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tinyEmail vs ActiveCampaign: Reviewed and compared [2024]

By Stacy Kimbell

Last update: November 17, 2023

At Email Tools Guide, we do not compromise our rankings for monetary gain. Our reviews reflect our sincere evaluation and hands-on experience with each tool. However, if you purchase via links on our site, we may receive affiliate commissions.

tinyEmail and ActiveCampaign are tools crafted to enhance email marketing. Yet, each has its distinct features, making it particularly suitable for specific business types.

Which solution stands out when deciding between tinyEmail and ActiveCampaign for your business? We’ll delve into a detailed tinyEmail vs ActiveCampaign comparison in just a moment.

tinyEmail, founded recently in 2021, brings a unique perspective to email marketing. It leverages cutting-edge AI technology to personalize and optimize campaigns.

On the other hand, ActiveCampaign, established in 2003, has long been a top player in the industry. It’s renowned for its robust automation and customer experience capabilities.

How do these two email marketing platforms compare?

In this article, we’ll juxtapose their features, highlight their strengths, and highlight any limitations. This will help you make the best choice for your email marketing needs.

tinyEmail vs ActiveCampaign: Quick overview

tinyEmail has a striking 4.7/5 rating on the Shopify App Store. It’s best known for its simple way to craft and send better emails.

ActiveCampaign boasts an impressive 4.5/5 rating on the Shopify App Store, based on over 370 reviews. It’s recognized for its comprehensive features. Specifically, its advanced automation and in-depth customer insights are often praised.

Both platforms have their merits, making the decision challenging. So, is it tinyEmail or ActiveCampaign for you?

Below, you’ll find a table providing an at-a-glance comparison of the primary features of ActiveCampaign and tinyEmail. Following the table, we will delve deeper into the distinct functionalities of each platform.

Ease of signing up
Very easy
Fairly easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Yes - Only structure, no copy
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Generative AI tools

Both tinyEmail and ActiveCampaign cater to distinct audiences with specific needs. For a comprehensive understanding of which tool might best serve your business, let’s delve deeper into the key features of tinyEmail vs ActiveCampaign.

tinyEmail vs ActiveCampaign: Feature by feature

Both tinyEmail and ActiveCampaign offer unique advantages. By comparing their features, we aim to guide you in selecting the optimal solution for your business. 

Let’s get started.

Ease of getting started

tinyEmail and ActiveCampaign have different signup processes. tinyEmail’s signup requires you to input specific elements, such as: 

  • Brand colors, and logo
  • Business details 
  • Add the credit card

ActiveCampaign’s signup is simpler, especially when you connect via the Shopify store. The process is quick, and there’s no need for credit card details. You even get a 14-day trial after signup. During onboarding, you’ll see a window prompting you to set your goal. Here are the goals you’ll choose from:

  • Send campaigns
  • Grow your list
  • Build sales pipeline
  • Automate internal processes
  • Automate the data collection process
  • Nurture existing contacts
  • Convert leads into customers
  • Gather better data from your contacts

Both tinyEmail and ActiveCampaign offer user-friendly interfaces upon signup. ActiveCampaign also provides access to unique features. For example, users can utilize the Message Variables tool and benefit from a free design service. 

ActiveCampaign has many advanced settings, so it comes with a learning curve. Thus, some technical knowledge might be required to harness its capabilities fully.

ActiveCampaign vs tinyEmail: Which is the easiest to set up?

ActiveCampaign takes the lead. Its mix of user-friendly design and unique tools make it stand out.


Building an email campaign

Both tinyEmail and ActiveCampaign offer an intuitive campaign wizard. 

tinyEmail’s email builder’s design is clear. This allows users to change colors and texts seamlessly. Additionally, a stock image library and an AI text generator further enhance the email-building experience. It’s worth noting that the AI text generator is available for Shopify users only.

Additionally, the flexible tinyEmail builder grants users several customization options. It offers a timer and an image carousel to your emails. 

Similarly, ActiveCampaign’s clear wizard allows users to name campaigns, choose lists, and create segments easily. 

ActiveCampaign’s email builder has drag-and-drop functionalities for different elements and content blocks. Similar to tinyEmail, it supports timers and banners. It even has helpful features like:

  • Saved Modules
  • Product Catalog

For templates, tinyEmail is ahead with over 600 options catering to various occasions. Although some of these templates adjust to your brand design, others don’t. ActiveCampaign offers a more limited set of 21 basic templates and 230+ pre-designed ones. However, on both platforms you can find occasion-ready, good looking email templates for your campaigns.

Regarding email types, tinyEmail currently supports only regular email campaigns. While lacking A/B testing or RSS campaigns, it hints at introducing SMS campaigns soon. 

