Remarkety vs Omnisend: Which is the better tool for your emails?

Remarkety and Omnisend are both ecommerce-focused email marketing tools. But which one among them is better for your business? 

Remarkety does many things well for up-and-coming ecommerce businesses, and that’s why it is a favored option for them. On the other hand, Omnisend’s wide functionality means fast-growing ecommerce businesses can thrive using this platform. But this is just the tip of the iceberg when comparing the two. 

So, which one among Remarkety vs Omnisend is better for you? 

Continue reading to find out.

Remarkety vs Omnisend: Quick overview

Out of 5000+ reviews, Omnisend is rated 4.8/5 stars on the Shopify app store. This is very high but not surprising due to how easy and functional the platform is. 

Out of 50+ reviews, Remarkety is rated 4.7/5 stars. Considering the platform’s operation since 2012, the number of reviews isn’t very encouraging, meaning fewer users are likely to use it. Nonetheless, the rating is pretty solid.

Remarkety and Omnisend are both strong platforms when ecommerce email marketing is concerned. 

Still, one ups the other in certain aspects, which we will discuss shortly. 

Before we get into a detailed comparison, here’s a quick snapshot of key features:

In a nutshell, Omnisend has a slight edge over Remarkety thanks to its ease of onboarding, a plethora of helpful features, and superior customer service provided to all its customers. Now, let’s compare them in detail.

Remarkety vs Omnisend comparison: Feature by feature

Remarkety and Omnisend have significant differences even though they have similar use cases. 

In this section, we examine those differences. You’ll get a verdict at the end of each subsection to further ease your decision-making process. 

Ease of getting started

It’s easy to start using both Omnisend and Remarkety. In fact, you just have to follow a short signup process. They don’t require a credit card to begin your 14-day free trial.

The process after signing up is just as easy on Omnisend. All settings can be reached in a few clicks. Remarkety was more complex. It has a lot of settings, so it’s easy to get lost. 

That said, Remarkety’s user interface looks quite good. But it’s not as visual and intuitive as Omnisend’s. The long menu bar and a bunch of settings makes life a bit difficult for new users. 

While discussing the visual interface, Omnisend shines by providing a walkthrough of how to get the most out of the tool. 

Omnisend is the winner of this round. It’s easier to start with Omnisend owing to a clear-cut visual interface and helpful steps.

Building an email campaign

Omnisend’s email builder is intuitive and offers a variety of product listing and formatting options.

For example, the checkbox to fit images to the same height can help you quickly align your images and fix any design issues. The “Product picker” is a time-saver for ecommerce clients, allowing you to pull product images and descriptions directly from your store.

Another feature that can save time is the “Brand Asset” manager, which allows you to upload your logo and brand colors. Omnisend will automatically adapt all your email templates and forms to match your branding. Finally, the “Quick add” section provides convenient access to your most-used content blocks.

While Remarkety’s email builder is user-friendly and offers standard elements, it’s not as advanced as Omnisend. For instance, you’ll need to manually add products from your store and your company logo each time you create an email campaign.

Regarding email templates, Omnisend offers an extended library of 250 email templates, and Remarkety provides 20. Both platforms offer good-looking templates, but on Omnisend, you will find templates for all occasions and tastes. It is simply because this platform has more of them.

What’s unique about Remarkety is its extensive coupon functionality. We haven’t seen a platform with as many options for coupons. 

Omnisend also provides unique coupon codes. This feature is straightforward to use, but it’s not as robust as Remarkety offers. 

In addition, on Omnisend, you will find some unique features that can significantly facilitate your daily tasks. For example:

• Product recommender can personalize your emails and offer products for your audience that have already checked but not acquired.
• An automatic “Brand Asset” application for emails saves time every time you build your campaign.
• Campaign Booster resends your campaign to non-openers and improves the overall campaign performance.
• Product Picker automates product list creation. It pulls all the data about your products from your store and displays them in your email campaign. More and more email services develop the same functionality because it’s extremely convenient. However, Remarkety doesn’t have it yet.

Omnisend takes the lead in this round. It’s a more robust option for building an email campaign due to its user experience and unique features.

Marketing automation

Which platform, Omnisend or Remarkety, takes the lead in marketing automation?

Omnisend has a matured marketing automation functionality with many options, triggers, filters, and conditions. 

Automations extend to SMS and web push notifications, so you can mix texts, pushes, and emails in one communication flow for your customer. Although this sounds pretty advanced, it’s easy to implement.

