The best three Remarkety alternatives in 2024

Remarkety is a powerful email marketing tool that has been empowering businesses since 2012. It’s praised for its strong segmentation capabilities and seamless integration with other marketing channels. Users also talk highly of its customer support team.

That said, it may not be the right tool for everyone.

For instance, you may want integrated list-building capabilities or a more intuitive interface, which Remarkety needs to improve. Alternatively, a tool with a free plan could be appealing, or perhaps you’re simply exploring your alternatives.

So, we’ve come up with Remarkety alternatives that can better correspond to your current needs.

This post will look closely at three, reviewing their features, functions, and pricing. This way, you can make an informed decision about which tool aligns best with your needs.

Let’s get started.

Quick summary of top 3 alternatives

Here’s a quick rundown of the pros and cons of the three Remarkety alternatives.

Best overall - Brevo

Brevo is a suitable alternative to Remarkety if robust automation features are high on your priority list. Like Remarkety, Brevo also supports many other marketing channels, including SMS, push notifications, and live chat.

Regarding ecommerce-related features, there are transactional emails, send-time optimization, and multi-list subscriptions. Although limited, the platform offers a free plan that may suffice for beginners.

Here are some of Brevo’s pros and cons.

Brevo pros and cons

Runner-up - Omnisend

Omnisend is yet another Remarkety alternative worth considering. The tool is widely touted for its email+SMS campaigns and its award-winning customer support.

Although both tools are tailored to ecommerce businesses, Omnisend is much more advanced. Users can expect ecommerce-focused features such as Product picker, Product recommender, and signup form gamification.

Omnisend pros and cons

Best cheap alternative - MailerLite

MailerLite is one of the best Remarkety alternatives if you want a budget-friendly tool for your email marketing needs. Additionally, it provides a range of features, including website creation capabilities.

Its automation and segmentation capabilities are easy to use, even for beginners. Moreover, it comes with a generous free plan and a solid landing page builder. This makes it an excellent choice for small businesses, bloggers, and startups.

Here are the pros and cons.

MailerLite pros and cons

Best Remarkety alternatives in a nutshell

In the table below, you’ll find a snapshot of Remarkety’s features compared with those of its key competitors:

Now, let’s take a look at all three Remarkety alternatives in detail.

Brevo

Features that stand out

• Send time optimization: Brevo optimizes email delivery times based on past campaign performance data.

• Transactional emails: Brevo provides transactional email templates and supports RESTful API, SMTP relay service, and webhooks, ensuring real-time notifications for email events.

• Inbox preview: Brevo’s inbox preview feature provides a glimpse of how your emails will appear on various devices. 

• Multi-list subscriptions: You can design customized signup forms to collect information from users interested in subscribing to multiple mailing lists.

Building email campaigns

Brevo’s email builder beats Remarkety’s in terms of intuitive design. The tool lets you send both regular and A/B test campaigns.

Brevo offers a selection of 42 templates, with some appearing outdated and others suitable for use.

This Remarkety alternative offers a Brand Library feature where users can set up their brand elements, such as logos, fonts, and colors. Thereon, it automatically applies your branding to emails.

As for email personalization, Brevo automatically customizes emails using subscriber details such as gender. You can include their name or surname in the content, subject line, or preheader.

A standout feature is the inbox preview, enabling you to check email appearance across devices.

However, the Repeat Block for personalized product recommendations needs more user-friendliness. Unlike Remarkety, Brevo doesn’t provide extensive coupon functionality for generating unique discount codes.

Marketing automation

Brevo provides pre-built automation workflows, but they’re only logic-ready, requiring you to add content yourself.

To customize workflows, you can incorporate splits, conditions, actions, and custom webhooks.

You can include SMS, WhatsApp, and web notifications in your workflows to diversify your communication channels. Notably, this Remarkety alternative also supports transactional emails.

On the whole, Brevo’s automation features are more advanced than Remarkety’s.

The only downside? Users on free and entry-level plans are restricted to 2,000 contacts for automation features.

Forms and list management

Regarding list building and management, Brevo has its strengths and drawbacks.

Although you can create signup forms to grow your email list, there’s just one basic popup. The platform lacks the templates and designs offered by other Remarkety alternatives like Omnisend and MailerLite.

Similarly, there’s no automated popup launch capability. Users need to copy and paste the HTML code onto their websites manually.

On the plus side, Brevo allows you to customize form fields. Additionally, its multi-list subscription feature enables leads to choose the specific list(s) they wish to subscribe to.

Brevo also offers a unique blocklisting feature not commonly found in most Remarkety alternatives.

While Remarkety doesn’t include landing pages, Brevo only offers it to Business and Enterprise plan users. Signup form analytics is also something that’s missing in both tools.

As for list management, features are basic, and Brevo can’t add tags.  However, it does offer a helpful scoring system for tailored communication.

