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Moosend vs AWeber: Which is better for your business?

Last update: August 07, 2023

Email marketing is the backbone of many successful businesses. Finding the right platform can significantly impact your campaign’s success. Let’s compare Moosend and AWeber, exploring their features, ease of use, automation capabilities, customer support, and more.

Moosend vs AWeber: A quick overview

Moosend claims to be the easiest and most modern email marketing and automation software, exuding confidence. But does it live up to this claim? We’ll soon find out.

On the other hand, AWeber is a well-established, long-standing solution that caters to various business needs. It’s renowned for its stability and consistency. However, can we expect AWeber to meet your current business needs and expectations adequately?

Before we address these questions, let’s dive into a quick feature comparison table.

Ease of signing up
Fairly easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Yes — only structure, no copy
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Seamless integrations with ecommerce platforms
Yes, Facebook only

Moosend vs. AWeber comparison: Feature by feature

Ease of getting started

Moosend dashboard

Getting started with Moosend is a breeze. The signup process is simple and hassle-free, requiring no initial credit card information. This enables users to explore the platform without any commitments. 

Setting up the platform for your business is straightforward; tasks like changing the sender’s email address and finding branding options are easy to accomplish. 

Moosend’s interface is user-friendly, although some menu titles might be unexpected and require figuring out. However, once you become accustomed to it, navigation becomes clear and intuitive.

With AWeber, the initial getting started experience is very similar and meets industry standards. You won’t need a credit card for initial registration, making it easy to explore the platform. However, you’ll need to upgrade and provide payment details to access their paid plans. Like Moosend, AWeber has well-thought navigation, and all necessary settings are reachable in a few clicks.

While AWeber offers a user-friendly experience, the interface looks outdated and the terminology confusing. For instance, email campaigns are called “broadcasts,” and automation workflows are called “campaigns.” Additionally, setting up the operating list might feel unusual. Despite these challenges, AWeber provides a decent range of features.

Moosend vs. AWeber: Who's the winner?

In this round, it’s a tie. Both platforms meet industry standards with the signup process, provide help to get started, and both have uncommon menu titles.

It's a tie

Building an email campaign

Moosend email campaign builder

Moosend presents an intuitive email builder, simplifying the email campaign creation process. While this wasn’t always the case, Moosend recently revamped its email builder, making the entire email campaign creation process user-friendly—much like other email marketing tools.

In addition to common content blocks, Moosend offers a countdown timer and specialized content blocks for product and video components–perfect for creating attention-grabbing emails. Notably, the ecommerce layouts empower you to select the desired products for showcasing in your emails.

Moosend Template library

Moosend offers a collection of 82 ready-to-use email templates. This variety gives you the flexibility to fine-tune and personalize your emails according to your preferences. Not to mention, Moosend provides an array of options to customize content blocks and email subject lines, allowing for a tailored and personalized email experience.

Beyond that, Moosend also takes into consideration the collaborative aspect. Their campaign editor is built with teamwork in mind. It provides a seamless platform for colleagues to collaborate by leaving comments as you work on your email campaigns together. Furthermore, the tool allows users to review editing history and undo changes, providing a safety net for unintended alterations.

Meanwhile, AWeber’s email campaign builder (“broadcast builder”) is quite flexible, offering a good variety of content blocks, but it’s less user-friendly compared to modern builders in the market. Nevertheless, it still does the job, allowing you to create engaging email campaigns.

AWeber provides 150+ email templates, catering to various design preferences. While some templates look modern, others may appear outdated, so users need to select accordingly. Personalization is a breeze with AWeber, allowing you to tailor subject lines and email content, along with adding contact details.

A unique feature of AWeber is its integration with Canva. Users can create attractive banners and images directly in the email builder. The platform also offers an image carousel, perfect for showcasing multiple products or services in one email. Despite these highlights, we felt that certain features lack the level of customization they desire.

Moosend vs AWeber: Which one takes the lead?

Moosend is a clear winner of this round.


Marketing automation

Moosend automation builder viewMarketing automation is critical to any email marketing platform, and Moosend doesn’t disappoint. The platform’s user-friendly automation workflows make it easy to set up and manage complex campaigns. Users will find a variety of pre-built workflows covering scenarios like welcome series, lead magnets, and more.

