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The 10 best WooCommerce email marketing plugins

By Stacy Kimbell

May 7, 2024

Email marketing is crucial for WooCommerce store owners. When executed well, it can boost sales and nurture customer relationships.

To look professional and meet all necessary legislation, marketers use email marketing platforms/plugins. 

Integrating with your WooCommerce store, these tools automate and streamline your email marketing efforts. They provide features necessary to build and execute your email campaigns at their best. 

In this comprehensive guide, we’ll explore the top 10 WooCommerce email marketing plugins that offer robust features, intuitive interfaces, and impressive customization options. 

From abandoned cart reminders to personalized product recommendations, these plugins have you covered. Browse our list to find the best fit for your WooCommerce store.

The 10 best WooCommerce email marketing plugins

Here are the 10 top tools to boost your WooCommerce email marketing.

1. Omnisend for WooCommerce

Image via Omnisend

Omnisend is your all-in-one solution for ecommerce marketing on WooCommerce. It offers a range of powerful features designed to enhance your email marketing campaigns and drive sales.

With Omnisend, you will be able:

  • To collect your visitor contact information: email addresses, phone numbers, names, etc. It offers ready-to-use, modern-looking popups, gamified forms, and branded landing pages.
  • To send targeted email newsletters. Its intuitive drag-and-drop builder makes it easy to create a consistent brand look. Plus, this plugin offers many valuable features for ecommerce specifically. 
  • To launch many automated workflows out of the box. The platform offers multiple automation presets for most usual business cases. It also integrates email, SMS, and push notifications to streamline your marketing efforts, empowering you to connect with your customers more meaningfully.
  • Get business insights and in-depth analytics from your marketing activities. 

Although Omnisend is a new player in the Woocommerce ecosystem, it’s definitely worth a try. The platform boasts intuitive interface, fast and responsive, award-winning customer support.  In addition, it offers a discount deal, a help for migration, and setup. 

It’s easy to see why Omnisend is arguably the best email marketing plugin for WooCommerce. Let’s admit, it levels up the whole Woocommerce ecosystem to new service heights. 

Most suitable for:

  • Small to medium-sized WooCommerce stores looking to scale their email marketing operations
  • Ecommerce store owners who want to save time with pre-built automation and customizable templates
  • Businesses looking for an all-in-one solution for email and SMS marketing and automation
  • Online stores that require advanced segmentation and targeting capabilities

Key features:

  • Popups & signup forms: Omnisend offers multiple designs, a flexible editing process, easy setup, and performance analytics. Options include simple popups, embedded forms, gamified Wheel of Fortune, and multi-step popups. 
  • Email newsletters: 250+ email designs for multiple occasions, flexible email editor, AI assistance, ecommerce features, etc.
  • Landing pages: eight ready-to-use landing pages and 100+ signup form designs. Uploaded brand assets (logo and colors) apply automatically to these templates.
  • Ready-made automations: 30 prebuilt and easily customizable automation workflows that are ready to go. These workflows include welcome, browse and cart abandonment, cross-sell, birthday, and order follow-up and confirmation email series.
  • Omnichannel capabilities: Option to integrate SMS and push notifications with email marketing to create seamless omnichannel campaigns. It supports all country codes for global SMS reach.  
  • Powerful integrations: This WooCommerce email marketing plugin integrates with over 130+ apps and services, including Typeform, Zapier, and AfterShip.
  • AI tools: An AI text assistant and subject line generator are available. Omnisend’s AI-assisted customer behavior analysis also provides valuable insights for lifecycle segmentation.
  • Advanced reporting: There are campaign and automation reports, including segment performance and customer breakdown reports. There’s also an option to track metrics and measure ROI with its cookieless and cross-channel tracking.


Omnisend has a free plan for 250 contacts and up to 500 monthly email sends. Paid plans start from $16/month.

2. Brevo for WooCommerce

Image via Brevo

Another great WooCommerce email plugin Brevo provides a comprehensive suite of tools to streamline email campaigns. This extension synchronizes customer data, manages contacts, and sends targeted emails. 

You can segment audiences based on purchase behaviors. This makes it possible to have highly personalized and relevant campaigns.

However, it doesn’t stop there. There are more reasons why Brevo is one of the best WordPress email marketing plugins. 

