Email marketing is one of the most cost-effective marketing tactics for ecommerce businesses. Whether you want to send weekly newsletters with personalized product recommendations or run occasion-specific sales and offers, email marketing can help.
However, with over 200 email marketing platforms available in the market, choosing the best email marketing platform for ecommerce is extremely difficult.
That’s why we have curated a list of the best ecommerce email marketing software for you. This list has something for everyone, and the tools cater to varying ecommerce business needs.
So assess your requirements, compare the various options, and choose the best email marketing platform for your ecommerce business.
13 best email marketing platform options for ecommerce
Before we do an in-depth review of the best ecommerce marketing software solutions on this list, let’s give you a quick overview.
- Omnisend: Ecommerce-specific features, email + SMS + push notifications, robust but easy to use
- Klaviyo: Advanced segmentation and reporting, email + SMS
- GetResponse: Ecommerce-specific features, many templates
- ActiveCampaign: Advanced automation, numerous integrations, CRM, multiple channels
- Drip: Pre-built automated workflows, powerful form builder, ease of use
- Mailchimp: Dynamic emails, robust segmentation, good reports, email+SMS
- Moosend: Affordability, email personalization
- Brevo (ex-Sendinblue): Multichannel marketing, transactional emails
- Privy: List-building, unlimited emails, robust segmentation
- Shopify Email: Free for Shopify, ready-to-launch automated workflows
- tinyEmail: Free for Shopify, unlimited subscribers, interactive elements
- Sendlane: Multichannel workflows, customer reviews integration
- HubSpot: All-in-one marketing solution, advanced marketing automation
How to choose the right ecommerce marketing platform
Choosing the best ecommerce email marketing platform is a critical business decision. That’s why it requires careful consideration.
To simplify the process for you, we will explain two things that you need to consider before making a choice. The first, of course, are the features you should look for in an ecommerce email marketing platform. The second is assessing and understanding your specific business requirements.
Let’s get started.
Key features to look for
Apart from price and customer support, which are essential selection criteria for choosing the best ecommerce email marketing platform, here are some features to look for:
- Ease-of-use: The email builder should have all essential content blocks, and the platform should be easy to navigate and use.
- Segmentation and targeting: Look for ecommerce email marketing software that offers advanced segmentation and pre-built segments. Pre-built segments help avoid mistakes in creating segments and get valuable insights into your audience.
- Ecommerce-specific features: Tools that offer product recommendations, unique discount codes, the option to add products to emails, etc. should be preferred. These features help you save time on creating better campaigns.
- Integrations: Check whether your chosen platform offers one-click integrations with ecommerce platforms and payment gateways.
- Automation and workflows: The easier it is to create automated email campaigns, the better. Choose ecommerce email marketing automation tools with ready-to-use automated workflows and templates.
- Forms and landing pages: For ecommerce businesses, most conversions happen on the website. Tools that can help you build high-converting landing pages and forms are great for this.
- Analytics and reporting: Compare the depth and breadth of insights provided by various ecommerce email marketing software solutions. Choose tools that offer insights into online shopping behavior and ecommerce activities.
Understanding your business needs
Your choice of ecommerce email marketing platform will largely depend on your business requirements and budget. If you’re just starting, you may not need advanced features and premium tools.
Similarly, if you have an established business and need a high-volume email marketing solution, then basic tools won’t work for you.
As such, you should list your ecommerce email marketing requirements including:
- Must-have features: These are the core features you need to run successful email campaigns and meet your campaign objectives.
- Good-to-have features: These are features that you could do without but would love to have if the pricing is right.
You should also assess your monthly email needs and subscriber count. Some email marketing tools charge per email, while others increase their prices as the number of subscribers increases.
If you have a large contact list, paying for a tool that charges per subscriber can quickly get expensive. Consider your needs and then calculate the prices of each tool to see what it would cost you, not what the starting price is.
There is no universal best email marketing platform for ecommerce brands of all types and sizes. The best ecommerce email marketing software solution for your business may not be the same for other businesses. Keep that in mind when making a choice.
Now that we have that cleared, let’s get to our list of the best ecommerce email marketing software for you to choose from.
Best email marketing platforms for ecommerce: a detailed review
In this section, you will find an in-depth review of each platform, along with its key features, pros, cons, and pricing.
