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60 Valentine’s Day email subject lines to win hearts + email examples

By Stacy Kimbell

February 5, 2024

Valentine’s Day is an excellent opportunity for businesses to build meaningful customer relationships. 

Research shows that 35% of consumers prefer shopping online for Valentine’s Day gifts. So, crafting the perfect email campaign is key to capturing hearts and driving sales. 

How do you craft the perfect Valentine’s Day? You can use eye-catching designs for visual appeal. Offer gift suggestions or exclusive offers, and use clear CTAs in your personalized emails.

In this article, we share some of the best Valentine’s Day email subject lines that will make your subscribers swoon. We also analyze eight successful examples of  Valentine’s Day marketing emails to share actionable tips.

Let’s get started. 

Why Valentine’s Day email subject lines are important:

The best Valentine’s Day email subject lines help you stand out. It encourages recipients to open your email. Here’s why they matter:

  • Increase open rates: Catchy and relevant subject lines can boost your open rates. They act as a persuasive sneak peek, tempting recipients to see what awaits inside.
  • Create emotional connections: Valentine’s Day is all about emotions. The right words evoke feelings of love, curiosity, or excitement. As a result, your subject line sets the tone of your email.
  • Provide a competitive edge: Valentine’s Day brings about fierce market competition. Marketers are competing for your target audience’s attention and wallets. Unique and catchy Valentine’s Day email subject lines can help increase your lead conversion rate. 

60 heart-winning email subject lines

Valentine’s Day isn’t just about chocolates and roses. It’s also the perfect occasion to charm your audience through email campaigns. A good Valentine’s Day email subject line captures attention, sparks curiosity, and entices clicks.

Here are some heart-winning email subject lines. They are useful for different types of Valentine’s Day email marketing campaigns.

General Valentine’s Day subject lines

The classics never go out of style. These subject lines embrace the timeless spirit of Valentine’s Day. They appeal to the universal themes of love and connection.

You can use subject lines for any Valentine’s Day email. They can be used when promoting a product, service, or content offer. The trick is to use relevant, catchy, and appealing subject lines.

  • Be our Valentine? 🏹 ❤️
  • Share The Love This Valentine’s Day
  • 💘Don’t miss our Valentine’s Day special offer💘
  • Celebrate Love: Our Valentine’s Day Collection is Here!
  • The ultimate guide to Valentine’s Day gifts for him[/her]
  • Unlock the Magic of Valentine’s Day with [Your Brand] 🌹
  • Heartfelt Wishes and Special Surprises Await You ❤️
  • Give Your Heart Away This Valentine’s Day
  • Unwrap Your Valentine’s Surprise!

Valentine’s Day sale subject lines

These subject lines emphasize the allure of exclusive deals. They’re particularly beneficial for businesses running special promotions. They’re perfect for driving engagement and conversions.

You want to create urgency and exclusivity and motivate your subscribers to act fast.

  • ❤️‍🔥50% Off Valentine’s Day Gifts, Today Only! 
  • ❤ Last Chance Valentine’s Sale – Ends Soon! ❤
  • Last chance to get 20% off everything for Valentine’s Day
  • Treat yourself to something sweet: 15% off sitewide
  • Love & Discounts: Unwrap the Savings Inside! 🌹🌹🌹
  • FREE Gift ❤️‍🔥with Purchase—Valentine’s Sale! 
  • 💌 Valentine’s Day flash sale: 24 hours only
  • Save up to 50% on Valentine’s Day gifts ❤️‍🔥

Examples mentioning free shipping

Free shipping is one of the most effective incentives you can offer customers. It can increase conversions, reduce cart abandonment, and boost customer loyalty.

Highlighting this enticing perk in subject lines guarantees a smoother shopping experience.

  • ❤️Gifts Wrapped in Love—Plus, Free Shipping for You! 
  • [FREE SHIPPING] Top-Rated Gifts Your Valentines Will Love 
  • 💌 Love Without Limits: Free Shipping on All Valentine’s Day Orders!
  • Order by Feb 10 and get free shipping for Valentine’s Day 
  • Last chance for FREE delivery + gift wrapping by Valentine’s Day
  • Valentine’s Day Sale + FREE Shipping – 24 Hours Only!
  • Last Minute Valentine’s Gifts – Free 2-Day Shipping!
  • ❤ Free Shipping on All Valentine’s Orders ❤

Last-minute subject lines

Some subscribers may forget to buy a gift for their loved ones until the last minute. Help them by sending them a reminder email with a last-minute subject line.

