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Campaign Monitor pricing guide 2024

By Stacy Kimbell

Last update: March 19, 2024

Email and SMS marketing are powerful tools to engage with your customers. Campaign Monitor, a top email marketing platform, supports these marketing channels. 

Since its launch in 2004, Campaign Monitor has become a go-to marketing solution for businesses of all sizes.

Are you considering the platform for your business, too? Then you’ll find this quick guide quite informative.

In this article, we’ll provide an overview of Campaign Monitor pricing tiers. We’ll also discuss each plan’s costs, feature sets, and value propositions.

Let’s get started.

Campaign Monitor pricing plans

First, let’s answer the budding question: Is Campaign Monitor free? 

Campaign Monitor doesn’t provide a free plan. However, you can sign up without providing your credit card information.

Campaign Monitor allows you to test its email marketing features. You can send emails to five subscribers for free. However, subscribe to one of the three paid plans to fully leverage the platform’s email and SMS marketing capabilities. 

Lite plan

This plan is ideal for small businesses at the start of their email marketing journey. 

The Lite plan starts at $11 for up to 500 contacts. The fees increase as the number of contacts increases.

This basic plan includes a drag-and-drop email builder and a monthly email send volume of 2,500. It also offers custom-coded and customizable templates, signup forms, A/B testing, segmentation.

This plan provides real-time reporting analytics to see open and click rates. The Lite plan is beginner-friendly and ideal for a small contact list. 

Essentials plan

The Essentials plan offers additional features beyond those included in the Lite plan. The plan’s cost begins at $19 per month for 500 contacts. However, the volume of contacts determines the cost. 

The Essentials plan is ideal for businesses with extensive lists or more advanced needs. With this plan, you can get advanced engagement segments and unlimited automated emails. You’ll also enjoy integrations with major CRMs like Salesforce.

Like the Lite plan, you’ll have access to customer support. You’ll get support through email, phone, the help center, and training resources.    

Premier Plan

Large businesses and agencies will benefit most from the Campaign Monitor Premier plan. The Premier plan provides flexibility and support for managing huge contact databases. 

The plan begins at $149 per month for 500 contacts. However, you’ll need to pay more for an extensive contact list. On this plan, you can send unlimited emails to many users. It includes all the features of the other plans, as well as premier email and phone support.

The plan offers a unique Campaign Monitor agency pricing feature that other plans do not. It also provides an email section locking function. It means you can control who modifies your email templates and sections, and guarantee that your emails are always brand-aligned.

Pay-per-campaign pricing

You can opt for the pay-per-campaign option if you send email or SMS marketing campaigns sporadically. With this, you have to pay $5 per campaign and 1 cent per recipient.

Find the full Campaign Monitor review.

Campaign Monitor pricing plans comparison

Campaign Monitor offers bespoke email marketing solutions for both startups and established businesses. It provides tailored email marketing solutions at various Campaign Monitor costs. 

Certain features are common among Campaign Monitor pricing plans. Some of these features include multi-user access with role management. 

Across all plans, you’ll enjoy an intuitive drag-and-drop builder and pre-designed templates. These tools ensure your emails look polished and professional. 

You can organize and segment your subscribers for targeted campaigns. You can also integrate your email marketing with CRM and other essential platforms.

Let’s compare the distinct features of the three paid options to determine the right plan for you. 

Number of Contacts
Number of Contacts

The Lite plan includes all the core email marketing features at an affordable price. However, it has a lower send limit, no phone support, and fewer advanced features.

The Essentials plan is value-packed with unlimited emails and priority email support. It also supports advanced marketing automation features. Yet, it lacks phone support and ecommerce reporting features. So if you run ecommerce business, for this price you can get significantly more necessary features with these Campaign Monitor alternatives.

Essentials vs Premier plan

The Essentials and Premier plans offer features for mid-sized and established businesses. However, we don’t find them too advanced and sufficient for ecommerce businesses. You can read more about it in our in-depth Campaign Monitor review.

Both plans support unlimited email send volume per month with a multi-user access option. You can also get analytics and real-time engagement reporting on both plans.

The Premier plan starts at $149 per month, which can be expensive for growing businesses. However, it comes with its perks. You’ll get dedicated email and phone support. The Essentials plan only offers dedicated email support.

Both plans offer unique email marketing features. These include a Countdown Timer and Time Zone Sending. 

In contrast, the Premier plan supports Send Time Optimization, Email Section Locking, and Advanced Link Tracking.

Campaign Monitor SMS pricing

SMS marketing is not included in any of the Campaign Monitor pricing plans. It’s an add-on feature for the Essentials and Premier plans. Lite users don’t have access to this feature.

It’s only available for sending SMS to customers in the USA, UK, Canada, and Australia. 

Campaign Monitor SMS marketing pricing varies. The sales team at Campaign Monitor designs a personalized SMS package based on your business needs. To use this service, you must opt for an annual email plan.

Best Campaign Monitor pricing plan for your business

The right Campaign Monitor pricing plan for your business depends on various factors. This includes your business size or desired marketing functions.

The Lite plan enables small businesses and startups to experiment with email marketing. It provides a cost-effective solution to get started with email marketing. You can use the core features to build your subscriber base.

The Essentials plan is ideal for growing businesses. It offers more analytics, data-driven optimization, and automation features to scale your business.    

The Premier plan is an excellent choice for large businesses with complex workflows. It has several advanced features to manage your large email lists. These include audience targeting, personalized campaigns, and dedicated support.

Wrap up

Campaign Monitor pricing plans are straightforward. It depends on the number of subscribers and the different feature set. There are three plans: Lite, Essentials, and Premier. They are competitively priced and have features to suit diverse business sizes and needs.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.