GetResponse is a well-known player in the email marketing space, with 400,000+ customers using the tool for their business communication.
With its suite of marketing tools, GetResponse empowers businesses of all sizes to connect with their audience and drive growth. With its numerous plans and pricing structures, determining the right fit for your needs requires proper thought.
This post will help simplify the decision-making process. We’ll provide you with a clear and up-to-date breakdown of GetResponse pricing in 2024. Additionally, we’ll highlight the key features of the corresponding pricing plans and who might benefit most from them.
By the end of this post, you should be able to make an informed decision based on your budget and marketing goals.
GetResponse pricing plans: Features comparison by tier
Let’s start by exploring GetResponse pricing plans through a comprehensive tier-by-tier comparison. Uncover each plan’s features and benefits to find the perfect fit for your business.
GetResponse offers a free plan with basic marketing features. It can be a good option for people who are just starting with email marketing.
With the GetResponse free plan, you can enjoy several features, including:
- A website builder with 5GB bandwidth, ten subpages, signup forms, and pre-designed templates
- Email marketing tools, where you can create and send up to 2,500 emails per month
- Access to pre-design email templates and the HTML editor
- Pre-designed templates for landing pages but can create only one landing page
- List management tools to import and export contacts
Despite the many features given to free plan users, there are still some limitations you should consider. For example, you can only have up to 500 contacts in your email list. Additionally, there’s a maximum limit of 1,000 unique visitors for your landing page.
The free plan emails also display the GetResponse branding. To enjoy custom branding, you’ll need to upgrade to one of the paid plans.
GetResponse offers four paid plans based on various marketing features. Here are the tiers they offer:
- Email Marketing
- Marketing Automation
- Ecommerce Marketing
- Enterprise
Moreover, you can try out all the features in the paid plans at no cost for 30 days. Let’s now look into the key features of each paid plan and how they can help you boost your email marketing efforts.
Email Marketing
This is the base paid plan for solopreneurs and startups. It starts at $19/month for up to 1,000 contacts. Like other GetResponse paid plans, the pricing increases as your email list grows.
With this plan, you’ll gain access to all the free features and functionalities, plus the following:
- Unlimited monthly email sends and a drag-and-drop email builder to create emails easily
- Advanced email marketing features, such as inbox preview, AI email generator, and GetResponse branding removal
- Automated email sequences for welcome and thank you emails
- Pre-built templates to jumpstart your automation workflows
- An Autoresponders feature that allows you to automate email delivery based on triggers like signups or birthdays
- Segmentation based on tags, contact details, actions taken, and even geolocation for highly personalized campaigns
- Email support and 24/7 live chat support
While this plan offers decent features, it lacks something available in higher tiers only. For example, with this pricing tier, the GetResponse branding is displayed on your chats. Also, only one user can access the account, which might be limiting for teams.
The plan also allows 10GB of website storage, which might be insufficient for extensive landing pages. It also lacks the comprehensive support features found in higher tiers. For example, this plan doesn’t include phone support. However, this plan can be sufficient for beginners.
Marketing Automation
This plan builds upon the features of the Email Marketing plan. It caters to small and medium-sized businesses seeking to nurture leads and personalize their email marketing efforts. The Marketing Automation plan starts at $59/month for up to 1,000 subscribers. This plan has features critical for ecommerce sites.
It includes all the features of the Email Marketing plan, plus the following:
- Advanced marketing automation features, including drip campaigns, contact tagging, contact scoring, event-based automation, split automation, and URL tracking
- Targeted workflows to automatically engage and convert leads based on specific behaviors and interests
- Complex email workflows that can be built entirely from scratch
- Automated sales funnels and webinar registration funnels to streamline lead generation
- Live webinar hosting for up to 100 attendees and record up to 3 hours of sessions
- Advanced segmentation based on contact scoring, events, and dynamic criteria for targeted communication
- Customized reports to track the performance of your marketing automation efforts and gain valuable insights for improvement
- Unique promo codes you can generate and monitor for targeted promotions and discount offers
Although it has numerous useful features, this GetResponse pricing plan only allows a maximum of 3 users, and push notifications are also limited. Additionally, it only covers 5 websites. If you manage more websites, you’ll need to upgrade to a higher-tier plan.
