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Drip vs Omnisend 2023: Best Ecommerce Automation Choice?

Last update: June 21, 2023

When it comes to the best email marketing and automation tools for ecommerce business, Drip and Omnisend are two strong contenders.

Both offer a robust set of features required to create high-converting email marketing campaigns.

But where Drip is limited to email marketing, Omnisend combines email, SMS, and web push into a single workflow. This offers a truly omnichannel marketing experience.

Drip vs Omnisend: which one is the better tool for your ecommerce business?

Let’s find out by doing an in-depth comparison of the features offered by the two and the price they charge.

Drip vs Omnisend: A quick overview

Omnisend has a Shopify rating of 4.8 and is a well-known email automation platform, preferred by ecommerce businesses.

Drip also has a high rating of 4.5 and is a close competitor to Omnisend for email marketing and automation.

Which platform is better for you depends on your specific requirements and budget. This article will help you make an informed decision by comparing the two on various features.

Ease of signing up
Very easy
Very easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Yes, limited
Pre-built automated workflows
Yes - only structure, no copy
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Yes, for all customers
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Yes. Email, web push, and SMS

This is just a brief overview, we’ll cover the in-depth comparison in the next section.

Drip vs Omnisend comparison: Feature by feature

In this section, we’ll give you an in-depth comparison of Drip vs Omnisend on the following aspects:

  • Ease of getting started
  • Building an email campaign
  • Marketing automation
  • Signup forms and landing pages
  • Segmentation
  • Analytics
  • Customer support
  • Integrations
  • Compatibility with other marketing channels

We’ll highlight the features offered, a fair comparison, and features that are missing from each tool (if any). Let’s get started.

Now, let’s delve into a detailed examination of the features offered by these two platforms.

Ease of getting started

Both platforms provide a seamless signup process and don’t ask for the credit card information. 

When signing up for Drip, you simply need to provide important business information, such as your legal business address, name, and email address. There is no free plan, but you can test the platform during the free 14-days trial.

The interface is easy to navigate with four categories in the main menu and self-explanatory sub-categories. When you start, Drip gives three options for the various things you can do on the platform and provides video tutorials to help with each.

On Omnisend you won’t find a free trial. There is a free plan with unlocked features to test them out. 

Omnisend’s user interface is equally easy to navigate and user-friendly. Given that the platform is designed for ecommerce businesses, most features make sense when you connect your ecommerce store.

Drip vs Omnisend: Which is easier to set up?

It’s a tie as both tools offer a simple, easily navigable interface great for experts and beginners alike. 

It’s a tie

Building an email campaign

Building a campaign with Omnisend is a breeze. And if you have an online store, there are tons of features that will give you a competitive edge. Some examples include:

  • Product picker: It allows you to add products to your emails directly from your store.
  • Brand assets: It automatically adds your branding to your emails.
  • Campaign booster: It allows you to automatically resend emails to non-openers.
  • Unique discount codes: This enables you to offer customized discounts and offers to different customers or customer segments.

When compared with Omnisend, Drip’s email-building capabilities are lacking. It doesn’t offer much in terms of personalization and even customizing emails is not very easy.

For instance, if you choose a template with one column, you won’t be able to add content elements with two columns. 

It also doesn’t offer important features like product recommendations and product listing.

In terms of templates, Drip offers 50+ templates while Omnisend has expanded its collection to 130+ for various occasions and purposes.

Omnisend vs Drip: Which tool makes it easier to build email campaigns?

Omnisend is the clear winner here as it not only offers all basic and advanced email marketing features but also features designed for ecommerce brands. Drip, however, lacks many important features.


Marketing automation

Both Drip and Omnisend offer robust automation features and ready-to-use pre-built automated workflows. 

The only difference is that Omnisend offers templates with content that you can use out of the box. Drip offers a larger number of logic-based workflows, but you need to add content yourself.

Aside from that, they’re practically head-to-head when it comes to automation capabilities. We didn’t find any important features missing from either tool.

Take a look at this side-by-side comparison table to see what each tool offers.

Automation features
Actions and parallel paths to split test workflows; Logic-based templates, no content
Automation based on triggers, filters, and conditions; Extended functionality to track abandoned carts
Ready-to-use automation workflows
Yes, 40+
Yes, 25
Integration with other channels
Yes. SMS and Push
Ease of use
Very easy
Omnisend vs Drip: Which one offers better automation features?

