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GetResponse vs Omnisend: Which one is better for ecommerce?

By Stacy Kimbell

Last update: September 25, 2023

Online merchants need a robust email tool to help them quickly deliver transactional updates and run promotional campaigns. 

In addition, an effective email platform should offer advanced segmentation capabilities, enabling merchants to target specific customer groups with tailored messages for maximum engagement.

Furthermore, seamless integration with ecommerce platforms and analytic tools can streamline the online shopping experience and provide valuable insights for continuous improvement.

The two popular tools for this purpose are GetResponse and Omnisend. But which of these tools should you choose for your ecommerce campaigns?

To help you make the right choice, we’ll do a side-by-side comparison, covering aspects such as tool features, customer support, and pricing. 

Without further ado, let’s start our GetResponse vs Omnisend comparison.

GetResponse vs Omnisend: Quick overview

GetResponse is a popular email marketing platform that integrates with Prestashop, Shopify, and Magento ecommerce platforms. However, a rating of 1.5 out of 5 on the Shopify app store suggests that integration with this platform needs to be improved.

On the other hand, Omnisend positions itself as an ecommerce-focused, marketing automation platform. The tool has a rating of 4.8 out of 5, proving that Omnisend addresses the specific needs of ecommerce businesses for the Shopify ecosystem and beyond. 

However, there are other things you need to consider when choosing the best email tool for ecommerce.

But first, let’s take a quick look at the main distinctions of these tools to understand their capabilities.

Feature
Omnisend
GetResponse
Ease of signing up
Very easy
Very easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Yes, for all customers
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels

From this comparison, both platforms look perfect. However, a closer examination will reveal what makes each of them unique and it will help you identify the ideal tool for your ecommerce needs.

Check out our latest in-depth Omnisend review and GetResponse review.

GetResponse vs Omnisend comparison: Feature by feature

Whichever tool you choose between GetResponse and Omnisend will help you run seamless email campaigns. They both are solid contenders. However, one platform is better than the other regarding ecommerce functionality. 

This section of our GetResponse vs Omnisend review compares the tools’ features to help you choose the right one for your business.

Ease of getting started

How easy is it to get started with either GetResponse or Omnisend? 

Fortunately, both tools have a simple signup process. GetResponse doesn’t require users to provide their credit card details to access the tool. All the necessary settings are also easy to find and modify, thus simplifying the onboarding process. 

Similarly, Omnisend also offers a smooth signup process. You don’t have to give credit card details to access the tool. However, you may want to connect your tool to your ecommerce store to deploy the tool to its full capacity. 

Omnisend getting started wizard

Both tools also excel when it comes to navigation. Omnisend provides clear instructions on its homepage to help users navigate the platform effectively. 

GetResponse, too, has an intuitive interface and well-thought-out menu logic. This makes it easy for users to navigate the platform and launch their campaigns.

GetResponse vs. Omnisend: Who's the winner?

This round ends in a tie since both tools have a simple signup process, and we didn’t find anything to add.

It's a tie

Building an email campaign

GetResponse has an intuitive and well-organized email builder. It has all the essential content blocks you need to create marketing emails. Some functional ecommerce content blocks can pull products from your online store and help you save time.

Omnisend excels when it comes to building email campaigns, too. This platform has a clean and clear campaign wizard for seamless campaign development. 

To help you visualize the final outcome, Omnisend provides an inbox preview. It’s worth noting that this feature is unique among email tools. 

Omnisend email campaign builder

Omnisend’s intuitive email builder provides multiple formatting options to help users design visually appealing emails. One of its valuable features is a checkbox that fits images to the same height to improve the email’s design. 

Regarding email templates, both tools provide 200+ modern-looking templates for all occasions and business cases.

With Omnisend, you can add your brand assets and apply them to your templates. This includes your logo and brand colors. 

And which campaigns do the tools support?

GetResponse allows you to run the following emails:

  • Regular newsletter (recently introduced AI-generated campaigns in beta)
  • A/B tests
  • RRS campaigns
  • Automations

On the other hand, Omnisend supports the following emails:

  • Regular email campaigns
  • A/B email campaigns
  • Automated emails
  • AI-generated email campaigns (still in beta)

GetResponse and Omnisend focus on personalization to help marketers connect effectively with their audiences. Both tools also have unique discount codes, a special feature few email services offer, and product recommendations.

Omnisend vs GetResponse: Which one takes the lead?

It’s a tie. Both platforms offer premium email builders with multiple time-saving and ecommerce features.

It's a tie

Marketing automation

Next up on our GetResponse vs Omnisend comparison is to check the marketing automation capabilities of the tools. 