In contrast, ActiveCampaign is more versatile. It supports several more campaign formats, including the following: 

  • Standard
  • Automated
  • Split testing
  • Date-based
  • RSS triggered
  • Auto-responders

Both platforms offer personalization. tinyEmail offers merge tags for email content. However, it doesn’t offer dynamic elements or personalized product recommendations. 

ActiveCampaign offers more personalization options. It grants users the ability to insert customer data in both subject lines and email content.

While commendable, both tools have their limitations as regards building email campaigns. tinyEmail’s editor lacks ecommerce features like a dedicated product content block or recommender. This makes it hard to pull products directly from one’s store. 

Similarly, ActiveCampaign lacks the function that allows users to resize logos inside emails. Although this is a small drawback it may cause you some confusion.

Which tool offers better email-building capabilities?

It’s a tie. ActiveCampaign’s versatility in email types and personalization gives it a slight edge over tinyEmail. However, we admit that for basic email marketing needs, tinyEmail’s builder might be a better option because it’s more straightforward.

It's a tie

Marketing automation

How does tinyEmail vs ActiveCampaign compare in terms of email marketing automation? Let’s find out.

ActiveCampaign’s automation interface is straightforward and effective. You have access to a broad range of functionalities. You can integrate various marketing channels, conditions, and even data from systems such as CRM and Salesforce. Additionally, there is the option to send personalized emails.

On the other hand, tinyEmail’s automation features seem basic. Beyond the welcome series, the automation workflows are mainly tailored for Shopify users. You cannot alter the automation rules but can only activate the recommended flows as provided.

Regarding pre-built workflows, tinyEmail provides several templates, including the following:

  • Abandoned cart
  • Thank you message
  • Product review
  • Win-back flow
  • Welcome series

However, these workflows are compatible only with Shopify. 

ActiveCampaign, on the other hand, offers “recipes” or workflow logic. They aren’t copy-ready. But there’s a robust gallery of templates to choose from. Moreover, the platform has a significant number of these recipes available for users.

Unlike ActiveCampaign, tinyEmail’s channel integration is limited to emails. ActiveCampaign supports both push notifications and SMS. Furthermore, it has a dedicated marketplace for automation workflows. This allows businesses to find specific solutions suited to their needs.

Which offers better automation features: ActiveCampaign or tinyEmail?

ActiveCampaign is the winner. It has comprehensive automation features and diverse recipes. These features give it an edge over tinyEmail’s basic functionalities.


Signup forms and landing pages

Both tinyEmail and ActiveCampaign provide tools to assist users in growing their subscriber base.

tinyEmail has a repository with several form templates that users can utilize. These include the following:

  • Embedded forms
  • Popups
  • Flyouts

One drawback of tinyEmail is that its forms don’t auto-launch. Users must manually add them to their websites. 

Whereas it’s not an issue with ActiveCampaign. This platform lets users select from the following forms:

  • Inline
  • Floating box
  • Popup
  • Floating bar 

Although it offers more types of forms, ActiveCampaign’s popups are missing a delay function. This could be a significant concern for some users.

Regarding the form builder, ActiveCampaign provides different layouts. But it doesn’t offer design-ready or copy-ready templates.

Meanwhile, tinyEmail’s forms do look contemporary. However, adjusting them can be a bit challenging due to the somewhat restrictive editor. ActiveCampaign, on the other hand, offers layouts that are basic in appearance. Yet, their editing process is relatively straightforward.

tinyEmail doesn’t offer neither signup form analytics nor landing pages. 

Meanwhile, ActiveCampaign provides landing pages for users on the Plus plan and above. The metrics of landing pages allow users to track the following: 

  • Page views
  • Page conversions
  • Conversion rate

List management is straightforward in tinyEmail. The platform offers insights into the sources of subscribers, though these insights could be broader. 

Organizing and importing contacts in ActiveCampaign is similar to other platforms. It uses lists, tags, and segments for this. 

Notably, ActiveCampaign integrates list management with CRM. This helps businesses identify each customer’s data and preferred communication channels.

Who wins?

ActiveCampaign claims the victory in this round. It beats tinyEmail with its robust analytics, landing pages, and CRM integration.



Segmentation plays a pivotal role in email marketing. Let’s compare tinyEmail vs ActiveCampaign in this aspect.

tinyEmail provides its users with 15 predefined segments. However, only 4 of these segments are accessible to those on the Standard plan. The rest are reserved for Pro plan subscribers. 

Overall, tinyEmail’s segmentation capabilities appear rather basic. The platform permits segmentation based on basic email engagement activities like:

  • Opens
  • Clicks
  • Location 
  • Order history

ActiveCampaign, meanwhile, doesn’t offer any pre-built segments. On this platform, you will find comprehensive segmentation possibilities with many different triggers and filters.