1. Omnisend
Omnisend is the best email marketing platform for ecommerce businesses of all sizes as it is built for that purpose.
It offers various vital features for ecommerce businesses, such as abandoned cart reminders, a product picker, product reviews, personalized product recommendations, and more.
The email builder is intuitive and easy to use with numerous content blocks. You also get 250+ aesthetically pleasing, themed email templates that you can customize and use. Applying your branding to emails is also easy, and once you set things up, it will automatically be applied to all emails.
Key features
- Automatic branding application for emails
- Ecommerce-specific features, such as product picker, personalized product recommendations, and unique discount codes
- Product reviews
- Ready-to-use customizable form, landing page, and email templates
- Advanced analytics and reporting, such as click map reports, segment-wise performance, deliverability insights, etc.
- 30+ pre-built, ready-to-use segments for advanced audience segmentation and targeting
- Advanced automated workflows, including 30 ready-to-use templates with both content and logic
- One-click integration with all major ecommerce platforms
- It offers SMS marketing and web push notifications separately or in a single automation flow.
- AI email writing assistant and subject lines generator
Omnisend pros and cons
- Explicitly designed for ecommerce businesses of all sizes
- Rich templates not just with logic, but with ready-to-use content as well
- Offers unique discount codes, which only a few competitors offer
- Has a generous free plan with access to premium features
- Also offers international SMS credits, which is a unique feature
- Its features will be wasted on businesses that don’t have an ecommerce store
- Historical data is only available for the last 18 months
Pricing
- Free: For 250 contacts, 500 emails, 60 SMS credits, and 500 web push notifications per month
- Standard: Starts at $16 per month for 500 contacts, 6,000 emails, 60 SMS credits, and unlimited web push notifications
- Pro: Starts at $59 per month for 2,500 contacts, unlimited emails, 3,933 monthly SMS credits, and unlimited web push notifications
2. Klaviyo
Klaviyo is the best email marketing platform for ecommerce businesses looking for an advanced solution and that don’t mind paying premium prices.
It stands out among top ecommerce email marketing software for its powerful segmentation and analytics features.
You can create custom segments using an unlimited number of conditions and it also offers seven pre-built segments to get you started. While this gives you unmatched flexibility to create highly specific segments, it’s not for beginners and needs some expertise.
Key features
- 100+ ready-to-use email templates and an intuitive email builder
- 300+ integrations, including those with all major ecommerce platforms
- 60+ pre-built automated workflow templates to run drip campaigns
- AI-powered analytics and reporting, including predictive analytics
- Offers email marketing, SMS marketing, and mobile push notifications
- AI subject line assistant and SMS text assistant
Pricing
- Free: For 500 monthly emails and 150 SMS/MMS credits
- Email: Starts at $20 per month for 500 contacts, 5,000 monthly emails, and 150 SMS credits
- Email and SMS: Starts at $35 per month for 500 contacts, 5,000 monthly emails, and 1,250 SMS credits
Klaviyo pros and cons
- Advanced segmentation and analytics to run targeted campaigns
- Free plan offers all premium features to try them out
- Better ecommerce-specific features than most ecommerce email marketing software solutions
- Doesn’t have a dedicated landing page builder
- Is useful for advanced users, but too complicated for beginners
Klaviyo’s pricing increases sharply with the number of contacts, so check the pricing for your email list when comparing it with other tools.
3. GetResponse
Looking for the best email marketing platform for ecommerce startups? GetResponse is a great option for you.
It offers various ecommerce-specific features, such as product recommendations, abandoned cart recovery, and promo codes. It also has a product content block that pulls products with prices and descriptions from your store, similar to Omnisend’s product picker.
However, the ecommerce-specific features are available only on the highest-tier plans.
Key features
- 200+ email templates that can be used as-is or customized
- 170+ integrations with various platforms and tools
- Also offers SMS marketing and web push notifications
- Generative AI for subject lines and email content creation
- Offers both a form builder and a landing page builder
Pricing
- Free Account (free for 30 days): For 500 contacts and 2,500 emails
- Email Marketing: Starts at $19 per month for 1,000 contacts and unlimited emails
- Marketing Automation: Starts at $59 per month for 1,000 contacts and unlimited emails
- Ecommerce Marketing: Starts at $119 per month for 1,000 contacts and unlimited emails
- GetResponse Max: Starts at $1099 per month for unlimited contacts and unlimited emails
GetResponse pros and cons
- Offers unique discount codes, which is a rare feature only offered by a few others like Omnisend
- The platform is easy to use, despite having advanced features
- Offers a 30-day free trial; no credit card required
- Ecommerce-specific features are only available with the highest-tier plan.