It helps create and send email campaigns directly from the WooCommerce dashboard. You can use its 40+ pre-designed templates to send newsletters.

Brevo also offers superb conversation features to engage with your subscribers. Your team can use chat, CRM, and push notifications to stay connected with your audience.

Lastly, it’s easy to set up Brevo since you don’t need coding skills. This makes it an essential tool for beginners who want to enhance their WooCommerce email marketing strategy.

Most suitable for:

  • Small to medium-sized businesses seeking to improve customer engagement
  • Ecommerce beginners looking to automate their email marketing efforts
  • Non-profit organizations aiming for a cost-effective solution

Key features:

  • Customer data synchronization: Brevo synchronizes your WooCommerce website contacts and their order information in real time. Order synchronization automatically enables behavior tracking for your site visitors. 
  • Segmentation: Contacts can be segmented according to attributes like source, email activity, and location for targeted campaigns. However, there are no ready-to-go audiences. 
  • Transactional emails: This plugin facilitates sending automated transactional emails directly from your WooCommerce dashboard. These include new account, new order, and failed order emails.
  • Marketing automation: The marketing automation feature is logical, allowing for the addition of splits and conditions. The Brevo Tracker script, which tracks web behavior, helps create complex workflows. These include welcome emails and abandoned cart recovery emails, but you have to add the content yourself. 
  • CRM capabilities: Brevo’s CRM system helps manage customer relationships effectively. It enables you to track interactions, sales, and customer preferences to personalize your marketing efforts.
  • Integrated marketing channels: SMS, web notifications, and WhatsApp messages can be integrated into Brevo’s email workflows. These allow sending targeted promotions, order updates, and personalized messages to 180+ countries.


Brevo has a free plan where you can send up to 300 emails per day for unlimited contacts. Its paid plans start from $25/month. Pay attention, Brevo has a different pricing system, based on email sends, not on the database size. This is especially convenient for marketers that don’t have established monthly sending quotas and routine.

3. MailPoet

Image via WooCommerce

Designed for WordPress and WooCommerce, MailPoet stands out as one of the best email marketing for WooCommerce plugins. 

MailPoet’s integration with WooCommerce allows you to effortlessly catch customers at checkout. It encourages newsletter subscriptions with GDPR-friendly signup forms. It also has a drag-and-drop editor and responsive templates. 

These features simplify the process of crafting personalized emails that resonate with your audience. They also streamline the lead nurturing and customer retention processes, especially when used alongside WooCommerce email marketing automation.

When comparing the first two positions, MailPoet isn’t as robust and flexible as Brevo or Omnisend. It doesn’t offer A/B testing, doesn’t offer signup forms’ analytics, and has slower customer support response times. 

Most suitable for:

  • Small WooCommerce stores seeking to increase customer retention
  • Bloggers and startups focused on building long-lasting customer relationships
  • WordPress-based ecommerce businesses

Key features:

  • Marketing automation: MailPoet has automated campaigns for welcoming new customers, promoting upsells, and recovering abandoned carts. 
  • GDPR-compliant list building: GDPR-friendly signup forms capture leads directly at checkout. There are five form types with ten designs for each, including popups, below-pages, slide-ins, fixed bars, and widgets. 
  • Customizable WooCommerce store emails: 50+ customizable email templates that help maintain consistent brand identity. Though some look basic, their email design can be personalized to enhance customer trust and brand recognition with MailPoet’s WooCommerce email customizer.
  • Advanced segmentation: Option to segment customers based on behavior, purchases, and subscriptions. 11 segments based on email interaction are available, including recent buyers and recently subscribed, engaged subscribers, repeat buyers, lapsed customers, win-back, and big spenders. 
  • Built-in sending service: This WooCommerce email marketing plugin offers a reliable sending service for bulk email campaigns. Unlimited email sends that don’t require a third-party service are available on paid plans.
  • Revenue tracking: Reporting includes newsletter stats, welcome emails, and WooCommerce reports. But other than tracking generated revenue based on email performance, reports aren’t comprehensive enough to include real-time analytics or geolocation data.


Send up to 5,000 emails per month for 1,000 subscribers with MailPoet’s free plan. Its paid plans, which include advanced functionality, start from $10/month.

