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The ultimate Wix Email Marketing guide for 2023

By Stacy Kimbell

December 20, 2023

Wix has held a prominent position as a top website builder for years. However, the platform aims to enhance user experience by introducing Wix Email Marketing.

A few years ago, Shopify did the same, and many merchants found it a sufficient solution for their marketing needs. Given this, Wix’s decision to launch its email marketing solution makes sense.

This article will dig into the features and pricing plans offered by Wix Email Marketing. We’ll also discuss the top alternatives you can consider for enhanced email marketing ROI in 2024.

Let’s get started.

Benefits of email marketing

Email marketing has the potential to achieve impressive results. Here are the top six benefits that can directly impact your bottom line:

1. Improved reach and engagement

Email marketing gives you a direct line of communication with your audience. This enhances your brand’s reach and engagement. For instance, exclusive email offers can captivate recipients’ interest, encouraging interaction.

2. More website traffic

Email campaigns effectively drive website traffic by incorporating links and calls to action. This direct traffic boosts online visibility and increases the likelihood of conversions.

3. Efficiency through automation

Automation is a great way to simplify processes and save time. For instance, you can send automated follow-up emails based on customer interactions. Automated emails guarantee a timely and personalized customer experience.

4. Measurable results

Analyzing metrics, such as open and click-through rates, revenue per campaign, provides valuable insights. These insights delve into customer behavior, preferences, and trends; and facilitate informed decision-making for your business.

5. Precision in targeted campaigns

Email marketing platforms let you segment your audience based on various criteria. Examples include demographics, location, and purchase and onsite behavior. This allows for highly targeted and personalized messaging.

6. Cost-effectiveness

Email marketing is generally more affordable compared to traditional marketing channels. It eliminates the costs of printing, postage, and advertising space. This paves the way for a higher email marketing ROI.

Does Wix have an email marketing tool?

Image source Wix.com

Yes, Wix does offer an email marketing tool. Wix Email Marketing allows users to create, send, and track email campaigns directly from their Wix account.

But this tool will only be compatible if your website is hosted on Wix.

Initially, this tool was integrated into the Wix Ascend Suite, launched in 2018. The suite included 20 products tailored to aid users in online business growth.

However, as of February 1, 2023, Wix discontinued the Ascend Suite. 

Many of the key business tools that were part of this suite are now integrated into Wix’s premium plans. These include:

  • Live chat
  • Social posts
  • Promotional videos

Wix Email Marketing has now become a standalone tool with its own plans.

But let’s say you purchased a Wix by Ascend plan before February 2023. Your plan won’t change unless you turn off auto-renewal in that situation.

What features does Wix Email Marketing offer?

Using Wix Email Marketing is straightforward, thanks to its user-friendly interface. It features a drag-and-drop editor, similar to Wix’s website builder.

In this section, we’ll delve into the features provided by Wix Email Marketing.

Drag-and-drop email editor

Wix comes with a user-friendly drag-and-drop email editor. Most features for creating good-looking emails are housed in a single menu. These include text, images, buttons, links, and videos.

While the template options aren’t extensive, they cover a range of purposes, including:

  • Newsletters
  • Product updates
  • Events
  • Blog updates
  • Sales announcements
  • Coming soon

Users have full control over customizing colors, fonts, and backgrounds.

Image source Wix.com

Email automation

Automation stands out as a crucial feature in email marketing tools. While Wix provides capabilities in this area, they’re rather basic.

Wix lets you create automated email campaigns to convey various information. For example, you can use it to share details about an upcoming sale or provide order confirmations.

Additionally, there’s an option to schedule email delivery and customize the frequency.

While building your Wix site, the platform adds specific automations based on the apps you include. For example, adding a Wix Blog creates automation to notify members of new blog posts.

You can duplicate existing automations and make necessary edits to save time.

Wix also includes autoresponders and lets you personalize emails for better open rates.


