Web browsing activity
  • Shopping behavior

These filters allow precise targeting of customers. They also let you personalize messages accordingly.

Conversely, ConvertKit lacks advanced filters. Instead, it relies more on the tag functionality to segment audiences. However, tags can be cumbersome to manage. Plus, they may not capture all the nuances of your customers’ preferences and actions.

Which tool is better at segmentation?

Omnisend takes the lead in segmentation. That’s thanks to its ready-to-go audiences and advanced, automated segmentation capabilities.

Omnisend

Analytics

ConvertKit and Omnisend provide standard email engagement analytics and reporting tools:

  • Clicks
  • Opens
  • Transaction reports (orders and sales)

These allow you to track the performance of your email campaigns. 

In terms of unique offerings, ConvertKit has a Creator’s Network report. Omnisend provides additional click maps.

Omnisend can report on sales and orders by campaign. At the same time, ConvertKit gives full transaction reporting for product sellers.

What about missing features?

Choosing Omnisend limits you to 18 months of historical data. Also, you won’t see the geolocation data in the campaign report. But, ConvertKit lacks an integrated dashboard to access reports easily. ConvertKit also has no clickmaps, heatmaps, geolocation, or real-time analytics. 

Omnisend vs ConvertKit: Which one offers better analytics?

Once again, Omnisend takes this round. It has a slight edge in email analytics due to its richer analytics out of the box. Still, ConvertKit does a great job of tailoring analytics to serve creators holistically.

Omnisend

Customer support

ConvertKit and Omnisend offer live chat and email support for their customers. However, the availability and quality of their support differ depending on the plan.

For instance, Omnisend offers 24/7 live chat and email support for all customers, regardless of the plan. Meanwhile, ConvertKit only provides community support for free users. 

We tested ConvertKit’s support and found it to be very fast and helpful, taking up to 3 minutes to respond. 

Omnisend’s support is equally impressive and accessible. Its median first response time is fast, less than three minutes. Omnisend also boasts an award-winning support team.

Do either ConvertKit or Omnisend offer phone support? Neither of them do. This may be a drawback for some users who prefer speaking to a person.

Still, both platforms have various resources and tutorials, including:

  • Blogs
  • Videos
  • Guides
  • Academies
  • Workshops
Which tool offers better customer support?

Omnisend wins. It edges out ConvertKit with more inclusive and faster support across all plans.

Omnisend

Integrations

ConvertKit and Omnisend offer numerous integrations with other platforms and tools. While ConvertKit offers 120+ integrations plus Zapier, Omnisend outpaces it with 130+.

Still, these platforms share support for major ecommerce platforms. These include:

  • Shopify
  • WooCommerce
  • Wix

However, Omnisend has native support for more ecommerce platforms. These are BigCommerce, Shopify Plus, and OpenCart.

Omnisend vs. ConvertKit: Who wins in integrations?

This Omnisend vs ConvertKit round goes to Omnisend. It simply has more native integration options.

Omnisend

Compatibility with other marketing channels

ConvertKit and Omnisend allow you to integrate your email marketing with other channels. They’re compatible with Facebook custom audiences, for instance. This can help you reach more potential customers and increase conversions. 

However, Omnisend goes a step further and lets you use Google Ads as well. This boosts your visibility on the world’s largest search engine. 

While ConvertKit only offers email marketing, Omnisend lets you create omnichannel campaigns. These combine email, SMS, and push notifications in one seamless flow. 

The result? You can deliver more personalized and relevant messages to your audience. This is across different devices and platforms. 

For ConvertKit, you’ll need to use a third-party service to integrate SMS and push notifications. 

Which tool wins?

 In this round, Omnisend wins over ConvertKit. It has far superior compatibility with other marketing channels.

Omnisend

Generative AI tools

ConvertKit and Omnisend differ in the availability and functionality of generative AI tools. These are tools that can assist users with writing and designing their emails. 

ConvertKit doesn’t offer any AI tools yet. But Omnisend has a powerful AI Subject Line Generator and an AI-text assistant. You can access these within the email builder, and use them to:

  • Craft catchy subject lines
  • Write compelling copy
  • Polish your language
  • Save time

And if you don’t like the suggestions you get, you can use the “Regenerate Text” button to get new suggestions.

The only thing missing from Omnisend’s generative AI tools? The ability to create email designs automatically. You still have to choose from the available templates. Alternatively, you can use the drag-and-drop editor to customize your layout.

Omnisend’s AI augments the workflow to boost productivity. ConvertKit’s zero AI capabilities result in a more manual, traditional email creation process. As AI becomes standard across ESPs, ConvertKit trails in leveraging this emerging technology. 

Which tool has better generative AI tools?

A clear win for Omnisend. It has innovative and useful AI assistant and subject line generator features.

Omnisend

Price Comparison

Pricing is critical when choosing from either Omnisend or ConvertKit. You want to use the tool that fits your budget while accommodating your email list size. 

In this section, we’ll compare ConvertKit vs Omnisend’s pricing models side by side. This comparison will illustrate which solution offers the most bang for your buck.

