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tinyEmail vs Drip: A feature-by-feature comparison

By Stacy Kimbell

Last update: March 5, 2024

The winner – Drip


Not great not terrible

In this comparison, Drip wins five out of eleven rounds. Three rounds end in a tie, and there are three aspects where tinyEmail outperforms Drip. Continue reading to learn about the cases where Drip outperforms tinyEmail and why.

What Drip features are better than tinyEmail?

Drip offers better:
  • Marketing automation features
  • Signup form builder
  • Segmentation
  • Reports
While in tinyEmail:
  • Basic marketing automation
  • Signup form builder needs improvements
  • Quite basic reports

Some email marketing platforms distinguish themselves more prominently than others. Two notable examples are Drip and tinyEmail, established in 2019 and 2021, respectively.  

Drip has been widely acknowledged and praised for its extensive and multifaceted features. Likewise, tinyEmail is significantly increasing in popularity because of its  AI-centric approach.

Both Drip and tinyEmail share certain commendable strengths, but their unique offerings differentiate them. Therefore, weighing the pros and cons of using tinyEmail or Drip for your email marketing efforts is essential.

In this comprehensive comparison of Drip vs tinyEmail, we’ll discuss various aspects, such as ease of use, pricing structures, distinct features, and the quality of customer support.

Without further ado, let’s get started.

tinyEmail vs Drip: Quick overview

tinyEmail has an impressive rating of 4.7/5 on the Shopify App Store, while Drip boasts a commendable 4.4/5 rating.

tinyEmail uses artificial intelligence to optimize email campaigns and increase engagement and open rates. Drip offers various tools designed to automate, personalize, and measure the impact of email marketing campaigns.

Here’s a quick, feature-by-feature comparison of tinyEmail vs Drip, before getting into the specifics.

Ease of signing up
Very easy
Very easy
Intuitive email builder
Modern-looking email templates
Unique coupon codes
Email personalization
Pre-built automated workflows
Yes - only structure, no copy
Modern-looking signup forms
Landing page builder
Signup form/landing page analytics
Customer segmentation
Robust email campaign analytics
Customer support 24/7
Seamless integrations with ecommerce platforms
Compatibility with other marketing channels
Generative AI tools

The table above sums up the key features offered by tinyEmail and Drip. But, analyzing each feature will provide a comprehensive and detailed perspective.

tinyEmail vs Drip: Feature by feature

 tinyEmail and Drip each present a unique set of features. Below, we’ll highlight the notable features that make both platforms stand out. Let’s get started.

Ease of getting started

Drip’s signup process is refreshingly brief. Just provide some basic business details, such as an email address, and you’re good to go—no credit card is required. The same cannot be said for tinyEmail, which presents a series of questions to sign up. You’ll also have to perform vital tasks like:

  • Uploading your logo
  • Choosing brand colors
  • Adding personal data

While thorough, this process may appear demanding to some users.

drip getting started

Drip getting started dashboard

Regarding credit card requests during signup, tinyEmail’s approach seems somewhat misleading.

Unlike Drip, tinyEmail demands your credit card information even for the trial. But soon after, you’ll receive an email stating you can sign up without using your credit card. This doesn’t exactly scream trust.

With regards to usability, both Drip and tinyEmail perform excellently. tinyEmail shines with an interface similar to that of tools like Omnisend and Mailerlite. The platform is sleek, modern, and generally intuitive.

Drip is also beginner-friendly. Once signed up, you’re walked through guided tasks, accompanied by helpful video tutorials and documents.

tinyEmail vs Drip: who wins?

Drip leads slightly in this round. While both platforms offer a solid start, Drip’s transparent, swift, and supportive onboarding gives it an advantage.


Building an email campaign

In tinyEmail, naming a campaign and adding a preheader is a breeze. The platform offers an intuitive email campaign wizard, guiding you step-by-step. On the other hand, Drip takes a more complex path. Setting up foundational tasks feels less intuitive and requires more effort.

tinyEmail outperforms Drip in terms of email design capabilities. It has a handy stock image library if you need visuals and a comprehensive email builder with several customization options. tinyEmail has features that enhance the quality and functionality of your emails, such as:

  • Timers
  • Image carousels
  • AI-generated text

TinyEmail email builder

tinyEmail Email builder

Whereas, Drip’s email builder feels constrained. For instance, if you choose a single-column template, that’s what you’re stuck with. Nevertheless, adding images and other content blocks is a straightforward process.

Regarding templates, tinyEmail offers an impressive template selection with over 300 designs to choose from, as against Drip’s limited 52 template options.