Create a sense of urgency while offering a lifeline. You could provide subscribers with a gift card, a digital product, or a same-day delivery option.  

  • No time to shop? Send a gift card for Valentine’s Day
  • Last Chance for Heartfelt Gifts: Express Shipping Available!
  • Still looking for a Valentine’s Day gift? We’ve got you covered
  • Forgot Cupid’s Arrow? We’ve Got You Covered—Same-Day Delivery!
  • Final Countdown: Grab Your Valentine’s Day Gifts Before It’s Too Late!
  • Need a last-minute gift for your Valentine’s?
  • Last Chance Valentine’s Deals – Today Only!

Subject lines with emojis

Emojis are a great way to add personality and emotion to your subject lines. They help you stand out in a crowded inbox, convey your message, and increase your open rates.

However, you should use them sparingly and appropriately. Also, make sure they match your brand’s voice and tone.

  • Show Your Love 😍 Valentine’s Day Sale!
  • The perfect gift for your Valentine is here 🎁 
  • Share the love! 💖 Valentine’s Day Gifts Galore!
  • Kiss and tell💋: Share your Valentine’s Day story with us
  • 🌹 Roses are red, violets are blue, we have something special for you
  • Seal It with a 💋: Last-Minute Valentine’s Day Ideas!
  • Valentine’s Day Deals 💕 Starting at $10!

Catchy subject lines

Stand out from the crowd. Use catchy, memorable subject lines that intrigue and spark curiosity. Use wordplay, humor, puns, or rhymes in your subject lines. Catchy subject lines capture the recipients’ interest and make them smile.

These Valentine’s Day email subject lines should be clever and creative.  It should be relevant to your offer and audience.

  • Heartbeats and Discounts – The Rhythm of Valentine’s Day!
  • You’re so brew-tiful: Enjoy a free coffee on us this Valentine’s Day
  • You make my heart skip a beet: Try our new Valentine’s Day menu
  • Be mine or wine: Choose your Valentine’s Day treat
  • ⏰ Tick Tock, It’s Love O’Clock 💘

Gifts subject lines

You can highlight your offerings by focusing on the act of gifting itself. Focus your subject lines on the joy of giving and receiving thoughtful presents.

Highlight the benefits, features, or uniqueness of your products. Show how they can make your customers’ lives easier or better.

  • Give the gift of relaxation: Spa packages for two
  • The ultimate chocolate lover’s gift basket for Valentine’s Day
  • From Us to You: Unveil the Magic of Valentine’s Day Gifts!
  • ❤5 perfect Valentine’s gifts for her (all under $30)❤
  • Make Valentine’s Day Special: Shop Our Faves!
  • Gifts as Special as Your Love—Shop Now!
  • The perfect gifts🎁for your Valentine boo
  • Better than chocolates and roses

Post Valentine’s Day subject lines

Valentine’s Day email marketing doesn’t have to end on February 14th. You can continue to engage your subscribers after the holiday. Send follow-up emails with a post-Valentine’s Day subject line.

Use this opportunity to thank them, ask for feedback, share user-generated content, or offer loyalty rewards.

  • Valentine’s Day may be over, but our sale isn’t!
  • Valentine’s Day wrapped up, but deals still abound!
  • Heartfelt Gratitude: Your love made our Valentine’s Day!
  • Missed Valentine’s Day? Our belated love sale is here!
  • How was your Valentine’s Day? Tell us and win a prize
  • Valentine’s Day is done. Treat yourself instead!

Valentine’s Day email examples

Real-world examples of stellar Valentine’s Day email campaigns can inspire your efforts. We’ve handpicked several Valentine’s Day email templates from different brands. We’ve also provided our expert analysis on why these email templates work.


Subject: Mac is cleaner when you’re in love 💖 

Preheader: 25% off CleanMYMac XOXO

In this charming Valentine’s Day email, MacPaw adds a touch of romance to its promotion. The subject line sparks curiosity. It teases the connection between love and a clean Mac. 