Wix email marketing add-on allows you to monitor the real-time success of your email campaigns. You can track metrics like:

  • Email engagement (opens, clicks) over time and per campaign
  • Revenue per campaign
  • Clicks on particular links
  • Delivery data and spam

List management

Contacts stored on your Wix website can be seamlessly utilized in the Wix Email Marketing tool. This eliminates the need for separate contact lists.

That said, you can also easily add contacts manually. Alternatively, upload them via CSV files or connect through your Gmail account.

Moreover, Wix Email Marketing offers contact segmentation features.

To create a segment, simply select a filter based on either of the following:

  • A contact attribute (such as city, country, or email)
  • The contact’s activities on your site (like the number of purchases or the last purchase)

Then, specify the conditional logic for this segment.

The segment data is automatically refreshed every 24 hours. If needed, you can manually refresh the segment data at any time. This is a great way to ensure that your segment contains the most up-to-date contacts list.

What email marketing plans does Wix have?

As previously noted, Wix Email Marketing now functions as a standalone tool.

Essentially, users must be subscribed to one of Wix’s plans. If they then wish to integrate the email marketing tool, there’s an extra charge.

Regarding Wix Email Marketing plans, there are four options available. Let’s examine the features of each.

Image source Wix.com

Wix Email Marketing free plan

Wix users can use the email marketing features for free, with a monthly limit of 200 emails. The current free plan also allows for unlimited email campaigns.

However, it’s worth noting that emails sent under the free plan will carry Wix branding.

Wix Email Marketing Essentials plan

This represents the entry-level paid plan for Wix Email Marketing. It eliminates Wix branding from emails and comes with many other features.

Cost: $10 per month (with annual billing)


  • 500 marketing and automated emails per month
  • Drag-and-drop editor
  • Pre-designed email templates
  • Segmentation capabilities
  • Custom reports
  • Email scheduling
  • AI-powered email generation

This plan is ideal for absolute beginners just starting their email marketing activities.

Wix Email Marketing Core plan

The Core plan includes the same features as in the Essentials plan. The only major difference is the email limit. With Core, you can send up to 5,000 marketing and automated monthly emails.

You also have the option to replace wix.com with your custom domain name in the URL. This applies when viewing emails in a browser or sharing them on social media.

The Core plan is optimal for those who need to send regular email marketing campaigns.

Cost: $24 per month (when paid annually)

Wix Email Marketing Advanced plan

This is the most expensive of all Wix Email Marketing plans. It shares the exact same features as the Core plan. However, with Advanced, you can send up to 1,000,000 marketing and automated monthly emails.

Needless to say, this plan is best for daily senders and businesses with a solid email contact list.

Cost: $49 per month(when paid annually)

Wix Email Marketing proves highly beneficial for users within the Wix ecosystem. However, its relatively basic features may need to be improved for larger businesses.

In such cases, here are some email marketing platforms worth considering:

Wix Email Marketing vs. Mailchimp

Mailchimp homepage

Founded in 2001, Mailchimp is one of the most popular email marketing platforms.

Both Wix Email Marketing and Mailchimp share some common features. These include a drag-and-drop editor, customizable templates, and user-friendly interfaces.

However, Mailchimp does offer exclusive features.

For instance, it provides advanced reporting capabilities. Users get access to heatmaps, campaign-specific graphs, and AI predictive analytics.

Mailchimp comes with three pre-built segments, allowing users to add five conditions for each segment. It also supports RSS campaigns and A/B testing.

In terms of automation, Mailchimp outshines Wix Email Marketing. There are 70+ pre-built customer journey templates, which itself is a significant advantage.

Mailchimp also offers distinctive features such as:

  • 25 tokens of inbox preview through integration with Litmus.
  • Ability to create surveys, send postcards, and receive email subject line recommendations.
  • Content Optimizer providing recommendations based on industry best practices.
  • Merge tags enabling the insertion of personalized or dynamic content into your emails.


  • Free
  • Essentials: Starts at $13 per month
  • Standard: Starts at $20 per month
  • Premium: Starts at $350 per month

Wix Email Marketing vs. Omnisend

omnisend home page

Omnisend is the preferred choice for ecommerce entrepreneurs. It is suitable for beginners and large businesses alike.