This is a tie as both tools offer really good automation features.

It's a tie

Signup forms and landing pages

When it comes to forms and landing pages, both platforms are equally strong. Gamification forms, multi-step popups, beautiful templates—these platforms have them all. 


On Drip, additionally, you will find countdown timers, smoothly timed sidebars and slide-ins, quizzes.

But Drip doesn’t offer a landing page builder, which is a major drawback.

Here’s a side-by-side comparison of the features offered by Drip and Omnisend.

Both Omnisend and Drip offer easy list management and contact tagging options. They also provide basic form analytics and track important metrics like signups. 

While both Drip and Omnisend go head-to-head when it comes to designing and gamifying signup forms, the lack of a landing page builder puts Drip behind.

Who is the winner: Omnisend or Drip?

Omnisend is the winner, mainly because it also offers a robust landing page builder.



Drip offers robust segmentation capabilities and allows you to segment based on various factors, such as:

  • Email activity
  • Orders and products
  • Review activity
  • Loyalty programs
  • Segments and workflows
  • Onsite forms
  • Events 
  • Person tags, and fields

Omnisend offers six segmentation options, with numerous filters. These are:

  • Channels
  • Shopping behavior
  • Email campaign activity
  • SMS campaign activity
  • Contact properties
  • Web browsing activity

You can use various tags and filters to create numerous segments.

Before we go in-depth with this Drip vs Omnisend comparison, let’s first get an overview of what each had to offer.

When it comes to segmentation, the more ready-to-use templates you have, the easier it is for you to run highly-targeted campaigns. 

Omnisend shines in this department. It offers 23 prebuilt segments that you can use out of the box. Drip also offers a few basic segments, but mostly the job of building segments is on you.

While both tools offer numerous segmentation options, the ready-to-use segments that Omnisend offers make things much simpler for the users.

Who has better segmentation: Drip or Omnisend?

Omnisend wins this round as well.



Drip offers decent analytics capabilities and allows you to track key metrics, such as:

  • Email campaign engagement
  • Total revenue
  • Average order value
  • Unsubscribes
  • Clicks by link 
  • Recent activity metrics
  • Site traffic
  • Conversions

Apart from the basic analytics, Omnisend offers some ecommerce-specific metrics as well. Some examples include:

  • Click map report
  • Sales and order numbers from each campaign

Omnisend also offers advanced reporting, including unique reports like Customer Breakdown Report.

Which one offers better analytics capabilities: Omnisend or Drip?

Though Omnisend offers some unique ecommerce-specific features, Drip has everything an email marketing tool should offer. So, it’s a tie.

It's a tie

Customer support

Here are the customer support options that Drip offers:

  • 24/5 email support for all paying customers from 9 am to 5 pm CT
  • 24/5 live chat support from 9 am to 5 pm CT for customers on the $99/mo+ plans
  • Live walkthrough of the platform every Tuesday and Thursday

It doesn’t offer weekend support, phone support, and any support to free trial plan users.

Now, let’s take a look at the supports options that Omnisend offers:

  • 24/7 live chat and email support for all customers (free or paid)
  • Video tutorials, blog, and other online learning resources

Omnisend boasts award-winning support and a median first-response time of fewer than 3 minutes. It also doesn’t offer phone support though.

Which one offers better support: Drip or Omnisend?

Omnisend is the clear winner here as it offers 24/7 support to all customers, while Drip only offers 24/5 support even to paid customers.



Omnisend provides integration with over 130 tools and apps. This includes seamless integrations with all major ecommerce platforms, as the tool is designed for ecommerce.

Its Zapier integration allows you to connect your entire tech stack, beyond the direct integrations that Omnisend offers.

Drip also offers over 150 integrations with different types of tools and apps. Though most of these integrations are offered through Zapier and aren’t direct integrations.

It integrates with key ecommerce platforms, such as Shopify, WooCommerce, and BigCommerce.

Which one offers more integrations: Omnisend or Drip?

Though Omnisend offers more direct integrations, both tools allow you to easily connect your favorite apps.

It’s a tie

Compatibility with other marketing channels

Drip is an effective email marketing and automation tool, but it’s not the best option for omnichannel marketing.

Omnisend goes beyond email marketing and combines email, SMS, and push notifications into a single workflow. You can use it to create omnichannel automated marketing campaigns.

