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Sendlane vs GetResponse: An unbiased comparison for 2024

By Stacy Kimbell

Last update: December 12, 2023

At Email Tools Guide, we do not compromise our rankings for monetary gain. Our reviews reflect our sincere evaluation and hands-on experience with each tool. However, if you purchase via links on our site, we may receive affiliate commissions.

Upon visiting their websites, you will notice that both Sendlane and GetResponse promise to make email marketing easier and more effective for business owners. In this Sendlane vs GetResponse review, we’ll determine which tool delivers on its promise. 

We’ll conduct an in-depth analysis of both tools’ core marketing functionalities and uncover their strengths and differentiators to help you determine which tool aligns better with your marketing objectives.

Sendlane vs GetResponse: Quick overview

Here’s a quick comparison of the features we will analyze in this GetResponse vs. Sendlane review.

Ease of signing up
Very easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels

From this summary, GetResponse appears to have superior features to Sendlane. Nevertheless, we’ll conduct a more detailed comparison to gain clarity. 

We’ll discuss their specific capabilities and functionalities so you can decide which tool best meets your ecommerce marketing needs.

Check out our latest in-depth Sendlane review and GetResponse review.

Sendlane vs GetResponse comparison: Feature by feature

Let’s see how Sendlane and GetResponse compare.

Ease of getting started

We start this Sendlane vs GetResponse with the most fundamental aspect—ease of getting started.

The primary CTAs on Sendlane’s homepage encourage you to request a demo. It doesn’t urge you to register, which is common with most email marketing software.

Registering for the free trial on GetResponse and Sendlane is pretty straightforward, and you don’t need a credit card. 

Both Sendlane and GetResponse provide user-friendly interfaces, making it easy to navigate the tools.

Sendlane, in particular, impresses with two features:

  • Two-Way Reply Center: It lets you answer customers’ questions in real time
  • Sendlane Reviews: Allows you to collect reviews and use them in your email campaigns

When you get inside GetResponse, the tool makes a very good impression. Great user experience, clear menu structure, not too crowded interface. This platform looks very comprehensive and, at the same time–easy to understand.

Sendlane vs. GetResponse: Who's the winner?

GetResponse takes the lead for its user-friendliness. Finding the settings you need to get started is easy, and the interface is beginner-friendly.


Building an email campaign

We didn’t experience any issues with the email wizards on either GetResponse or Sendlane. Sendlane even alerts you when you skip a step.

With either Sendlane or GetResponse, you can send:

  • Regular campaigns
  • RSS campaigns
  • A/B tests
  • Automation

Let’s get into a deeper Sendlane vs GetResponse comparison of their email builder.

The email builder by GetResponse is what you’d expect from a powerful email marketing platform. It offers all the necessary content blocks, dynamic elements, etc.

Meanwhile, the usability of Sendlane functions is average, and organizing elements neatly in the email isn’t easy. For us it was difficult to align elements when we deleted one image from the template.

GetResponse offers a Product box block that pulls products, prices, and descriptions directly from your store. Sendlane also has a product block feature, but it’s only available for Shopify users.

Unlike Sendlane, GetResponse has a Recommendations block for sending personalized product recommendations. You also can’t create and add promo codes to your emails on Sendlane, but you can do so using GetResponse. 

GetResponse offers two promo code options:

  • A Master promo code, which you send to all recipients in a general promotion
  • A Unique promo code, where you generate a different code for each recipient.

While GetResponse has an image library, you’ll not find this feature on Sendlane. 

Other email campaign capabilities on GetResponse include ecommerce tracking and an AI campaign builder. These are ecommerce features you’ll only find in a few top email platforms.

Sendlane email builder allows Shopify users to include testimonials in their emails. This feature is pretty valuable for ecommerce marketers.

Regarding email templates, both Sendlane and GetResponse offer modern, themed, and customizable templates. While GetResponse offers 200+ options, Sendlane only offers 50+. 

Sendlane makes it possible to personalize emails using merge tags. The tags can pull data, such as names and locations, from the recipients’ contact profiles and add it to subject lines, preheaders, and copies.

What does its rival offer? Let’s see.

For starters, the GetResponse Recommendations block has a feature that already  personalizes your emails. However, it also lets you personalize your emails further. You can include personal details (merge tags) to preheaders, subject lines, and email copy.

Sendlane vs GetResponse: Which one takes the lead?