Free plans comparison

ConvertKit and Omnisend offer free plans for their email marketing tools. However, they differ in how they structure the features in these plans.

For instance, ConvertKit’s free plan allows users to have up to 1,000 subscribers. Omnisend offers an unlimited contact list size, but limits the number of contacts you can reach to 250. Omnisend also restricts the emails, SMS, and push notifications you can send per month.  

Yet, Omnisend gives you access to all its pro features. These include Product Picker, automation workflows, segmentation, gamification, and landing pages. 

ConvertKit’s free plan features are far more limited. However, you still get audience tagging and segmentation and unlimited landing pages and forms.

Here’s a comparison table that summarizes the main differences:

ConvertKit
  • Send unlimited emails to 1,000 subscribers per month
  • Unlimited forms and landing pages
  • Customizable email templates
  • A/B testing email subject lines
  • List growth reporting
  • Audience tagging and segmentation
  • Sell digital products & subscriptions
  • Community support

 

Omnisend
  • Send up to 500 emails, 60 SMS, and 500 web push messages to 250 contacts per month
  • Popups, forms, landing pages
  • Professional-looking email templates
  • A/B split testing emails
  • Sales and performance reports
  • Segmentation and customer analytics
  • Pre-built automation and workflows
  • 24/7 live chat and email support

Paid plans comparison

ConvertKit offers three pricing plans, namely Free, Creator, and Creator Pro. Meanwhile, Omnisend plans are Free, Standard, and Pro. Omnisend’s Pro plan combines Email and SMS. 

Here’s a quick Omnisend vs ConvertKit’s monthly email plan price comparison:

Number of subscribers
Up to 500
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000
Number of subscribers
ConvertKit Creator
ConvertKit Creator Pro
Omnisend Standard
Omnisend Pro
Up to 500
$29
$59
$16
$59
Up to 1,000
$29
$59
$20
$59
Up to 5,000
$79
$111
$81
$90
Up to 10,000
$119
$167
$132
$150
Up to 50,000
$379
$519
$413
$715
Up to 100,000
$679
$879
$900
$1,334

Both platforms offer competitive pricing plans. 

At up to 1,000 subscribers, Omnisend’s Pro plan is almost 50% cheaper than ConvertKit’s Creator Pro plan. Plus, Omnisend’s free plan covers entry-level needs that ConvertKit would charge for. 

As volume increases, Omnisend maintains a pricing advantage in the mid-tiers for the Pro plan. Meanwhile, ConvertKit is more affordable at the highest tiers above 55K subscribers.

So, who’s the winner of this ConvertKit vs Omnisend round?

Omnisend. This platform offers a more comprehensive package with a wide range of features and ready-to-use templates for forms, automations, and regular email campaigns. It’s also a cost-effective option for small businesses. However, if you don’t use ecommerce platforms and primarily sell digital products, Omnisend might be too advanced and expensive for your specific needs.

You can request and schedule a demo with ConvertKit or Omnisend to get a feel of what they’re offering. Your specific needs and goals will guide you accordingly.

Summary - Which one wins?

Before we announce the ultimate winner, here’s a summary of the features and pricing of ConvertKit vs Omnisend:

Criteria
ConvertKit
Omnisend
Rating

3.8

4.8

Pricing

500 subscribers – $29

1,000 subscribers – $29

5,000 subscribers – $79

10,000 subscribers – $119

50,000 subscribers – $379

100,000 subscribers – $679

500 subscribers – $16

1,000 subscribers – $20

5,000 subscribers – $81

10,000 subscribers – $132

50,000 subscribers – $413

100,000 subscribers – $900

Features you can get for free

– Up to 1,000 subscribers 

– Unlimited landing pages

– Unlimited forms

– Unlimited broadcasts

– Audience tagging and segmentation

– Sell digital products & subscriptions

– Community support

– Free recommendations

– Unlimited contact list size 

Reach out up to 250 contacts/month

– Send up to 500 emails/month; 500 web push notifications; 60 free SMS

– All features on Omnisend without any limitations

Pros

– Lots of features for creators

– Templates and automations tailored for creators

– Great support 

– Reasonable price

– Robust automation

– Advanced analytics

– Beautiful signup forms

– Modern-looking newsletters

– Omnichannel marketing

Cons

– Unusual interface

– No AI tools

– Email marketing channel only

– Doesn’t provide a geo-location report

– More expensive than basic email marketing tools

Best for

– Online creators like bloggers, freelancers, and educators

–  Ecommerce stores of all sizes, both beginners and advanced users

Not recommended for

– Ecommerce brands

– Solopreneurs

– Bloggers

– Governmental and non-governmental organizations

The choice in the ConvertKit vs Omnisend showdown boils down to your specific needs. ConvertKit caters well to content creators, bloggers, and podcasters. It’s best suited to building a loyal audience and growing personal brands.  

Omnisend, with its robust ecommerce focus, shines in marketing automation and multichannel campaigns. 

For streamlined content, choose ConvertKit. But for a comprehensive, well-rounded ecommerce marketing platform, Omnisend is more suitable.

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3.8
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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.