Currently, tinyEmail focuses on regular email campaigns, with the prospect of  introducing SMS campaigns soon. Sadly, features like A/B testing (which is present in Drip) and RSS campaigns are missing. Drip, on the other hand, offers more variety with standalone emails, email series, and automated workflows.

tinyEmail uses merge tags for personalization but lacks dynamic elements or product recommendations. On the other hand, Drip allows content personalization but has limitations in its subject lines and preheaders.

The winner?

tinyEmail leads with its robust email builder and template arsenal. But the race is tight, with Drip trailing closely thanks to its email variety.


Marketing automation

Which tool presents the best marketing automation capabilities—tinyEmail or Drip? Let’s find out.

tinyEmail provides a basic, straightforward approach. The available automation workflows are limited if you’re not a Shopify user. Other than the welcome email, there’s no flexibility to modify or tailor the given workflows.

TinyEmail automations section

tinyEmail automations

In Drip’s corner, things look more intricate and the interface is more polished. Users can dip into varied actions, map out parallel paths, and even run split tests. It’s a rich experience overall.

For pre-built workflows, tinyEmail serves up several templates, such as:

  • Abandoned cart
  • Product review
  • Thank you message
  • Welcome series

However, it’s worth noting that the automation options mentioned above work only with Shopify.

drip automation

Drip automations

Drip offers 40 pre-built templates that cater to diverse use cases and platforms. However, Drip only provides the template structures and not the content or email design.

Unlike Omnisend or Klaviyo, Drip and tinyEmail don’t offer omnichannel workflow integration.

tinyEmail vs Drip: the best automation capabilities

Drip takes the lead in this round. Its rich features and diverse templates overshadow tinyEmail’s basic offerings.


Signup forms and landing pages

 tinyEmail offers a wide of signup form templates, including:

  • Embedded forms
  • Popups
  • Flyouts

While they sport a modern design, customization seems to be a hurdle. For instance, adjusting or changing the default image can be tricky due to its limited editing options.

On the other hand, Drip presents users with over 30 sleek signup forms. These forms are visually appealing and designed for various purposes, such as gathering the email addresses of prospects or guiding them to a landing page.

drip settings of popups

Drip popup settings

Furthermore, adapting these forms to align with your brand colors is straightforward with Drip.

Drip offers users an array of options for displaying forms. You can choose from:

  • Automated triggering (AI generated)
  • Show after X seconds
  • Show after X% scroll
  • Exit-intent
  • Click trigger
  • Manual trigger
  • SiteData trigger

Unfortunately, tinyEmail lacks this flexibility. Forms have to be manually embedded into the website, which can be quite inconvenient. Yet, neither provides landing pages.

Analytics is another area where differences exist between Drip vs tinyEmail. Drip offers the following insights on its forms:

  • Views
  • Submissions
  • Conversion rates

On the flip side, tinyEmail doesn’t provide users with performance analytics.

tinyEmail makes list management easy as it offers insights into subscriber sources.  However, the depth of these insights could use some enhancement.

Importing customer databases on Drip is seamless. Whether it’s through importing a .csv list, copying and pasting, or migrating from other platforms like Mailchimp, Drip has it covered. Moreover, Drip’s tagging mechanism facilitates easy segmentation of customers.

Who wins: tinyEmail or Drip?

Drip wins this round. Its advanced form designs, performance analytics, and easy list management give it an edge over tinyEmail.



Both tinyEmail and Drip offer segmentation features but with varied depth and accessibility.

tinyEmail provides 15 pre-defined segments, but there’s a catch. Only 4 of these segments are available for Standard plan users. The remaining 11 are reserved for Pro plan subscribers.

TinyEmail segment library

tinyEmail segments

Drip, on the other hand, offers a modest number of basic segments. It also appears that the majority of the segmentation process is left to the user.

In terms of robustness, tinyEmail leans towards the basic side. Users can segment based on email activities, like receiving or opening an email. Additionally, subscriber details, such as location and order count, play a role.

Meanwhile, Drip is on the robust end of the spectrum and its list of segmentation options is extensive. Users can segment based on the following criteria:

  • Email activity
  • Orders and products
  • Review activity
  • Loyalty programs
  • Segments and workflows
  • Onsite forms
  • Events performed
  • Person tags and fields

Both tinyEmail and Drip have their downsides when it comes to segmentation.

For tinyEmail, segmentation is limited to paid subscribers. It also misses out on ecommerce conditions, onsite behavior, and tag-based segments. Drip, while rich in features, would benefit from additional ready-to-use segments.

Who offers the best segmentation?