The features provided by GetResponse support ecommerce stores, therefore positioning it as a superior choice. The AI campaign generator and unique discount codes are notably remarkable. GetResponse is the winner of this round.


Marketing automation

GetResponse and Sendlane have user-friendly and powerful automation to cater to most of ecommerce businesses.

With Sendlane, you can set both webhooks and triggers for your automation. The tool also lets you conduct advanced targeting in your automation, such as:

  • Wait times
  • Goals
  • Conditional splits
  • Audience splits

Sendlane lets you set up automated actions like sending email or SMS messages, updating contact profiles, passing information using a webhook, or changing the automation.

In comparison, GetResponse offers a slightly broader range of options for configuring automation. However, it mostly caters to the needs of ecommerce stores. For example, GetResponse lets you automate actions, such as:

  • Users’ onsite and email behavior
  • Personal details
  • Multiple conditions, including tag-assigned conditions
  • Filters like consent status and amount

Automated actions in GetResponse include sending an email, or a web push notification, waiting for a specific period, tagging or scoring contacts, moving or copying to a different list, etc.

Both Sendlane and GetResponse provide pre-built automation workflows. In contrast to GetResponse’s extensive range of 43 automation workflows, Sendlane offers a limited selection of just nine.

Sendlane’s templates include:

  • Welcome series
  • Abandoned cart
  • Back in stock
  • Subscribe to back-in-stock
  • Customer win-back series
  • Product recommendation
  • Reviews
  • Post-purchase series
  • Browse abandonment

GetResponse, on the other hand, has nine template categories, and a few different automation scenarios for each case.

Both Sendlane and GetResponse tailor their templates for ecommerce businesses. However, we’ve established that you get more options with GetResponse.

Regarding omnichannel marketing automation, there is a slight difference in the offerings of both tools. They both allow omnichannel marketing automation. Sendlane offers email and SMS, while GetResponse offers email and push notifications. 

There’s also the option to add SMS, but only in the GetResponse MAX plan.

Sendlane vs ActiveCampaign: the best automation capabilities

On a slight margin, GetResponse wins. This platform offers more templates that facilitate marketers’ work. The flexibility is very similar between both platforms.


Signup forms and landing pages

Which tool offers the best capabilities to grow your list, GetResponse or Sendlane? Let’s see.

Sendlane offers three main types of opt-in forms:

  • Inline
  • Popup
  • Banner

For GetResponse, you get additional options for your signup forms. You can create:

  • Classic lightboxes
  • Full-screen popups
  • Slide-in boxes
  • Promo bars

With either Sendlane or GetResponse, you can add custom fields to the signup forms. You can easily customize the font, size, color, border, and styling.

GetResponse offers a signup form library of 150+ modern and customizable templates. The library contains designs for collecting contacts, getting more social media followers, collecting feedback, etc. However, only the design is ready, and you must create your copy from scratch.

Meanwhile, Sendlane doesn’t offer any signup form library. There is one simple template, and you can customize it according to your needs. In signup form settings, we also found more flexibility than in GetResponse. Sendlane allows you to set triggers for your popups, such as:

  • Device
  • Exit intent
  • Percentage of page scrolling

In comparison, GetResponse provides up to 30 trigger rules for your popups. You can engage visitors when they’re most likely to convert or simply embed your popup message on your web page.

The landing page feature is visibly absent on Sendlane. On the other hand, GetResponse offers a landing page function with 200+ customizable and modern templates. 

GetResponse also offers an AI landing page generator to let users create highly optimized landing pages.

The tools also provide very similar analytics for the signup forms, including impressions, submission rate and conversion rate. Getresponse also offers data for unique visitors. 

In addition, GetResponse lets you filter the analytics by device, country, and time period for a more straightforward analysis.

Sendlane vs ActiveCampaign: Which one offers better list-building capabilities?

GetResponse wins this round. It offers powerful signup and landing page functionalities. The AI landing page builder is also an added advantage. It helps ecommerce store owners create high-converting landing pages with little effort.



Sendlane and GetResponse have good segmentation capabilities. For Sendlane, the segmentation options are a bit comprehensive. They include:

  • List status
  • Contact properties, including lifetime value
  • Custom field data
  • Email engagement and website activity
  • Contact tags
  • Participation in specific automation
  • Review activity
  • Shopify and BigCommerce filters based on customer details, order data, and checkout data

GetResponse’s segmentation options are also comprehensive. They include:

  • Unlimited tags
  • Engagement scores
  • Contact details
  • Contact actions
  • Consent fields
  • Ecommerce behavior
  • Conversion funnels
  • Lead magnets
  • Geolocation
  • Events

On GetResponse, you can segment users based on their most recent clicks or opens, number of purchases, and order history. 