Meanwhile, Remarkety has a transition period in the automation part. It offers two ways to send automated messages: Automations and Sequences. Automations are more developed and offer ready-to-use workflows but aren’t as user-friendly. Sequences are still in beta and have some usability issues, but offer a drag-and-drop editor and are similar to what other platforms offer.

Remarkety offers ten pre-built templates in automations such as:

• Feedback request
• Abandoned cart
• Inactive customers reactivation
• Order follow-up
• Rewards program 
• Win-back customers 
• Welcome email
• Browse abandonment 

Meanwhile, Omnisend offers 25 pre-built automation workflows that can be launched immediately. These workflows may include emails, text messages, and push notifications, and you have the flexibility to customize them as needed.

Remarkety’s experience can be significantly improved when the platform phases out one automation logic in favor of a more intuitive and powerful Sequences replacement.

Omnisend wins this round with more user-friendly and mature automation functionality.

Signup forms and landing pages

Remarkety doesn’t offer pre-built signup forms. Additionally, the popup builder significantly differs from what you can find on other platforms. There is no WYSIWYG editor. There are a lot of settings, and the overall interface could be easier to navigate. You can, however, create your popup from scratch. 

Omnisend, on the other hand, has more than 80 signup forms and landing page designs that are ready to use. There is also a multistep popup creator. The templates look modern and you can save time by adding your brand colors and styles from the brand assets.

Remarkety doesn’t offer analytics for signup forms or any form of landing pages, but  

Omnisend does. It offers analytics on:

• Number of views and signups
• Signup rate 
• Location (the most converting countries)
• Device 
• Language 
• Gender  

Additionally, Omnisend has six ready-to-go landing page templates and a wizard to build one from scratch.

The landing page editor is similar to the email and signup form editor, so you can use your previous experience with those editors to create beautiful landing pages quickly. There’s also a variety of templates to choose from, each with its unique look and feel.

List management

For Remarkety, the Contacts page contains much helpful information, but it is visually overwhelming. It can also take up to 48 hours for Remarkety to approve your account, which may be inconvenient. Additionally, Remarkety has a lot of rules about how to format your contact list, most of which are apparent, but you still have to spend time reading them. 

Omnisend makes it easy to upload and segment your list by providing multiple behavior tags, such as “clicked,” “purchased,” and “viewed the page.” You can create lists by tagging contacts and then altering the lists by removing the tags. When setting up your segments, Omnisend offers suggestions for the most commonly used tags, which saves you time.

Omnisend also offers a list-cleaning service to remove faulty and outdated emails from your contact list. This service costs extra, but can save you money on sending campaigns to stale contacts and ruining your campaign performance. Remarkety doesn’t offer a similar service.

What’s missing? 

While Remarkety can be integrated with your store, there’s no direct form publishing to your website. You will need to copy and paste the form code into your website manually.

Omnisend lacks A/B testing for signup forms, also unavailable in Remarkety. Given Omnisend’s extensive functionality, A/B testing for forms is an expected feature.

Omnisend wins this round with more developed and broader functionality of signup forms.

Segmentation

First, we found both platforms offering decent functionality for most businesses. Both platforms have many criteria to segment your audience. Still, they have differences, and now we will dive into them. So, Remarkety or Omnisend?

Remarkety’s segmentation is robust and looks very complete. You can segment based on:

• Lifetime purchase history
• Spendings
• Channels
• Order value
• Order dates
• Contact details
• Email campaign engagement
• Marketing status
• Website activity
• Participation in the loyalty program

Remarkety has seven ready-to-use customer segments to help you segment your audience if you don’t feel confident by doing it on your own. They include:

• Lapsed customers
• Recent buyers 
• Unresponsive to emails
• At risk
• Lapsed VIPs
• Prospects
• Active non-purchasers

Omnisend’s segmentation is powerful as well. You can use tags, conditional splits, or multiple filters. Web tracking filters make it possible to segment your users by the pages and products they have checked recently. 

Omnisend offers 23 pre-built customer segments that can be used out of the box. And there are six segmentation options. All of them can be combined within a single segment with any number of filters. Options include:

• Channels
• Shopping behavior
• Email campaign activity
• SMS campaign activity
• Contact properties
• Web browsing activity

What’s different with Omnisend is that you can create segments based on customer journey stages, not lifetime value. The latter is more usual.

This round is a tie. Although Omnisend offers more pre-built segments, Remarkety’s segmentation options are very robust.