Omnisend’s email builder surpasses Wix’s capabilities. It offers advanced features such as:

  • Product Picker to directly pull products from the store
  • Unique discount codes
  • Campaign Booster for email and SMS resend to non-openers
  • AI-generated campaigns

Omnisend excels in abandoned cart tracking by employing cookie tracking in addition to standard methods.

The platform boasts potent segmentation capabilities, utilizing tags, conditional splits, and multiple filters. Its appeal is further enhanced by gamification features such as the Wheel of Fortune.

Finally, Omnisend provides 24/7 award-winning customer support via email and live chat. This is a massive advantage over Wix’s limited support options.


  • Free
  • Standard: Starts at $16 per month
  • Pro: Starts at $59 per month

Wix Email Marketing vs. ActiveCampaign

activecampaign homepage

Consider ActiveCampaign as a compelling alternative to Wix Email Marketing. It’s especially suitable for advanced ecommerce businesses and B2B companies.

One notable distinction is that ActiveCampaign offers unlimited email sends on all plans.

ActiveCampaign’s automation builder stands out with its robust features, including:

  • 750+ automation templates in five languages
  • The ability to import data from CRM software like Salesforce
  • Integration with SMS and push notifications

Moreover, ActiveCampaign provides 230+ email templates, which is a lot more than Wix’s offerings. It also excels in both segmentation and reporting.

However, Wix Email Marketing holds an edge over ActiveCampaign by offering a free plan. Additionally, its interface is highly user-friendly. In contrast, ActiveCampaign’s advanced features may require a learning curve and may not be the best choice for email beginners.


  • Free trial: 14 days
  • Lite: Starts at $29 per month
  • Plus: Starts at $49 per month
  • Professional: Starts at $149 per month
  • Enterprise: Custom pricing

Wix Email Marketing best practices for ecommerce

To enhance your delivery and engagement rates in Wix Email Marketing, consider specific measures. Conversely, be mindful of actions to avoid. Here’s a quick checklist to help you out.


1. Maintain a healthy email list

Build a quality email list with subscribers who have willingly opted in. Additionally, make sure you’re not bombarding them with too many emails. To ensure accuracy and relevance, update and clean your list regularly.

2. Craft engaging subject lines

Craft compelling subject lines that encourage recipients to open your emails. Keep them concise (<30 characters) and relevant to the content. Remember that using too many spammy words like “free” and “earn $” can deter subscribers.

3. Present your name and business details clearly

Provide clear sender information, including your name and business. Including your logo and social media links in the email is also a good idea.

4. Prioritize engaging content

Develop content that is relevant and valuable to your audience. Use compelling visuals, concise copy, and clear calls to action. Additionally, keep your emails short and to the point.

5. Monitor email campaign performance

Wix Email Marketing will give you access to lots of valuable customer data. Make sure you regularly track and analyze your email campaigns. Evaluate open rates, click-through rates, and conversions to refine your strategies.


1. Succumbing to trap emails

Beware of spam traps, spam complaints, hard bounces, and low engagement rates. These pitfalls can jeopardize your email deliverability and sender reputation.

2. Disregarding recipient consent

Avoid the error of sending emails without explicit consent from recipients. Failure to obtain can result in your emails being marked as spam. This will likely hinder your ability to reach your audience effectively.

3. Using prohibited or suspicious content

Avoid including specific content types in your emails, such as:

  • Pornographic material
  • Content related to illegal substances or goods
  • Threatening or discriminatory language
  • Pharmaceutical sales
  • Real estate or bitcoin-related content

Wix email marketing: Wrap up

In general, Wix Email Marketing’s features are quite beneficial. The tool also boasts a user-friendly interface, making it accessible to beginners.

However, if you’re seeking more advanced features, consider alternatives like Omnisend, Mailchimp, and ActiveCampaign.

All in all, Wix Email Marketing is an excellent option for beginners with basic requirements. You can easily kickstart your email campaigns within minutes using this platform.

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