Sadly, neither Sendlane nor GetResponse offers ready-to-go audiences. On both platforms, you will have to build them from scratch. In addition to that, Sendlane is missing some onsite behavior criteria, like browse or cart abandonment. This criterion is valuable for ecommerce marketers, and we find it quite a drawback.

Which tool is better at segmentation?

It’s a tie. Both platforms offer many good criteria necessary for ecommerce business. However, it would be helpful if they would offer prebuilt segments for less experienced users.

It's a tie


Sendlane and Getresponse make viewing reports and analytics from a single dashboard easy. 

Sendlane has some pretty good analytics to track and measure the performance of your marketing campaigns. You get email campaign and automation reports, such as engagement, total and unique clicks and opens, and deliverability.

Sendlane also provides revenue attribution, link tracking, contact list growth analytics, and reports on your subscribers’ email providers and devices. You can also analyze the performance of your signup forms. 

GetResponse also offers powerful analytics, but most are only available in the highest-tier plans. That’s a significant drawback of this platform. They include:

  • Click maps
  • Email marketing reports such as clicks, open, unsubscribe, and bounce rates
  • Device and email domain performance
  • Average subscription rates
  • Contact list growth
  • Automation and autoresponder reports
  • Ecommerce reports, such as average order value and revenue
Sendlane and GetResponse: Which one offers better analytics?

GetResponse provides more insights, but it’s important to consider that access to these insights may be restricted to the highest-tier plans.


Customer support

The next part of our Sendlane vs GetResponse review is the level of customer support both tools provide. Access to responsive and knowledgeable customer support is crucial in email marketing software.

Both Sendlane and GetResponse offer 24/7 chat and email support.

Sendlane customers also get assisted onboarding support, learning resources, and access to the ecommerce academy.

Enterprise and Enterprise Plus customers get:

  • Dedicated customer success manager
  • Personal Slack channel
  • Program reviews
  • Deliverability monitoring

GetResponse offers a variety of additional support options, depending on the pricing tier.

Is there anything lacking in these tools? The answer is yes.

Sendlane doesn’t offer phone support, and GetResponse doesn’t offer its free plan users any support. They can only access the learning resources on the website.  

In contrast, there’s a dedicated customer experience manager and phone support on the GetResponse MAX plan. However, only selected GetResponse MAX customers have access to Slack support.

Which tool offers better customer support?

 Both platforms take care of their customers.

It's a tie


Which tool offers better integration capabilities?

Sendlane supports up to 100 integrations. They include:

  • Ecommerce platforms like BigCommerce, WooCommerce, and Shopify
  • Influencer marketing platforms
  • Conversion rate optimization tools
  • Social media marketing platforms
  • Lead generation tools
  • Data and analytics solutions

GetResponse offers more integrations than Sendlane. It has 180+ integrations. They include

  • Ecommerce marketing tools, including Magento, Shopify, and WooCommerce
  • Forms and survey solutions
  • Customer relationship management tools like Salesforce and HubSpot
  • Website builders
  • Social media tools
  •  Customer support solutions
  • Email verification tools

Whether you use Sendlane or GetResponse, you can make custom API integrations.

Sendlane or GetResponse: Which one offers the most integrations?

GetResponse wins this round. It has more in-built integrations than its counterpart.


Compatibility with other marketing channels

This Sendlane vs GetResponse review would be incomplete without comparing their omnichannel capabilities. It’s a feature that top-performing ESPs like Omnisend and Klaviyo offer.

In addition to email marketing, the tools also offer SMS marketing. On Sendlane all plan users can use this feature, GetResponse, on the other hand, offers it for MAX plan users only.

With either GetResponse or Sendlane, you can add Facebook and Google ads to your marketing strategy. However, with Sendlane, you can only do so through integrations.

GetResponse also offers web push notifications and Facebook pixels. 

Which tool wins?

GetResponse has gone above and beyond to provide a wide range of marketing channels to help reach a broader audience. It takes the win.


Generative AI tools

Let’s conclude this Sendlane vs GetResponse feature comparison with their AI capabilities.

Sadly, Sendlane has yet to provide any AI generative tools. 