Omnisend automation builder

Omnisend’s marketing automation is intuitive and supports many triggers, conditions, and filters. The tool offers 25 pre-built automation workflows that are ready to be launched. 

We found GetResponse’s marketing automation to be very user-friendly as well. The tool offers 43 pre-built automation workflows for you to choose from. The automation templates serve different purposes, such as:

  • Welcoming new users
  • Lead qualification
  • Engagement and retention
  • Post-purchase
  • Abandoned cart
  • Online courses, and more

Both platforms allow you to integrate other channels into the workflow. Omnisend easily integrates SMS and web push notifications, while GetResponse only integrates push notifications. SMS marketing is available for MAX plan users only, which is expensive. We will talk about prices in the following sections.

The only needs to be added with Omnisend is that it only provides 18 months of advanced analytics historical data. 

Those who get GetResponse should also remember that specific triggers are only available for the highest-tiered users. This includes crucial triggers such as abandoned carts and product recommendations.

GetResponse vs Omnisend: the best automation capabilities

Omnisend is the clear winner because of feature accessibility. It allows sending SMS and push notifications even for free users, also, cart abandonment and all other automations are accessible for all Omnisend clients regardless of the pricing plan.

Omnisend

Signup forms and landing pages

If growing your subscriber list is one of your top priorities, you should get a platform with decent signup forms and landing pages. 

GetResponse and Omnisend both excel, providing users with many designs for signup forms and landing pages. 

GetResponse offers 150+ designs for popup and signup forms. Forms are used for different roles besides list building, including:

  • Generating more sales
  • Staying connected
  • Getting more followers
  • Marking the occasion

Omnisend has 80+ signup form designs that are ready to use. You can customize the modern-looking signup form templates with your brand assets.

omnisend signup form library view

Omnisend also provides detailed analytics to help you gauge signup form performance. The signup form metrics that are available with Omnisend include:

  • Number of views
  • Actual signups
  • Signup rate
  • Location
  • Device
  • Gender, and many more

Furthermore, Omnisend prevents the same contact from being counted more than once, even if the user fills out the signup form several times. 

GetResponse also provides detailed signup form analytics. The tool allows you to track metrics such as:

  • Views
  • Clicks
  • Click-through rate
  • Leads
  • Device
  • Location (country)

Managing your subscribers is easy on both platforms. Contact upload and mapping are seamless. Additionally, both of them have powerful segmentation features to help you group your subscribers effectively. 

Now, let’s compare the landing page offering of GetResponse vs Omnisend. GetResponse has many customizable landing page designs. Its intuitive editor makes designing beautiful landing pages to sell your products and collect contact information easy. 

Omnisend offers fewer pre-built landing page templates and a seamless wizard to build a landing page from scratch. Landing pages on Omnisend are dedicated for list-building purposes. There aren’t any for sales or other purposes.

Omnisend vs GetResponse: Which one offers better list-building capabilities?

GetResponse wins this round because it offers more pre-built signup forms and landing page templates.

GetResponse

Segmentation

Audience segmentation is critical if you want to reach your users effectively. In this regard, Omnisend and GetResponse are powerful and can suffice for most well-established businesses. However, there are significant differences. Let’s look at them.

Omnisend segmentation view

Omnisend offers six segmentation options. They include:

  • Marketing channels
  • Shopping behavior
  • Email campaign activity
  • SMS campaign activity
  • Contact properties
  • Web browsing activity

Meanwhile, GetResponse offers even more options for segmentation, such as:

  • Contact details
  • Contact actions
  • Geolocation
  • Scoring tags
  • Consent fields
  • Ecommerce behavior
  • Conversion funnel
  • Events
  • Lead magnet

While both tools have powerful segmentation capabilities, GetResponse is a more comprehensive platform than Omnisend. It offers lead scoring and features necessary for B2B businesses, as well as enterprise-level companies.

Meanwhile, Omnisend’s segmentation is mainly based on tags and other customers’ data, not scores. 

Digging deeper, Omnisend has 23 pre-built audience segments you can use out of the box. That saves you time and removes the headache of building the segments. 

GetResponse doesn’t offer pre-built segments; you must create them from scratch. 

The last difference but not the least, Omnisend offers segmentation based on website activity. On the contrary, GetResponse doesn’t support onsite behavior segmentation. This feature is crucial in understanding how visitors interact with your online store.

Which tool is better at segmentation?

From our experience, segmentation is not easy, and having ready-to-use segments is a big help for all kinds of marketers. Although GetResponse offers more sophisticated segmentation options, they don’t have ready segments. So the winner in this round is Omnisend.

