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Spring email campaigns (examples, subject lines, and more)

By Stacy Kimbell

April 29, 2024

From a marketer’s perspective, spring offers the perfect opportunity to revitalize their email marketing strategies and effectively induce the season’s spirit into their campaigns.

Spring email campaigns essentially need to be refreshing and focused on some important days of the season, like St. Patrick’s Day, Mother’s Day, Memorial Day, and a lot more.

As you gear up to craft stunning spring email campaigns, this post brings you a list of impressive subject lines and examples that you can draw inspiration from. 

Let’s get exploring. 

Popular themes for spring email campaigns

Spring typically starts in March and ends in June, bringing an extensive list of occasions, holidays, and festivities. 

While it can be overwhelming to cover all these occasions, here are some of the most popular events and holidays that can be highlighted in your spring email campaigns.

  • International Women’s Day (March 8)
  •  St. Patrick’s Day (March 17)
  • Spring Cleaning (March 20)
  • Earth Day (March 20)
  • April Fools Day (April 1)
  • Tax Day (April 15)
  • Patriot’s Day (April 19)
  • April Showers (April 22)
  • Arbor Day (April 30)
  • Star Wars Day (May 4)
  • National Teachers Day (May 4) 
  • Cinco De Mayo (May 5)
  • Mother’s Day (May 12)
  • Memorial Day (May 31)
  • National Iced Tea Day (June 10)
  • Flag Day (June 14)

9 Inspirational spring email campaign examples

Spring email campaigns are a powerful way to connect with your audience and, in turn, bolster your revenue during the season. 

To kickstart your creativity, we’ve compiled ten inspiring examples to help you get started.

1. Mother’s Day email campaign by Purple

Subject line: Get a Mother’s Day Gift With 20% Off

Purple encourages moms to indulge in self-care with a memorable Mother’s Day gift. 

The email showcases an image of a mom enjoying Purple’s products, showcasing the relaxation they provide. The word ‘cradling’ emphasizes the ultimate comfort users can expect.

To make the gesture even more appealing, Purple presents an enticing 20% discount on any product in their store, ensuring the perfect blend of comfort and savings for deserving moms. 

The strategically placed green call-to-action button stands out vividly against the purple email background, guiding recipients to explore the gift options.

Image via Mailcharts

2. Easter email campaign by HoneyBaked Ham Online

Subject line: Get Your Easter Meal Delivered Now!

In this email campaign, HoneyBaked Ham Online extends a warm invitation to the users to get an Easter meal delivered right to their doorstep. 

The email gives a glimpse of all the delicacies one can enjoy in this meal. The best part? It provides convenient links to UberEats and DoorDash delivery services, allowing you to place your order directly from the email. 

This seamless and enticing experience guarantees that you can effortlessly enjoy a delicious Easter feast without working hard to prepare it.

Image via Mailcharts

3. Memorial Day email campaign by Vineyards Vine

Subject line: Enjoy the Memorial Day!

Vineyard Vines thoughtfully underscores the significance of Memorial Day, honoring the importance of this solemn occasion. 

The spring email campaign strikes a respectful and appreciative tone, recognizing the sacrifices of those who serve. 

Presented in the classic red, white, and blue color scheme, the email pays homage to the spirit of the day. 

It’s a reminder of the true meaning of Memorial Day, inviting customers to reflect and pay their respects during this patriotic time.

Image via Mailcharts

4. April Fools Day email campaign by Kelty

Subject line: Amazing April Fool’s Day Pranks to Play on Your Campmates

Kelty’s April Fools’ Day email campaign embraces the playful spirit with creative ideas for lighthearted pranks among customers. 

The email features images of their camping tents, cleverly suggesting scenarios for harmless fun in the great outdoors. 

This delightful approach showcases their products and fosters a sense of community and shared humor. 

It’s a reminder that even in the world of camping gear, a good laugh is always welcome, making it a memorable April Fools’ Day celebration for their customers.

Image via Mailcharts

5. Cinco de Mayo email campaign by Johnathan Adler

Home decor and furnishing brand, Jonathan Adler, incorporates the festive spirit of Cinco de Mayo into their campaign in an interesting way. 

By offering a lavish 20% off on their entire range, both in-store and online, the brand encourages its customers to make the most of this festive offer. 

The vibrant colors of the email copy and the discount code ‘MEGUSTA’ make the campaign all the more related to Cinco de Mayo and Spanish culture.