GetResponse, on the other hand, has a powerful AI email generator that generates subject lines and email content for keywords and industry trends. This is available to all paid plan users. 

GetResponse is also working on adding a multilingual support feature to the AI email generator.

Who offers better generative AI tools?

GetResponse wins unchallenged with its AI email generator.


Price Comparison

We have conducted a side-by-side Sendlane vs GetResponse comparison. Now, let’s move on to their prices.

We’ll start with the free plan.

What can you get for free?

Sendlane doesn’t offer a free plan. You only get a 14-day free trial with 100 contacts available, and 500 email sends. The SMS marketing functionality is not available during the trial period.

For GetResponse, you get a 30-day trial period for the paid plans with access to all available features.

But there’s also a free plan that includes:

  • Up to 2,500 emails per month 
  • A list of up to 500 contacts
  • Landing pages 
  • Signup forms 

But you need a paid plan for advanced features, such as automation or reporting.

Paid plans comparison

Sendlane has three paid plans: Professional, Enterprise, and Enterprise Plus. However, their prices depend on the number of monthly email sends.

For GetResponse, there are four paid plans: 

  • Email Marketing
  •  Marketing Automation
  • Ecommerce Marketing
  • GetResponse MAX. 

These plans are priced based on the number of subscribers. Nevertheless, the GetResponse MAX plan is custom-priced.

This table gives you a better picture of how their prices compare.

Number of emails
Number of emails
Sendlane Professional
Sendlane Enterprise
Sendlane Enterprise Plus
Number of subscribers
GetResponse Email marketing
GetResponse Marketing automation
GetResponse Ecommerce marketing
Beyond 100,000
Custom pricing
Custom pricing
Custom pricing

Sendlane offers SMS marketing at an additional cost. Users can choose the SMS and MMS credits they need, and the corresponding cost is added to the final price. 

For Sendlane, each plan supports an unlimited number of contacts. The features in all plans are similar. 

The difference is in the level of support received. Enterprise plan and Enterprise Plus plan users get migration services. With the Enterprise Plus plan, users get full-service migration.   

GetResponse appears to be more affordable. However, the most important ecommerce features are only available in the Ecommerce Marketing plan, such as:

  • Ecommerce tracking
  • Abandoned cart triggers
  • Product recommendations
  • Promo codes
  • Ecommerce segmentation

SMS marketing is only available in the GetResponse MAX plan.

Summary: Which one wins?

Which tool wins this Sendlane vs GetResponse comparison? Let’s look at what we’ve gathered in a nutshell.




  • Up to 50,000 emails – $100
  • Up to 75,000 emails – $150
  • Up to 100,000 emails – $200
  • Up to 200,000 emails – $300
  • Up to 500,000 emails – $600
  • 500 subscribers – $0
  • 1,000 subscribers – $19
  • 5,000 subscribers – $54
  • 10,000 subscribers – $79
  • 50,000 subscribers – $299
  • 100,000 subscribers – $539
What you get for free

There is no free plan, only a 14-day trial.

  • 2,500 email sends /month
  • Basic email campaign tracking
  • Email templates
  • Very basic segmentation
  • Signup forms but no popups
  • Very good automation features
  • Good onboarding
  • Good email and SMS features
  • 2-way SMS communication
  • Good segmentation and contact management
  • Good support
  • It’s a very complete tool with lots of features
  • Affordable price
  • Easy to use
  • Expensive
  • No signup form library
  • No landing pages
  • No pre-built segments
  • It might be a bit overwhelming for beginners
  • Ecommerce features are available in the highest-tier plans only
Best for

Mid-size ecommerce businesses

Small and mid-size ecommerce businesses

Not recommended for
  • Small businesses with tight budgets
  • Bloggers
  • NGO’s and other non-profit organizations
  • Complete email marketing beginners
  • Solopreneurs
  • Non-profit organizations
  • Bloggers

Both Sendlane and GetResponse carry some great features for ecommerce suitable for mid-sized businesses.

GetResponse is a better option than Sendlane if you’re on a tight budget and if you need advanced features. GetResponse wins almost all rounds.

However, GetResponse has drawbacks, like restricted access to all features based on the pricing tier. If you want something similar to GetResponse but with affordable SMS marketing and access to all features, check out Omnisend. This platform offers a good user experience and unlocks all features to all users. Plus, the pricing is more similar to GetResponse’s than to Sendlane’s.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.