Although Moosend’s automation focuses primarily on email campaigns, it offers robust and effective automation capabilities. While it doesn’t integrate with other marketing channels, its extensive range of pre-built workflows makes it a sufficient automation tool.

AWeber’s automation capabilities are also commendable, although we found the process clunky. It may require exploration to grasp the platform’s automation features fully. However, once you get the hang of it, AWeber’s automation can be pretty powerful.

Like Moosend, AWeber focuses on email automation and doesn’t integrate with other marketing channels. Despite this limitation, it offers a variety of automation options, making it suitable for managing complex campaigns.

Moosend vs AWeber: the best automation capabilities

Although the functionality is similar, launching an automation campaign with Moosend is easier.


Signup forms and landing pages

Moosend signup form library

Signup forms are essential for growing your email list, and Moosend offers a variety of templates for popups. While the form builder may take some time to get accustomed to, it provides customization options to match your brand colors and aesthetics. 

Moosend also offers the Wheel of Fortune, ReCaptcha, and GDPR options. So this platform gets you covered on decent popups. 

moosend signup form wizard

In addition, Moosend offers some good options for landing pages. On this platform, you will find 38 landing page templates for various needs: some with timers, others with signup forms, etc. 

The drag-and-drop builder is user-friendly, so users can easily customize content elements, making it convenient to design landing pages that align with their marketing goals. 

Meanwhile, AWeber doesn’t provide pre-built signup forms like Moosend, but it allows users to create their forms with customization options and different layouts. Although it may not be as seamless as using ready-made templates, users can still design signup forms to suit their preferences. 

One drawback of AWeber’s forms could be mentioned: the popup builder looks very different from what we find on other platforms. It doesn’t drag and drop and looks outdated.

AWeber’s landing page builder is efficient, allowing users to create effective landing pages quickly. The platform’s unique popup and direct selling functionality set it apart from conventional builders. We assess the landing page builder positively and find it a well-thought feature with good usability.

Moosend vs AWeber: Which one offers better list-building capabilities?

Overall, managing contact lists and subscribers is straightforward on both platforms. But Moosend has more flexible signup forms and ready-made templates. Moosend wins this round.



Moosend segmentation

Segmentation is essential for targeted email campaigns, and Moosend offers a variety of pre-built segments based on subscriber engagement levels. While the pre-built segments are helpful, users can create custom segments for advanced targeting.

On Moosend, the segmentation criteria include email campaign behavior, purchase behavior, spent amount, on-site behavior, email client, demographics, etc.

AWeber provides five pre-built segments based on subscriber engagement. However, to access custom segments, users will need higher-tier plans. Nonetheless, the platform offers various segmentation options, including tags, email and shopping activity, contact details, and more.

From a usability perspective, Moosend has a better design, and creating segments is more intuitive on this platform.

Which tool is better at segmentation?

Again, Moosend is the winner. Better usability and the fact that all users can use segmentation make this platform more attractive to customers.


Analytics and reporting

In Moosend, default reports encompass a range of insights, including opens, clicks, unsubscribes, click maps, email client data, device breakdowns, browser usage, operating systems, and geographical locations. The versatility extends further with the option to create personalized reports for campaigns, mailing lists, web analytics, landing pages, and more.

If your store is linked to your Moosend account, a trove of ecommerce insights becomes accessible. However, it’s worth noting that custom reports are capped at ten widgets and are exclusively offered under the enterprise plan.

AWeber’s analytics also offers valuable data on email opens and clicks, automation metrics, and sales over time. However, certain features like webpage tracking and email sales tracking are available only in higher-tier plans. Users seeking more comprehensive ecommerce insights might consider exploring other platforms.

Moosend vs AWeber: Which one offers better analytics?

Both platforms have decent analytics and some limitations. It depends on what metrics are most interesting for you. We say it’s a tie.

It's a tie

Customer support

Moosend offers user support with chat and email assistance across all plans. Enterprise plan users benefit from an account manager and priority support. However, phone support is absent.

Meanwhile, AWeber’s means of customer support are impressive. They offer 24/7 email support, live chat, and phone support during business hours, making it convenient for users to resolve all concerns.

Which tool offers better customer support?

AWeber provides a broader range of options for customer support, including round-the-clock assistance.



Both Moosend and AWeber offer hundreds of integrations, allowing users to connect their email marketing campaigns with various other platforms for seamless operations. Both platforms have a wide range of integrations, from content management systems to productivity tools and webinars, to cater to diverse business needs.