Ecommerce Marketing
This GetResponse plan is ideal for online stores that need advanced marketing automation. The Ecommerce Marketing plan includes every feature from the Marketing Automation plan, adding ecommerce-specific features. These features help businesses boost sales and customer engagement.
The GetResponse pricing for this plan starts at $119/month for 1,000 subscribers. Here are the additional features this plan offers:
- Enhanced ecommerce integrations and tools that enable ecommerce tracking and abandoned cart recovery, which is a must-have for every ecommerce store
- Advanced automation workflows, such as purchase automation and order confirmation
- Multi-user access, with up to 5 user accounts
- Live webinars for up to 300 attendees with 6 hours of recording storage and on-demand access
- Full access to GetResponse’s Chat tool for up to 5 users
- Ecommerce and recommendations reports
This GetResponse pricing plan still has some limitations compared to the highest-tier plan, Enterprise. It only includes email and 24/7 live chat support. This plan doesn’t provide phone support, custom rebranding options, or SMS marketing capabilities.
Enterprise
GetResponse also offers a premium Enterprise plan for businesses with advanced needs. The pricing starts at $1,099/month for 1,000 subscribers and unlimited monthly email sends.
This plan caters to large enterprises seeking top-tier email marketing and automation solutions. It includes all the standard GetResponse features offered in lower-tier plans, along with advanced capabilities, such as:
- Top-tier support and onboarding that includes a dedicated customer experience manager and phone, Slack, and development strategy support
- Dedicated IP address and sending domain for improved deliverability and reputation management
- SMS marketing features, including 5,000 free SMS sends, automation, bulk campaigns, and reporting
- Advanced analytics with FTP reports, in-depth performance analysis, and data management
- AI-powered product recommendations
- Transactional email capabilities
- Unlimited user accounts and roles
- Advanced segmentation based on SMS actions and external data
- Live webinars for up to 1,000 attendees and 20 hours of recording storage
The table below summarizes the GetResponse pricing plans. It shows how the pricing for each plan increases along with the number of contacts.
GetResponse SMS and MMS pricing
GetResponse SMS pricing operates on a pay-as-you-go system. This is accessible only through the MAX and MAX2 plans. The final cost per message depends on several factors.
First, the destination country influences the price. On its website, GetResponse provides estimated costs per SMS for various locations. Generally, the price for SMS marketing starts at $0.009/SMS for US users.
Secondly, the specific content of the message can also affect the cost. Elements like custom short links and special characters might lead to slight price variations.
Additionally, GetResponse charges extra fees for services beyond basic message sending. These include special characters and a dedicated short code.
The final bill reflects the number of valid phone numbers, message content specifics, and any add-on services used.
How to choose the best GetResponse pricing plan
Choosing the best GetResponse pricing plan for your business can depend on several factors. This can include the specific features needed, your business size, and your budget.
- Features: Each of the GetResponse pricing plans caters to specific marketing needs. The Email Marketing plan focuses on core email marketing functionalities. The Marketing Automation plan suits businesses seeking basic automation workflows. In a way, it can be sufficient for ecommerce businesses, but only in the beginning.
For ecommerce marketing campaigns or integrations, the Ecommerce Marketing plan might be necessary. The Enterprise plan, which is the highest tier plan, offers a blend of all these marketing functionalities along with other features.
- Business size: You also need to consider the number of contacts you currently have. The GetResponse cost within each plan varies based on contact list size, so choose one that best accommodates your needs.
- Budget: GetResponse offers monthly and annual billing options. While the annual subscriptions offer significant discounts, you must also consider your budget constraints, the length of your commitment, and the maturity and sustainability of your business.
Choose the GetResponse pricing plan that offers the ideal mix of features and value for your company.
Wrap up
GetResponse pricing plans cater to different marketing needs and business sizes. The free plan provides basic functionalities for beginners. This allows you to experiment with email marketing and website building without commiting.
For paid plans, there are four clear options. These are the Email Marketing, Marketing Automation, Ecommerce Marketing, and Enterprise plans. These plans unlock advanced features like automation, segmentation, ecommerce analytics, and integrations.
Consider a GetResponse pricing plan that corresponds with your company’s needs. With the right plan, you can optimize your marketing revenue and yield impactful results.
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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.