Compatibility with other marketing channels

One of Brevo’s strongest points is its multi-channel compatibility, including:

• SMS
• Web push notifications 
• Live chat
• WhatsApp
• Facebook ads (for high-tier plans)

What’s more, its Conversations feature streamlines management by centralizing Instagram, Facebook, and WhatsApp conversations into a single inbox.

Price

Brevo offers a free plan with a daily email limit of 300 and includes features such as:

• Email, SMS, and WhatsApp campaigns
• Segmentation
• Personalization
• Signup forms
• Push notifications

Brevo adopts a unique pricing model by charging on a per-email basis. This means you can have unlimited contacts, which is unusual.

Here’s what Brevo’s paid plans look like:

Additionally, there’s BrevoPlus—a custom plan designed to cater to large organizations.

Brevo’s pricing plans will prove more economical if you have an extended subscriber list. Moreover, there’s also a pay-as-you-go option for those who only sometimes send emails.

Why choose Brevo instead of Remarkety?

Opt for Brevo instead of Remarkety if you’re looking for a tool with a free plan. It’s also an excellent choice if you want features like transactional emails, multi-list subscriptions, and WhatsApp campaigns.

Why choose Remarkety instead of Brevo?

Remarkety may be better if you require robust segmentation tools for targeted email campaigns. 

Omnisend

Features that stand out

• Product picker: A convenient feature to add products to email campaigns directly from your online store.

• Campaign booster: Automatically resend campaigns to users who didn’t open your emails the first time.

• Generous free plan: Access to advanced features typically reserved for higher-tier plans, including 24/7 live support, advanced automation, and segmentation.

• Gamification: Enhance the signup experience with engaging gamification features such as the Wheel of Fortune.

• Unique coupon codes: Omnisend lets you create individualized discount codes for each recipient.

• Customer support: Users on free and paid plans can access Omnisend’s customer support around the clock.

Building email campaigns

Omnisend’s powerful email builder gives users extensive control over their email designs. You can build all types of email campaigns and pick from 250+ modern-looking templates.

In contrast, Remarkety only comes with 20 email templates, which aren’t as modern.

With Omnisend, you can gather all your brand assets in one place, such as your logo and brand colors. Then, it automatically adjusts your email templates to match your brand’s look.

Many features set Omnisend’s campaign builder apart from Remarkety’s. Here are some:

• Product recommender
• Product picker
• Campaign booster
• Automated product listing

Furthermore, the platform simplifies personalization with its text editing tools. You can also easily include content blocks via the ‘Quick add’ section, which showcases the most frequently used blocks.

Marketing automation

One of Omnisend’s standout selling points is its robust automation capabilities.

For starters, there are 25 pre-built automation workflows designed for different purposes, including:

• Welcome series
• Anniversary
• Abandoned cart
• Cross-selling
• Order and shipping confirmation
• Product abandonment

Although these workflows work out of the box, you can easily tailor them using the drag-and-drop automation builder. Moreover, there’s an option to include SMS and push notifications in your workflows.

Omnisend also enables you to incorporate multiple triggers, filters, and conditions to address various scenarios.

In comparison, Remarkety’s automation builder falls behind. Parts of it are still in the beta version and need a better user experience.

Forms and list management

Omnisend scores well in the list building and management department as well. The platform provides many email collection tools, including landing pages, signup forms, popups, the Wheel of Fortune, and teasers.

Omnisend offers 80+ unique, ready-to-use forms and landing page templates. On Remarkety, you need to build your popups from scratch, which is time-consuming.

Omnisend gives you the flexibility to select display triggers based on factors such as: 

• Exit intent
• Device type
• Time spent on the page
• Scroll depth

There are six ready-made landing page templates, or you can create a custom one using the wizard. This functionality is entirely missing in Remarkety.

On connecting your store to Omnisend, the platform automatically syncs contacts. You can further organize contacts by tagging them and applying filters for segmentation.

Finally, Omnisend prevents duplicate contacts and offers a list-cleaning service like MailerLite.

Compatibility with other marketing channels

Omnisend shines when it comes to compatibility with other marketing channels. It supports:

• SMS
• Push notifications
• Google ads
• Facebook retargeting

Remarkety, on the other hand, lets users create SMS campaigns and seamlessly integrates with Facebook ads.

Price

Compared with Remarkety, Omnisend’s paid plans offer much more value.  The platform has a free plan, which offers:

• 500 monthly emails, 60 SMS, and 500 web push alerts
• Up to 250 contacts
• Most advanced features like automation and unlimited segmentation
• Pre-built popups, signup forms, and landing page builder 
• 24/7 email and live chat support 
• Analytics for all channels

Now, let’s take a look at Omnisend’s paid plans:

Omnisend offers advanced features at an affordable price, particularly for smaller contact lists. Moreover, all its plans include web push and SMS integration, which Remarkety charges extra.

Once your contact list exceeds 5,000 users, both Omnisend and Remarkety become costly, with Remarkety potentially being the more expensive option.

Why choose Omnisend instead of Remarkety?

