AWeber has been a trusted email marketing tool for years. Its popularity stems from its great features that come at a reasonable price.
The tool has an average rating of 4.2 on G2, with positive reviews highlighting its user-friendly interface and affordability.
If you’re wondering, “How much does AWeber cost in 2024?,” we’re here to answer this burning question.
We’ll look at both free and paid AWeber plans and the features included at each level. By the end of this article, you’ll know if AWeber is the right email marketing tool for your business.
AWeber pricing plans: Feature and tiers comparison
AWeber offers a variety of plans with features designed to cater to different requirements. AWeber offers three pricing plans along with its free plan.
Let’s explore each plan in detail and the features they provide.
Free plan
The free plan is a great way to test the features of this email marketing tool. It’s important to mention that we find AWeber best for corporate, well-established organizations prioritizing stability rather than the most fancy designs. However, if you want to give AWeber a try for free, you can:
- Build an email list of up to 500 subscribers
- Create and send basic email newsletters
- Create one email automation workflow
- Create one landing page with a simple signup form to capture leads
- Receive support with basic troubleshooting via email and chat
- Send web push notifications to 50,000 subscribers
However, this plan doesn’t allow you to segment your lists, track email engagement metrics, or remove AWeber branding from your emails. It’s also limited to a maximum of 3,000 monthly email sends. Also, if your list grows beyond 500 subscribers, you’ll need to upgrade to a paid plan.
Lite
The Lite plan is a step up from the free plan and offers more features, starting at $14.99/month. You can send unlimited emails, create landing pages, and track basic email engagement metrics like opens and clicks. This plan can be sufficient for small businesses just starting to build their email lists.
With this plan, you can:
- Build an email list with unlimited subscribers
- Create three unique landing pages to capture leads for different campaigns
- Set up three automated email sequences for lead nurturing, special offers, and more
- Grant access to your AWeber account to two additional team members
- Get help whenever you need with AWeber’s 24/7 customer support
- Access advanced message analytics to understand your audience engagement better
On the downside, you won’t have access to advanced functionalities like custom segments or sales tracking. Also, just like the free plan, your emails will contain AWeber’s branding, which might not be ideal for professional communication.
Plus
The Plus plan removes all limits and offers more flexibility to scale your email marketing efforts as your business grows. The AWeber cost for this plan starts at $29.99/month.
With the Plus plan, team collaboration is easier. There are also fewer limitations when it comes to creating targeted email lists, landing pages, and automated email sequences.
Aside from offering unlimited and advanced versions of all the features on the Lite plan, the Plus plan allows you to:
- Get priority support via phone, chat, and email from AWeber’s team of experts to help you resolve any issues quickly
- Create multiple targeted email lists to segment your audience and deliver relevant content
- Design an unlimited number of landing pages to capture leads across different campaigns
- Set up as many automated email sequences as you need to nurture leads and drive conversions
- Customize your emails by removing AWeber’s branding and creating a professional look
- Monitor your sales and track your revenue with detailed analytics
For ecommerce sites and SaaS businesses, the AWeber Plus plan would be the most suitable. This plan offers unlimited subscribers, user accounts, email lists, landing pages, and email automation. These features are essential for effectively managing large customer bases and automating marketing campaigns.
Unlimited
The Unlimited plan is the highest tier of all AWeber plans. It’s billed at a fixed rate of $899/month. It’s designed for businesses with over 100,000 subscribers.
The AWeber pricing for the lower-tier Plus and Lite plans becomes more expensive once a user exceeds that subscriber threshold. In such cases, the Unlimited plan offers a more cost-effective solution since it’s a fixed-price plan.
This plan offers all the advanced features provided in the Plus plan. Additionally, you get:
- The ability to send up to 12 times the volume of your subscriber count each month
- Personalized account management from the AWeber support team in addition to priority support via chat, email, and phone
The table below summarizes the AWeber pricing plans. It shows the increasing AWeber pricing for each plan as the number of subscribers grows.
It’s important to note that SMS or MMS marketing features are not native to AWeber. Hence, there’s no information for AWeber SMS pricing. However, the tool provides integrations with third-party services that allow you to incorporate SMS marketing into your campaigns. But for this kind of information, you need to contact support.
How to choose the best AWeber pricing plan
Different AWeber pricing plans are offered to suit various business sizes and needs. Choosing the best plan would require evaluating factors particular to your business, including:
- Budget: AWeber pricing is tiered, with costs increasing as your subscriber list grows. Consider your budget and the features that you need for your email marketing goals when selecting a plan.
- Support: The level of support offered varies depending on the pricing plan. If you anticipate needing regular assistance, consider a plan with priority support options.
- Scalability: Consider your email list’s growth potential. If you expect a significant increase in subscribers, choose a plan that accommodates that growth without requiring frequent upgrades. AWeber’s paid plans typically offer unlimited emails per month, so you only need to worry about subscriber limits.
Wrap up
Now that you’ve explored the different AWeber pricing for each plan, you can pick the perfect one for your business.
AWeber offers a free plan with access to basic features to test the tool. The Lite plan is a good starting point for small businesses with limited subscriber lists. Growing businesses can benefit from the Plus plan. Lastly, the Unlimited plan makes sense for larger companies with extensive email marketing needs.
Consider your budget, the marketing features you need, and growth expectations when choosing a paid plan.
Remember, a well-crafted email marketing strategy can improve your engagement and sales. Take advantage of AWeber features to launch and optimize your email marketing efforts.
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Our team strives to be accurate and unbiased in reviewing email tools. However, we recognize that mistakes can happen, and it’s essential for us to stay up to date. If you come across any errors or things that need to be reviewed again, please let us know.