4. Mailchimp for WooCommerce

Image via WooCommerce

The renowned email marketing platform Mailchimp offers a robust official integration with WooCommerce. With the Mailchimp for WooCommerce plugin, you can synchronize customer and purchase data in real time.

The email extension empowers you to send targeted campaigns. It allows you to automate helpful product follow-ups and send back-in-stock messaging. 

You can also recommend relevant products and recover abandoned carts. Additionally, it measures the ROI of your marketing efforts with detailed analytics.

In comparison to Omnisend, Mailchimp doesn’t have so many ecommerce features and popup design libraries. Plus, Omnisend has a more affordable and user-friendly pricing system. But Mailchimp offers better landing pages, and more reports. 

Most suitable for:

  • Ecommerce beginners
  • Solopreneurs needing to maximize their time and resources
  • Bloggers who want to personalize their audience engagement
  • Startups looking to build their customer base and nurture leads
  • Nonprofit organizations aiming to increase awareness and donations

Key features:

  • Real-time data synchronization: This plugin allows you to automatically transfer your WooCommerce customer and ecommerce data to your Mailchimp account.
  • Marketing automation: 70+ ready-to-go customer journey templates that integrate social media and SMS marketing channels. Automated workflows include cart abandonment, purchase follow-ups, and tailored product suggestions. 
  • Customizable email content: It has a suite of AI-enhanced tools, such as the Email Content Generator, and customizable templates. The user-friendly campaign wizard allows for testing different email versions, creating on-brand designs, and offering personalized product recommendations.
  • Customer relationship management: Mailchimp helps you centralize customer data for effective segmentation and stronger relationship building. Tags and segments are provided for strategic communication and conversion.
  • Analytics and insights: Comprehensive analytics track opens and clicks, landing page engagement rate, and social media engagement insights. Pro plan users also access handy, comparative reports.
  • Useful integrations: Facebook and Instagram ads integration helps with customer acquisition. Also, the plugin’s ad retargeting functionalities aid in recovering abandoned carts and maximizing sales potential.


Mailchimp offers a free plan for 500 subscribers, with up to 1,000 monthly email sends. Paid plans start from $13/month.

5. Constant Contact

Image via WordPress

Yet another of the top WooCommerce email marketing plugins is Constant Contact. It provides seamless synchronization of contacts and order history. This helps you create personalized and targeted email campaigns that resonate with your audience.

The email plugin excels in user-friendliness. That’s why it’s ideal for businesses without extensive technical knowledge in establishing email marketing campaigns.

Its drag-and-drop email builder and pre-designed templates simplify the creation of professional-looking emails. This leads to an enhanced brand perception and customer loyalty.

Constant Contact also provides predefined segments based on customer engagement. However, we find this segmentation too basic and suitable only for very beginner email marketers. 

Most suitable for:

  • Ecommerce beginners
  • Non-profit organizations looking to engage donors and supporters through targeted campaigns

Key features:

  • Automatic contact sync: Constant Contact integrates with WooCommerce for real-time synchronization of contact lists for campaign management.
  • Predefined contact segments: six predefined customer segments based on customer behavior. They include recent, first-time, repeat, lapsed, potential, and all customers.
  • Product integration: With this email marketing plugin, you can drag and drop products from your WooCommerce catalog into emails. It lets you showcase featured products, offer promo codes, and create sales-driven email content.
  • Automated emails: 15 pre-built and logic-ready automated email templates with a suggested copy. They cover ecommerce scenarios like welcoming new subscribers, recovering abandoned carts, sending thank you messages, offers, and birthday wishes, and re-engaging lapsed customers.  
  • Social media marketing and advertising tools: This WooCommerce email marketing plugin has built-in advertising support for Facebook, Instagram, and Google Ads. SMS is available for US users, but only as a paid add-on. 
  • Customizable email templates: 200+ professionally designed templates, with easy, drag-and-drop customization options. 


Constant Contact doesn’t have a free plan, though it does offer a 14-day free trial. Its paid plans start from $12/month, with prepay and nonprofit discounts available.

6. AWeber for WooCommerce

Image via WooCommerce

The AWeber for WooCommerce is a well-developed, matured plugin that empowers businesses to grow email lists, recover abandoned carts, and drive sales. 

AWeber has good automations features, customer segmentation, and plenty of native integrations. 