- The form and landing page templates are design-ready, but you need to add content from scratch
- SMS marketing is available only for Max plan users
4. ActiveCampaign
ActiveCampaign is a leading player in ecommerce email automation and provides numerous automated workflows through its marketplace.
It is also one of the best ecommerce email marketing platforms that integrates with many marketing channels. You get SMS (as an add-on), Facebook custom audiences and lead ads, site messages (web push notifications), and mobile apps.
Overall, it’s a robust ecommerce email marketing platform with advanced features but requires a steep learning curve initially.
Key features
- 230+ customizable email templates
- Automation marketplace for automation workflows
- Also offers SMS and push notifications
- Offers Facebook custom audiences and lead ads
- 940+ integrations with various tools and platforms
- Offers both a form builder and a landing page builder
Pricing
Offers a 14-day free trial; no credit card required. Here are the details of the plans it offers:
- Starter: Starts at $15 per month for 1,000 contacts and 10,000 emails
- Plus: Starts at $49 per month for 1,000 contacts and 10,000 emails
- Professional: Starts at $79 per month for 1,000 contacts and 12,000 emails
- Enterprise: Starts at $145 per month for 1,000 contacts and 12,000 emails
ActiveCampaign pros and cons
- Offers more robust automation than many competitors
- Is a market leader in terms of integrations and compatibility with other marketing channels
- Requires a steep learning curve to utilize all the advanced features and is not the best option for beginners
- Navigation can be improved further to make it easier for new users
5. Drip
As evident from its name, Drip is known for its automation workflows that allow users to run engaging drip email campaigns. The automation is robust with the ability to create parallel paths and split-test the workflows.
It offers logic-ready pre-built automation workflows, but you need to create content from scratch.
Key features
- 52 customizable email templates
- 150+ integrations with various tools
- Visual workflow builder with 16+ templates
- Powerful form builder with various triggers and designs
- Robust segmentation based on various criteria
Pricing
- Pricing starts at $39 per month for 2,500 subscribers and increases with subscriber count. It also offers a 14-day free trial; no credit card required
Drip pros and cons
- Powerful visual automation workflows for various use cases
- Great onsite campaigns for email list building
- Ecommerce features like personalized recommendations and product content block are missing
- Email builder is not intuitive compared to similar tools
6. Mailchimp
Mailchimp is one of the most popular ecommerce email marketing software. It’s comparatively affordable and great for solopreneurs and small businesses.
It has all the essentials that a small business would need, without any bells and whistles.
It offers many features, from email automation to segmentation and targeting. If you’re just starting with email marketing, this can be a good first tool.
Key features
- 100+ email templates with paid plans
- Subject line assistant and content optimizer
- Dynamic content block to create dynamic emails
- 70+ pre-built automated customer journey templates
- Robust segmentation capabilities
Pricing
- Free: 1000 emails per month
- Essentials: $13 for 5,000 monthly emails and 500 subscribers
- Standard: $20 for 6,000 monthly emails and 500 subscribers
- Premium: $350 for 150,000 monthly emails and 10,000 subscribers
Mailchimp pros and cons
- Offers a website builder
- Extended list of reports
- Has a free plan
- Contact lists are siloed, so you may need to pay for email duplicates
- Ecommerce features are available for highest-tier plan users only
7. Moosend
If you have a new ecommerce store, Moosend is a great option for you. It’s one of the simplest, no-fuss tools that are perfect for email marketing beginners.
If you have a small email list but want to send frequent emails, this is the perfect tool for you as it offers unlimited emails for a low price point.
Key features
- 80+ free pre-built email templates
- Ecommerce layouts and product content blocks
- Pre-built automation templates
- Visual workflow builder with 100+ automation triggers
- AI subject line optimizer
- Website activity and user action tracking
- Advanced personalization options
- Landing pages and forms with templates
- Transactional emails
Pricing
After the 30-day free trial, you can upgrade to one of the two paid plans
- Pro: $7 per month for 500 subscribers and unlimited emails
- Moosend+: Custom pricing
- Enterprise: Custom pricing
Pro Tip: If you have a large email list, you can choose to buy fixed email credits for unlimited subscribers. Prices start at $350 for 350,000 emails.