The preheader reinforces the offer with a sweet XOXO, setting the stage for a playful yet lucrative deal. The beautiful email design with love-themed imagery is the icing on the cake. The enticing copy asks, “Will you be my Mac?” 

Valentine’s Day email example by MacPaw

Image via ReallyGoodEmails


Subject: The Valentine’s Day Sale Has Begun ❤️

Preheader: Get 20% off all Valentine’s Day cards

Postable’s simple, clear, and enticing subject line tells the recipient what to expect. It also reveals why the recipient should open the email right away.

The Valentine’s Day email marketing preheader sweetens the deal and adds more value. Similarly, easy CTAs encourage browsing. Adding gifts also guarantees a convenient and comprehensive Valentine’s shopping experience.

Valentine’s Day email example by Postable

Image via ReallyGoodEmails

Orangewood Guitars

Subject: A Musical Valentine’s Day

Preheader: Plus, up to 30% off sale. 

Orangewood Guitars strikes a chord with its Valentine’s Day email template. The template invites recipients to celebrate love through music. 

The music-focused Valentine’s Day email marketing subject line appeals to music lovers. The preheader adds urgency and a hint of a discount. Meanwhile, the body covers gifting and self-gifting angles.  

Valentine’s Day email example by Orangewood Guitars

Image via ReallyGoodEmails

Dairy Queen

Subject: Blizzard of the Month: Red Velvet Cake Blizzard

Preheader: N/A

Dairy Queen entices with a delectable Valentine’s Day email template. The email features the return of its Red Velvet Cake BLIZZARD Treat.

The Valentine’s Day email subject line is specific, descriptive, and appealing. It complements the season. It also synergizes with the text to introduce a tempting treat and a promising sensory love affair.

Valentine’s Day email example by Dairy Queen

Image via ReallyGoodEmails

Cracker Barrel

Subject: Valentine’s Day is almost here!

Preheader: We have sweet somethings for everyone on your list

The email is part of Cracker Barrel’s Valentine’s Day email campaigns. The email invites you to shop from the heart. The subject line hints at the approaching celebration. Meanwhile, the text’s lovely fonts guide you through one-of-a-kind finds. 

The two CTAs also invite you to shop for gifts or send a gift card. Even if you haven’t decided on a Valentine’s Day present yet, this will ensure you’re taken care of.

Valentine’s Day email example by Cracker Barrel

Image via ReallyGoodEmails


Subject: Last day to order your Valentine’s Je ne sais quoi

Preheader: N/A

Tarla uses a playful French phrase in the subject line to catch attention. It tells the recipient they’ll miss out on an indescribable special something if they don’t act fast. 

The reference to John Legend’s popular love song in the email body adds a touch of romance and intrigue.

Valentine’s Day email example by Tarla

Image via ReallyGoodEmails

Dog Friendly Cottages

Subject: The UK’s most beautiful spots

Preheader: N/A

The best Valentine’s Day email subject lines create curiosity and intrigue. For instance, this clever and catchy subject line takes a creative spin on Valentine’s Day. It plays on the word “spots.” 

Spots, in this case, refer to both the dog breed and the travel destinations highlighted in the email. The play on the word makes it a great Valentine’s Day email for pet lovers. 

Valentine’s Day email example by Dog Friendly Cottages

Image via ReallyGoodEmails


Subject: Save Water, Shower Together ❤️ 🚿

Preheader: Limited Time Valentine’s Bundle

Everist takes a cheeky and humorous approach to promoting its eco-friendly products. It uses a flirty subject line and preheader to promote a limited Valentine’s bundle. 

The content-packed email focuses on sustainable holiday ideas. It also includes a CTA to shop for the featured product offer before it expires. 

Valentine’s Day email example by Everist

Image via ReallyGoodEmails

Valentine's Day email subject lines: Wrap up

Valentine’s Day is an excellent time to establish a profound emotional connection with your audience.

Creative, well-crafted Valentine’s Day email subject lines capture the recipient’s attention. It also drives engagement and boosts Valentine’s Day email campaign conversions. Use these examples to inspire subject lines that win hearts this season.

Related picks for you

When you are set with the Valentine's Day email campaign check out, email subject lines for St. Patrick's Day
Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.

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