What’s more, is that you can also retarget users who abandoned their carts via Facebook Ads and Google Ads.

Which one has better Omnichannel marketing capabilities: Drip or Omnisend?

Omnisend wins this round.


Price Comparison

Till now in this Drip vs Omnisend comparison, we’ve compared the two tools on their key features. But this comparison won’t be complete till we compare the prices and the plans offered by the two.

So let’s get right to it. 

We’ll first compare the free plans or trials and then discuss the paid plans. 

Free plans comparison

While Omnisend offers a free forever plan with access to all features (except advanced reporting), Drip only offers a 14-day free trial.

If you don’t need to send more than 500 emails in a month, you can keep using Omnisend’s free plan forever. 

The best part is that it doesn’t restrict access to any features, so you can test its full set of features on the free plan. The same goes for Drip as well, as it only restricts the number of emails.

Omnisend offers great customer support to users on its free plan, while Drip doesn’t offer any support at all.

Here’s a quick comparison of Drip’s free trial versus Omnisend’s free plan.

Comparison of free plans

Drip 14-day free trial
  • No credit card required
  • Access to most features, except unlimited emails
  • No customer support
Omnisend free plan
  • 500 monthly emails
  • 250 contact limit
  • 60 free SMS credits
  • 500 web push notifications
  • 24/7 email and chat support
  • Access to all features (except advanced reporting)

When comparing what you get for free, Omnisend is the clear winner. You get everything that paid users get and there’s no time limit for how long you can stay on the free plan.

Paid plans comparison

Here, we’ll compare the paid plans offered by the two and the inclusions for each.

Number of subscribers
Omnisend Standard
Free plan
Up to 500
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000

Drip doesn’t offer tiered plans and has a single plan. The price increases with the number of contacts. 

The same with Omnisend, you get all features on all plans. On a standard plan you get 12x your list email sends. The only advanced reporting is limited to Pro plan which is more expensive and allows you to send more texts and emails.

Let’s say your contact list has 10K contacts. Omnisend’s Pro plan will cost you $150 and you’ll get unlimited emails and web push notifications, and 6,000 SMS credits. With Drip, you’ll need to pay $154 for emails only.

Clearly, you’re getting much more value with Omnisend as it also offers additional marketing channels for the same price.

Another important thing to note is that Omnisend offers something for businesses of all sizes. Not everyone requires unlimited emails. If you have a small contact list and fewer monthly email requirements, you can get a much better deal with Omnisend.

Omnisend vs Drip: which one offers more value for money?

Omnisend wins again as it offers SMS and web push notifications as well, for a similar price.


Summary: Which one wins?

Here’s a quick comparison table summarizing the key features and pricing of Omnisend and Drip.

Tool rating




500 contacts – $39

1,000 contacts – $39

5,000 contacts – $89

10,000 contacts – $154

50,000 contacts – $699

100,000 contacts – $1,199

500 contacts – $16

1,000 contacts – $20

5,000 contacts – $65

10,000 contacts – $115

50,000 contacts – $330

100,000 contacts – $720

What you can get for free?
  • Paid plans only
  • 14-day free trial
  • 500 monthly emails
  • 250 contact limit
  • 60 free SMS credits
  • 500 web push notifications
  • 24/7 email and chat support
  • Access to all features
  • Robust marketing automation
  • Advanced segmentation
  • Easy to get started and use
  • Robust marketing automation
  • Advanced analytics
  • Aesthetic form and landing page templates
  • Comparatively expensive, given the features offered
  • Other tools offer better email builders
  • No landing pages
  • No support for free trial users
  • More expensive than basic email marketing tools
  • No geolocation report
Best for
  • Well-established ecommerce businesses
  • Ecommerce businesses of all sizes
Not recommended for
  • Freelancers
  • Non-profit organizations
  • Small businesses
  • Solopreneurs
  • Bloggers
  • Non-ecommerce businesses

Drip is a powerful email marketing and automation tool suitable for established businesses with an alocated marketing budget. It offers everything you need to run successful automated email campaigns.

Omnisend is an omnichannel marketing tool designed specifically for ecommerce businesses. Apart from email marketing, it offers SMS and web push notifications, and also ad retargeting. If you want to reach your prospects on multiple channels using a single automated workflow, Omnisend is the better choice.

So what are you waiting for?

Compare the features offered by Omnisend and Drip and make the right choice depending on your needs.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.