Omnisend

Analytics

GetResponse vs Omnisend: Which tool has better campaign analytics?

That’s exactly what this section will help you find out. 

Omnisend provides detailed analytics to help you derive actionable insights to improve your campaigns. The tool delivers campaign and automation reports to help understand what drives your business’s sales. 

GetResponse also delivers extensive analytics to help you optimize your strategy with data-driven decisions. The data is provided automatically in one place to help you make timely decisions about your campaigns. 

The analytics you can track with Omnisend include:

  • Click map report
  • Email engagement metrics
  • Sales and order numbers from each campaign and automations
  • Segments performance
  • Channel-level performance
  • Audience growth trends

The data that are available to you when you run campaigns with GetResponse include:

  • Subscription statistics
  • Newsletter performance
  • Audience statistics
  • Open and click-through rates
  • Ecommerce store performance (order history, average order value, revenue, product recommendations)

However, GetResponse ecommerce reporting is only available on the highest-tier plans. Conversely, Omnisend provides ecommerce reports to users on all plans, even free plan users. 

Omnisend vs GetResponse: Which one offers better analytics?

Although both tools have extensive campaign reports, Omnisend wins this round because it provides ecommerce reports to all its users. 

Omnisend

Customer support

Let’s now review how each platform supports customers who have subscribed to different plans. 

GetResponse offers all kinds of support, but this depends on your plan. All paid plan users can enjoy 24/7 chat and email support. However, you have to be on the highest plan to get phone support. 

Sadly, though, GetResponse doesn’t support the free plan users. 

Omnisend is big on customer support and provides 24/7 live chat and email support for all customers. They are also very prompt with customer support and boast a median response time of less than three minutes across all time zones. 

However, even on the highest tier plan, they don’t offer phone support. 

It’s also worth mentioning that both platforms provide valuable resources to help users easily navigate them.

Which tool offers better customer support?

This round is a tie for us. While GetResponse offers phone support to higher tier users, Omnisend extends its award-winning support to even the free plan users. 

It's a tie

Integrations

Integrations extend an email tool’s functionality, making it easier to run campaigns. As such, you want to choose a tool that integrates with other applications to supercharge your marketing strategy. 

Omnisend has 130+ across various categories, such as:

  • Live commerce
  • CRM
  • Social media
  • Customer reviews
  • Loyalty and rewards

From ecommerce platforms, you can easily integrate Omnisend with Woocommerce and WordPress, Shopify, Bigcommerce, Wix, Prestashop, and other platforms. The functionality on those platforms varies significantly.

Meanwhile, GetResponse also has many integrations with popular tools and services to help you save time. These integrations are in specialized categories such as ecommerce, payment services, forms & surveys, social media, and many others.

As for ecommerce platforms, GetResponse integrates with Shopify, Prestashop, and Magento. 

GetResponse or Omnisend: Which one offers the most integrations?

Both Omnisend and GetResponse emerge as winners because they offer a variety of integrations.

It's a tie

Compatibility with other marketing channels

Lastly, on our GetResponse vs Omnisend feature-by-feature comparison, let’s analyze how compatible the tools are with other marketing channels. 

Omnisend is a rockstar when it comes to compatibility with other channels. The tool can combine email with SMS and push notifications in the same campaign. It also allows you to retarget users who abandon their cart with Facebook and Google Ads. 

This supercharges your outreach efforts, allowing you to connect with your users on the platforms where they spend most of their time. 

Similarly, GetResponse integrates with the following channels to increase your customer touchpoints:

  • SMS
  • Web push notifications
  • Facebook pixel
  • Google Ads
  • Live chat

However, SMS marketing can only be accessed by Max plan users.

Which tool wins?

Omnisend wins this round because it offers SMS marketing users on all plans. 

Omnisend

Price Comparison

Before we decide on the winner of our GetResponse vs Omnisend comparison, let’s first review their pricing details. This will help you understand which platform offers the best value for your specific business needs.

Free plans comparison

Both GetResponse and Omnisend have a free plan. The free plans are very generous and give users limited access to some premium features. 

Here’s a quick comparison of the GetResponse and Omninsend free plans:

Criteria
Omnisend free plan
GetResponse free plan
No. of contacts
Up to 250 contacts
500 contacts
No. of emails
500 monthly email sends
2500 emails per month
SMS
60 free SMSs
SMS marketing not available
Forms
Built-in forms and popups
Signup forms and popups
Customer support
24/7 email & live chat support
No support of any kind
Reports
Sales & performance reports
No ecommerce reports

Paid plans comparison

Both Omnisend and GetResponse have flexible paid plans based on the number of subscribers. 