However, Moosend doesn’t have native integration with ecommerce platforms like Shopify, and also we noticed that it needs better integrations with social media platforms. 

Which platform offers better integrations?

AWeber wins.


Compatibility with other marketing channels

Moosend primarily focuses on email marketing and doesn’t offer integration with other marketing channels like SMS, push notifications, Google Ads, or Facebook.

AWeber, similar to Moosend, doesn’t integrate with additional marketing channels beyond email campaigns.

Which tool wins?

It’s a tie.

It's a tie

Moosend vs. AWeber: Price

Moosend is notably budget-friendly, commencing its paid plan at just $9 per month, making it more affordable than its counterparts. It’s important to note, however, that Moosend lacks a free plan. Instead, they offer a 30-day trial period, after which you can opt for either the Pro or custom Enterprise plan.

During the free trial, most features are accessible, but certain essentials like an SMTP server and dedicated IP are excluded.

In terms of cost, the Pro plan, priced at $9 per month, includes all comprehensive features except for priority support and a dedicated account manager. You can only get the manager and priority support with the Enterprise plan. This plan has a tailor-made price just for you, but you’ll need to talk to Moosend’s team to figure it out. Besides affordable prices, on Moosend, you get unlimited emails on the Pro plan. 

Meanwhile, AWeber provides a free plan for initial exploration. It offers a solid starting point with these features:

  • Up to 500 subscribers
  • One email list
  • One landing page
  • Email and chat support
  • Basic email automation
  • Basic segmentation

The platform’s paid plans have different pricing tiers, offering various features and capacities. AWeber offers affordable lower-tier plans, but a notable price increase for their top-tier Unlimited plan comes in at $899 per month. This platform also offers unlimited email sends but applies some additional fees for subscribers.

As your subscriber list grows, let’s examine how much you will pay for the Moosend and AWeber-paid plans.

Number of subscribers
Up to 500
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000
Number of subscribers
Moosend Pro plan
AWeber Lite
AWeber Plus
AWeber Unlimited
Up to 500
Over 100k - $899
Up to 1,000
Up to 5,000
Up to 10,000
Up to 50,000
Up to 100,000

Although the monthly fee varies regarding the subscriber list size, Moosend is a more affordable email solution than AWeber, especially when the list expands.

Summary – Moosend or AWeber?

Let’s briefly recap the Moosend vs. AWeber comparison.





1,000 subscribers – $16

5,000 subscribers – $48

10,000 subscribers – $88

50,000 subscribers – $315

100,000 subscribers – $624

Free plan – Yes

500 subscribers – $15

2,500 subscribers – $25

5,000 subscribers – $45

10,000 subscribers – $65

50,000 subscribers – $388

100,000 subscribers – $788

Features you can get for free
  • 30 days trial of the vast majority of features. No free plan is available afterward
  • Robust landing page builder
  • Lots of integrations
  • The paid plan comes with unlimited email sends
  • The 30-day trial lets you test almost every feature Moosend has
  • Pretty good segmentation
  • A flexible email editor
  • Gamification features for your forms
  • Email builder supports team collaboration
  • Not the best user experience
  • Includes unsubscribers in your monthly quota
  • No free plan available
  • Unusual feature and category names
  • The platform’s interface looks a bit outdated
  • Poor compatibility with other marketing channels
  • There is no native Shopify integration
  • Corporate organizations needing conservative, stable solutions
Best for
  • Bloggers
  • Solopreneurs
  • Non-profit organizations
  • Startups
  • Complete email marketing beginners
  • Bloggers
  • Growing ecommerce businesses
  • Nonprofit organizations
Not recommended for
  • Ecommerce businesses
  • Experienced marketers who wear many different hats at their daily work

In conclusion, both Moosend and AWeber demonstrate unique strengths and weaknesses. Moosend shines with its user-friendly builder, extensive pre-built automation workflows, and robust segmentation options.

On the other hand, AWeber excels in integrations, customer support, and a diverse range of email templates. As a well-established, reliable solution, it appeals to larger organizations with established processes and distinct email marketing requirements.

Ultimately, choosing these platforms hinges on your specific needs and preferences. It’s advisable to use their free plans or trials to explore their functionalities and determine which platform best aligns with your email marketing goals.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.