Analytics

Whether you choose Omnisend or Remarkety, analytics is key to your ecommerce marketing success. 

Here’s what you can see in Remarkety’s analytics:

• Activity over time
• Emails sent
• Generated revenue
• Order numbers
• Delivery rate
• Unsubscribes 
• Unique open rate
• Click rate
• Purchase rate
• Bounce rate
• Spam rate

For SMS, you can see:

• Texts sent
• Generated revenue
• Purchase rate
• Delivery rate
• Click rate 
• Bounce rate 

Geolocation reports, behavior insights of a segment, and click maps are missing. 

On the flip side, Omnisend provides click map reports, opens, clicks, sales, and order numbers from each campaign. Geolocation reports aren’t available on Omnisend either. And the advanced report data is available only for the last 18 months.

This round is a tie. Both platforms can provide businesses with sufficient analytics.

Customer support

Remarkety offers excellent customer support, including

• Email support
• Live chat support
• Phone support (for higher-tier plans) 
• Dedicated manager (starting from Starter plan)

There are also lots of resources for self-help.  

Omnisend offers stellar customer support as well. This includes 24/7 live chat and email support for all customers, including the ones using the free plan. 

Apart from that, there are a lot of self-help materials, including video tutorials, a very topic-rich blog, and valuable tips on organizing campaigns and getting the most out of Omnisend’s features. But there is no phone support.

Omnisend takes this round with its award-winning customer support team. Despite the absence of phone support, its round-the-clock live chat and email support more than compensate for this limitation.

Integrations

Remarkety offers many integrations with different tools and ecommerce platforms. Some of them are:

• Shopify
• WooCommerce
• OpenCart
• Magento
• Facebook
• Instagram
• Smile.io

Omnisend seamlessly integrates with major ecommerce platforms and many other ecommerce tools. This makes it easy to use Omnisend to power your ecommerce marketing campaigns. You don’t necessarily need to juggle between multiple tools to get your campaigns off the ground. 

This round is a tie. Omnisend and Remarkety offer lots of integrations with no remarkable differences.

Compatibility with other marketing channels

How do both platforms pair with other marketing channels? For Remarkety, you can send SMS campaigns and integrate Facebook ads. 

Omnisend is a rockstar when it comes to compatibility. You can combine email, SMS, and push notifications into a single communication workflow. You can also retarget abandoned carts with Facebook and Google Ads. 

Omnisend takes a slight lead in this round because push notifications are absent in Remarkety.

Price Comparison

Let’s look at how Remarkety and Omnisend stack up in pricing plans.

Free plans comparison

Remarkety doesn’t have a free plan, just a 14-day free trial. On the trial, you can send newsletters, automated emails, and get full access to premium features. No credit card is required to get started.

Omnisend has a free plan, which is suitable either for very beginners or to test it out with a sample of your audience. You can get:

• 250 contacts
• 500 monthly emails
• 60 SMS
• 500 web push notifications

Omnisend’s free plan comes with full access to features, just like with Remarkety.

Paid plans comparison

Remarkety offers four paid plans while Omnisend offers two. Here’s an overview of pricing:

Even at first glance, it’s clear that Omnisend is the more cost-effective option. Especially considering its abundant features. Omnisend’s pricing is also more straightforward. 

However, that’s only when you compare the pricing of the Standard plan. If you opt for the Pro plan, you’d have to spend more to use Omnisend than Remarkety.

Remarkety’s pricing varies a huge deal. It depends on four major factors:

• Your base country.
• The number of contacts you have.
• The number of emails you send monthly.
• The number of messages you send monthly.

The above prices are for users based in the United States. Overall, we find this pricing confusing.

Remarkety vs Omnisend: Which one wins?

Before declaring the overall winner, here’s a quick recap of key features:

As this Remarkety vs Omnisend debate closes, it’s clear that both tools have their pros and cons. Ecommerce beginners may benefit from Remarkety, despite the higher pricing.

Omnisend is, however, the platform of choice if you seek an intuitive platform with great functionality and omnichannel marketing capabilities. Omnisend is great for any stage of your ecommerce journey. It’s easy enough to start with, and still capable of taking your business to new heights. 

So, go ahead and choose the platform that’s the best fit for your business based on your needs to make the most out of its features.

If you feel like Remarkety and Omnisend are too comprehensive or too expensive for your business at the moment, you may also check Omnisend and Remarkety alternatives and Remarkety vs Shopify Email comparison.

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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.