In comparison to other platforms, AWeber isn’t as modern as Brevo or Omnisend. However, it’s a powerful platform for email marketing.

Most suitable for:

  • Small to midsize ecommerce businesses 
  • Large corporations requiring conservative and stable email marketing solutions

Key features:

  • Purchase tracking and tagging. Detailed purchase tracking and tagging capabilities allow for refined audience segmentation and marketing strategies.
  • Personalized automation funnels. There’s an option to make precise funnel adjustments using product tags. It also offers five pre-built segments based on engagement. These include low, moderate, high, and dormant subscribers, with custom segments on tap for higher-tier plans. 
  • Ready-to-go automated campaigns. The AWeber for WooCommerce plugin offers prebuilt campaigns for common scenarios. These include welcome series, lead magnet, blogger series, mini-course, and cart abandonment campaigns.


Unlike other WooCommerce email marketing plugins, the AWeber for WooCommerce plugin isn’t free to download and install. Instead, it costs $4.92/month. You can pair it with a free AWeber account, which supports 500 subscribers and 3,000 email sends per month. Paid AWeber plans, on the other hand, start from $14.99/month.

7. MailerLite

Image via WordPress

MailerLite is known for beautiful email templates and easy-to-use interface. This platform is modern and can cater to many marketer needs. 

Specifically, this Mailerlite for Woocommerce integration allows you to automatically add customers to specific groups within MailerLite. This way, you can tailor your email marketing efforts to your target audience. 

Furthermore, the plugin provides access to ecommerce features, including abandoned cart emails and campaign purchase tracking and automation triggered by recent purchases.

Most suitable for:

  • Bloggers and content creators looking to increase engagement with their audience
  • Solopreneurs seeking an email marketing solution to automate customer interactions and increase sales
  • Nonprofit organizations aiming to build meaningful connections with donors and supporters via email
  • Startups that need a cost-effective yet robust email marketing platform to grow their customer base
  • Small ecommerce businesses

Key features:

  • Checkout integration: MailerLite’s WooCommerce integration offers customizable options for subscriber consent for a cohesive checkout experience. 
  • Marketing automation: It has 15 automation templates with pre-built automation workflow logic. These include welcome emails, birthday wishes, subscriber win-back, retargeting emails, and abandoned cart emails. 
  • Audience segmentation: While there are no pre-built segments, there’s an option to segment by interest, geography, time zone, and email engagement. 
  • Sales tracking and campaign ROI: Its simple reporting dashboard provides data on email campaign activity, opens by location, subscriber engagement, and number of orders and revenue generated. 
  • Subscribe popups and forms: Prebuilt signup forms are available, including embedded forms, half-screen forms, promotion popups, and narrow bars. The platform offers 24 signup form templates and 49 landing page templates.


MailerLite’s free plan covers 1,000 subscribers and up to 12,000 monthly emails. Its paid plans start from $10/month.

8. ActiveCampaign for WooCommerce

Image via WordPress

As one of the best email marketing platforms for WooCommerce, ActiveCampaign offers several ways to engage with your customers. It is a robust platform to manage email marketing and sales activities. It offers great compatibility with other marketing channels, endless list of integrations with other platforms, scoring system, advanced segmentation and automation, and many more.

From a user perspective, implementing ActiveCampaign with advanced features might be too steep a learning curve for beginners. We find this platform more suitable for well-established businesses with an experienced marketers team.

Most suitable for:

  • Well-established ecommerce businesses seeking advanced automation and segmentation capabilities
  • B2B companies looking to nurture leads, drive conversions, and build strong customer relationships
  • Subscription businesses aiming to increase customer lifetime value and reduce churn

Key features:

  • Data synchronization: ActiveCampaign automatically syncs data from WooCommerce. This data helps configure automation goals, create email segments, and create customized follow-up emails.
  • Automation recipes: There’s a comprehensive library of prebuilt automation recipes (workflow logic) specifically tailored for ecommerce activities. These include new product launches, cross-selling, and upselling.
  • Conditional content for tailored recommendations: Personalization tags allow pulling constant values from a centralized place (like a signature), boosting relevance.
  • SMS marketing automation: ActiveCampaign provides an SMS add-on that permits sending texts to six countries with local numbers, or 170+ countries with a US number. 
  • Subscription management: It offers recurring payments automation to reduce churn and increase customer lifetime value.  


