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Remarkety vs Shopify Email: Which is better for small businesses?

Last update: September 25, 2023

Regarding email marketing in the Shopify ecosystem, Remarkety and Shopify Email are two popular options. 

But which one should you choose – Remarkety or Shopify Email? 

Both have advantages, so how do you decide which is better for your small business? 

We’ll compare the features and capabilities of Remarkety vs Shopify Email. This way, you can determine which email marketing platform is the right fit for your business. 

Should you go with the robust automation and segmentation of Remarkety? Or should you opt for the built-in integration and simplicity of Shopify Email? 

Let’s help you find out.

Remarkety vs Shopify Email: Quick overview

Both Remarkety and Shopify Email are email marketing tools designed for ecommerce businesses. 

They allow you to create and send beautiful emails as regular and automated campaigns.

While both options have advantages and disadvantages, it is important to weigh them before deciding which is right for you.

According to Shopify’s app store, Remarkety has a rating of 4.7 stars out of 5, while Shopify Email has 3.8 stars. This suggests that Remarkety users are more satisfied with the tool.

Remarkety also has a broader focus. It supports integrations with various ecommerce platforms, not just Shopify. Shopify Email, on the other hand, is only for Shopify merchants. Should you outrightly eliminate Shopify Email from the competition?
Not at all.

As this table shows, there are pros and cons to each platform. So, it’s about determining which features are most important for your needs.

Shopify Email
Ease of signing up
Extremely easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Seamless integrations with ecommerce platforms
Yes, Shopify only
Compatibility with other marketing channels
Check out our latest in-depth Remarkety review and Shopify Email review.

Remarkety vs Shopify Email comparison: Feature by feature

Let’s now turn to comprehensively comparing Shopify Email vs Remarkety. We’ll focus on the following aspects in this section:

  • Ease of getting started 
  • Building an email campaign
  • Marketing automation
  • Signup forms and landing pages
  • Segmentation
  • Analytics
  • Customer support
  • Integrations
  • Compatibility with other marketing tools

We’ll declare a winner or call a tie in a verdict at the end of each section, before finally choosing the overall winner. This will make it faster and easier to determine which tool serves your needs in a hurry. 

Still, going through our Shopify Email vs Remarkety comparison is worthwhile. 

Let’s begin.

Ease of getting started

Both Remarkety and Shopify Email make it easy to get started with email marketing. 

Remarkety has a simple signup process with no credit card required to start a 14-day free trial. Shopify Email is even easier. It’s built into the Shopify platform, so merchants can enable it without signup. 

Remarkety’s interface looks modern, but the navigation and settings menus can get confusing. It simply has too many options for beginners to sort through comfortably. 

Meanwhile, Shopify Email is much more intuitive and beginner-friendly. It has more precise navigation and guidance. But all this comes at the cost of fewer advanced features than Remarkety.

A downside of Shopify Email is that only Shopify merchants can use it. Remarkety is open to any business regardless of the ecommerce platform they use.

Shopify Email vs. Remarkety: Who's the winner?

Shopify Email wins this round. It offers an easier and smoother experience for getting started with email marketing. Remarkety has more advanced features and settings but at the cost of complexity.

Shopify Email

Building an email campaign

Creating an effective email campaign is crucial to any email marketing tool.

So, is it going to be Remarkety or Shopify Email for you?

Both provide drag-and-drop email builders, though Shopify Email is more straightforward and intuitive. Remarkety’s builder has a clunky interface. Nonetheless, both allow the following:

  • Easy email creation
  • All the standard email content blocks
  • Flexibility in adjusting email to your brand

With Remarkety, naming campaigns and adding preheaders are functional but cluttered. There are too many settings crammed onto one page. 

Meanwhile, Shopify Email makes campaign setup a breeze. It offers easy personalization of subject lines and preheaders.

Regarding the email templates, Remarkety provides 20 responsive email templates. These span different styles, though some look more modern than others.

Shopify Email impresses with 33 elegant, professionally designed templates. These serve all purposes, including announcements, newsletters, promotions, and more.

Both platforms allow email personalization. Still, it’s quicker to personalize with Shopify Email’s dedicated merge tags.

Unique to Remarkety are extensive coupon features for segmented offers. Shopify Email counters with seamless ecommerce blocks for discounts, products, and gift cards.