Drip takes the lead. With its diverse segmentation options, it offers more depth compared to the basic offerings of tinyEmail.



When analyzing email performance, which platform offers greater clarity—tinyEmail or Drip? Let’s find out.

tinyEmail’s analytics focus on the basic elements. It provides insight into email activity, encompassing open, click, and delivery rates. You can also see the trend in email campaign performance.

For Shopify users, a workaround allows them to track sales resulting from email campaigns. You can also see a list showcasing each email link and the clicks it’s garnered.

On the other hand, Drip offers a more comprehensive approach to analytics. It provides users with details on:

  • Email campaign engagement
  • Total revenue and average order value
  • Metrics like unsubscribes and clicks by link
  • Recent activity metrics
  • Site traffic
  • Conversions

However, no tool is without room for improvement. tinyEmail could benefit from incorporating:

  • Geolocation reports
  • Ecommerce insights, such as orders and revenue
  • Real-time analytics
  • Signup form analytics

Despite Drip’s advanced analytics, it could still enrich its data with deeper ecommerce-centric insights.

Best Analytics: tinyEmail or Drip

Drip emerges as the winner because it focuses on a broader range of metrics, from email engagement to revenue insights.


Customer support

tinyEmail extends support 24/7 via email and chat.

Additionally, tinyEmail’s onboarding call exemplifies its intent to ease users into the platform. Its self-help online resources are of immense value, although they may not be as extensive as some competitors’ offerings.

Drip tailors its support to paying customers by providing:

  • Email support from 9 a.m. to 5 p.m. CT, Monday to Friday.
  • Live chat support for users on the $99/mo+ plans during the same hours.

A standout feature is the live platform walkthrough sessions held every Tuesday and Thursday. The sessions guide users who need help figuring out where to begin.

Every platform has drawbacks, and tinyEmail needs to catch up with the absence of weekend and phone support.

Drip, on the other hand, falls short because it lacks support for free trial users, weekend support, and phone support.

Who takes this round?

Both platforms provide responsive support, but tinyEmail offers round o’clock support which is important.



tinyEmail demonstrates its versatility by supporting migrations from notable platforms, such as:

  • Mailchimp
  • Campaign Monitor
  • Drip
  • Constant Contact
  • Klaviyo
  • Mailerlite

This feature is especially valuable for users looking to transition from another platform without hassle.

It also offers key ecommerce integrations with ecommerce giants like Shopify, WooCommerce, Magento, and Volusion. For ecommerce businesses, this guarantees seamless alignment of sales and email marketing efforts.

Other integrations it offers include:

  • Pabbly connector
  • Integrations with CRM platforms like Quickbooks, Zoho CRM, HubSpot, and Salesforce.
  • Payment gateways like Stripe and PayPal
  • Forms integration with Optinmonster

Drip, on the other hand, showcases its strength through:

  • Native integrations with leading ecommerce platforms like Shopify, Bigcommerce, and WooCommerce.
  • An expansive list of both native and Zapier integrations to enable businesses to find the tools they need.
tinyEmail vs Drip: who’s the master of integrations

Again, it’s a tie. Both platforms provide a decent list of integrations and help to migrate from one tool to another.

It's a tie

Compatibility with other marketing channels

In this section of our tinyEmail vs. Drip comparison, we’ll analyze how many marketing channels each tool is compatible with.

tinyEmail primarily centers on email marketing, establishing itself as a specialized tool. While the platform would likely move to include SMS in the near future, it’s still in the pipeline.

On the flip side, Drip doesn’t directly support multiple marketing channels within its drip campaigns. Its strength lies in allowing users to utilize integrations with external tools. This offers an avenue to indirectly connect with various marketing channels.

The winner?

This round ends in a tie. While tinyEmail hints at future expansion with its upcoming SMS feature, Drip leans on integrations with third-party tools.

It's a tie

Generative AI tools

The integration of AI in email marketing is a forward-thinking move. Such AI tools can offer tailored content, design suggestions, and effective subject lines. Let’s examine the AI offerings of tinyEmail and Drip.

tinyEmail has introduced TinyAlbert. This new tool is exclusively for Shopify businesses. It uses GPT-4 AI to manage email marketing tasks, including:

  • Generating content
  • Designing emails
  • Other campaign optimizations

In contrast, Drip doesn’t offer any AI-driven tools. While it provides various features and integrations, the lack of AI capabilities might be a key limitation.

Which tool offers better generative AI tools?

tinyEmail is the clear winner. Its use of GPT-4 AI through TinyAlbert provides a distinct advantage. Drip, lacking in this area, may not meet the needs of users looking for advanced AI solutions in email marketing.