Moosend pros and cons
- Generous 30-day free trial for all features; no credit card required
- Affordable paid plan with unlimited emails
- No SMS or push notifications
- Lacks advanced ecommerce-specific features like unique discount codes
- There is no native integration with Shopify
8. Brevo (ex-Sendinblue)
Brevo is another affordable tool that offers email marketing for ecommerce businesses. One of its unique features is that it combines many channels—email, SMS, WhatsApp, and Facebook Ads.
It also allows you to create forms and landing pages. As such, it’s the best email marketing platform for ecommerce businesses looking for an all-in-one affordable solution.
Key features
- 40+ customizable email templates
- SMS and WhatsApp marketing, and Facebook Ad campaigns
- Push notifications with higher-tier plans
- Great email personalization options
- Robust analytics and reporting capabilities
Pricing
- Free: 300 emails per day and unlimited contacts
- Starter: $25 per month for 20,000 emails and unlimited contacts
- Business: $65 per month for 20,000 emails and unlimited contacts
- Enterprise: Custom pricing
Brevo pros and cons
- Transactional emails
- Send time optimization
- Multi-list subscription
- Free and Standard plans have limited features
- WhatsApp campaigns are available as a paid add-on
- Segmentation is quite limited for ecommerce businesses
9. Privy
Privy is one of the best email marketing platforms for ecommerce businesses on Shopify. It offers one-click integration with the platform and is designed for that purpose.
Shopify users can use it to send newsletters or run regular email marketing campaigns. It also offers decent ecommerce email marketing automation features and extended list-building opportunities.
It offers several ecommerce-specific features. This includes a product picker, coupons, and product recommendations. However, it provides fewer integrations and other tools on this list, making it incompatible with certain platforms.
Key features
- Drag-and-drop user-friendly email editor
- Ecommerce content blocks like a product picker and coupons
- 20+ customizable email templates
- Basic automation with five pre-built automated workflows
- SMS is available with the top-tier plan
- Form builder with various form and popup options
- Numerous segmentation options with four pre-built segments
Pricing
- Free Plan: For up to 100 contacts
- Starter Plan: Starting from $30 per month for 1,500 email contacts and unlimited emails
- Growth Plan: Starting from $45 per month for 2,000 email contacts, 75 SMS contacts, and unlimited emails
Privy pros and cons
- Gamification options with forms and great list-building features
- Unlimited emails on paid plans, no monthly limit
- Can’t combine email and SMS into integrated automated workflows
- The number of integrations is quite limited compared to other alternatives
- Pricing gets really expensive as the number of subscribers increases
10. Shopify Email
Shopify Email is Shopify’s in-house, built-in email marketing app. It has all the essential features for basic ecommerce email marketing needs.
Want to know the best part?
Existing Shopify users can use it for free for up to 10,000 emails per month. This makes it the best email marketing for ecommerce brands on Shopify that are looking for a basic, free solution.
However, if you’re using another ecommerce platform, then this is not the best option for you.
Key features
- Easy-to-use, intuitive email builder
- 30+ email templates for various occasions and use cases
- Ecommerce features like products, gift cards, discount codes, etc.
- Great segmentation options with some pre-built segments
- Basic email analytics and reporting
- Decent automation functionality with numerous triggers
- Ready-to-use automated workflows with both copy and logic
Pricing
- Free for the first 10,000 emails every month. After that, it costs $1 for every 1,000 emails.
Shopify Email pros and cons
- Automation workflows are ready to launch
- Robust segmentation with numerous triggers and conditions
- Advanced ecommerce features like product recommendations are missing
- No built-in tools for list building, only available through integrations
- Customer support could be better
11. tinyEmail
If you’re looking for the best free email marketing platform for ecommerce brands on Shopify then tinyEmail is for you.
It’s completely free for Shopify users with no usage or subscriber limits. Even add-on features like the “AI Subject Line Assistant” are free for Shopify users.
But what if you’re not on Shopify?
Don’t worry, you can still use tinyEmail, you just need to pay for it like you would for any other email marketing platform.