Regarding email types, Shopify Email focuses on basic campaigns and email automations. Meanwhile, Remarkety accommodates the following:

  • Automated emails
  • Newsletters
  • A/B testing
  • SMS blasts
  • Sequences

Neither has surveys or image carousels.

Remarkety vs Shopify Email: Which one takes the lead?

The winner of this Shopify Email vs Remarkety round is Remarkety. It offers more email types and unique options like coupons. However, it does have a learning curve compared to Shopify Email’s simplicity.


Marketing automation

Both platforms offer intuitive drag-and-drop builders to create marketing automation and workflows. However, Shopify Email edges out Remarkety for beginner-friendliness.

Remarkety’s automation builder can be confusing at first glance. It offers both “Automation” and “Sequences” for triggered campaigns. The newer Sequences is more user-friendly, but it’s still in beta and has bugs.

As for Shopify Email, it impresses with an automation builder renowned for ease of use. 

Both tools can send automated messages based on certain triggers. These include the following:

  • Welcome series
  • Abandoned cart
  • Order follow-up
  • Customer reactivation

Remarkety’s Automation is more advanced with more ready-to-use workflows than Sequences. But Shopify Email has a lot more automation triggers, all ecommerce-related.

For pre-built workflows, Remarkety provides ten templates.

Meanwhile, Shopify Email has lots of automation blueprints for ecommerce triggers. Shopify Email even offers pre-written copy to launch workflows faster.

On Remarkety, you can send either email or SMS to the same target audience. The same is possible on Shopify Email. However, you must install extra apps to do this, which adds costs.

Shopify Email vs Remarkety: the best automation capabilities

Shopify Email wins for simplicity and pre-made workflows that speed up setup. Remarkety’s automation features will become more effective once they phase out the older components and enhance the Sequences to align with modern functionality.

Shopify Email

Signup forms and landing pages

Regarding landing pages, neither tool has this functionality. You have to either use a third-party app or integrate with another platform to meet these needs.

Remarkety does offer a popup builder, but it’s not beginner-friendly. There’s no WYSIWYG editor, so you have to build from scratch with many manual settings. 

Meanwhile, Shopify Email doesn’t provide any option to create popups. Its users have to rely on other apps or platforms to create popups for their websites.

What’s more, although Remarkety offers popups, it doesn’t provide their analytics.

On the plus side, both tools integrate well with external form builders. This makes it easy to import subscribers.

List management

Remarkety’s Contacts section has a lot of information that can be helpful. But it also looks too cluttered and overwhelming.

Conversely, Shopify Email’s Contacts section is simpler and easier to navigate. However, it also has fewer features and options.

Regarding list management, Shopify Email is more straightforward for beginners. Meanwhile, Remarkety has strict list formatting rules and manual approval requirements.

Approval from Remarkety’s team can take up to 48 hours, and it’s needed before you can send campaigns. On Shopify Email, you don’t have this issue.

Remarkety vs Shopify Email: Which one offers better list-building capabilities?

Both platforms need third-party solutions for advanced forms and landing pages. Still, Shopify Email narrowly prevails for more accessible list building and fewer approval processes.

Shopify Email


Both Remarkety and Shopify Email offer robust segmentation options to target campaigns.

Remarkety provides seven pre-made segments, including:

  • Unresponsive to emails
  • Active non-purchasers
  • Lapsed customers
  • Recent buyers
  • Prospects

Meanwhile, Shopify Email has five pre-built segments, including:

  • Email subscribers
  • Purchased once
  • Abandoned cart in the last 30 days
  • Purchased more than once
  • Customers who haven’t purchased

For custom segmentation, Remarkety and Shopify enable drilling down by many criteria like:

  • Contact info
  • Engagement
  • On-site activity
  • Detailed purchase history

In fact, Remarkety has a slight edge with extra filters. These include marketing status, loyalty program participation, and channel-specific spending.

All in all, both platforms allow extensive segmentation possibilities.

Creating segments is easy and intuitive with both tools. 

Drag-and-drop interfaces make complex customer filtering simple for beginners. Both Remarkety and Shopify Email let you save filtered groups for ongoing reuse.