Price comparison

Choosing the right email marketing platform often hinges on its cost-effectiveness. Understanding their pricing structure becomes paramount, given the range of features and tools these platforms offer.

Here, we delve into the pricing details of Drip vs tinyEmail to discern which platform offers better value for money.

Free plans comparison

tinyEmail offers a free plan catering to budding businesses or individual users. Under this plan, users can enjoy benefits such as:

  • Service for up to 500 subscribers
  • A quota of 15,000 emails per month
  • Access to forms and popups
  • Automation emails
  • An AI-driven subject line assistant
  • Limited sender identities

In addition, tinyEmail offers Shopify Pro plan for Shopify users which includes multiple paid features free of charge.

Drip, on the other hand, doesn’t offer a permanent free plan. It provides a 14-day trial, giving potential users a glimpse into its offerings. Here’s what you get with the free trial:

  • Limited emails 
  • Users can access features like automated workflows based on customer activity
  • Access to over 90 integrations, including connections to Shopify, BigCommerce, and WooCommerce
  • Access to email templates and a visual builder.

In regard to the free plan offering, tinyEmail is much more generous compared to Drip.

Paid plans comparison

Which platform offers the most flexible paid plans—Drip or tinyEmail?

Well, let’s compare the paid plans of both tools to help you gauge which platform best aligns with your budget and business goals.

The table below offers a brief comparison of the paid plans from tinyEmail and Drip:

No. of emails
Up to 15,000
Up to 25,000
Up to 50,000
Up to 100,000
Up to 250,000
Up to 500,000
No. of emails
tinyEmail Standard
tinyEmail Pro
No. of subscribers
Drip paid plan
Up to 15,000
Up to 25,000
Up to 50,000
Up to 100,000
Up to 250,000
Up to 500,000

Drawing insights from the table, tinyEmail provides users with tiered plans, with pricing based on the number of email sends. This structure might be particularly attractive to businesses where email sends vary but the subscriber base remains constant. 

Note that tinyEmail offers an Enterprise plan, its highest pricing tier. This plan is tailored for large organizations seeking custom email marketing features.

Conversely, Drip takes a straightforward approach. It has eliminated tiered plans in favor of a singular pricing model that revolves around the contact list size. Drip unlocks all its features to the paid customers regardless of the monthly subscription. However, Drip is more expensive than tinyEmail.

Related picks for you

Check out our full tinyEmail vs Mailchimp comparison
Check out our full tinyEmail vs Flodesk comparison
Check out our full tinyEmail vs Omnisend comparison
Check out our full tinyEmail vs Klaviyo comparison
Check out Drip alternatives.

tinyEmail vs Drip: Which one wins?

Before declaring a victor, it’s imperative to reflect on the features and pricing structures of tinyEmail and Drip:





Up to 15,000 emails – $15

Up to 25,000 emails – $25

Up to 50,000 emails – $50

Up to 100,000 emails – $100

Up to 250,000 emails – $250

Up to 500,000 emails – $500

Up to 1,000 subscribers – $39

Up to 5,000 subscribers – $89

Up to 10,000 subscribers – $154

Up to 25,000 subscribers – $369

Up to 50,000 subscribers – $699

Up to 100,000 subscribers – $1199

Features you can get for free

– Up to 500 subscribers

– Up to 15,000 emails

– Forms and popups 

– Automation emails

– AI subject line assistant

– Limited sender identities

– Shopify Pro pricing plan for Shopify users

– 14-days trial of all features 

– Email campaign to up to 500 recipients


– Easy to signup and use

– Good email builder

– An extended list of email templates

– Very good marketing automation functionality

– Very good segmentation

– Easy to get started


– Basic automation

– Basic reporting

– Basic segmentation

– Form builder should be improved

– More expensive than other tools

– Limited email builder

– No landing pages

– Limited customer support

Best for

– Small ecommerce businesses

– Email marketing beginners

– Bloggers

– Non-profit organizations

– Ecommerce with established marketing budget

Not recommended for

– Established ecommerce businesses

– Freelancers 

– Non-profit

– Small businesses

tinyEmail’s innovative AI tool is ideal for Shopify businesses. The pricing model emphasizes email sends more than subscribers, thereby providing flexibility for businesses with varying email frequencies.

Whereas Drip presents a straightforward pricing approach depending on the contact list size. Every user can enjoy the tool’s full capabilities regardless of their list size, thereby eliminating tiered access to features.

In summary, while both platforms present compelling advantages, the optimal choice hinges on your specific needs and business model.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.