For ecommerce businesses seeking modern email templates, built-in signup forms, robust automation tools and precise audience targeting, Omnisend is a great Remarkety alternative.

It also provides a free plan with essential features and stands out with unique discount codes and gamification options.

Why choose Remarkety instead of Omnisend?

To be honest, we don’t see any good reason to stay with Remarkety when compared to Omnisend. Omnisend is a more comprehensive platform and more affordable than Remarkety.

MailerLite

Features that stand out

• Email editor: MailerLite’s email editor is available in three formats — HTML, rich text, and drag-and-drop.

• Website builder: Entry-level website creation tools are available for businesses without existing websites.

• Beautiful templates: MailerLite comes with a wide range of modern-looking email, signup forms, and landing page templates.

• iPad subscribe app: With MailerLite’s iOS app, you can use subscriber forms to collect contact information on the go.

Building email campaigns

Unlike Remarkety and many of its alternatives, MailerLite comes with three email campaign builders:

• A drag-and-drop editor
• Rich text editor
• Custom HTML editor

Although the custom HTML editor is only accessible with the highest-tier plan, the other two are accessible and user-friendly.

MailerLite boasts a collection of 90 modern, customizable email templates. You can also personalize your email content, subject lines, and preheaders, but the process could be more straightforward.

One of MailerLite’s standout features is its ability to incorporate interactive blocks into emails. These include:

• Surveys
• Coupons
• Countdowns
• Event invitations

You can also seamlessly embed social media posts to enhance engagement.

Marketing automation

Although MailerLite’s automation features are modest, they’re good enough for beginners.

The good thing is that there are 15 automation templates covering scenarios like:

• Welcome emails
• Retargeting
• Membership renewals
• Birthdays
• Anniversaries
• Abandoned carts
• Product purchases

But note that these templates provide only the framework, and you need to create the content from scratch. Additionally, multi-trigger automation workflows are exclusively offered with higher-tier plans.

MailerLite also lacks triggers based on shopping activity, a critical requirement for ecommerce businesses. And unlike Remarkety, you can’t integrate SMS into your workflows.

Forms and list management

MailerLite offers several list-building tools, including 24 responsive signup templates, 49 landing page templates, and a user-friendly drag-and-drop editor.

What’s more, creating interactive signup forms, landing pages, and popups is a straightforward process. There’s a wide range of popups available, including:

• Embedded forms
• Narrow bars
• Promotional popups
• Half-screen forms

Unlike Remarkety, MailerLite provides analytics specifically for signup forms. In addition, you can conduct A/B tests with forms and monitor their real-time performance.

Despite its strong list management capabilities, MailerLite lacks gamification features.

Price

Just like other Remarkety alternatives featured here, MailerLite offers a free plan. In this plan, you gain access to the following:

• Limited email automation
• 10 landing pages
• Signup forms and unlimited popups
• Segmentation
• Complete reporting

If these inclusions are too basic, you’ll have to upgrade to a paid plan. Here’s a quick look at how much that’ll cost you:

Why choose MailerLite instead of Remarkety?

MailerLite excels in email list-building and offers a wide range of features. Compared to other alternatives to Remarkety, it’s the most budget-friendly choice for ecommerce businesses and marketers working with limited resources.

Why choose Remarkety instead of MailerLite?

If you own an ecommerce business, Remarkety may be a better fit for your email marketing needs. MailerLite’s features are better suited to bloggers, solopreneurs, and non-profit organizations. The platform needs to improve segmentation and automation functionality – areas where Remarkety shines.

Remarkety alternatives to avoid

By now, it’s evident why the platforms mentioned above made it to this list of Remarkety alternatives.

Conversely, when seeking alternatives to Remarkety, there are tools to steer clear of.

AWeber is one of them. Let’s discuss why that is.

First off, AWeber can be quite expensive, especially as your subscriber list expands.

Unfortunately, the features provided don’t justify this steep cost. AWeber has limited ecommerce tracking and less advanced automation and segmentation features compared to similarly priced tools.

It also needs better compatibility with other marketing channels and needs a better user experience.

Remarkety alternatives: Summary

Remarkety is an email marketing tool worth considering, especially for ecommerce beginners. However, it does have its limitations, many of which were discussed in this article.

So, it definitely makes sense to consider alternatives to Remarkety. Among these, Brevo, Omnisend, and MailerLite stand out as three strong contenders.

Each platform has pros and cons; the right fit depends on your business needs.

MailerLite, for instance, offers a wide range of features at an affordable price. Brevo stands out with its unique pricing model based on email-sending limits and compatibility with other marketing channels.

Omnisend has a slight edge over these Remarkety alternatives. It provides advanced automation and segmentation, unique features like gamification, and operates across multiple channels. Not to forget, its award-winning customer support team is available 24/7 to free and paid plan users.

We recommend assessing each platform’s features, pricing, integrations, and customer support to determine the most suitable option.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.