Shopify Email’s tight platform integration gives it the upper hand regarding ease of use. Segments carry over seamlessly from Shopify, so you don’t need to re-create them in the email tool. 

Meanwhile, Remarkety requires building segments from scratch within the app.

Which tool is better at segmentation?

While both tools offer excellent segmentation capabilities, Remarkety takes a narrow lead. It has more predefined segments and more granular segmentation options.



Analytics allow you to measure campaign effectiveness, optimize strategy, and improve conversions.

But given Shopify Email or Remarkety, which option should you go with?

Remarkety provides significantly more robust analytics compared to Shopify Email’s basic reporting.

With Remarkety, you can monitor a wide array of email and SMS metrics over time, like:

  • Sends
  • Orders
  • Revenue
  • Delivery rates
  • Open and click rates
  • Bounce rates

Meanwhile, Shopify Email’s analytics only support email marketing. They track:

  • Total sends
  • Click-through rate
  • Sales per campaign or series

This means less visibility into how each campaign contributes to your overall revenues.

The depth of Remarkety’s analytics would suit most small business needs. You can monitor the email lifecycle from sends to engagement to revenue. Shopify Email gives high-level numbers but lacks the comprehensive detail needed for optimization.

Remarkety vs Shopify Email: Which one offers better analytics?

Remarkety is the undisputed winner in this round. It offers small businesses more actionable and superior analytics to improve email efforts. Shopify Email only provides a surface-level look at campaign performance.


Customer support

Both Remarkety and Shopify Email offer email support and extensive self-help resources. These include knowledge bases and how-to content. However, Remarkety provides more personalized and responsive support options.

Remarkety includes email, live chat, and phone support. All plans enjoy email and chat support. But phone support is limited to higher tiers.

However, users from the Starter plan get the support of a dedicated manager. 

Shopify Email relies solely on Shopify’s broader customer service. There’s no clear live chat access and no phone support.

Remarkety also offers a wealth of on-demand help through its:

  • Remarkety Academy
  • How-to videos
  • Articles

Meanwhile, Shopify Email has a solid knowledge base. However, there’s less variety in self-service content formats.

An advantage of Shopify Email is tapping into Shopify’s renowned customer service infrastructure. But support isn’t tailored specifically to the email app. In fact, some clients have shared poor reviews on the app store about the tool’s functionality.

Meanwhile, Remarkety’s support is fast and reliable. That’s because it focuses wholly on email marketing users. Remarkety users report much more positive support experiences.

Which tool offers better customer support?

The win is Remarkety, hands down.



Remarkety provides extensive integrations with various marketing platforms beyond its email capabilities.

Meanwhile, Shopify Email itself has no native integrations apart from Shopify. However, it can leverage Shopify’s hundreds of app integrations.

How? By tapping into the entire Shopify ecosystem. Any app on Shopify can integrate tightly with Shopify Email simply by being on the same platform. But these integrations don’t extend beyond Shopify.

On the other hand, Remarkety connects with all major ecommerce platforms, including:

  • Shopify
  • Magento
  • BigCommerce
  • WooCommerce

It also integrates with Facebook and Instagram. This allows you to target ads to your contact list. Moreover, Remarkety connects with various apps and services, such as:

  • Nosto
  • Privy
  • Zapier
  • Loyalty
  • Wheelio
  • Justuno
Shopify Email or Remarkety: Which one offers the most integrations?

Once again, Remarkety clearly wins over Shopify Email. It gives more flexibility and options to create effective and engaging email campaigns.


Compatibility with other marketing channels

Both platforms allow the use of different marketing channels alongside email.

Remarkety has built-in features for sending SMS campaigns and integrating with Facebook Ads. 

Shopify Email itself doesn’t have native functionality for these channels. Instead, Shopify Email users rely on third-party apps or integrations to access them.

This means that Remarkety offers a more seamless and convenient experience. Conversely, Shopify Email requires more steps and costs to set up and use other channels. This can be a hassle for small businesses with limited time and resources.

Which tool wins?

Remarkety is the clear winner. It offers a seamless email coupling with channels like SMS, ads, and more within one platform. Shopify Email depends on add-ons for multi-channel marketing.


Price Comparison

When choosing from either Remarkety or Shopify Email, pricing is one of the critical factors. After all, your final choice should align with your business’s email list size and budget. 