Image via Pinterest

6. Spring break email campaign by Fossil

Subject line: Everything you need this spring. SHOP NOW!

Fossil seizes the opportunity of the Spring Break to get its comprehensive travel checklist. 

The campaign is designed with vibrant colors that exude Spring vibes, capturing the season’s essence. It showcases all your travel essentials, from stylish luggage to signature timepieces, ensuring you’re well-prepared for your adventure. 

The campaign encourages customers to Shop Now and take advantage of exclusive discounts. 

Image via Pinterest

7. National Ice Tea Day email campaign by Dunkin Donuts

Subject line: Get Free Iced Tea (When you enroll to DD Perks)

As the warm spring weather rolls in, what could be more refreshing than a cool, delicious iced tea?

Dunkin Donuts takes the opportunity of warm weather to offer a complimentary iced tea when you enroll (Note: for such a campaign, location-based customer segmentation would work just perfectly.)

The email campaign and landing page are designed for simplicity, ensuring a seamless experience. 

It features a high-quality image of revitalizing iced tea which is concise and straightforward. It makes customers want to savor the taste of the iced tea. 

Image via Pinterest

8. St. Patrick’s Day email campaign by Attracta

Subject Line: Don’t Let Your Luck Run Out!

Good luck is the central theme of any stellar St. Patrick’s Day email campaign, and this email by Attracta hits the right note. 

The green background and the focus on clovers make the copy all the more relevant to this Irish special day. 

Along with wishing on the occasion, the brand offers their prospective clients a rare opportunity to rank their website higher.

Image via email

9. Earth Day email campaign by UNTUCKit

Subject line: Happy Earth Day!

UNTUCKit leads by example, showcasing their local park trash cleanup efforts to inspire subscribers. 

The accompanying photos offer social proof, encouraging subscribers to share their own positive impact and tag UNTUCKit on social media. 

What’s more?

The email features a relevant promotion at the bottom: a sustainable swimsuit line crafted from post-consumer plastic, emphasizing the brand’s commitment to eco-friendly products. 

This multi-faceted email highlights their civic engagement and aligns with their eco-conscious offerings, reinforcing UNTUCKit’s dedication to responsible and environmentally friendly practices.

Image via Mailcharts

Best spring email subject lines

Let’s look at these creative subject lines for different spring occasions to help you revolutionize your email marketing.

Mother’s Day subject lines

  • Save 25% on Mother’s Day Gifts! 🌷
  • Hurry, Mother’s Day Discounts Up to 30% Off Ending Soon! 💐
  • Don’t Miss Out on Exclusive Mother’s Day Savings – Shop Now! 🎁
  • Celebrate Mom with Savings – Up to 40% Off Inside! ❤️
  • 50% Off Luxury Gifts for Mom! ✨
  • Act Fast – 2 Days Left for Mother’s Day Deals! 🎉
  • Surprise Mom with 20% Off – Shop Now for Mother’s Day! 😊

April Fools Day subject lines

  • Foolproof Deals Await – 24 Hours Only! 🎉
  • No Jokes Here – Crazy 40% Off Savings for April Fools’ Day! 🤑
  • It’s Not a Prank – 50% Off Amazing Discounts for April 1st! 😅
  • Celebrate April Fools’ Day with Real Savings – 60% Off! 🎈
  • April Fools’ Day Specials Ending Soon! 🛍️
  • April 1st Deals – Grab Yours Before They Disappear! 🤯

Earth Day subject lines

  • Save 50% on Eco-Friendly Products! ♻️
  • Final Day to Celebrate Earth Day with 40% Off Green Discounts! 🌍
  • Urgent: Exclusive Earth Day Savings – Act Now! 🌱
  • Last Call to Save Big While Saving the Earth on Earth Day! 🌿
  • Join Us in Celebrating Earth Day – 55% Off Eco-Friendly Deals! 
  • Only Hours Left: Earth Day Specials with Sustainable Discounts! 🌳

International Women’s Day

  • Empower Women with 30% Off – Special Offers Ending Soon! 👩‍🦰
  • Celebrate Women’s Achievements with 25% Off! 💪
  • Honoring Women Everywhere with 40% Off Deals! 🚺
  • Final Hours – Inspiring Savings on International Women’s Day! 💃
  • Make Her Day Extra Special – 50% Off! 🌟
  • Support Women with 35% Off Discounts! 💁‍♀️
  • Hurry – International Women’s Day Savings Ending Today! 🌸