ActiveCampaign has no free plan, but there’s a 14-day free trial that limits you to 100 contacts. Paid plans start from $15/month. However, advanced features are in the higher-tier plan which is more expensive. Check out our latest in-depth ActiveCampaign Pricing analysis.

9. CM Commerce

Image via WooCommerce

CM Commerce for WooCommerce offers a suite of intelligent and automated email tools. These include receipts, follow-up emails, abandoned cart recovery, and newsletters. 

These tools help boost sales, increase customer engagement, and drive revenue growth. Powered by Campaign Monitor, this WooCommerce email marketing plugin is particularly used for upselling and cross-selling. 

It even has user-friendly on-site widgets like Product Reviews and Feedback. These enhance customer engagement and encourage repeat purchases.

There’s one more reason CM Commerce is one of the best WordPress email marketing plugins. Its all-in-one dashboard doesn’t just help you with email marketing; it also helps you with product reviews.

Most suitable for:

  • Solopreneurs and ecommerce beginners seeking streamlined email marketing automation
  • Bloggers looking to increase audience engagement and monetize their content
  • Nonprofit organizations aiming to drive donations and improve donor relationships

Key features

  • Segmentation: seven ready-to-go audiences are available, including active repeat customers, “at risk” repeat customers, inactive repeat customers, first-time buyers, and potential buyers.
  • Conversion-driven campaigns: Pre-made and copy-ready automation workflows are available for various use cases.
  • On-site widgets: Directly integrated into WooCommerce, these widgets facilitate the collection of customer feedback and product reviews, contributing to trust and social proof.
  • Data-packed dashboards: CM Commerce’s dashboard provides access to email engagement, average order value, conversions, and revenue data. 


CM Commerce doesn’t have a free plan. Instead, it offers a 14-day free trial where you can send a campaign to five subscribers. Its paid plans start from $9/month. High-volume pricing and discounts for nonprofits are also available.

10. Drip for WooCommerce

Image via WooCommerce

Last but not least, Drip is another one of the best email marketing platforms for WooCommerce that’s worth mentioning. With the Drip for WooCommerce email plugin, online retailers can connect their ecommerce stores with Drip’s advanced marketing tools.

They can then track sales conversions and customer lifetime value. You can also boost audience engagement through personalized and data-driven campaigns.

Additionally, you can record customer events, tag customers, and update subscriber information. The best part? You can do all this within your Drip account.

What’s more, this is one of a few WooCommerce email marketing plugins that offers multilingual support. This allows you to reach a global audience and enjoy accessible and effective marketing campaigns.

Most suitable for:

  • Ecommerce businesses with an established marketing budget
  • Online retailers seeking advanced customer data management and insights

Key features:

  • Goal conversion tracking: The Drip for WooCommerce plugin provides comprehensive tools for tracking conversions, email campaign engagement, average order values, total revenue, clicks by link, unsubscribes, and recent activity metrics, among other data.
  • Track lifetime value: It provides an in-depth analysis of customer lifetime value, aiding in understanding long-term customer engagement and revenue patterns.
  • Customer subscription management: Automatic subscriber categorization facilitates advanced subscription management. Subscribers are automatically tagged based on their actions and behaviors, with available segment options including email activity, review activity, and events performed.
  • Extensible and developer-friendly: The plugin is customizable and its functionality can be easily extended. You only need to integrate it with other tools or platforms that suit your specific needs.


The Drip for WooCommerce plugin isn’t free to install—it costs $7.42/month (Similar to the AWeber for WooCommerce plugin). Drip itself has no free plan, though a 14-day free trial is available. Paid plans start from $39/month.

Wrap up

The best WooCommerce email marketing plugins offer powerful tools for email marketing. When used properly, these plugins can help boost sales, recover abandoned carts, and effectively engage customers. 

It doesn’t matter whether you’re a solopreneur, blogger, or established ecommerce business. These plugins help streamline your email campaigns and enhance customer relationships. 

With features like automated emails, product recommendations, and detailed analytics, they make email marketing for WooCommerce stores efficient and profitable.

Choose the right plugin based on your business needs and budget. With consistency and strategic execution, you’ll be able to drive conversions and grow your online presence in no time.

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.

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