In this section, we compare Remarkety vs Shopify Email’s pricing models. This side-by-side comparison will show which solution offers better value for your money.

Free plans comparison

Remarkety doesn’t have a free plan. However, a 14-day free trial gives you access to all the platform’s features. After that, you must choose a paid plan to continue using Remarkety.

Shopify Email, on the other hand, offers the following for free:

  • 10,000 emails every month
  • Checkout abandonment automation emails
  • Customizable email templates for your brand

Paid plans comparison

Both Remarkety and Shopify Email have paid plans.

Remarkety has tiered pricing based on subscriber count, features and marketing channels. So we find it quite complex to understand. It has three main paid plans:

  • Email plan
  • SMS plan
  • Email & SMS plan.

The price of each plan depends on the size of your contact list and the features you want. Remarkety rewards more extensive lists with discounted rates. In fact, if you have more than 250,000 contacts, you can request a custom quote. For SMS credits, you pay extra.

Meanwhile, Shopify Email follows a pay-as-you-go model beyond the free 10,000 emails. You pay $1 per 1,000 additional emails, with volume discounts kicking in at 300,000+ emails sent. Shopify Email doesn’t have any other plans or tiers.

Here’s a quick Shopify Email vs Remarkety’s email plan price comparison:

Number of contacts
Number of contacts
Remarkety Basic
Remarkety Starter
Remarkety Advanced
Remarkety Professional
Shopify Email
Up to 10K emails - Free
$1 per 1K emails above 10,000 emails
$0.55 per 1K emails above 750,000 emails

As you can see, Shopify Email is much cheaper than Remarkety for most contact list sizes.

In fact, Shopify Email’s free 10K emails are a great deal for small businesses with few contacts. Even at a major enterprise scale above 100K emails, Shopify Email retains the pricing advantage. This is solely from its high volume rates.

But pricing shouldn’t be the only factor you consider.

Remarkety has more features and support better suited for more advanced email marketers.

So, take a holistic approach when choosing the best fit for your small business.

Summary - Which one wins?

Overall, Remarkety and Shopify Email both offer compelling options for email marketing. Yet, different types of users will prefer one platform over the other. 

Remarkety has higher overall ratings and more advanced features. These include robust segmentation and marketing channel integrations. As such, it’s best for established ecommerce businesses seeking advanced email capabilities.

Meanwhile, Shopify Email has easy-to-use, straightforward navigation and excellent designs. It also offers some free features, which makes it score big among email beginners on a Shopify store. 

Before announcing the ultimate winner, let’s summarize the features and pricing of Remarkety vs Shopify Email:

Shopify Email




500 subscribers – $25

1,000 subscribers – $50

5,000 subscribers – $140

10,000 subscribers – $240

50,000 subscribers – $540

100,000 subscribers – $800

Paying for email sends:

– Up to 10,000 emails: Free

– $1 per 1,000 emails above 10,000 emails

– $0.65 per 1,000 emails above 300,000 emails

– $0.55 per 1,000 emails above 750,000 emails

Features you can get for free

– Paid plans only

– 14-day free trial

– 10,000 emails per month

– Checkout abandonment automation emails

– Email templates


– Good segmentation

– Great customer support

– Great compatibility with other marketing channels

– Very easy to use

– Clear navigation

– Nice designs

– Free automations

– Copy-ready emails

– Shopify segmentations


– Heavy interface

– Easy to get lost in the settings

– No landing pages

– Limited to Shopify users

– Limited reporting

– Integrations and extra channels at extra pay

Best for

– Ecommerce beginners

– Email marketing beginners

– Small Shopify merchants

Not recommended for

– Well-established ecommerce businesses

– Non-profit organizations

– Solopreneurs

– Established ecommerce businesses

The winner ultimately depends on what you’re looking for in an email marketing platform. 

If you want more advanced features and flexibility, Remarkety may be a better choice. Shopify Email may be the one for you if you want simplicity and convenience.

But what if you’re looking for much more powerful ecommerce solutions? Perhaps those with features like signup and landing pages or advanced segmentation? 

You can always check out platforms like GetResponse or Omnisend for more comprehensive and affordable services.

The choice ultimately depends on your business needs and email list size. Most importantly, it depends on your willingness to compromise between simplicity and functionality.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.