Tax Day subject lines

  • Save 25% with Our Specials! 💰
  • Last Day to Maximize Your Refund with 30% Off Savings! 💸
  • Celebrate the End of Tax Season with 50% Off Discounts! 🎉
  • Tax Day Treats with Big Savings! 🍬
  • Don’t Miss Out – Enjoy Our Tax Day Deals with 35% Off! 😅
  • Tax Day Savings – File, Relax, and Save 45%! 📆

St. Patrick’s Day subject lines

  • Get 30% Off this St. Patrick’s Day! 🍀
  • Your Irish Discount – 25% Off Today! 🇮🪙
  • Last Call for St. Patrick’s Day Shenanigans – Up to 40% Off! 🌈
  • Lucky You with 50% Off St. Patrick’s Day Specials! 🌟
  • Shamrock Your Savings – 35% Off St. Patrick’s Day Deals! ☘️
  • Pot of Gold Deals – 45% Off for St. Patrick’s Day! 🍯
  • Don’t Miss Out – St. Patrick’s Day Savings – Save 55%! 🎆

Spring Cleaning subject lines

  • Refresh Your Space with 30% Off! 🌼
  • Out with the Old, In with 35% Off Savings – Shop Now! 🧽
  • A Clean Home and More Cash – 40% Off Today! 🏡
  • Final Hours to Revamp Your Space with 50% Off Spring Cleaning Specials! 🧹
  • Spring Cleaning – 55% Off for a Clutter-Free Home! 🧦
  • Spring Cleaning Made Easy with 45% Off Savings! 🌷
  • Hurry – Tackle Spring Cleaning with Our 60% Off Offers! 🌞

Patriot’s Day

  • 20% Off Patriots Day Deals
  • Patriots Day Discounts of Up to 30% Off for You]
  • Honoring Our Heroes with 15% Off Patriots Day Specials
  • Celebrate Patriots Day with 25% Off Exclusive Offers
  • Patriots Day Tribute: Save 10% on Special Deals
  • Remember with 15% Off Patriots Day Commemoration

Star Wars Day (May 4th)

  • 15% Off Star Wars Day Discounts
  • Join the Force with 20% Off Star Wars Day Deals
  • Celebrate Star Wars Day with Galactic Savings: 10% Off
  • A Galaxy of Discounts of Up to 25% Off for Star Wars Day
  • Dive into 30% Off Star Wars Day
  • Embrace the Jedi within You with 15% Off Star Wars Day Specials

April Showers

  • Rain or Shine: 20% Off April Showers Savings
  • 20% Off Discount for April Showers
  • Shower Yourself with Savings this April
  • Splash into Spring with 25% Off April Showers Deals
  • Brighten Your Day with 10% Off on  April Showers 
  • Rainy Days, Sunny Savings of Up to 20% Off Promotions

Memorial Day

  • Honor your Heroes with 20% Off on  Memorial Day 
  • 20% Off Discounts for Memorial Day
  • Commemorate Memorial Day with Up to 25% Off Offers
  • Save 10% on Special Deals Memorial Day Tribute
  • Celebrate and Save 15% Off this Memorial Day Weekend

National Teachers Day

  • Thank a Teacher Today with 20% Off Exclusive Discounts
  • Apples, Chalkboards, and 15% Off Teachers Day Deals
  • Celebrate National Teachers Day with Up to 25% Off Offers
  • Save 10% on Teachers Day Tribute and Discounts
  • 20% Off National Teachers Day Savings

National Iced Tea Day

  • Sip and Save 20% Off on National Iced Tea Day
  • 15% Off for National Iced Tea Day
  • Cheers to Iced Tea Lovers with 20% Off Exclusive Discounts
  • Raise Your Glass on National Iced Tea Day and Save Up to 25% Off
  • Cool Off with 10% Off Savings On National Iced Tea Day Specials
  • Unwind and Enjoy 20% Off National Iced Tea Day Promotions

Spring email campaigns: Wrap-up

Spring is a season of renewal and vibrant opportunities for businesses to connect with their audience. 

Hopefully, the above spring email themes, subject lines, and inspirational email campaigns will serve as your toolkit to create engaging content that resonates with your customers. 

Remember, the key to successful spring email marketing is to craft compelling messages, embrace creativity, and tap into the season’s essence. 

Utilize the above resources and let your spring campaigns bloom with success.

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Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.

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