Key features
- 600+ email templates for various occasions and purposes
- AI-powered subject line generator
- 15 pre-built segments for creating targeted campaigns
- Basic segmentation capabilities using essential criteria
- Form builder with various pre-built templates
- Basic email analytics and reporting (not ecommerce-specific)
Pricing
- Free: For 500 subscribers and 15,000 emails (for non-Shopify users)
- Standard: $15 per month for unlimited subscribers and 15,000 emails
- Pro: $65 per month for unlimited subscribers and 15,000 emails
- Shopify Pro: Same features as Pro, but free for Shopify users
- Custom: Custom pricing
tinyEmail pros and cons
- Offers dynamic content and various interactive elements for emails
- Has a generous free plan with 15,000 monthly emails
- Is completely free for Shopify users
- One-click migration from other email marketing platforms
- Requires credit card details even for the free trial
- Premium templates are available only with the paid plans
- No advanced automation or workflows yet
- No A/B testing, RSS, or SMS campaigns
12. Sendlane
Looking for the best email marketing platform for ecommerce that combines multiple channels?
Well, Sendlane is one option you can consider. It unifies email, SMS, and ecommerce customer reviews to help you manage your ecommerce marketing from one place.
What makes Sendlane stand out is its ability to seamlessly integrate various channels into a single marketing workflow. However, note that the ecommerce-specific features like a product picker are not as advanced as those offered by Klaviyo or Omnisend.
Key features
- 50+ customizable email templates for various occasions
- Robust automation with many triggers, conditional splits, and webhooks
- 9 pre-built automation workflows for various ecommerce use cases
- Form builder to build inline, popup, and banner forms
- Decent segmentation functionality with many segmentation options
- In-depth reporting and analytics for email campaigns
- 24/7 customer support and online learning resources
Pricing
Though Sendlane uses a pay-as-you-go model, the minimum number of monthly emails you can choose from is 500,000. This makes the starting price expensive and unsuitable for small businesses.
- The email-only plan starts at $600 per month for 500,000 emails. The email + SMS plan starts at $650 per month for 500,000 emails and 2,500 SMS credits.
Sendlane pros and cons
- Offers integrated multichannel workflows
- Offers 24/7 email support to all customers, across all plans
- Customer review management is a unique feature compared to similar tools
- Adding forms to your website isn’t easy
- Ready-to-use segments are missing
- High starting price, not suitable for small businesses
If you have an established business with high monthly email requirements and are looking for a premium tool, then Sendlane is for you. However, if you don’t need to send 500,000 monthly emails or have a tight budget, you should skip it.
13. HubSpot
Unlike other ecommerce email marketing software on this list, HubSpot is not a dedicated email marketing solution. Instead, it offers email marketing tools as part of its “Marketing Hub” product bundle, which has several other features.
This is good for established ecommerce businesses looking for an all-in-one marketing solution. However, if you want a specialized email marketing solution, then this is not the one for you.
Key features
- Goal-based, mobile-optimized email templates
- Drag-and-drop, easy-to-use email editor
- Robust email personalization options
- Send-time optimization for email campaigns
- Segmentation based on subscriber’s lifecycle stage, list membership, etc.
- A/B testing, analytics, and reporting
- AI-powered subject line and email content generator
Pricing
- Free: For up to 2,000 emails per month
- Marketing Hub Starter: Starts at $20 per month for 1,000 contacts and 5,000 emails
- Marketing Hub Professional: Starts at $890 per month for 2,000 contacts and 20,000 emails
- Marketing Hub Enterprise: Starts at $3,600 per month for 10,000 contacts and 200,000 emails
Hubspot pros and cons
- Offers all-in-one marketing solutions including sales and CRM
- Advanced marketing, sales, and ecommerce email automation
- Advanced tools available with the top-tier, more expensive plans
- Expensive pricing, not suitable for small businesses or startups
Best email marketing platform for ecommerce: Wrap up
There you have it—a curated list of the best email marketing platforms for ecommerce businesses.
The ball is not in your court. Understand your needs and budget, compare the various options, and then make an informed choice.
Each of these platforms is reputable and trustworthy but solves a different problem. The best ecommerce email marketing platform for you is one that has all the features you need and fits your budget.
So what are you waiting for? Do your research and benchmarking, and choose the one that’s perfect for you. All the best!
Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.
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