Users can segment by several criteria, such as:

  • Contact details
  • Customer email actions
  • Geography
  • Attribution
  • Site and event data
  • Account details
  • Shopping behavior
  • Deal details
  • Custom deal fields

So, it’s more flexible and empowers ecommerce marketers for detailed segmentation.

Which tool is better at segmentation?

ActiveCampaign takes the lead. TinyEmail’s predefined segments are commendable. However, ActiveCampaign’s broad segmentation functionality gives it a competitive edge.



Rich analytics helps you measure campaign success effectively in email marketing. Let’s compare tinyEmail vs ActiveCampaign in terms of analytics.

tinyEmail offers a more basic approach to analytics. It focuses on email metrics like:

  • Opens
  • Clicks
  • Delivery rates

It also provides insights into the performance trend of email campaigns. 

Shopify users get an added advantage with tinyEmail. They get a workaround to track sales originating from email campaigns. Additionally, users can view which email links are drawing the most clicks.

ActiveCampaign’s analytics is broader, offering the following:

  • Site tracking
  • Campaign and automation engagement reports 
  • Link and event tracking data 

Furthermore, ActiveCampaign provides advanced reports on marketing revenue and store performance. However, these reporting features are reserved for users on the Plus pricing tier and above.

Despite their current analytics offerings, both tools have potential areas for improvement.

tinyEmail’s analytics could improve with the integration of features like:

  • Geolocation reports
  • Detailed ecommerce insights like orders and revenue
  • Real-time analytics
  • Analytics related to signup forms

ActiveCampaign could enhance its offering by making marketing revenue reports available to its Lite plan users. Several competitors already offer more comprehensive ecommerce insights to all their subscribers.

ActiveCampaign or tinyEmail: Which one offers better analytics?

ActiveCampaign wins in this round. It offers extensive insights that provide businesses with a comprehensive view of their campaigns’ performance.


Customer support

Which platform offers the best customer support – tinyEmail or ActiveCampaign? Keep on reading to find out.

tinyEmail offers support through chat, email, and phone. This support is available five days a week and caters to both free and paid users.

Unlike tinyEmail, ActiveCampaign doesn’t provide phone support. Its support is primarily via chat and email.

TinyEmail provides an onboarding call and some online materials regarding educational resources. However, these resources aren’t as extensive as some users might expect.

On the other side, ActiveCampaign provides a more comprehensive set of resources. The platform assists users through the following mediums:

  • A knowledge base
  • Video guides
  • Tutorials
  • A community forum
ActiveCampaign vs tinyEmail: Who wins?

ActiveCampaign takes the lead in this round. Despite not offering phone support, its extensive resource library provides immense value to users.



When evaluating various email marketing tools, it’s crucial to consider their integration capabilities with other platforms. Let’s compare the integration capabilities of ActiveCampaign vs tinyEmail.

tinyEmail supports migrations from renowned platforms such as:

  • Mailchimp
  • Campaign Monitor
  • Drip
  • Constant Contact
  • Klaviyo
  • Mailerlite

For ecommerce, tinyEmail integrates with:

  • Shopify
  • WooCommerce
  • Magento
  • Volusion

Regarding CRM, tinyEmail connects with notable platforms like:

  • Quickbooks
  • Zoho CRM
  • HubSpot
  • Salesforce

Moreover, tinyEmail offers integration with the Pabbly connector, Stripe, PayPal, and Optinmonster.

Likewise, ActiveCampaign boasts a wide array of integration options. Users can seamlessly integrate it with hundreds of platforms, including but not limited to:

  • PayPal
  • Shopify
  • Bigcommerce
  • Google Analytics
  • WordPress

Additionally, ActiveCampaign’s integration with Zapier facilitates connections to a myriad of third-party tools.

Which tool offers the most integrations?

It is a tie. Both ActiveCampaign and tinyEmail support dozens of integrations. This allows businesses to unlock more functionalities.

It's a tie

Compatibility with other marketing channel

Email marketing platforms’ ability to connect with other marketing channels often defines their versatility. Let’s compare tinyEmail vs ActiveCampaign in this regard.

tinyEmail currently focuses exclusively on email marketing. However, it hinted at introducing SMS capabilities soon.

Meanwhile, ActiveCampaign offers SMS marketing with SMS add-on, Facebook custom audiences, lead ads, and web push notifications.

Which tool wins?

Obviously, ActiveCampaign is more compatible with other marketing channels.


Generative AI tools

Both tinyEmail and ActiveCampaign have incorporated AI into their email marketing offerings.

tinyEmail has “tinyEinstein,” a solution exclusively catered to Shopify businesses. Through the advanced capabilities of GPT-4 AI, tinyEinstein helps marketers to build email campaigns, write the copy and the subject line.

