• Home
  • /
  • Blog
  • /
  • Email marketing news roundup [April 2024]

Email marketing news roundup [April 2024]

By Stacy Kimbell

May 7, 2024

Achieving success in email marketing hinges greatly on keeping abreast of new trends, technology, and predictions. However, there’s a multitude of tools and the email environment is ever-changing. Keeping track of it all can easily become overwhelming.

At Email Tools Guide, we understand this challenge. This is why we’ve created this email marketing news digest to keep you informed. Here’s what you can expect:

  • Stay updated on email trends, and platform updates 
  • Know latest changes in the industry, like new regulations
  • Access key reports and insights for strategic advantage

In our spotlight this time, we’re focusing on major ecommerce email marketing platforms and their latest updates. These platforms are expanding operations, introducing new features, and conducting valuable surveys.

Take a closer look at the April 2024 email marketing roundup and discover why it matters.

Top 5 latest email marketing news, April 2024

Let’s explore what’s new in April from various email marketing platforms.

  • Omnisend rolls out a new feature for product reviews
  • Klaviyo continues to expand in new international markets
  • Sendlane introduces new and improved forms
  • Mailchimp launches customer loyalty report
  • ActiveCampaign introduces DMARC Digests

1. Omnisend rolls out a new feature for product reviews

Image via Omnisend

Omnisend has just launched a Product Reviews feature for Shopify. This allows you to display your customers’ positive feedback while automating some of the collection process. 

Here’s what else you can expect:

  • Reviews across channels: You can display positive reviews in your Shopify store, emails, and forms. This can enhance your SEO rankings and drive more traffic. Check out below to see the experience from the customer’s perspective.
  • Streamlined review management: You can access and manage all reviews within the platform. There’s also a helpful option to hide reviews as needed and safeguard your brand.
  • Automated review collection: This functionality allows you to establish email and SMS workflows to ask your customers for reviews.
  • Improved search visibility: Product ratings will appear in Google search results. This could boost your store’s visibility and drive more traffic.
  • Interactive customer strategies: The feature allows you to share review reminders or special discounts to encourage customers to share their thoughts and drive more sales.

Note that this feature is currently exclusively available to Shopify users. This coincides perfectly with the shutdown of Shopify Reviews on May 6, 2024. Filling this new gap is a smart move by Omnisend.

Discover more about this feature and its capabilities here.

2. Klaviyo continues to expand in new international markets

Klaviyo’s newest platform enhancement aligns with its product-led international growth strategy.

Currently, Klaviyo SMS is available in the US, Canada, Australia, the UK, Ireland, New Zealand, Germany, the Netherlands, and France. However, expansion plans for Spain, Switzerland, Austria, and the Nordic countries are scheduled for later in 2024.

Additionally, Klaviyo will introduce its platform in French starting in May. This enhances support for international customers in French-speaking regions. This is the first time Klaviyo is available in a language other than English.

Klaviyo is further expanding its global reach by introducing the Klaviyo Portfolio. This solution addresses the challenges marketers encounter when managing multi-brand or multi-region businesses.

It’s designed to offer deeper insights, improved forecasting, faster execution, and streamlined operations. Klaviyo Portfolio reflects the company’s focus on aiding customer growth as they scale.

Read more about this news here.

3. Sendlane introduces new and improved forms

Image via Sendlane

Forms are vital for directing leads from your website to your email and SMS lists. It’s hands down a key feature for email marketing tools. Sendlane introduced forms in March 2024, included for users at no extra cost.

Just a month later, they introduced an updated version of their forms, responding to market feedback and customer preferences.

Here’s what to expect from this email tool update:

  • Customizable layouts: Branded forms for both mobile and desktop with new layouts are now available. Customize them easily using drag-and-drop functionality and ensure compliance with built-in legal terms.
  • Data collection: Advanced targeting rules can be used to display forms. Run multiple email, SMS, or multi-step forms to personalize on-site experiences at every stage.
  • Customizable questionnaires: Personalized questionnaires make it possible to gather valuable data. Understand your audience’s preferences to create tailored automations and campaigns.

Currently in progress are valuable updates, such as triggering a form based on a segment or list and adding background images.

For further details on this feature, explore this webinar.

4. Mailchimp launches customer loyalty report

Intuit Mailchimp has revealed a new report “’The Science of Loyalty.” It explores consumer behavior and drivers of brand loyalty. Accordingly, it provides 12 actionable tactics for brands and marketers.

The study surveyed 4,000 consumers across the US, Canada, the UK, and Australia. Here are some of the major findings:

  • The report introduces a ‘commitment spectrum’ categorizing loyal customers from ‘inert’ to ‘fandom.’ Only 13% of respondents globally fell into the ‘fandom’ category.
Image via Mailchimp
  • Approximately 70% of consumers emphasize the importance of buying from the “right brand.” This indicates a desire for more conscious decision-making.
  • 97% of repeat purchasers reported that their preferred brand simplifies the buying process. This highlights the importance of a smooth shopping experience.
  • While 45% of repeat purchasers seek discounts, loyalty isn’t solely driven by monetary rewards. 87% emphasize brands’ ability to evoke positive feelings as a key loyalty factor.

Read more about this news here.

5. ActiveCampaign introduces DMARC Digests

Major shifts are underway in email communication. In the first quarter of 2024, Google and Yahoo initiated authentication requirements and spam prevention measures.

Meeting these requirements is vital for protecting your brand’s reputation. DMARC Digests by ActiveCampaign offers essential tools for monitoring email activity. These tools also help prevent bad actors from misusing your domain.

Here’s how it can assist you:

  • Sender activity visibility: DMARC Digests’ reports let you monitor email senders using your domains. Additionally, you can track the delivery status of these emails to recipients’ inboxes.
  • Resolution of authentication challenges: Authentication failures may be affecting the delivery of your email. Address these challenges and eliminate the need for guesswork.
  • Protection of brand integrity: DMARC Digests provides insight into email senders utilizing your domains. This facilitates the identification of potential spoofing and phishing attempts.
  • Compliance assurance: Compliance with Gmail and Yahoo’s requirements is ensured by implementing valid DMARC policies. This is likely to enhance your email deliverability.

Wrap up

Most email tool updates are meant to benefit users. Not being aware of them means missing out on valuable opportunities. Don’t miss our new email marketing roundup in May!

Stacy Kimbell
Stacy Kimbell
Co-founder & Chief Editor
Stacy Kimbell has nine years of experience in email marketing. She's worked with different email platforms and created many successful email campaigns for online and offline, well-established as well as family businesses. Stacy is excited to share her expertise with readers.

Related articles

Digital marketing
22 ecommerce newsletters worth reading in 2024
Read more
Digital marketing
How to monetize a newsletter: Nine proven strategies for 2024
Read more
Ecommerce emails
11 May newsletter ideas and email subject lines
Read more