Omnisend has two paid plans, Standard and Pro, with all the features you need to run successful campaigns. 

Meanwhile, GetResponse has four plans structured to accommodate different use cases. They are:

  • Email marketing: For building and nurturing email subscribers
  • Marketing automation: For creating targeted email campaigns
  • Ecommerce marketing: For promoting and selling products online
  • GetResponse MAX: For premium support and premium features (transactional emails, SMS marketing, segmentation based on SMS, a dedicated manager, etc), the price starts at $999/month.

Here’s how their paid plans compare.

No. of Contacts
Up to 500
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000
No. of Contacts
Omnisend Standard
Omnisend Pro
GetResponse Email marketing
GetResponse Marketing automation
GetResponse Ecommerce marketing
Up to 500
$16
$59
$19
$59
$119
Up to 1,000
$20
$59
$19
$59
$119
Up to 5,000
$65
$90
$54
$95
$169
Up to 10,000
$115
$150
$79
$114
$199
Up to 50,000
$330
$650
$299
$359
$444
Up to 100,000
$720
$1,150
$539
$599
$699

Ecommerce marketers on Omnisend can choose any of the paid plans for their campaigns. The two plans have all the ecommerce features one needs to run successful campaigns. 

But with GetResponse, online merchants can only use the Ecommerce Marketing plan for their campaigns. This plan is costly, yet Omnisend offers the same features at a more affordable price. 

For an ecommerce marketer, you get more value with Omnisend since you can choose a plan that best suits your business needs. 

GetResponse vs Omnisend: Which tool wins?

Before we announce the winner of this GetResponse vs Omnisend comparison, let’s review their features and pricing side by side again.

Criteria
Omnisend
GetResponse
Rating

4.8

4.6

Pricing

500 subscribers – $16

1,000 subscribers – $20

5,000 subscribers – $65

10,000 subscribers – $115

50,000 subscribers – $330

100,000 subscribers – $720

500 subscribers – $19

1,000 subscribers – $19

5,000 subscribers – $54

10,000 subscribers – $79

50,000 subscribers – $299

100,000 subscribers – $539

What can you get for free
  • All pro features (automation workflows and unlimited segmentation, gamification, landing pages, etc.)
  • Reach up to 250 contacts (unlimited contact list size)
  • 500 emails/mo
  • Up to 60 SMS
  • Up to 500 web push
  • 2,500 email sends per month
  • Basic email campaign tracking
  • Email templates
  • Fundamental segmentation
  • Signup forms but no popups
Pros
  • Robust automation
  • Advanced analytics
  • Beautiful signup forms
  • Modern-looking newsletters
  • All feature accessibility on all plans
  • Easy to use
  • Good price
  • Complete tool with many advanced features
  • Great landing pages
  • Beautiful creative designs
  • Affordable price
  • Easy to use
Cons
  • Doesn’t provide geolocation report
  • Gets expensive quickly
  • Might be overwhelming for beginners
  • Ecommerce features available in the highest tier plans only
Stands out for
  • Robust automation
  • Gamification in signup forms
  • Unique coupon codes
  • Modern email templates
  • Comprehensiveness
  • Ease of use
Best for
  • Ecommerce stores of all sizes
  • Both beginners and advanced users
  • Small and mid-sized businesses
  • Non-ecommerce businesses
  • B2B companies
Not recommended for
  • Solopreneurs
  • Bloggers
  • Governmental and non-governmental organizations
  • Complete email marketing beginners

There you have it. This comprehensive comparison of GetResponse and Omnisend will help you decide which tool best suits your ecommerce marketing needs. 

We’ve covered all the crucial aspects you need to consider to choose the best email marketing tool. From the ease of getting started and building an email campaign to integration with other tools and customer support, we’ve provided a detailed comparison to make an informed decision. 

Remember that the right tool depends on your specific needs. As such, you want to carefully assess your needs to choose the best platform for your business confidently. 

If you’re an ecommerce marketer, you want to go with a tool that offers email marketing solutions and caters to the specific needs of online retail. 

In this regard, Omnisend is the superior option. With its specialized focus on ecommerce, the tool empowers marketers looking to excel in the digital marketplace. 

Compared to GetResponse, Omnisend offers ecommerce features on all its plans. These features include cart abandonment workflows, online behavior segmentation, and personalized product recommendations. 

GetResponse only provides these features on the highest and most expensive plans. This locks out small online retailers without a large budget for email services. 

Finally, remember that choosing the right tool is a strategic decision that can significantly impact your business. So, take time to evaluate your needs and make a choice that sets your business up for long-term success.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.