Similarly, ActiveCampaign has woven AI throughout its platform. It empowers users with tools to handle the following actions:

  • Personalized automation
  • Predictive sending
  • Expedited content creation

In short, ActiveCampaign AI offerings aim to offer the following solutions:

  • Automate repetitive tasks
  • Provide a deeper understanding of customer behavior
  • Leverage insights for revenue growth
Who wins: tinyEmail or ActiveCampaign?

It’s a tie. Both platforms have embraced AI, offering AI-powered tools within their email marketing suites. But again, ActiveCampaign’s offering is more comprehensive.

It's a tie

Price Comparison

Understanding their pricing is crucial, considering the range of functionalities provided by tinyEmail and ActiveCampaign. 

In this section, we’ll delve into the pricing specifics of both tools. By the end, you’ll be able to determine which platform is worth your time and investment.

Free plans comparison

tinyEmail caters to startups and individual users by offering a free plan. With this package, you can get the following benefits:

  • Support for up to 500 subscribers
  • An allocation of 15,000 emails per month
  • Features like forms and popups
  • Automated emails
  • An AI-powered subject line assistant
  • Limited options for sender identities

Conversely, ActiveCampaign doesn’t offer a permanent free plan. It provides a 14-day trial to give prospective users a glimpse of its capabilities. It’s worth noting that email sending is limited to 100 contacts during this trial period.

Paid plans comparison

Which is better for your needs – tinyEmail or ActiveCampaign? Let’s look closely at the paid plans of both platforms to help you decide.

No. of emails
Up to 15,000
Up to 25,000
Up to 50,000
Up to 100,000
Up to 250,000
Up to 500,000
No. of emails
tinyEmail Standard
tinyEmail Pro
No. of subscribers
ActiveCampaign Lite
ActiveCampaign Plus
ActiveCampaign Professional
Up to 15,000
Up to 1,000
Up to 25,000
Up to 5,000
Up to 50,000
Up to 10,000
Up to 100,000
Up to 25,000
Up to 250,000
Up to 50,000
Up to 500,000
Up to 100,000
Custom pricing
Custom pricing
Custom pricing

From the table, it’s clear that tinyEmail’s target is smaller businesses with tight budgets. The ActiveCampaign is a powerful tool but more pricey.

Unlike most platforms, tinyEmail’s pricing is determined based on the number of emails the user sends monthly. The platform offers three paid plans: Standard, Pro, and Enterprise. The Enterprise option is special. It’s designed for those seeking custom features and is available on demand.

ActiveCampaign has four main plans: Lite, Plus, Professional, and Enterprise. Each plan is designed for different team sizes, starting from individuals and small teams to big organizations that need more options.

Like tinyEmail, ActiveCampaign’s Enterprise plan is available only on demand. It’s the ideal choice for large organizations seeking custom features.

ActiveCampaign and tinyEmail operate with different billing structures. Beyond just budget considerations, it’s important to factor in both current needs and long-term marketing goals when choosing between them.

tinyEmail or ActiveCampaign - Which one wins?

Before we conclude our comparison, let’s briefly review the features and pricing of tinyEmail vs ActiveCampaign:





Up to 15,000 emails – $15

Up to 25,000 emails – $25

Up to 50,000 emails – $50

Up to 100,000 emails – $100

Up to 250,000 emails – $250

Up to 500,000 emails – $500

Up to 1,000 subscribers – $39

Up to 5,000 subscribers – $99

Up to 10,000 subscribers – $174

Up to 25,000 subscribers – $286

Up to 50,000 subscribers – $486

Up to 100,000 subscribers – Custom pricing

Features you can get for free

– Up to 500 subscribers

– Up to 15,000 emails

– Forms and popups 

– Automation emails

– AI subject line assistant

– Limited sender identities

– Paid plans only

-14 days free trial available


– Easy to signup and use

– Good email builder

– An extended list of email templates

– Very good marketing automation features

– Good email templates

– Extended tracking and reporting capabilities

– Very broad functionality including CRM, transactional emails, sales funnels, etc.


– Basic automation

– Basic reporting

– Basic segmentation

– Form builder should be improved

– More expensive than other similar tools 

– Might be overwhelming for non-tech-savvy people or marketing beginners

– Ecommerce reports available on the higher tier plans only

– Signup forms don’t have templates

Best for

– Small ecommerce businesses

– Email marketing beginners

– Bloggers

– Non-profit organizations

– Well-established ecommerce businesses

– B2B companies

Not recommended for

– Established ecommerce businesses

– Ecommerce beginners

– Non-profit organizations

– Solopreneurs

Choosing between tinyEmail and ActiveCampaign becomes easier when we consider their features. How they price their plans also plays a significant role in the decision-making process. Each tool has its strengths, so your choice should be based on what best meets your needs.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.